MxMIndia

Tag: Dream11

  • Celebrates a culture driven by passion, purpose and performance

    Dream11 unveils its latest initiative – #BeAGameChanger

    By A Correspondent

     

    Dream11 has unveiled its digital-first employer branding campaign – ‘Be a GameChanger, Be a Dreamster’.

     

    Commenting on the Dream11 Culture tenets, Harsh Jain, CEO & Co-Founder, Dream11, said: “What brings Dream11 together, makes our team greater than the sum of our individuals and unites us is our culture. It is our team spirit, team chemistry and how we play to win everyday​. We believe in hiring great talent and help us transform the way a sports fan consumes sports.”

    Speaking about the campaign, Pratik Gupta, Co-founder, FoxyMoron, said: “At FoxyMoron, people are at the heart of what we do. From the very beginning, we have been one of the few places where culture comes first, and we make bonds beyond just the workplace. Therefore, this campaign is very close to our hearts (hence all the visual oxymorons).”

     

     

  • Dream11 recently launched their new campaign featuring the Padma Bhushan awardee iconic cricketer Mahendra Singh Dhoni

    Wavemaker India bags media mandate for Dream11

    By A Correspondent

     

    Wavemaker India has been appointed as the media partner for Dream11.  Speaking on the win, Kartik Sharma, Managing Director – Wavemaker said: “We are truly honoured that Dream11 appointed us as their media AOR. I am confident that with our domain expertise and knowledge on sports marketing, we will create interesting campaigns to develop this category further. We are extremely happy to be associated with them.”

     

    Speaking on the appointment, Vikrant Mudaliar, CMO, Dream11 said: “After evaluating multiple agencies for handling Dream11’s media mandate, we decided to partner with Wavemaker.  Their grasp of our category, a well-built sports practice, clubbed with their industry proficiency makes them a terrific team to work with. We look forward for a great association with team Wavemaker.”

     

     

  • The account was won without a multi-agency pitch

    Leo Burnett Orchard wins creative duties of Dream 11

    By A Correspondent

     

    Leo Burnett Orchard has won the creative mandate for sports tech startup Dream11. Fantasy Sports, one of Dream11’s specialised offerings, is a game of skill that offers Indian sports fans a platform to showcase their knowledge. Fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. The brand recently announced MS Dhoni as its brand ambassador.

     

    As part of its new duties, Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.

     

    Speaking about bringing Leo Burnett Orchard on board, Vikrant Mudaliar, CMO, Dream11, said: “We found in Leo Burnett Orchard a team that understood the vision and need for our brand – Dream11. The team’s understanding of our category coupled with their creative ideas, proved Leo Burnett Orchard to be worthy partners for this stage of our brand’s journey.  We are happy to start this association.”

     

    Mahuya Chaturvedi

    Added Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard: “We are extremely proud and energised with this win. Dream11 is a leader in building Fantasy Sports in our country and we are proud partners in developing this category. Our strength of being a young, energetic team, with a mix of big ideas and aggressive digital content creation helped us win this account. As we scale Leo Burnett Orchard, a diverse set of brands and categories, coupled with new age marketing and communication skills, will pave a blazing way ahead for us.”

     

     

  • Happy mcgarrybowen is mandated with redesigning the brand’s logo, along with creating a comprehensive visual identity guidebook

    Dream11 partners with Happy mcgarrybowen to unveil new brand identity

    By A Correspondent

     

    Happy mcgarrybowen has been roped in by Dream11 to create its new brand identity.

     

    Commenting on the rebranding exercise, Vikrant Mudaliar, CMO, Dream11 said: “We found Happy mcgarrybowen’s design strategy true to our brand’s ethos, and their experienced team came with a dynamic & youthful vibe – everything that we wanted to take our brand identity to the next

     

    Added Praveen Das, MD, Happy mcgarrybowen said: “We have a talented, seasoned and specialised design team that has been creating waves for quite a few clients in the recent past. We are very happy to put our best foot forward for Dream11 and we look forward to taking the brand places in the coming months.”