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Tag: Emvies

  • On Emvies Day, a look at how the case study presentations are essential for young & aspiring professionals

    How Emvies Case Studies Rule for Young Pros

     

    By Shephali Bhatt

     

    The Ad Club is celebrating ’15 Glorious Years of Emvies’ this year. Emvies doesn’t just award excellence in media planning, it celebrates the business of communication. It sees expats tweaking flight schedules to make sure they’re present to cheer their network. The energy, in all these years, has been infectious to say the least. But do the case study presentations, get the same love? Let’s find out: Just a day before the presentations, we saw this tweet on our timeline: https://twitter.com/S_kotnala/status/637942894318485504

     

    We agree time is a luxury not many media professionals have but INTRADIA consulting’s Kotnala, an ex-media man himself, makes a valid point. The case study presentations were spread over five days this year with at least 30 cases presented everyday. That’s great wealth of information for agencies (and their competition.) Or as Punitha Arumugam, agency director of media business at Google India and chief organiser of Emvies puts it, “Attending Emvies case study presentation is like going to a classroom.” Now, the choice between sitting in a classroom and attending a party is easy. But making a difficult choice might ensure a better reason to party next year, no?

     

    The participation has only improved over the years, says Arumugam, adding that most attendants are perhaps busy rehearsing for their presentations which is why you see lesser people in the room sometimes. But that’s a sign of how seriously they take their job at the dais. “We have to devise ways to get all of them back in the room though,” she admits.

     

    Come One, Come All

    Shekhar Banerjee, SVP and head – media at Madison Media Infinity and Pinnacle, observed a poor turnout on Day 1 but attributed it to inertia. “You always have a full house for prestige categories like Strategy and Integrated,” he points out. Perhaps the categories can be better arranged, he suggests, so that not all important ones fall on the same day. He also suggests that 24 Frames Digital – the live webcasting platform for the event – should employ two cameras instead of one, so the viewer sitting in his office can get a better sense of what’s happening. But as long as you can, try and attend the presentation event. More than anything, it allows for interactions with jury members and a sense of what’s being appreciated in real time.

     

    The Jury Has Spoken
    The teams’ presentation skills have been the jury’s pet peeve. It’s not so much about accent and intonation as it is about content and confidence. Says Aditya Save, CMO of Shaadi.com and one of the jurors, “The teams indulge in a kind of jingoism that doesn’t help. They should remember who they’re finally presenting to – the judges.”

     

    (We) Can Do Better
    Nikhil Mayne, senior director of branded content at GroupM was one of the presenters this time. He admitted a lot of presentations could be guilty of taking a page out of a dated soap opera script. And then there were those loaded with numbers corroborating the belief: If you can’t convince them, confuse them. “I think we tend to get lost in parameters like ‘reach’ and other numbers when mediums like digital go way beyond that. They are about being able to talk to the right user without causing spillage,” he admits.

     

    Even the analytics data category was marred by similar issues which led to it having a slightly soporific effect on some audience members. “For a data-driven industry, it’s ironic how poor our understanding of using data is,” he adds. Mayne points to an IBM case study they were hoping would win in the data category which fetched a shortlist in ‘social media’ instead. In the next four years, he hopes data will become the most sought after category.
    For all that, the Emvie presentations are unique: perhaps the only opportunity for young media folk to hone skills that will certainly be useful during pitches or even workaday presentations. They may create a next generation of media folk who are a lot more confident and articulate than their creative peers – considering the Effies have scrapped live presentations after trying them out for a year.

     

    Between the occasionally lame gags, jokes and inter-agency sniping, there’s often an undeniable youthful exuberance. The best presentations – which may or may not coincide with the most compelling cases – allow young media folk to actually practice one of the most abused words in the business – storytelling.

     

    Pick from the shorlisted case studies

    Colgate Palmolive: ‘Sugar Receipt’

    Agency: MEC

    Category: Best Media Innovation – Events/Experiential Marketing and Best Media Innovation – Direct Marketing

    To catch the attention of customers who actually bother to check their bill, Colgate seeded sugar receipts along with grocery bills at select malls. This was to highlight the danger of cavity owing to the extra sugar in their grocery items. Based on the sugar content, consumers were given adequate discounts on Colgate maximum cavity protection toothpaste. The presentation showed a Bengali couple fighting over extra sugar in their bill which was thoroughly entertaining. On day two, the couple was accompanied by a rat on stage but that didn’t deter their enthralling performance. As they say, the show must go on!

     

    Lenskart: Eye for an Eye

    Agency: DDB Mudra Group
    Category: Best Media Innovation – Events/Experiential

    Lenskart organised an eye donation camp specifically inviting transgenders, right after the Supreme Court awarded them equal status as the male and female community. The presentation centered around the thought – ‘Those who can’t see being helped by those who can’t be seen.’

     

    Ariel: Share the load

    Agency: Mediacom
    Category: Best Integrated Campaign – Consumer Products and Best Media Innovation – Branded Content

    Ariel’s claim to have removed the stain of inequality in one wash with ‘Share the load’ was well received by the audience. Bonus points for not dishing out the same presentation on different days given it was nominated in multiple categories. And it’s not just the presentation that shone through, the product sales went up by 60 per cent, they claim.

     

    Lenovo: By Gamers for Gamers

    Agency: Mindshare
    Category: Best Media Innovation – Digital – Video

    Lenovo got top gamers to influence the gaming ecosystem about Lenovo products that have a good processor, illuminated keyboard, high-res display, better sound – all necessary armoury for a dedicated gamer. Where most entries in the digital category spoke about reach, this one made a strong case of using the medium to talk to the right set of people to avoid spillage. The result? Lenovo experienced an 80 per cent increase in traffic on its online store.

     

    Zee News: The Misunderstood Scoreboard

    Agency: DDB Mudra Group
    Category: Best Media Innovation – Out of Home

    15th Feb: India against Pakistan, ICC World Cup. Zee News installed four billboards, one each in J&K, New Delhi, Lahore and Karachi. They looked like manual scoreboards. Only instead of showing the runs each team made, they ended up clocking the total number of lives lost in all the India-Pak battles since 1947. The message: When lives are lost, no one wins. The activity garnered half a million views.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Last year, Ad Club received 650 entries and this year the figure is 835 thereby surpassing last year's figure by a whopping margin of 185 entries

    Emvies receives record entries for 2015

    By A Correspondent

     

    EMVIES, the premier media awards instituted by The Advertising Club Bombay in 2001 is completing fifteen years. This year, the festival has received the highest number of entries ever. Last year, Ad Club received 650 entries and this year the figure is 835 thereby surpassing last year’s figure by a whopping margin of 185 entries.

     

    The EMVIES have gone from strength to strength with very active and enthusiastic support of the entire media fraternity. Not only have these Awards become a matter of honour for media planning and buying houses, but are receiving tremendous support from media marketers and clients as well. Since last year the Ad Club presents two trophies for every winning campaign one to the agency and one to the client.

     

    Since the last three years the Ad Club has started conducting the judging of some of its categories of its two premier awards EFFIEs and EMVIEs at Delhi. This has helped the Ad Club to engage the large marketing fraternity from Delhi into its scheme of things.

     

    Some highlights include:

    – EMVIES 2015 entries were submitted online by the media agencies

    – In 2014, clients participated in the form of a joint EMVIES trophy. In 2015, EMVIES has announced Best Media Partner in Television, Print, Cinema, Radio, Out of Home/Ambient Media and Digital.

    -  Multiple platform (a combination of a minimum of two) has been added as additional sub categories under Best Media Innovation – Digital.

     

    As many as 27 agencies have participated in the competition and their work will be judged by 150 media professionals in Round I spread over for three days in Mumbai and Delhi. The Round II judging will happen for three to four days in the popular format of Case Study Presentation at Welingkar Institute. Only those who will be present on or before 10 am will get the ballot paper to exercise their vote.

     

    The Grand Gala Ceremony is scheduled on Friday, 11th September, 2015 at the Ball Room, Hotel Palladium, Lower Parel, Mumbai at 6.30 pm

     

  • … as Hindustan Unilever is Media Client of the Year followed by Cadbury India and Tata Docomo

    Mindshare emerges victorious in a closely-fought Emvies 2013

    The victorious Mindshare team winning the Best Media Agency of the Year 2013

     

    By Johnson Napier

     

    When an award show in the dynamic world of advertising returns with its next edition, one always expects an element of newness or surprise to come along with it. In keeping with the tradition, Emvies, the annual awards property honouring the best works coming out from media agencies, managed to do just that. The Ballroom at Taj Lands End, Mumbai was a house under deafening noise attack last Friday (September 6) as The Advertising Club hosted the thirteenth edition of its popular awards show. *See Disclaimer

     

     

    It is teamwork that matters: Atit Mehta

     

    It’s a different feeling to see your brand being felicitated at an awards stage that is meant to be dominated by another industry in limelight. But it’s become a habit now for Hindustan Unilever Ltd. that won the Media Client of the Year award at Emvies 2013, a platform that felicitates good work done by media agencies in the year gone by.

     

    Atit Mehta, Head of Media Services - South Asia for Unilever South Asia opens up on his excitement on winning the top prize at the Emvies and what makes HUL an organisation to vie for. Excerpts…

     

    Like your Agency of Record (AoR), winning the Client of the Year award at Emvies has become a habit of sorts for you too. Your comments.

    Rather than a habit, the good work getting appreciated is a very satisfying feeling. This year has been great; HUL has again won the Best Media Client of the Year award and our agency has also won the Agency of the Year award so it’s double excitement for us.

     

    What is the extent to which HUL associates itself with your AoR in reaching out the brand’s message to the masses?

    It’s teamwork that matters; they are our agency partners and whatever work comes out is a collaborative effort.

     

    What is the thrust that HUL lays on ad spends for its products under various categories?

    We are quite a large advertiser but more than that it is the hard work and sweat put in by the agency members that has resulted in us attaining the top spot this year too.

     

    How easy or difficult is it to get the desired work done by your agency year after year?

    It’s always a challenge but we push ourselves ahead with the belief that we need to excel and work hard every single day.

     

    Were you disappointed that some of the entries did not win any awards?

    No, there is no disappointment as such.

     

    What has been your emphasis on digital as a medium for advertising? How do you see it growing going forward?

    Digital is and will remain an important medium as we go forward.

     

    While those in attendance will vouch for the extent of euphoria that descended upon the venue, what was more unnerving was the neck-and-neck battle that was on between the Top 3 players every stage of the way. But at the end there had to be a single winner and it was no different this year as that honour was bestowed upon Mindshare, the WPP-owned agency that’s part of the Group M stable. With 165 points and 18 metals under its belt, including 3 Golds, 9 Silvers and 6 Bronzes, the agency just about marched past the others to emerge Agency of the Year for the sixth year in a row. Also, retaining its place as the best of the lot was Hindustan Unilever Ltd. that emerged the Client of the Year for 2013 as well. With 4 Golds, 4 Silvers and 4 Bronze metals to its credit HUL ended at the top of the client list tally with 120 points.

     

    But while Mindshare proved its dominance yet again what many would like to remember of the night was the manner in which it was challenged by surprise runner-up Lodestar UM. From the fifth position last year, the agency proved that it was right up there when it came to being the best as it finished a close second this year. With the most number of Golds (5) to its credit, the agency closed its tally at 150 points including 7 Silvers and a single Bronze metal. At No 3 was another regular Maxus, which ended its tally this year at 120 points that included 3 Golds, 6 Silvers, and 3 Bronze metals.  Maxus, also part of the Group M stable, was numero uno in the leaderboards for a good part of the awards ceremony.

     

    In keeping with the surprise element this year, what was also noteworthy was the emergence of another minnow (in terms of awards competence) ‘ibs’ that walked away with the Grand Emvie for work on its client Tata Docomo – Hyper personalization: The world’s first CRM-powered campaign on Social Media. With 65 points, including 3 Golds, it occupied the No 7 spot overall on the leaderboard. Also noteworthy, and surprising, was the presence of creative agency Ogilvy, which gave the big media agencies a run for their prowess, as it occupied the fourth spot with 85 points. It included 4 Golds, 2 Silvers and a single Bronze award with its work on Lifebuoy Roti Reminder and Akanksha Foundation – Classroom Mumbai being awarded across multiple categories.

     

    A total of 90 metals were handed out to agencies this year that had submitted the highest number of entries in 2013 at 742.

     

    As for the gold winners, Mindshare won two golds for work on ‘5.2 years of digital content viewed in just six months!’ campaign for Axe Deodorant in the Best Media Innovation – Digital (social media) category while its work on ‘Cholchhe Na Aar Cholbe Na: “Can’t Happen”, Won’t Happen Anymore!’ for ABP Ananda in the Best Integrated Campaign – Media/ Media Property category accounted for the third gold for the agency. As for Lodestar UM, its work on ‘National Headache Reliever’ campaign for Saridon (Best Media Strategy – Consumer Products) was one of the most appreciated and also won it a gold alongwith its work on ‘Making Milk Exciting – The Olympics’ campaign for Amul Milk (Best Media Innovation – Sponsorship), ‘Unfinished Stories’ campaign for Tata Docomo (Best Media Innovation – Print, dailies) and ‘Coke Studio: One with youth’ campaign for Coke Studio (Best Integrated Campaign – Consumer Products). Maxus bagged three golds for work on ‘The Advantage and Disadvantage’ for Fiat that won two golds in Best Media Strategy – Consumer Durables and Best Media Innovation – Digital (Search) categories, while the third gold came from ‘Your Wish is My App’ campaign for Nokia Lumia (Best Media Innovation – TV – Media/ Media Property).

     

    Hindustan Unilever awarded Media Client of the Year

     

     

    It’s not been that easy this year: Ravi Rao

     

    Emvies 2013 could be summed up as the closest contest ever fought between the Top 3 medai agencies in recent years. But it was business as usual for Mindshare as they bagged the Agency of the Year award for the sixth year in a row.

     

    In conversation with MxMIndia, Ravi Rao, Leader, South Asia at Mindshare shares his excitement of repeating the feat year after year, and, what to expect from the awards going forward.

     

    Lodestar UM and Maxus nearly toppled you from the top spot but in the end you prevailed and won the Media Agency of the Year title yet again. Did you expect the kind of contest that was witnessed at the Emvies this year?

    It has not been that easy this year. Two agencies Lodestar and Maxus almost gave me a heart attack with many of their works being appreciated. But this year was the sixth year in a row that we managed to win this title. The way the contest was fought this year only means that it is going to be a tough race again next year but I can assure you that we are going to give our best shot next year as well.

     

    Did you expect such a tough challenge from them?

    I did expect a close race from Lodestar UM and Maxus. I had seen some of their presentations and they were really up there. But all I want to say is that we want to continue to excel and keep giving the others a stiff competition. We will keep doing that all the time.

     

    Are you disappointed that a few entries did not make the cut and that the Grand Emvie did not come to you?

    There were a couple of shortlists that did not make the mark, so, yes, I am a bit disappointed over there. But that’s life; we’ve got to keep moving forward.

     

    Any entries or agencies that managed to spring up a surprise this year?

    I think the entry by ibs on Tata Docomo was brilliant. It was an agency that one had not heard of much before but the kind of work that they put up and the awards that they bagged this year makes them worthy of an admiration.

     

    How has Emvies as an award evolved this year? Are you happy with the way things panned out on this platform?

    I think this is one of the best media awards that you’ll see. Over here, the clients also decide on the calibre of work to be rewarded and for me that’s a huge compliment for the media agencies.

     

    Any words of advice to your sibling-cum-competitor Ajit Varghese?

    I’d like to say ‘hats off to you Ajit Varghese!’. It was such a close touch-and-go contest all the way. I know they are going to keep coming stronger… and I am prepared for that!

     

    What do you anticipate for the year 2014 on the awards front?

    I cannot say about 2014 right now but I wish and insist that it is us only.

     

    The other two big winners from the client’s end were Cadbury India Ltd that bagged a total of 3 Golds, 3 Silvers and 2 Bronze awards while Tata Docomo was third with 1 Grand Emvie and 3 Golds to its credit. Also noteworthy was the Young Emvie of the Year award that was bagged by Farah Siddiqui of Mindshare.

     

    As for the awards tally, the other winners include MediaCom Communications and ibs that secured sixth and seventh places with 80 and 65 points while DDB Mudra Max with 50 points, MEC with 30 points and OMD India with 20 points finished the tally in the eighth, ninth and tenth positions respectively.

     

    The awards presentation was interspersed with media professionals performing and competing for team and solo Indian and Western categories of the Band Baja Award.

     

    *MxMIndia was a Media Partner of Emvies 2013

    Photographs by Puneet Chandok. Courtesy: DNA

     

  • The Advertising Club Emvies awards ceremony will be held on Friday, September 6 in Mumbai

    Emvies on Friday, Sept 6

    The Advertising Club has announced the Emvies awards ceremony on Friday, September 6 at 6.15pm at Hotel Taj Lands End (the Ballroom), Bandra, Mumbai. Gold Members can get entry by paying Rs 1500, Silver Members at Rs 2800 and Senior Citizen Ad Club Members at Rs 750. Telephone: 022-23894091, 23810213. Email adclub@vsnl.com

     

     

  • The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 – are completing 12 years

    Round 2 judging of Emvies 2012 starts today

    By Ananya Saha

     

    The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 – are completing 12 years. The Emvies Committee at the Ad Club after consulting media industry thought leaders has introduced new categories/changes at EMVIEs 2012.

     

    Three new categories have been introduced: Media Client of the Year, Best Ongoing Media Campaign and Young Emvie of the Year. Display and Video has been added as additional sub categories under ‘Best Media Innovation – Digital’. Zoom, the Bollywood channel, has introduced a special award category in the 12th edition of the EMVIES. The special award titled “Best Use of a Bollywood Celebrity in Media” will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in media, creating impact and being relevant to the brand’s communication.

     

    For the first time ever, the entries were submitted digitally.

     

    Befitting the occasion the Ad Club has received an unprecedented response receiving 734 entries across 23 categories an all time record. The Ad Club had received 717 entries last year. The record entries are an indication of the growing media industry and the constantly evolving high standards.

     

    As many as 43 agencies have participated in the competition and their work was judged by 100 top notch media professionals in Round I spread over for three days. The judging was paperless. The Round II will happen on 23rd, 24th & 25th of August in the popular format of Case Study Presentation at Welingkar Institute and will be judged by 21 stalwarts from the marketing fraternity. Only those who will present on or before 10 am will get the ballot paper to exercise their vote. The Case Study Presentation for all three days and the Awards Ceremony will be webcasted live on www.adclubbombay.com.

     

    The Emvies have gone from strength to strength in these years with the very active and enthusiastic support of the entire media fraternity. Not only have these Awards become a matter of honour for media planning and buying houses, but are today receiving tremendous support from media marketers and clients as well.

     

    The Emvies will take place on September 3, 2012 at Taj Lands End, Bandra. The awards ceremony will be attended by over 1000 die heard professionals from Media, Marketing, Advertising, Research & Communications fraternity. An added attraction is the Band Baja Awards which will showcase musical talent within the media fraternity. Some Rockstars will emerge from that evening’s performance.