Tag: Endemol Shine India

By A Correspondent

 

The promos have been on air for a few weeks, the social media and television press have been talking about it for a while, and so there was no real surprise that Salman Khan continues as host of Season 11 of mega reality show Bigg Boss. The show launches on Colors on October 1. It will air at 10.30pm Monday through Friday and on weekends at 9pm.

 

The show details – save the names of the inmates – were revealed to the media in makeshift hangar created at the Tarapore Garden society in the heart of the television software production district in North West Mumbai. The presser happening in a housing complex was in line with the neighbourhood theme of the season.

 

Billing it as the biggest reality show on Indian television, Raj Nayak, COO, Viacom18 was excited with the launch and the continuing patronage of its sponsors – Appy Fix, Oppo phones and CP Plus security devices. “We are happy to strengthen our partnership with Parle Agro’s Appy Fizz and Oppo Camera Phones for this season as the presenting and powered by sponsors respectively,” he said.

 

“Voting this year will happen exclusively through Voot,” Nayak said on the sidelines of the media unveiling, adding: “This year has been wonderful for Colors with unique propositions like India Banega Manch and Rising Star and another successful season of Khatron Ke Khiladi.”

 

Meanwhile it was a big thumbs up from the sponsors of the show, and host Salman Khan in his inimitable style did his bit to boost the equity of the three present. Said Nadia Chauhan, Joint Managing Director and Chief Marketing Officer – Parle Agro: “Bigg Boss, as a property, only seems to be getting bigger and better with every season.  Our association has not only helped us to cement a significant market position but also to create several innovative brand propositions.” This is the second year Appy Fizz has been presenting sponsor of the show.

 

Will Yang, Brand Director, Oppo India, “This is our fourth year with Bigg Boss P’owered By’ sponsorship. We have continued our association as the results have been tremendous and the recall amongst our target audience has been remarkable. We believe this year’s alliance will create more buzz and reach out to more audience which is Young and Fashionable as our brand”

 

Talking about the security of the Bigg Boss house, Yogesh B Dutta, COO – CP PLUS added: “CP PLUS is excited to be an integral part of the Bigg Boss house by Intelligently securing the show this time. This is our third consecutive year of participation with the reality show. “

 

On the innovations that the show has lined up this year, Manisha Sharma, Programming Head – Colors said: “After the success of the last season with a common man taking the crown, this season we are adding another layer to the theme by giving the housemates ‘padosis’ for company. There are quite a few exciting and innovative elements like an ‘aakhara’ and a ‘kalkothri’. Viewers will be thrilled to see the way these spaces are going to be used.  You will also see Salman Khan in a new avatar in terms of a host. For the first time ever Salman will move around in the Bigg Boss neighbourhood and will be staying alongside the contestants.”

 

Commenting on the format of the show, Deepak Dhar, Managing Director & CEO, Endemol Shine India said, “Last season, we experimented with a new format and put the commoners and celebrities inside the Bigg Boss house, which created history. This season we will add another interesting spin to the drama with the introduction of a ‘Padosi’. The journey gets more fascinating this year when the contestants face unpredictable situations, which will add to the entertainment factor that the franchise is synonymous with.”