MxMIndia

Tag: EMEA

  • Elevated roles in APAC and EMEA reflect agency's growth and business trajectory

    We Communications bolsters International Leadership Team

    By Our Staff

     

    WE Communications (WE), a global independent integrated communications agency, has announced new international leadership appointments that showcase the agency’s commitment to global expansion and future growth. Nitin Mantri has been promoted to Regional Executive Managing Director, APAC, along with maintaining his current responsibilities as Group CEO of Avian WE, and Ruth Allchurch to Regional Executive Managing Director, EMEA.

     

    Through these newly created roles, Mantri and Allchurch will be responsible for strengthening WE’s APAC and EMEA operations, including oversight of client retention and business development, nurturing the teams of talent, and playing cross-agency roles in driving strategic growth initiatives like the development of new client services and capabilities. Mantri and Allchurch will continue to report to President of International and Global Chief Operating Officer Kass Sells, who will maintain oversight of WE’s eight international markets and its affiliate network.

     

    Said Melissa Waggener Zorkin, Global CEO of WE Communications: “Our sector and services growth, expanded client partnerships, and acquisitions in these international markets have created an exciting inflection point for our business. We are well positioned to make strategic changes to our broader international leadership team that will enable us to build our blueprint for future growth.”

     

  • Introduces advanced audience planning tool, while leveraging Kantar data

    Comscore launches Plan Metrix Multi-Platform

    By Our Staff

     

    Comscore, the media measurement and analytics company, has announced the introduction of its Plan Metrix Multi-Platform product to the Indian market. This solution combines consumer’s desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes and demographics for a unified digital view.

     

    Said Puneet Avasthi, Director, Specialist Business, Insights Division at Kantar: “As audiences increasingly gravitate towards the digital medium, it has become imperative for brands to sharpen their online targeting, to reach the right audiences. Kantar’s New Indian Consumer Survey (NICS) offers an unmatched profiling of audience segments on demographic, lifestyle and product usage characteristics. Kantar and Comscore have come together to create a data fusion-based product which combines Kantar’s NICS and Comscore’s MMX Multi-Platform to provide a holistic and comprehensive view of digital audiences for sharper profiling and targeting.”

     

    Added Joris Goossens, EVP APAC and EMEA, at Comscore: “We are delighted to introduce Comscore Plan Metrix Multi-Platform in India, giving our clients more advanced audience segments that are better aligned with how digital media is analysed and planned today. Our global partnership with Kantar has already had a massive impact and now as we move forward in this key market, we are confident we will be able to enhance our client’s consumer targeting and digital media planning capabilities.”

     

  • Last week, Prashanth Challapalli, Chandrabhan Singh and Kalyan Ram Challapalli announced the launch of Gravity Integrated, a brand and business consulting firm with multi-platform execution capabilities across India, SEA and EMEA markets

    Prashanth Challapalli, others set up Gravity Inegrated

    By A Correspondent

     

    Prashanth Challapalli

    Commenting on the launch, Prashanth Challapalli, who worked with the Leo Burnett group until recently, said: “Gravity is a force that brings together diverse and seemingly unrelated entities to create a powerful and sustainable eco-system. Gravity Integrated brings together Business strategy, Consumer strategy, Marketing Communications and Technology to create and implement bespoke solutions to ensure brand relevance and financial growth. ”

     

    Chandrabhan Singh

    Chandrabhan Singh is a marketer with 20+ years of business and brand building across brands like Philips, Diageo, Chennai Super Kings, Kesoram Industries and Gulf Oil and Kalyan Ram Challapalli omes with 18+ years of experience in consumer and brand strategy across India and SEA on both the agency and client side.

     

    Elaborating on the value propositions of Gravity Integrated, Singh said: “We don’t ask for briefs, we ask for the biggest growth challenges a company wants to solve. If you are an entrepreneur with a product idea, we can help you from financial planning to distribution to marketing and communications. If you are a tech start-up, we can be your extended marketing and communications arm. If you are a brand that is looking to solve for growth on digital, we can help with digital strategy, content marketing as well as performance marketing. Each problem is unique and each solution from us is bespoke..”

     

    Kalyan Ram Challapalli

    Speaking pn the relevance of Gravity Integrated, Kalyan Ram Challapalli added: “Our business model has actually been the result of multiple brainstorming sessions with close friends who happen to be CEOs and CMOs. We listened to them and built our service suites as well as our operational structure. Our core leadership team is therefore made up of business leaders with P&L experience from the world of advertising, marketing, content and technology.”

     

     

    Ambar Chakravarty

    The Gravity Integrated team senior management team also includes Ambar Chakravarty (co-founder of Addict Studios India) as Head of Content, Nolita Lobo-Mutschlechner (Ex-Marketing Head for Puma EMEA & India) as EMEA Brand and Marketing Consultant based out of Austria and Marc Chaudhary (An investment banker turned tech entrepreneur) as the Technology Head. More announcements are expected on the hiring front.

     

     

  • Nick Lawson promoted to Worldwide Chief Operating Officer, Josh Krichefski becomes EMEA CEO and Kate Rowlinson to lead MediaCom UK

    MediaCom announces changes to Worldwide, EMEA and UK leadership

    By A Correspondent

     

    Nick Lawson

    Nick Lawson, currently MediaCom’s EMEA CEO and Global Client Practice Lead, succeeds Toby Jenner as Worldwide Chief Operating Officer. Lawson will be responsible for driving the network’s business development, marketing and product offers, while retaining his position as Global Client Practice Lead. Lawson has been with the agency for 28 years, originally as part of the Media Business before it merged with MediaCom in 1999.

     

    Josh Krichefski

    Josh Krichefski, who originally joined MediaCom in 2011, replaces Lawson as EMEA CEO, having spent the last three years as UK CEO. He takes responsibility for 4,400 people across 37 offices, driving the vision and culture for the region.

     

     

     

    Kate Rowlinson

    Krichefski is replaced as UK CEO by Kate Rowlinson, the agency’s current Managing Director, Worldwide Hubs who has been part of the network for ten years. She will lead the country’s biggest agency, comprised of 1,250 people across five offices.

     

    Said Stephen Allan, Worldwide Chairman and CEO, of the appointments: “Nick, Josh and Kate’s track records in delivering truly innovative work are unparalleled and I am in no doubt they are the best people to lead the MediaCom network into its next exciting chapter. They will bring forward thinking and rich expertise to our clients, helping them achieve their growth agendas, and perfectly exemplify our People First, Better Results belief. Their continued personal growth has and will continue to deliver the best possible results for the brands we work with.”

     

    Lawson and Krichefski will report into Stephen Allan, whilst Rowlinson will report into Krichefski.

     

     

  • The campaign seeks to bring the bathroom into focus as the centerpiece of the home

    Kohler partners Terribly Tiny Tales in latest brand campaign

    By A Correspondent

     

    Kohler India’s latest marketing initiative, “Dream in Kohler”, invited people to share their ideas on what their dream bathroom looks like.To bring its message home to consumers, the company has released three television commercials made in collaboration with Terribly Tiny Tales (TTT), a popular online micro-fiction platform.

     

    Expressing his enthusiasm on the partnership, Salil Sadanandan, President K&B Kohler South Asia & EMEA said: “Kohler is known for making bold statements whether it’s in our products or the way we take them to market. This is yet another industry first consumer activation from Kohler. We have chosen to be unconventional in partnering with a micro fiction platform like TTT rather than an advertising agency. They have managed to convey the central message of Dream in KOHLER – i.e., to make the bathroom the centerpiece of every customer’s home – in an engaging yet witty manner in the TV commercials,” he said.

     

    Added Chintan Ruparel and Anuj Gosalia, Co-Founders of TTT: ”We’re keen to partner with the world’s best brands on great storytelling, but we find the agency model and system a little outdated. That’s why we don’t ‘service’ them, we collaborate with them. Kohler had already partnered us on one such collaboration for the digital medium, which is our domain. So when they asked us to have a go at their mainline campaign, we made an exception because they’re great people to work with, and share the same passion and enthusiasm about having a good story at the heart of whatever they make.”