MxMIndia

Tag: Discovery Communications India

  • Geetanjali will work closely in association with Vikram Tanna

    Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

    By A Correspondent

     

    Geetanjali Bhattacharji

    Discovery Communications India has appointed Geetanjali Bhattacharji, erstwhile CEO of Spatial Access as the Head of Brand Partnerships & Content Integration, based out of Mumbai.

     

    In her new role, Bhattacharji will work in close association with Vikram Tanna (VP, Advertising Sales & Business Head of Regional Clusters), and will focus on creating engaging content partnerships with brands.

     

    Said Karan Bajaj, Senior Vice President & General Manager, South Asia, Discovery Communications India: “It is an opportune time to have a content and media optimiser like Geetanjali on board. Discovery Jeet’s content is under development, besides we have been working to make the brand proposition of each of our marquee channels more focussed towards specific target audiences. Geetanjali’s skills and understanding for this space will help deliver impactful, purpose-driven partnerships to Discovery’s valued brand partners in their quest to reach diverse and evolving audience communities.”

     

    Said Bhattacharji: “I am extremely excited about being part of a journey that delivers to millennials meaningful content that entertains and yet provokes thought. Given the fragmentation of consumers, Jeet fills a clear gap in the Hindi GEC space: providing relevant content choices to male millennials and Tier II & III families who aspire to be a part of the change around them but are missing out on the action.

  • Lucha Undergroundis based on the lucha libre style of wrestling popular in Mexico

    Lucha Underground makes its India foray with DSport

    By A Correspondent

     

    Discovery network’s sports channel DSport has acquired the exclusive broadcast rights of Mexican Pro-Wrestling series, Lucha Underground. DSport will broadcast all the three seasons of Lucha Underground, 98 episodes across three seasons, every Friday at 8pm starting September 1, 2017.

     

    Commenting on the acquisition, Karan Bajaj, Senior Vice President and General Manager, South Asia, Discovery Communications India, said: “We are working towards creating a bouquet of Wrestling properties on DSsport. Lucha Underground is a significant addition to ‘Ring of Honour’ and helps us offer a wholesome experience to the Wrestling fans in India. We are also targeting to develop a specific timeslot on DSPORT for the Wrestling fans.”

  • Dsport, the sports TV channel by Discovery Communications India

    DSport acquires India broadcast rights of PGA Championships

     

     

    Dsport, the sports TV channel by Discovery Communications India, has acquired long-term India broadcast rights of the PGA Championships, golf’s fourth and year-ending major. The 99th PGA Championships is set to be held at the Quail Hollow Club in North Carolina, starting today (August 10) till August 13. 2017. The club holds an annual event on the PGA Tour, the Wells Fargo Championship, besides having hosted several pro-events.

     

    A total of 156 golfers, including India’s Anirban Lahiri are set to tee-off at Quail Hollow on Thursday, August 10 as they look to make the weekend cut. Anirban Lahiri, registered his best ever finish (5th) at a Major, which is also incidentally the best ever finish by an Indian at a Major, at these Championships, when it was played at Whistling Straits, Wisconsin, back in 2015.

     

  • Conceptualised by The Glitch, the ad features co-judges and hosts of the show

    TLC India launches ‘Queens of Comedy’ with ‘The Glitch’

    By A Correspondent

     

    TLC India is launching India’s first-ever female stand-up comedy show. Digital agency The Glitchhas created an ad for India’s first-ever female stand-up comedy showon TLC featuring actress RichaChaddha, stand-up comedians KaneezSurka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.

     

    Adding more about the campaign, Prachi Maroo, Business Director at The Glitch, said: “It has been a great experience to partner with TLC on a show that really is an effort to level the playing field. It’s a move which will provide a great platform for women to show off their talents without stereotypical criticism. Our attempt here is to use what we hear every day and turn it into motivation for women to participate.  What’s more exciting is that this is just the tip of the iceberg!”

     

    Added Vednarayan Sirdeshpande, Director Audience Development, Female and Family, Discovery Communications India: “The objective of the communication message is to break the typical stereotypes of society but in a funny and sarcastic way. While it is a well- known fact that humour is an individualistic talent irrespective of gender, but on a broader and generalised level – men are perceived and expected to be funnier than women. However, the ground reality is that many women are equally funnier, which is even reflected in our day-to-day conversations. The communication objective is to attribute humour to an individual – an individual that can also be a woman and not always a man. Queens of Comedy is a platform that aims to search for the next big female talent in our country.”

     

     

    Prachi Maroo

  • ESL India Premiership will be aired for the first time on Indian TV

    DSport partners Nodwin to broadcast Indian eSports league

    By A Correspondent

     

    DSport, a sports channel launched by Discovery Communications India, has partnered with Nodwin Gaming to showcase the flagship esports tournament in the country – ESL India Premiership. As a part of the partnership, DSport will telecast 90 minutes of action everyday starting yesterday (July 19), and will continue until December 2017.

     

    “We are excited to showcase eSports for the first time on television in India. The 90-minutes of intense gaming broadcast daily on DSPORT, for over 6 months, will catapult the popularity of eSports further in the country,” said, Karan Bajaj, Senior Vice-President & General Manager, Discovery Communications India.

     

    Added Akshat Rathee, Managing Director, Nodwin Gaming: “eSports is one of the fastest growing sports in the country and this broadcast of the ESL India Premiership on DSportis sure to elevate their popularity to a new level. eSports has been already announced as a medal event for the 2022 Asian Games and will also hopefully make it to the 2024 Olympics, so we hope this initiative will act as a first step towards bringing glory to the country on global multi-sports platforms.”