The Advertising Club is gearing up to host the latest edition of the Emvies. With a total of 1892 entries received, Emvies 2024 will take place on Friday, March 22, 2024, in Mumbai.
Of 1892 entries received, 471 were shortlisted. The final round of judging was evaluated by seasoned marketing professionals and select creative directors. Emerging as a gold standard amongst media awards, the Emvies 2024 has over the years grown in scale and strength.
Said Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club: “At The Advertising Club, we take immense pride in promoting excellence in the field of Advertising, Media, and Marketing and the Emvies is a testament to our continuous effort. I’d like to express my gratitude to the jury for giving their precious time, and to the media agencies and brands for demonstrating strong ideas to foster growth of the Advertising, Media, and Marketing industry.”
Added Punitha Arumugam, Chairperson Emvies Committee: “The increase in the number of entries for Emvies 2024 underlines the industry’s unwavering commitment to pushing boundaries. We are delighted to recognize the dedication and strategic brilliance reflected in these entries. It has always been our endeavour to celebrate groundbreaking media campaigns that have significantly contributed towards building resonance for brands.”
The Advertising Club hosted the 23rd edition of the Emvies, celebrating high-impact media campaigns on Friday, March 10 in Mumbai. As many as 1469 entries from 26 agencies participated in the competition where 29 Gold and 53 Silver trophies were presented in addition to 55 Bronze winners receiving recognition.
Wavemaker with 630 points was recognised as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt Ltd was declared as ‘The Best Media Client of the Year’. Wavemaker bagged the coveted Grand Emview for Mondelez India Foods Pvt. Ltd.’s Cadbury Celebrations’ Not Just a Cadbury Ad – 2.
Mondelez India Foods Pvt Ltd – The Best Media Client Of The Year
It was a GroupM show with the second and third ranks occupied with Mindshare at 340 points and EssenceMediacom at 100 points.
The Diversity Equality & Inclusion (DE&I) award presented by Google was awarded to Kinnect for Bausch & Lomb’s How Bausch + Lomb’s – #LookOfLove advocated for unbiased and unprejudiced love.
Partha Sinha
Said Partha Sinha, President Times of India group and President of The Advertising Club: “It is great to see this kind of energy at the Emvies. Each entry received was deserving and we encourage our industry folks to keep up this quality, which is par excellence. Many of the entries are of global standards and worthy of international acclaim. Many congratulations to all the winners for creating a mark at the Oscars’ of media awards once again.”
Aditya Swamy
Added Aditya Swamy, Chairperson of EMVIE’s Committee: “It is very exciting and encouraging to know that each year, the quality of entries received only surpasses the previous editions of the Emvies. Big congratulations to all the winners. We urge them to continue to put their best work forward and keep raising the bar.”
The Advertising Club is getting set for the 2022 edition of the Emvies with over 1469 entries received, which is the highest ever in the history of the event. The Emvies are scheduled to be held in Mumbai on March 10.
Said Partha Sinha, President Times of India group and President of The Advertising Club: “I have always called Emvie ‘the Oscar of media award’ and over the years it has been doing justice to that reputation. The quality of work, the presentations, and the energy around the whole event are improving every year. It is a world-class platform today and is owned equally by the media, marketing, and advertising fraternities. It is a burning example of our overall theme of excellence.”
Added Aditya Swamy, Chairperson, Emvie Committee: “This year we have a record number of entries and that is a reflection of the high quality of work our industry produces and it’s our privilege at the Ad Club to celebrate the best of the best at our favourite awards show – The Emvies.”
The Advertising Club is set to host the Emvies on March 25. With over 1000 entries this year, the event is scheduled to be held in open air. Mumbai from 6.30pm onwards.
Said Partha Sinha, President, The Advertising Club: “It’s been a long break and we at TAC are eagerly waiting to see some of the great work that has been done in the last year and hope to recognise and reward the best of the best in each category. We have a special recognition – The Young Emvie of the Year, in honour of Pradeep Guha, a stalwart and legend in the world of Media and Entertainment. With Google being our presenting sponsor this year, it’s befitting that we’re looking for innovation at the heart of everything. We are excited and ready to get the ball rolling in earnest, move the inertia of the last two years into a juggernaut of momentum and host perhaps the grandest Emvies to date. All the best to every participant, may the best work win!”
On being the Presenting Sponsor, Sapna Chadha, Vice President, Marketing – India, Southeast Asia and South Asia, Google Asia Pacific, said: “We are delighted to be partnering with The Advertising Club on the most prestigious and highly anticipated media awards. At Google, we incorporate innovation and creative strategy in everything we do and we’re eager to see what the young creative minds of India have produced in the past year. It is our absolute pleasure to be a part of this legacy and hope to see some great work being recognised.”
The Advertising Club has announced its annual Emvie awards. It will be held in Mumbai on March 25, 2022.
The Advertising Club received 1054 entries for Emvies this year. These entries were judged online by 189 senior media professionals across 46 categories.
Based on the aggregate scores assigned by the 189 media professionals, the Emvies Committee at the Ad Club shortlisted 270 case studies that will be presented from today (Feb 14) to Thursday, 24th February, 2022 in two sessions i.e. Morning Session from 10 am to 1 pm and Afternoon Session from 2 pm to 5 pm. The Round 11 will be judged by 170 senior marketing professionals and a couple of creative directors. Given the pandemic-led circumstances it is the first time the final round judging of case study presentation will be held online.
The awards is normally held in closed venues, but given the pandemic-led restrictions, it will be held in the open at the SeaSide Lawns at Hotel Taj Lands End, Bandra in Mumbai.
It may have lost the #1 slot to sibling Wavemaker but the largest media agency network has posted a healthy report of how it’s doing. New business aggregating up to Rs 1,100 cr in the last nine months of 2018 from 30-plus new account wins which include the Unilever Digital business, SBI Life Insurance, Disney, Pharmeasy, Clubfactory, Intarem, IHG, Coverfox, Group SEB, Brussels Airlines, Urban Clap, Heritage Foods, Frankfinn, Mobiistar, Unibic, Hindware, Specmakers and Saloni Oil amongst other.
Prasanth Kumar
Speaking on the new account wins, Prasanth Kumar, CEO, Mindshare South Asia, Africa and MENA said: “2018 has been a very exciting and rewarding year for all of us at Mindshare. Every account win or bagging of an award is a milestone and motivates us to do better and exciting work for all our clients. Winning these from across our offices is what makes it even more special. To add to it, we are happy that all our disciplines including digital, integrated business have been able to contribute to this success. We feel humbled and encouraged with every win or appreciation received from our clients and it adds to the motivation for us to do more for our clients with stronger focus and services.â€
It was the night of Wavemaker and its prized client Vodafone. At the 18th edition of the Emvie Awards held on on Friday, October 5 in Mumbai, GroupM agency Wavemaker and Vodafone bagged the Media Agency of the Year and Client of the Year titles respectively.
This year 996 entries were received by The Advertising Club and 31 agencies participated in the competition. As many as 21 Gold & 36 Silver Emvie Trophies were presented while 54 Bronze Winner names rolled on the screen.
Wavemaker with 400 points was “The Media Agency of the Yearâ€. Mindshare India with 305 points stood second and Lodestar UM with 85 points stood third. Lodestar UM bagged the Grand Emvie for Times Of India – #Noconditionsapply: Sindoor Khela.
The Best Implementation Team of the Year went to Lodestar UM for Samsung – Samsung NDTV Camera Partnership in Best Media Innovation – Television Category who shared it jointly with Wavemaker for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology in Best Media Innovation – Ambient Media Category.
The Advertising Club post the inputs obtained from the fraternity at the EMVIES Town Hall Meeting introduced the following categories:
1. Best Digital Strategy
Wavemaker bagged the SILVER for Aquaguard – We helped India drink healthy water – Pincode by Pincode.
There was no Gold and Bronze awarded in this category.
2. Best use of Emerging Technology for Media Solutions
Wavemaker bagged the GOLD for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology
Mindshare India bagged the SILVER for Lifebuoy – Activating Infection Alert System In Rural India
Wavemaker bagged the BRONZE for Vodafone India Pvt. Ltd. – How Vodafone inspired farmers to choose life over suicide who shared it jointly with Essence for Google Maps – How Google Maps helped consumers “Weather†the Monsoons
3. Best use of Influencer Marketing for a brand
WATConsult bagged the GOLD for Project Nanhi Kali – #PowerlessQueen
Wavemaker bagged the SILVER for Tata Tea – Alarm Bajne Se Pehle – Jaago Re!
Mindshare India bagged the BRONZE for Kissan – Kissan Tiffin Time Table who shared it jointly with Wavemaker for HDFC Standard Life Insurance Company Ltd. – Is youth of today “Reckless” or “Responsible”?
4. Best Buying Team of the Year
Wavemaker (Team – Ashwin Salian, Silky Seth, Shikha Saket) bagged the GOLD for Vodafone India Pvt. Ltd. in DIGITAL who shared it jointly with Mindshare India (Team – Samrat Kakkar, Vikram, Kishore, Disha, Iti Kaul, Pankaj Nagpal) for PepsiCo India.
Mediacom Communications (Team – Rachana Monteiro, Debankur Kashyap & Hardik Senjalia) bagged the GOLD for P&G India in PRINT and they also bagged the GOLD for P&G India in TELEVISION (Team – Rachana Monteiro, Debankur Kashyap, Kalpesh Thakkar, Hardik Senjalia, Swapnil Birla, Priyanka Shrivastava, Vrushali Joshi & Amey)
The Emvies this year saw 159 media professionals on the Round 1 Judging Panel. The newly introduced category ‘Buying Team of the Year’ was judged by 20 Specialist jury members. The Final Round judging took the shape of Case Study Presentations wherein 57 senior marketing professionals and 3 Industry Stalwarts from the Creative Agencies judged the 189 shortlisted entries.
It was what one would call a Kodak moment. As the leaderboards were being announced by emcee Brian Tellis, it was evident that the crown of the Agency of the Year could well rest on the all-new head of the recently established Wavemaker agency, set up by the merging of Maxus and MEC. Or of course the good oi’ Mindshare, winner of the crown for some 10 times thus far. The suspense grew when it was Madison that bagged the Grand Emvie, and not the two GroupM agencies.
On the stage when the winner was being announced were Sam Balsara, Shashi Sinha, Vikram Sakhuja and CVL Srinivas. For Srinivas, as CEO, GroupM South Asia, it’s never an easy task when one sibling is  pitted against the other. It’s like the Williams sisters competing with each other on centre court.
Srinivas put his hand on his eyes, as Tellis was set to unveil the Agency of the Year winner. Mindshare is the old warhorse and hence deserved to win, but for the all-new player Wavemaker, it would’ve been the perfect beginning.
Adjudged by a jury of around 211 industry leaders through intensive judging sessions across the country, Emvies 2017 saw over 816 entries. Note the entire Publicis Groupe’s media and digital agencies stayed away from the awards given the global decision to be off all awards for a year.
The Client of the Year which has seen Hindustan Unilever bagging the title comfortably over the last few years saw joint winners in Star India and Vodafone. Interestingly Star India works with Mindshare and Vodafone is with Wavemaker. The marketing heads of both commended the excellent partnership with their agencies as a contributor to their winning the title.
Meanwhile, there was much happiness for both Prasanth Kumar, CEO of Mindshare and Kartik Sharma, CEO of Wavemaker.  For, even though Sharma’s team did not clinch the title, it went back home with a clear indicator to the world that it’s a significant force to reckon wit.
Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, 2017 Awards Chairman for EMVIEs, said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the Emvies remain committed to recognising such outstanding communication stories. Being one of the most trusted and coveted awards in the category, the Emvies continue to scale with increased participation and representation from across industry stakeholders.†Arumugam has been spearheading the Emvies for five years now.
Elaborating on the scale and the entries, Partha Sinha, 2017 Awards Co-Chairman for Emvies said, “The Emvies 2017 has successfully contributed towards recognizing high impact media campaigns that have made a difference. It continues to be one of the most coveted awards within the industry.â€Â   For Sinha, who confessed that he wasn’t exposed to the Emvies much thus far because the awards event is out of bounds for creative agencies, co-chairing Emvies 2017 has been an enriching experience.
In his welcome address on Emvies night (Friday, October 13), Vikram Sakhuja, President of The Advertising Club said: “In its 17th year now, the EMVIEs has continued to grow in scale and strength, emerging as the gold standard amongst media awards. With a jury consisting of over 211 distinguished industry leaders from across the country, this has been a transparent process to select transformational work.  We are engaging with some top global content sites to showcase the best of our archives to the world.
Colors was presenting sponsor yet again for Emvies 2017, as MTV, Rishtey Cineplex and Republic TV powered the event.
The 17th edition of the coveted Emvies 2017 saw Mindshare bagging the top honour – the coveted Agency of the Year trophy. Wavemaker, the new agency born out of the merger of Maxus and MEC, came a close second.
As for Client of the Year, the honour was shared by Vodafone and Star India. The Grand Emvie was bagged by Madison and Asian Paints for Best Media Innovation – Media – Digital Search.
Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, 2017 Awards Chairman for Emvies, said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the EMVIEs remain committed to recognising such outstanding communication stories. Being one of the most trusted and coveted awards in the category, the Emvies continue to scale with increased participation and representation from across industry stakeholders.â€
Elaborating on the scale and the entries, Partha Sinha, 2017 Awards Co-Chairman for Emvies said, “The Emvies 2017 has successfully contributed towards recognising high impact media campaigns that have made a difference. It continues to be one of the most coveted awards within the industry.â€
In his welcome address, Vikram Sakhuja, President of The Advertising Club said: “In its 17th year now, the Emvies has continued to grow in scale and strength, emerging as the gold standard amongst media awards. With a jury consisting of over 211 distinguished industry leaders from across the country, this has been a transparent process to select transformational work. We are engaging with some top global content sites to showcase the best of our archives to the world.
The Best Media Client of the Year crown went yet again to Hindustan Unilever Limited (HUL) at Emvies 2016. Minutes after accepting the honour, MxMIndia spoke with  GauravJeet Singh, Head, Media Services, HUL about the secret behind HUL’s success and much more.
Yet another Emvies Best Media Client title. What is the secret of your success over successive years?
I think there are two-three reasons. Great work comes from great partnerships. I think the kind of media partnerships we have with our agencies Mindshare, PHD- the rapport has been extraordinary and they have done some extraordinary work over the years. The way they work so closely with the brand teams to bring alive what the brand stands for, I think that just opens up the doors for great appreciation. That is a big reason why we manage to do so well in awards every time.
With so many clients and so much of advertising activity, how is it that HUL wins the award every time?
I think it is right that it is consistency that is very critical in any work that you do and a big part of that consistency comes from the fact that we are so sharply in the brand. We keep telling our brand story year after year and bring it alive in various ways. We do it at scale, making sure that we get to the right consumers with the right message and because we do it so consistently, it essentially works to a great extent to the advantage of the brands. I think that is the reason why they do get appreciated. For us, the bigger appreciation is the consumer’s love for our brands and that keeps us encouraging to do more and more around that space.
The focus is more on media innovation. Is that right?
Innovation for innovation sake is of very less use, it is the sharpness of bringing alive what you want to do on the brand. That itself is one of the roots of innovation. It could be bringing branded content. But I think we do not prescribe what the root should be, what we do prescribe is the end and the end is that we should be able to tell great brand stories, take up brand stories to consumers in a fashion that is appreciated and loved by consumers.
How much do awards matter to you?
The biggest award that we get is the kind of love consumers have for our brands and that is what we work for. But it is always nice to have peer appreciation for the work that we do and it is inspiring and pushes us to do more. You get appreciation for something consumers responded to positively and loved it. That is the reason why we feel awards are important.
The Advertising Club received a record number of entries at EMVIES this year. The aggregate of 971 entries is the highest ever received by the Ad Club in sixteen years of organizing EMVIES.
These entries were judged by 133 media professionals across 35 categories on 27th & 28th July, 2016 in Mumbai & 2ndAugust, 2016 at Delhi.
Based on the aggregate scores assigned by the judges, the EMVIES Committee at the Ad Club has shortlisted 177 case studies that will be presented from Monday, 22nd August to Friday, 26th August, 2016 at Manik Sabhagriha Auditorium, Vishwakarma, M. D. Lotlikar Vidya Sankul, Opp. Lilavati Hospital, Bandra Reclamation, Mumbai from 2.00 pm to 6.00 pm. The entry to this function is free for all.
The case study presentation is a final round of judging and the Jury comprises of big names from the Marketing fraternity. An added attraction is that the audience will also get an opportunity to exercise one vote everyday if and only if they are present before 2.00 p.m.
The EMVIE trophies will be presented at the Grand Gala Awards Ceremony on Friday, 2nd September, 2016 at the Ball Room, 9th Floor, The St. Regis (Hotel Palladium), Lower Parel, Mumbai at 6.30 p.m.
The event is powered by Colors and supported by Google.
A jubilant Mindshare team. Picture by Abhinav Kocharekar, Courtesy DNA
When Ravi Rao, Leader, Mindshare South Asia spoke to MxMIndia on the eve of his departure to Dubai as Chief Client Officer – MENA in April, we asked him if he considered the agency’s loss at the Emvies last year, as a low during his stint. He said it was just a “momentary despair in the longest winning streak of Mindshare; we will continue to haunt others, year after yearâ€. At the Emvies 2015 on Friday, Mindshare grabbed the title of Agency of the Year with five Gold, eight Silver and 17 Bronze metals. The now nine-time winner had its entire team in attendance, including COO Mindshare Asia Pacific Gowthaman Ragothaman and Prasanth (‘PK’) Kumar, who took over from Rao in March this year and had earlier said he was confident of winning the Agency of the Year crown this time. “There’s been lots of great work in the last year that Mindshare has done across clients, and a lot of effort into bringing in diversified and other business categories,†he had said. Friday’s win, however, left him cheering out loud for his team. “The voice is gone, but the action is full on,† he said. (See Emvies points tally table here)
Even though Maxus lost its last year’s glory to older sibling Mindshare, MD, Kartik Sharma was unfazed. “Whenever we’ve won or lost, our focus has always been our clients,†he said. “We’re very happy with the quality of work we’ve done. We’ve got quite a lot of clients in last two or three years and we continue to do some interesting work with them. He added: “Our focus has been more digital and analytics for the last couple of years. And today, if you saw the kind of awards that we’ve won, they had a layer of either of the two. But there’s always scope for improvement, and we’ll work on that.†Maxus was third in the pecking order of agencies, while Lodestar UM was at No. 4.
Sam Balsara, Chairman, Madison World, whose agency was the first runner-up for the title of Agency of the Year, also said he was happy with his agency’s performance which was their best so far at the Emvies. Madison took home six Gold, four Silver and nine Bronze metals.
Meanwhile, Tata Sky was conferred with the Client of the Year award, with Procter & Gamble India the first runners-up and Marico, a close third.
Emvies 2015 launched a new category too, Media Partner of the Year, which was conferred on partners across various media. While the award for TV was won by Pogo, The Times of India walked away with the award in the print category. In the cinema category, it was won by Rohit Shetty’s Film Production house, in radio it was Big FM, while Torrent Sites and Google Ecosystem received the award in the digital segment.
This year’s edition was the 15th of the Emvies. And Punitha Arumugam, Chairperson of the Emvies’ Committee and a senior media specialist herself, said it was the best she had seen so far. “The highlight this year was the fact that we started the process of online entries,†she said. “Secondly, we started including media owners in the Emvies because earlier we had only media agencies; then moved to media agencies plus client, and now from client to media owners. It’s been very exciting for us.†Since she’s not a part of a media agency any more, we asked Arumugam to trend-spot and tell us what she thinks of the way the media business is going, given the Emvies showing this year. “What we see is that digital probably gets the highest number of entries, and also the highest growth in terms of the number of entries year-to-year,†she said. “You’re seeing a genuine shift to digital. Even in offline media entries, for example, you get to see a lot more digital as a part of the whole product.â€
Another change that has taken place over the years, according to her, is in the field of data analytics and research, as evidenced from the number of entries going up and the amount of focus that agencies are putting on this.
Arumugam was bullish about the spends on digital increasing with time since all agencies are now incorporating digital in various ways and moving towards it, even if at a slow pace. “While clients may be spending 10-15 per cent [of their budget] on digital, when you walk into any office, 80 per cent of the conversation is about online. Hopefully, the budgets will follow the conversations very soon,†she said, as celebratory cheers, accompanied by the beating of dholaks, took over the venue to get the party going.
A part of this report first appeared in dna of brands
The Advertising Club is set to host the Emvies on March 25. With over 1000 entries this year, the event is scheduled to be held in open air. Mumbai from 6.30pm onwards.
By A Correspondent
The Best Media Client of the Year crown went yet again to Hindustan Unilever Limited (HUL) at Emvies 2016. Minutes after accepting the honour, MxMIndia spoke with  GauravJeet Singh, Head, Media Services, HUL about the secret behind HUL’s success and much more.