MxMIndia

Tag: Disney

  • The channels have an exciting line-up of Disney’s best loved, award-winning programs and interactive contests with more than 5000 prizes up for grabs

    Mega New Year celebrations on Disney channels

    By A Correspondent

     

    Disney Television Network, the number 1 entertainment destination for kids and their families, is set to celebrate the New Year with its varied programming. Disney channel will end 2011 with the award winning Disney classic movie UP on December 31 at 11 am.

     

    UP is a heart-warming comedy adventure about a 78-year-old balloon salesman Carl Fredricksen, who finally fulfills his lifelong dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds ofSouth America, along with an overly optimistic 8-year-old wilderness explorer named Russell. The movie won the Academy Awards for the Best Animated Feature and the Best Original Score and the Golden Globe Award for Best Animated Feature Film in 2010.

     

    In his very first voice acting role, renowned Bollywood actor Anupam Kher has voiced the lead character Carl in Hindi. Commenting on his role, Anupam Kher said: “What makes this movie exciting is that it’s a fantasy film with believable characters. Carl can be from any part of the world or country. He is an ordinary man who fulfills an extraordinary promise and that truly makes him special.”

     

    Families can “kick-off” 2012 with the uber-cool soccer star David Beckham in conversation with famous Disney duo, brothers Phineas and Ferb on “Take Two with Phineas and Ferb” on January 1. The show is a series of fun interviews where the brothers talk to celebs like David Beckham. They have many more exciting ones already in the pipeline for the New Year.

     

    Adding some interactive fun and learning for the young ones will be an exciting contest inspired by Disney Junior’s popular interactive show, “Jake and The Neverland Pirates”. The show features comic and host Cyrus Broacha as the voice of “Sharky” along with musician Sid Coutto as the voice of “Bones”. The talented duo is also seen on the show with an entertaining live-action routine which has been locally produced inIndia.

     

    Beginning January 1, young viewers can brush up their counting skills every Monday to Friday by tuning into “Disney Junior Jake Contest” from 11 am to 12.30 pm and win more than 1000 cool prizes including Jake’s special Doubloon memorabilia, tee shirts, bandanas and DVDs.

     

    Disney’s action, adventure and comedy destination for boys, Disney XD will be revving up the content pipeline in the New Year starting with Disney classic blockbuster ‘The Lion King’ on January 1, 2011 at 12. A brand new fun-filled show about a creative and quirky hero – “Scaredy Squirrel”, inspired by the popular book series by Melanie Watt will start on Disney XD on January 9, 2011.

     

    In the new year, the channel will create a strong destination for Marvel-branded characters and stories with the launch of Spider-man on weekdays. While the excitement on popular show “Kick Buttowski: Suburban Daredevil” is already on the upswing with a spectacular contest where fans can win over 100 cool prizes every day, including skateboards, Playstations, camping sets, snorkeling sets and Ipods.

     

    Hungama TV will ring in the New Year with new episodes of popular show “Guzura”, which follows the chubby little dinosaur and his misadventures as he interacts with humans and other animals.

     

    The channel will also feature exiting contests with over 1000 goodies waiting to be bagged by Hungama fans.

     

  • Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India.

    Disney Channel’s Doraemon Movie delivers the best ratings

    By A Correspondent

     

    The premiere of Doraemon – Nobita’s Dinosaur on Disney Channel has delivered the best viewership performance since 2005 for a kid’s show at 5.24 TVR among all kids (CS 4-14 ABC) in HSM, beating its own record rating of 4.3 TVR for Doraemon in Nobita’s Great Adventure in the South Seas  which was telecast June 5.

     

    The channel received an overwhelming response across all channels with 33% share of viewing in Hindi Speaking Markets (HSM) and 28% share of viewing in allIndiaduring the primary telecast of the movie.

     

    The premiere ranked #1 across the time slot in the kids genre with 66% share of viewing in HSM and 63% in All India among all kids (CS 4-14 ABC).

     

    The viewership in certain markets was particularly noteworthy withPunjab(1 Mn+) showcasing double digit TVR with 10.55. This was followed byDelhiat 8.71 TVR, UP at 8.11 TVR, among others.

     

    “It is wonderful to see kids and families enjoy Disney Channel’s rich menu of content. Doraemon has an engaging storyline and a familiar setting that every Indian kid can relate to. This success is testament to the unique way in which Disney engages with its kids and family audience at multiple levels,” said Natasha Malhotra, VP and GM, Walt Disney Television International India.

     

    Across the week, over 17.9 million individuals and 6.5 million kids tuned into movie from All India.

     

    In addition to its popularity with Disney Channel audience, Doraemon has also been ranked as the #1 character for kids across India by Ormax India in October 2011.

  • Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India

    Disney Channel’s Doraemon Movie delivers the best ratings

    By A Correspondent

     

    The premiere of Doraemon – Nobita’s Dinosaur on Disney Channel has delivered the best viewership performance since 2005 for a kid’s show at 5.24 TVR among all kids (CS 4-14 ABC) in HSM, beating its own record rating of 4.3 TVR for Doraemon in Nobita’s Great Adventure in the South Seas which was telecast on June 5.

     

    The channel received an overwhelming response across all channels with 33% share of viewing in Hindi Speaking Markets (HSM) and 28% share of viewing in all India during the primary telecast of the movie.

     

    The premiere ranked #1 across the time slot in the kids genre with 66% share of viewing in HSM and 63% in All India among all kids (CS 4-14 ABC).

     

    The viewership in certain markets was particularly noteworthy with Punjab(1 Mn+) showcasing double digit TVR with 10.55. This was followed by Delhi at 8.71 TVR, UP at 8.11 TVR, among others.

     

    “It is wonderful to see kids and families enjoy Disney Channel’s rich menu of content. Doraemon has an engaging storyline and a familiar setting that every Indian kid can relate to. This success is testament to the unique way in which Disney engages with its kids and family audience at multiple levels,” said Natasha Malhotra, VP and GM, Walt Disney Television International India.

     

    Across the week, over 17.9 million individuals and 6.5 million kids tuned into movie from All India.

     

    In addition to its popularity with Disney Channel audience, Doraemon has also been ranked as the #1 character for kids across India by Ormax India in October 2011.

  • StreetSmart helps create buzz for Disney original movie ‘Phineas & Ferb: Across the 2nd Dimension’

    StreetSmart buzz for Disney movie

    By A Correspondent

    Disney Channel’s Emmy Award winning global hit series ‘Phineas and Ferb’, recently scaled another peak with a new TV movie inspired by the series. The movie made its debut on Sunday, September 25 on Disney Channel.

    StreetSmart was given the mandate to plan and execute the OOH campaign to create the needed buzz and awareness for the television premiere. The campaign was executed in Mumbai and started on 14th Sep.

    Disney Channel wanted to build a dominating visibility and high level of awareness for the upcoming movie telecast. To achieve this impact, it was important that the outdoor campaign was well planned and targeted the family and kids audience to achieve the desired impact and eyeballs.

    To achieve this objective, Streetsmart meticulously planned the entire campaign roll out to ensure that the priority zones are well covered. The other important touch points across the city were also identified and impactful media vehicles were deployed to create the desired visibility.

    A mix of large format billboards and backlit bus shelters were used for the campaign.

    The strategy used by Streetsmart was to identify the top TG heavy zones in the city and create media corridors in these zones using a series of backlit bus shelters spaced at regular intervals coupled with core billboards at key touch points to create impact along with the reach. This ensured high level of visibility and OTS for the brand. It also optimized the campaign visibility, minimizing spillover in lesser priority areas.

    The well designed layout and attractive visuals used in the creative multiplied the impact and noticibility of the campaign manifold. For the bus shelters, Streetsmart used a combination of three different visuals which highlighted the three main characters of the movie – Phineas, Ferb and Agent Perry. As the series is already popular amongst the TG, it was very easy for them to connect with the communication.

    This campaign was a part of a 360 degree activity planned by Disney Channel for the premiere.

    Mr Anirudha Pawar, Group Account Director, StreetSmart said: “Phineas and Ferb are extremely popular with kids and the movie with several viewership records globally was highly anticipated in India as well. OOH was an integral part of this launch and we were mandated to deliver a well planned campaign to convey the message across to the TG. Through well defined priority zones in the city we targeted key TG at regular intervals using media corridors and maintained TOM for the upcoming premiere. Gauging from the degree of response received for the campaign, I am sure our efforts paid off. Team Streetsmart thanks Disney Channel for keeping the faith in us. ”

    This is the third campaign executed by Streetsmart for Disney Channel. Spiderman Live! and Shooting Stars were the two properties launched earlier by the agency. The innovation done by the agency for Spiderman Live! won a metal at the OAC 2011 Awards held this year.

    “The campaign planned by Mudramax for the premiere of the Phineas and Ferb Movie: Across the 2nd Dimension was so well planned and executed that the exposure delivered seemed much greater than the outlays for a similar campaign. Once again team Mudramax has reinstated our faith in their OOH expertise and innovative solutions” added Mr Srikanth Sarathy – Director Marketing and Creative Services, Walt Disney Television India Pvt. Ltd.