Tag: Economic Times

  • Demystifying plagiarism, the legal way

     

    By Nandita Saikia

     

    Can one be jailed and fined if convicted?
     

    All you wanted to know about plagiarism but didn’t know who to ask. We posed a few questions to Nandita Saikia and requested her for a response sans the legalese

    1. Is plagiarism a crime? As in, does copying of substantial portion of a published work written by someone without attribution and without permission become a punishable offence? What exactly is the punishment?

    Plagiarism alone involves copying another person’s ideas without attributing them, and is not a crime by itself although it is considered unethical.

     

    If plagiarism involves copying not only ideas but also a substantial portion of a copyrighted work without attribution and without permission, it would amount to both copyright infringement and the violation of the ‘special right’ of the author to be credited.

     

    Copyright infringement and the violation of an author’s right to be credited are both civil wrongs and criminal offences. A civil suit may be instituted, and criminal charges may also be filed.

     

    In a civil suit, the remedies which may be obtained are: injunctions to restrain further infringement, damages, the rendition of accounts of profit, and the delivery up of both infringing copies of the work and the plates used to make them. If required, certain administrative orders may also be obtained to assess the extent of infringement.

     

    If criminal charges are filed, a convicted infringer is liable to be imprisoned for between six months and three years and to be fined between Rs 50,000 and Rs 2 lakh, for the first offence. This punishment is enhanced for subsequent convictions.

     

    2.Does attribution without permission for text or photographs or graphics (for instance: Photograph courtesy xyz) amount to an infringement of copyright? And if it is an offence, what is the punishment?

    Assuming the work is protected by copyright, in most cases:  It is infringement to publish a work without permission.  It is both infringement and a violation of moral rights to publish a work without permission and without attribution. It is a violation of moral rights to publish a work with permission and without attribution — (possibly) unless the author has agreed not to be attributed. The remedies available to those authors whose right to claim authorship has been violated are similar to those available in cases of copyright infringement as described in response to question 1.

     

    3.Assuming an article is written and has taken some vital research data or information from another article (and this information is not easily available or is not publicly accessible), but the information is presented in a different language and different from the one already published. Will this be considered plagiarism and is it infringement of intellectual property?

    It would amount to plagiarism if the ideas of another author were used without credit. It is also likely that it would amount to plagiarism if the research of another author was used without credit.

     

    However, if the language used in the later article was completely different from that used in the original article, it is unlikely that the subsequent article would infringe the copyright in the original article.

     

    Depending on the circumstances, the later article may violate the moral right of the author of the original article to be credited for his work.

     

    4.In a typical writer-publication relationship, who owns the copyright in the absence of any written contract on it… the publication or the writer/photographer/artist? What if the writer/photographer/artist are freelance? And what if he/she is an employee?

    The employer generally owns copyright in the employee’s work for the purpose of dissemination through the employer’s publication and similar publications. For all other purposes, the employee owns the copyright.

     

    However, a freelance journalist would ordinarily be the first owner of copyright in his work unless he signs an agreement to the contrary. Ownership may vary depending on whether or not the work is commissioned.

     

    The commissioner generally owns the copyright in a commissioned photograph.

     

    To a large extent, the ownership of copyright in a work is determined by contract. This area of the law contains a number of caveats and exceptions, and it is extremely difficult to make generalisations.

     

    5.What about ideas and concepts? And page designs and headlines?

    Ideas and concepts are not protected unless expressed and ‘fixed’. Original page designs may be protectable as artistic works if they are distinctive. Headlines are unlikely to be protectable, although it may be possible to argue that especially distinctive, original headlines are protectable.

     

    6. And lastly, what is the legal standpoint on plagiarised advertising… visuals and copy? Also, television and films?

    In broad strokes, the general principles relating to infringement apply across the board regardless of the nature of the work. If a work is protected by copyright, the permission of the copyright owner is usually required to do things like reproduce or adapt the work. Also, authors have the right to be claim authorship of their work.

     

    Nandita Saikia

    The terms ‘plagiarism’ and ‘infringement’ are often used interchangeably although they are different.  Plagiarism itself is primarily an ethical issue, which involves using the work of another author without crediting them. The right not to be plagiarised is not recognised by statute, except to the extent mentioned in Section 57 of the Copyright Act (which gives authors the right to claim authorship of their works, among other things).

     

    Plagiarism may occur independently of copyright infringement. This is because any use of a work without crediting its author would be plagiarism. However, copyright infringement can only occur if the earlier work copied from is protected by copyright. So, for example, copying from a very old work whose copyright has expired would be plagiarism but not infringement.

     

    Also, plagiarism may involve merely copying the ideas which another person has expressed in their work either without crediting them or using their words. If plagiarism occurs without copying or adapting the actual words of the author of the earlier work, it is unlikely that the plagiarism would also amount to copyright infringement.

     

    Further, it is worth bearing in mind that it works both ways. If the earlier work was protected by copyright, copying or adapting any substantial part of it without permission would infringe the copyright subsisting it even if its author was credited. In other words, the unauthorised, substantial reproduction or adaptation of a copyrighted work is copyright infringement even if its author is credited.

     

    As such, copyright infringement and plagiarism generally occur simultaneously only if the words of an earlier work are copied or adapted without permission and without attribution, and the earlier work is protected by copyright.

     

    Copyright itself subsists in certain works such as books, films and music. As a general rule, the initial owner of the copyright in a work is its author (although this is subject to several exceptions).

     

    Copyright owners have the exclusive right to do things like reproduce, adapt, translate and publish their works, or to allow others to do so. These exclusive rights are collectively called copyright, and vary in their specifics depending on the kind of work.

     

    In most cases, doing anything which is the exclusive right of the copyright owner without his or her permission amounts to copyright infringement, which is both a civil wrong and criminal offence. As such, a civil suit may be instituted (usually seeking to obtain damages and an injunction to restrain further infringement).

     

    In addition to this, Section 63 of the Copyright Act states that convicted infringers are liable to be imprisoned for between six months and three years and to be fined between fifty thousand and two lakh rupees, while Section 63A stipulates an enhanced penalty for second and subsequent convictions.

     

    Apart from copyright, the Copyright Act also recognises the right of an author to be credited for his work via Section 57 of the Copyright Act which, among other things, grants authors the ‘Special Right’ to claim authorship. If this right is violated, remedies similar to those obtainable for copyright infringement may be sought.

     

    Widely referred to as a moral right, the Section 57 right to claim authorship is perpetual, is independent of copyright, and remains unaffected by transfers of copyright ownership. Thus, it could be considered to be similar to the right not to be plagiarised, although it is not identical to it.

     

    Nandita Saikia is a media and technology lawyer practising in New Delhi

     

    Plagiarism: No good word, this
     

    While the reasons to plagiarise can be debated, and argued, what remains essential is editorial integrity to see it as a bad practice

    By Ananya Saha

     

    Fareed Zakaria has opened a Pandora box after being accused of plagiarism. Editorial sanctity is being now being questioned when it comes to using plagiarized content. With internet becoming a major source of stories filed by journalists, it has actually become difficult to keep a tab on plagiarized material. Indian media has been, time and again, put under scanner for plagiarism.

     

    The business daily, Mint has addressed the issue of ‘plagiarism and fabrication’ in its ‘MintCode’ clearly: ‘We don’t copy the work of others. And we don’t make things up. We do not plagiarize, meaning that we do not take the work of others and pass it off as our own.’ In fact, Mint does not transmit news releases in their original form. “A story that appears in our paper and has plagiarized work from a press release is a serious violation of our Code of Conduct.” If any of its own journalists’ or columnists’ work is plagiarized, Mint asks them to notify the editor, deputy editor, and immediate editor. According to the code, any Mint reporter and writer have to use original content, language and phrasing.

     

    While the ‘MintCode’ is clearly charted out on its website and The Economic Times too has a code of ethics on its website, not many newspapers have such a clear ‘code’ charted out.

     

    What is also important to understand is that such code of ethics is also bypassed by journalists who succumb to pressures of deadline.

     

    Deccan Chronicle uses software that alerts the desk when more than eight words are plagiarized. A T Jayanti, chief editor of Deccan Chronicle, said: “You do not need a policy on something so blatantly wrong! Our team is aware that they can be suspended, and can even lose their jobs.”

     

    Chandan Mitra, editor and managing director of The Pioneer, has come across few columnists who have plagiarized content while writing for his paper: “The columnists were found guilty, and we stopped their columns as soon as we got to know. We take a hard line against such practice. If there is a complaint, we prefer to run our checks and if found guilty, we do not have to think twice before stopping their columns.”

     

    Mr Mitra insisted that Fareed Zakaria’s case is an alarm bell, and the Indian newspaper industry needs to be more cautious, especially “when the laws of the land are not as stringent.” He also feels that because of the internet, it is easier to track down if the article or any written piece has been extracted as is from its original source.

     

    While the reasons to plagiarize can be debated, and argued, what remains essential is editorial integrity to see it as a bad practice.

     

    Vikas Mishra, Editor, Lokmat Samachar said: “Nobody in our newspaper is authorized to copy-paste from any article. Never in the history of Lokmat has anyone plagiarized. If there is an article worth mentioning, we always mention the source or attribute the quote in our write-ups.”

     

    When asked if plagiarism is more rampant in the regional and vernacular newspapers, Mr Hari Mohan Mishra, news editor, Dainik Bhaskar said that it is actually the English newspapers that see more of plagiarism and that he has not come across any of his team plagiarizing ever. Even Mr Mitra of The Pioneer agreed with his viewpoint.

     

    M. Kesava Menon, editor, Mathrubhumi – the Malayalam language newspaper – also believes in attributing the original author in articles, and sees plagiarism as serious offence. Even though the editors are quite sure the copying a work is an offence, it is actually not unknown that plagiarism sometimes goes unregistered.

     

    In a rapidly changing newsroom set-up, influenced vastly by ‘research’, it is important that writers and columnists create original work. And only strong and stringent measures can curb such a practice.

     

  • Is news media ownership a cause for worry?

     

    By Shruti Pushkarna

     

    Hardly had the news of the acquisition of English news channel NewsX by ITV Media Group and Hindi news channel Live India by Prosperity Agro filterd in, there were murmurs on whether it was vital for the government to impose entry barriers for the news media. ITV of course has been in the news for around five years and Live India already had a sizeable stake by a property developer HDIL.

     

    As part of MxM Mondays, we spoke to a cross-section of news media practitioners to offer their views on the issue.

     

    This issue of media ownership has been debated on in the past, and more so recently, because of the entry of corporate groups into the news media. Earlier this year we saw two big corporates enter the media domain, when Reliance Industries bought a stake in Raghav Behl-led Network18 and Aditya Birla Group invested in the Aroon Purie-led Living Media India.

     

    While big business owning media is not a new phenomenon, there are numerous instance of politicians owning and controlling sections of the media, especially in Southern India.

     

    Hence the question arises: Is it a cause for worry when people with non-media interests start owning the mass news media?

     

    Here are a cross-section of views from captains of the industry (in alphabetical order of their last names):

     

    Tariq Ansari, Chairman and Managing Director, Next Mediaworks Ltd

    Tariq Ansari

    The worry is not around who owns the media but whether they act in a way that is consistent with journalistic standards of integrity and fair play. We seem to have forgotten simple journalistic conventions like a declaration of interest from the owner of the publication/channel on stories in which there is a substantial commercial interest.

     

    Media, much like steel or fertilisers or communications, will eventually belong to those who have the means and desire to invest in it. The point about it being the preserve of a few is inexplicable. Nobody is stopping anyone from raising the capital to start a newspaper/magazine/TV station/radio station/website. We live in a free country. Anyone who has the ability to own media should be able to do so, without limitation. Clearly my preference would be that criminals or those with clear vested interest should not own media, but I am not sure if the law of the land can prevent this from happening.

     

    Vinod Mehta

    Vinod Mehta, Former Editor-in-Chief, Outlook magazine

    I am worried. Media diversity is very important for freedom of the press. I don’t want Media in the hands of a few owners. It should be open to all.

     

     

     

    And here’s what MxMIndia’s regular columnists say:
     

    Ranjona Banerji, senior journalist, columnist and Contributing Editor, MxMIndia

    Media ownership is a worry to the extent that journalists are not able to withstand corporate pressure. For instance, the Birlas started Hindustan Times and the Tatas has a stake in The Statesman (to name just two) and the battle between marketing and editorial is as old as the profession. The problem comes when senior editors capitulate and reader interest is surrendered or sacrificed. I would turn the spotlight back on journalists: are we fighting the good fight?

    _______________________________

     

    Mediaah/Pradyuman Maheshwari, editor-in-chief, MxMIndia:

    Many years back when I asked a leading industrialist why he was keen on starting a news channel he replied with the famed Deewar dialogue (some alcohol in the system did the trick): Aaj mere paas buildingey hai, gaadi hai, bank balance hai, but even then these guys owning newspapers and channels are ruling the world. We were in the late 1990s, and journalists and news media owners were indeed much sought after. That may have waned over the years, but the desire to own news media stays. What hasn’t changed is that the intent of owning the news media goes far beyond returns on investments.

     

    When the British ruled India, it was the desire to mobilize public opinion that led to several national leaders and even businessmen to embrace news. Post-Independence, with the birth of a new economy, it was a mix of nationalistic sentiment and also to use it as an ally in a tightly controlled business environment. The ’60s and ’70s saw the media taking off with magazines like the Illustrated Weekly of India, later India Today and several others in regional languages. The imposition of the Emergency got people to realize the importance of the news media as the liberalization of the economy and and the airwaves ensured that there is no looking back.

     

    Being a democracy, there are no entry barriers to the media. And rightly so. However, when a few years back a few real estate and assorted players jumped into news television there were representations to the information and broadcasting ministry that there ought to be tighter controls.

     

    The current murmurs are being heard because NewsX has been acquired by businessman Kartikeya Sharma. ITV, his media company, also runs the newspaper Aaj Samaj and regional and Hindi news network India News. And the reason for the concern: it was feared that being the brother of Manu Sharma who has been convicted in the Jessica Lallmurder case, he could misuse his position to influence the executive and the judiciary. Well, the Supreme Court upheld its sentence of life imprisonment in 2010, so evidently he didn’t achieve much. To be fair to Sharma, a senior editorial and business executive who has worked with him, told me that he saw no interference on content, especially on the Manu Sharma front.

     

    Clearly, the money power of rich businessmen and politicians cannot bring in readers or viewers, as the case may be or make a success of the media enterprise. In the late’80s, the Ambanis acquired Commerce Weekly and converted it into a business daily. They also acquired The Sunday Observer that was once edited by Vinod Mehta and was exceedingly popular.  The Ambani indulgence in the media failed despite hiring top journalists and publishing executives. They could only use the papers to fight a few minor battles, and even those without much success.

     

    Mehta worked and fell out with industrialists Vijaypat Singhani and L M Thapar as both found news too hot to handle and counter-productive to their primary businesses (and revenues). One had assumed he would meet the same fate when Rajan Raheja, a then-emerging industrialist with some interests in real estate, set up the Outlook magazine group. Mehta has led many battles with the mighty and powerful in his magazine and both Raheja and Mehta have survived each other.

     

    Save the Outlook example which is a good indicator of business interests and independent journalism co-existing, clearly big money is not enough to drive consumption of news media. My worry though lies elsewhere:

    1. Lack of transparency in the ownership of media.

    2. Creation of a monopolistic scenario with business groups investing in multiple and similar vehicles

    3. Level playing field for competition in case of vertical and/or horizontal cross-ownership, and

    4. Diversification of media companies  into entities beyond news

     

    1 & 2. Transparency requirements in media ownership are critical. When the government announced recently that a certain conglomerate doesn’t not have interests in the media, is it really the case, or is that what is on paper and hence deemed correct? While doubts have been raised about how the acquisition of a sizeable chunk of Network 18 via an independent trust would impact the editorial independence of the group, the real worry is the rumoured interests of the group in other media ventures too.

     

    Could we have a situation that a genre of channels or newspapers or the media entities in particular region of the country be owned – directly or indirectly – by one group? How do we tackle a monopolistic scenario such as this?

     

    3. The PR head of a radio station in Delhi once complained that she could never hope to get her press release into the two main English dailies in the city because both had their own FM stations. So, while the most inane event from the group’s radio station gets covered, the lady’s FM frequency never got a mention even for a big activity. So rampant is this blacking out of a rival group’s activities that it’s now considered standard practice. In many countries there are strict rules for horizontal and vertical cross-ownership. While the TRAI has suggested restrictions in vertical ownership (a TV channel can’t fully own a DTH or cable platform etc), horizontal ownership is fine (so a TV channel can also run a newspaper, radio station etc).

     

    4. The last of my worry areas can be a bigger concern, and, if misused, even graver than big business or a political party getting into the media. Many news media groups have invested in sectors outside of news and doubts have been expressed if there is any connect between the relationships with governments via the news media and the winning of such contracts.

     

    Even though the government at the Centre is weak, and we can be sure it will flex its muscles often enough in the run-up to various elections until 2014, I don’t see any immediate solution to the problem. But what can play a deterrent for those who abuse the media will be public opinion via social media.

     

    Sevanti Ninan, Editor, thehoot.org and Columnist, Mint

    Sevanti Ninan

    Yes, it is a cause for worry when people with vested interests start owning the mass media because political ownership of the media is increasing, and there are no transparency requirements on media ownership.

     

    Readers and viewers are unable to discern ownership-related biases. There is also a renewed trend of corporate investment in media increasing. Media companies are supposed to file ownership details with the registrar of companies, but one, it is not properly done, and two it is very difficult for lay people to access the correct and latest data.

     

    On the issue of media being a preserve of only a certain groups, even now it is fairly widely owned.

     

    Maheshwar Peri, Chairman, Pathfinder Publishing India Pvt ltd

    Maheshwar Peri

    In my opinion there is no cause for worry. I think, increasingly, the cause for worry comes from a few industrialists who’ve gotten into media. But if you go back to the flag bearers of Indian journalism in the 1980s, Indian Express was owned by RNG, an industrial group. So, to say that ownership by industrialists would hurt media is a slightly wrong way of looking at it.

     

    There is definitely a cause for worry when people get into media for reasons other than running it as a professional empire. If you look at some of the politicians who’ve come into media or political parties that are launching their own channels, that’s a cause for worry because they have a reason to dish out news which suit their needs and opinions.

     

    So there is a problem when people in public office get into media, but it’s not so much of a problem if industrialists or venture capitalists or any others moneybag get into it because they want to make it a commercially viable operation. And they know they can make it commercially viable only when the reader/viewer respects them. In case of politicians, they are not interested in making it commercially viable; they just want to ensure that their point of view finds a space in the public domain.

     

    I think unless a reader or consumer respects you, you won’t be able to sell beyond a point. So all of us, whether or not owned by corporates, are always trying to ensure that we give unbiased and credible information so that the reader continues to respect us as well as the advertiser continues to invest in us.

     

    And what makes one think that they have a better opinion about media than a fruit vendor? I don’t think there can be a classification of who has a better opinion about certain things in this country – we are a democracy. So the worse thing is to say that ‘these’ kind of people can get into media and ‘those’ kind cannot.

     

    Tarun Tejpal, Editor-in-Chief, Tehelka magazine

    Tarun Tejpal

    To some extent, there is cause to worry about media ownership. We have to air, discuss and examine issues of monopolies, cross media ownerships, and of cross business ownerships. And to try and build in some structural safeguards that both help ensure the financial viability of honest, robust media, and deter media owners from using their media instruments for unfair advantage in their other businesses.

     

    Theoretically, it (media) should be open to all. But we must build in safeguards that minimize the misuse of public discourse and public instruments of media. This is not easy, but a discussion must start on this issue at all levels.

     

    Paranjoy Guha Thakurta, Senior Journalist

    Paranjoy Guha Thakurta

    The growing corporatization of the Indian media is manifest in the manner in which large industrial conglomerates are acquiring direct and indirect interest in media groups. There is also a growing convergence between creators/producers of media content and those who distribute/disseminate the content.

     

    In India’s unique ‘mediascape’, it is often contended that the proliferation of publications, radio stations, television channels, and internet websites is a sure-fire guarantor for plurality, diversity, and consumer choice. There were over 82,000 publications registered with the Registrar of Newspapers. There are over 250 FM radio stations in the country. Despite these impressive numbers of publications, radio stations and television channels, the mass media in India is possibly dominated by less than a hundred large groups or conglomerates, which exercise considerable influence on what is read, heard, and watched.

     

    One example will illustrate this contention. Delhi is the only urban area in the world with 16 English daily newspapers; the top three publications, the Times of India, the Hindustan Times, and the Economic Times, would account for over three-fourths of the total market for all English dailies.

     

    However, what is unacceptable is media barons using news outlets as tools to further their business interests. In this country, as in the world over, large media corporations are clearly playing a bigger role in the political economy that they report on. Though a free media is fundamental to the existence of a liberal democracy, concerns about the accountability and transparency of media companies remain. For instance, the RIL deal has enabled Network 18, Eenadu, and the merged group to expand its offerings to benefit its stakeholders and its advertising target audiences. What remains to be seen is whether clear boundaries can be etched between the boardroom and the newsroom.

     

    There’s absolutely no doubt about the fact that if it’s truly going to be a responsive media, then the media should reflect the views, the interests, the aspirations of a larger section of population as possible. The problem with much of our media is that they are too busy trying to ‘reach’ consumers to potential advertisers than providing information to citizens.

     

    Next Week:

    Why do we all like to damn TAM?

    The Sectoral Innovation Council recommendations last week said that there was need for an alternative to TAM, short for the media research company formed by a jv of two international research biggies: Nielsen and Kantar. This is a view that has been expressed several times over the years.

     

    One of the main peeves against TAM is the number of Peoplemeter boxes present to collect data. Can 8000+ boxes effectively poll a populace of 1.2 billion, is what many broadcasters keep asking in public. In private though, not many are ready to pay up by increasing their subscription fee to enable the installation of more boxes across the country.

     

    Also, what’s happening to BARC, the joint industry body that was to provide an alternative?

     

    MxMIndia will speak to a cross-section of the industry to get answers. Meanwhile, if you have a view, email it to us at editor@mxmindia.com with the subject ‘MxM Mondays #2’

     

  • Loss of plurality is worrying: Paranjoy Guha Thakurta

    Paranjoy Guha Thakurta

    By Paranjoy Guha Thakurta

     

    This sort of an acquisition is part of a growing trend of ‘corporatization’ of the media where big business houses such as the Aditya Birla Group and the Reliance Industries group are investing into existing media groups. Through this process of consolidation, they are also bailing out these groups.

     

    The Raghav Behl-led Network 18 and Ramoji Rao-led Eenadu are now part of one big conglomerate because Reliance Industries Ltd (RIL) has bailed out both by pumping in a huge amount of money. On paper, it appears as if they are still separate corporate entities, which they are, as per the laws of the land. But the kind of associations they have struck gives an impression that they are now going to work like a conglomerate. Now this is exactly what has happened in the case of Mr Aroon Pourie who heads the India Today group which is also going to be one major conglomerate. So what we are seeing, in that sense, is the ‘cartelization’ of the media. There are cartels being formed, there are oligopolies being formed.

     

    The recession in the west has led to shrinking of advertising expenditures for the media in India and across the world especially after 2008, and this has had a direct impact on the fortunes of media organizations. So this process of consolidation has got expedited. What this means is that the media in India is going to become less plural, it’s going to be dominated by relatively fewer groups. What you are really seeing is, large corporate groups exercising greater dominance on the media. Now there are two implications.

     

    Also read:

    AV Birla group buys 27.5% in India Today group

     

    Birla may use personal money for buy, Mail Today may now launch editions in Mumbai, other metros

     

    Why media purists needn’t worry about Kumar Mangalam Birla’s 27.5 % in Living Media

    One is, of course, you are finding telecom companies (Mr Aditya Birla also happens to be the head of Idea and Mr Mukesh Ambani’s RIL is a major player in the broadband wireless access space), which are providing you communications, are also now playing an important role in companies that produce content. So the content providers and content distributors are coming together. This, in my opinion, is going to result in a loss of heterogeneity, resulting in a loss of plurality. In a sense, the oligopolies that are going to be formed will also impact the listeners of content, the viewers of content, or the readers of content. The content they get will be less heterogeneous.

     

    The other part of the story is that these companies are also big advertisers. Therefore, the clout of the advertiser will go up. As I said, the telecom service providers are now becoming important stakeholders in companies that are producing content. So the distributors of content are becoming stakeholders in the producers of content. Similarly what you also see at another level, the companies which are big advertisers are also now becoming the owners of the media. So in my opinion, these trends towards ‘cartelization’, or the formation of these giant corporate conglomerates is not going to lead to greater plurality as far as the consumers of content are concerned.

     

    The numbers of TV channels and newspapers and websites often give you a very deceptive kind of a picture and the capital is a classic example of that.Delhiis the only city in the world with 16 English language daily newspapers. This gives you a misleading picture, that readers of English dailies inDelhihave a huge choice. But the fact of the matter is that two newspapers, The Times of India and Hindustan Times would account for well over three-fourths of the total market of all English daily newspapers. And if you add to that Economic Times, then these three publications put together would account for more than 80 per cent of the total circulation of all English newspapers in India. So, in terms of numbers it looks good, but if you look at the structure of the market, you see few dominant players.

     

    In India, unlike in other countries of the world, like US, UK or Australia, there are no cross-media restrictions. In other countries, there are both vertical as well as horizontal restrictions. Vertical restrictions mean that the content producer and the content distributor are different companies/groups. In India, the same guys who are producing content are also distributing the content. You have the DMK controlling the distribution channel and also producing the television channel; you have Zee News producing news and also controlling Dish TV. There are clear conflicts of interest that arise if your distributor and the provider are the same. That’s only one part of the story.

     

    The other is what is called horizontal cross media restrictions. That means, the same company dominates all forms of the media, like print, radio, TV, in the same geographical area. In our country we don’t have any legal restrictions on cross media holdings. As far as the media is concerned, the group concept or the conglomerate concept does not operate in our country. So you have Bennett Coleman Ltd which brings out various print publications, and then you have Times Global Broadcasting which brings out the television content. These two companies happen to be controlled by the same set of people. But because the legal restrictions that exist in India apply to individual entities and not to conglomerates, effectively you have no cross-media restriction.

     

    Speaking of editorial content, editors will not publish or broadcast anything that would go against the interest of the corporate that controls; these would become subtle forms of censorship and control. For instance, Living Media which includes, Aaj Tak, India Today, Headlines Today and Mail Today, these publications or these broadcasters are unlikely to publish anything negative that could affect the business interests of the Aditya Birla Group. So that could be an eminent danger, that degrees of freedom that editors and content providers would enjoy, would get curtailed not just because of the pattern of ownership but also because the owners of major conglomerates are also major advertisers.

     

    Even if on paper, the editors have the autonomy and independence to publish what they like, there could be subtle forms of censorship wherein editors would feel constrained or would think twice before publishing any story that could in any way go against the interest of the promoters of the company that control these media conglomerates.

     

    I am optimistic about the future of media in India but I am also concerned about the fact there is loss of heterogeneity, loss of choices to the consumer.

     

    (As told to Shruti Pushkarna)

     

    Paranjoy Guha Thakurta is a senior journalist, editor and broadcaster based in New Delhi.

     

  • Face the ‘Moments of Truth’ with Mindshare-Brand Equity Compass 2012

    By A Correspondent

     

    Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit at Hyatt Regency, Mumbai on March 27, 2012. This year, the Conclave theme ‘Moments Of Truth’ dwells on the truth every brand must face and conquer to propel its growth. Every session will discuss new ideas that will redefine the marketing trends of the future.

     

    Mindshare India has been organizing this annual marketing event with leading business daily, Economic Times, from the past four years. Each year, the summit is attended and addressed by leading constituents from the marketing and advertising fraternity who provideinsights and the latest trendsinmarketing, media and consumer behavior, setting new directionsinbrand-building. This year Shantanu Khosla, Director and CEO, Procter & Gamble India and Marco Rimini, Leader, Business Planning, Mindshare Worldwide will address the audience. In 5 years, this summit has grown to become a coveted arsenal of marketing mantras.

     

    Sandeep Pandey, Principal Partner, Consulting, Intelligence & Aanlytics, Mindshare said, “Mindshare and Brand Equity have partnered for the last four years to bring the best of thought leadership to the business community through the BE Compass. It has proved to be the ideal platform for leadership discourses on the most relevant marketing issues that CMOs and CEOs face today. We work very closely with the leadership of some of the top companies in each industry to identify the themes, speakers and audience for this prestigious event. The outcome is a heady brew of game-changing strategies, approaches and stories that leaders can take back to their board rooms.”

    He added, “This year’s themes revolve around the truths and challenges that the C-Suite faces around consumer growth, leadership, communication, and market penetration, including rural markets, to run their businesses effectively. As in the last years, we are sure of overwhelming response to these themes this year too.”

    Over the years, The Mindshare-Brand Equity Compass has focused on a topical agenda, with the objective of addressing the key business challenges and discovering marketing strategies that align with business goals. This year, the conference theme ‘Moments of Truth’ will talk about why it is so crucial to b2b marketers’ ability to help drive the business.

    While the emphasis remains on addressing challenges confronted by the marketing and business community, the day long summit is aimed at creating a platform wherein industry leaders can discuss strategies that can be adopted to propel growth to the next level. The Summit is divided into various interactive sessions which will focus on topics ranging from CEO’s Truth, Consumer Truth, Communication Truth, Retail Truth and Rural Truth.

    The summit will address the challenges faced by CEOs as they rally around new set of business truths, be it allocating resources or best way to nurture people and brands in 2012. Finding the true consumer insight is undeniably the most important task faced by every marketer today. The session on Consumer Truth will analyze consumer’s relationship with brands, advertising and the role of innovation. With social networking sites gaining momentum Communication Truth is evolving every day, this session will focus on lessons for the future.

    Retail has moved from being viewed as a traditional sales function to being an important component of the marketing mix. The session on Retail Truth will witness marketers discussing diverse subjects such as different formats that work in a challenged economy, how to create price premium in retail and role of advertising amongst others. With more than 70 percent of the total households in India residing in the rural areas, understanding the Rural Truth is very crucial to derive and reap maximum benefits for the marketers.

     

  • Big brands hire rival captains to forge ahead

    By Rahul Sachitanand & Gauri Kamath

     

    In late August, when Aventis Pharma, the Indian subsidiary of Europe’s largest drugmaker Sanofi, announced the acquisition of Indian firm Universal Medicare’s branded nutraceuticals business, Mr Ranga Iyer joined the celebration.

     

    Mr Iyer, a former MD of US drugmaker Wyeth in India, was the man Aventis had turned to 18 months ago to help bulk up its presence in the Indian healthcare market. He had then just stepped down from Wyeth after its global merger with world number one Pfizer. Eschewing other job offers, Mr Iyer turned advisor to CEOs of pharmaceutical companies on strategy, business development, mergers and acquisitions. Helping Aventis scout around for potential acquisitions was one of those mandates.

     

    Mr Iyer is not the only head honcho-turned-consultant advising companies that were once rivals. Across India Inc, companies are turning to former business heads of competing organisations for advice and handholding in product launches, entry strategies, acquisitions and new projects. Mr Sunil Alagh, Mr Shripad Nadkarni, Mr Narendra Ambwani and Mr Nabankar ‘Nobby’ Gupta are some of yesteryear’s hotshots who have now become backroom strategists.

     

    When GlaxoSmithKline Consumer Healthcare (GSKCH) decided to extend the Horlicks brand into the fragmented 10,000-crore biscuits market two years ago, it sought help from one of the most accomplished names in the industry.

     

    It leaned on the expertise of Mr Sunil Alagh, a former managing director of Britannia Industries, who had built the Bangalore-based biscuit-maker’s brand during his 29-year stint, launching products such as Tiger and foraying into allied areas such as dairy products. GSKCH wanted Mr Alagh to help recreate some of that magic with its own fledgling brand. The strategy appears to have worked. In the near three years Mr Alagh has worked with the company, Horlicks has grown into an over Rs 100-crore brand and launched at least a dozen variants to expand its market share in this competitive market.

     

    Mr Alagh’s inputs were critical for GSKCH to gain a foothold in a market in which multinationals such as Cadbury Kraft are gaining ground and established players such as Britannia and Parle are fighting to retain their shares. After his bitter parting with Britannia in 2003, this may be a sweet comeback for Mr Alagh, but for executives at GSKCH, it’s also a short-cut to the success of its biscuits business. GSKCH declined to comment.

     

    Mr Shripad Nadkarni is a former marketing whiz of Coca Cola, who was responsible for the thanda matlab Coca Cola ad slogan. He’s also credited with growing Thums Up’s lead in the cola segment and was given responsibility of leading the advertising for the beverage-maker’s core brands across rural China, Nepal, Bangladesh and Sri Lanka, besides India.

     

    Now, Mr Nadkarni is using his marketing skills at his boutique consulting firm, Market Gate, that has Coke’s archrival PepsiCo and other beverages firms like Tata Global Beverages listed as clients. He calls his services “consumer informed business strategy” and says his expertise is centred on business turnarounds and expanding footprints.

     

    Those looking for expert insights on consumer medical products are likely to reach out to Mr Narendra Ambwani, a former India MD at Johnson & Johnson (J&J), the maker of Band Aid and Johnson’s Baby Powder. “I have frequently been contacted by other companies in this field since I retired,” says Mr Ambwani. “They want my expertise in branding and marketing their products and also want to leverage my expertise in operations across South and South-East Asia.” Mr Ambwani has used his consumer goods marketing and distribution skills with the likes of Modi Naturals and Godrej Consumer Products.

     

    Mr Nobby Gupta is best known for his skills acquired as the marketing head for consumer durables marketers such as Philips and Videocon. Now, he is leveraging those skills to consult other companies in the white goods space. He is currently advising, among others, one of the world’s largest electronic retailers on their India entry. “Confidentiality is paramount,” says Mr Gupta, whose last corporate role was as president of apparel-maker Raymond’s. “For me, the biggest growth potential exists among mid-market companies, which are open to ideas and have strong growth ambitions.”

     

    Source:The Economic Times

    Copyright © 2011, Bennett, Coleman & Co. Ltd. All Rights Reserved