MxMIndia

Tag: Discovery Communications India

  • To launch a 3D theatre inside V.J.B. Udyan and Zoo, powered with content from Animal Planet, starting February 01

    Mumbai Mun Corp partners Animal Planet to sensitise citizens about wildlife

    By A Correspondent

     

    Municipal Corporation of Greater Mumbai (MCGM) has tied up with Animal Planet to sensitise citizens of Mumbai, especially children, about the importance of wildlife. In a first-of-its-kind initiative, MCGM will launch its 3D Theatre located inside Veer Jijabai Udyan and Zoo, powered with content from Animal Planet, starting February 1, 2019.  The entry to the theatre will be free for students from MCGM schools; there will be a nominal fee of Rs 50 for non-MCGM school students/ individuals.

     

    Said Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India: “It is an honour for us to work along with MCGM in sensitizing citizens of Mumbai, especially children, about wildlife. The initial line-up of documentaries offered to the V.J.B. Udyan & Zoo theatre are entertaining and at the same time thought provoking – emerging from the fascinating intersection of the animal, human and natural worlds. We are confident that this unique initiative will go a long way in engaging and awakening viewers to the need for animal welfare and conservation.”

     

     

  • The appointment will see Hill+Knowlton Strategies rollout strategic communications solutions for the network’s channels

    H+K Strategies wins Discovery PR mandate

    By A Correspondent

     

    Hill+Knowlton Strategies has been awarded the communications mandate for Discovery Communications India and its portfolio of channels in India including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World and Discovery Tamil. The appointment will see Hill+Knowlton Strategies rollout strategic communications solutions for the network’s channels to drive greater engagement with viewers across India. The PR firm already has Times Network and a part of Sony Pictures Network on its roster.

     

    Sameer Bajaj

    Confirming the appointment, Sameer Bajaj, Director, Corporate Communications & External Affairs, Discovery Communications India, said: “We are delighted to partner with Hill+Knowlton Strategies, India as our strategic communications partner to deliver our vision as a brand, better engage with viewers and drive our narrative in a more compelling manner. Their strong experience in media & entertainment, in-depth understanding of our market requirements and passion gave us the confidence to award them this mandate. I believe, together as a team, we will further strengthen the Discovery brand in India.”

     

    Kavita Rao

    Said Kavita Rao, President & CEO, India, Hill+Knowlton Strategies, on the win:“We are thrilled that Discovery Communications has chosen us to partner them in managing their strategic communications of their corporate brand as well strong portfolio of brands in the country. With committed teams and our in-depth domain knowledge and experience across sectors, H+K India is well positioned to drive the desired impact and outcome for Discovery Communications India.”

     

     

  • Discovery has collaborated with World Wildlife Fund (WWF) for Project C.A.T.

    Anushka Sharma to promote Tiger Conservation Movement for Discovery

    By A Correspondent

     

    Actor Anushka Sharma has joined hands with Discovery to promote a global awareness movement to save tigers from extinction. Anushka will promote Project C.A.T: Conserving Acers for Tigers, aimed at raising awareness to preserve the habitat of the declining numbers of the wild tiger. Discovery has collaborated with World Wildlife Fund (WWF) for Project C.A.T.

     

    Said Karan Bajaj, Senior Vice President & General Manager – South Asia, Discovery Communications India: “It is disturbing to know that the population of tigers has shrunk 96 per cent over the last century and only as few as 3900 are left in the wild across the world. We are excited to partner with Anushka Sharma to ignite awareness about tiger conservation and help promote the global movement to save them. We will use the collective power of our media brands to amplify the message of tiger conservation.”

     

     

  • The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, Dettol, and Gulf Oil

    Discovery Kids’ propagates self-defence to schoolkids

    By A Correspondent

     

    Discovery Kids has announced the launch of an all India School Contact programme titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country. Little  Singham, as a part of the school contact programme, will sensitise young minds about the importance of self-defence. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, Dettol, and Gulf Oil.

     

    Said Vikram Tanna, Head of Advertising Sales, Discovery Communications India: “This special school contact programme will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need. Little Singham is an inspiration to young children – he is brave, intelligent, responsible, patriotic, honest and is an agent of change. We want our audiences to imbibe these positive traits of Little Singham and join the Little Singham Squad.”

     

     

  • To showcase eight India centric shows over the next four months

    Discovery intensifies focus on India-centric shows for festive season

    By A Correspondent

     

    Discovery Communications India has intensified focus on India-centric programming in the lead-up to the festive season. The network will showcase eight India-centric shows over the next four months on Discovery Channel, Animal Planet and TLC. The India specials will be in addition to the premiere of 20-plus global IPs on the three network channels.

     

    Said Karan Bajaj, General Manager, Discovery Communications India: “We are excited with the growth that we have been able to garner this year. All our core channels – Discovery, Animal Planet and TLC – are now undisputed leaders in their respective genres while Discovery Kids has emerged as the fastest growing channel in the kids genre. Our aim is to further build on it and accelerate the growth over the next four months. It is a conscious strategy to increase India centric pipeline with original production or programming acquisitions.  With the unmatched line-up of Indian and Global IPs till the end of the year, we are confident to deepen our local connection while further extending the lead over competition for all of our network channels.”

     

    Over the next three months, Discovery channel will showcase five new India-centric shows including Women Fighter Pilots (Premiers August 24),  a new Military tentpole High Altitude Warfare School (October), India’s Citizen Squad (November) and Moon Bound (November) – a special about Team Indus’s attempt as a part of Google Lunar XPrize and a special documentary on Sunny Leone’s life Mostly Sunny (December). TLC will showcase an Indian original production which has shaken the digital space with its promise of a TLC travel scholarship – The Calling (October). Animal Planet will showcase Mission Big Cat – an anthology focused on Big Cats including Lions, Leopards and Tigers in the month of October celebrating World Animal Day.

     

     

  • Animal Planet will sharpen focus on stories linked to animal conservation

    Animal Planet unveils new philosophy ‘Humans Like Us’

    By A Correspondent

     

    Animal Planet has adopted a new brand philosophy titled ‘Humans Like Us’. As a part of the new brand purpose, Animal Planet will sharpen focus on stories linked to animal conservation as it aims to awaken viewers to the need for animal welfare and conservation.

     

    Said Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India: “Animal Planet’s mission is to celebrate and explore our vital, enriching and ultimately humanizing connection with the animal world. We are part of the animal kingdom and share behavioral traits with animals in the same way they share behavioral traits with us. The creative strategy behind the bold new identity is to bring the human like us brand promise to life, observing how animal behavior often reflects human behavior, providing an entertaining insight into the nature of our programmes, which are about people as much as animals.”

     

     

  • The winning team and the runner-up teams will get an all-expenses paid trip to NASA

    Discovery India and Byju’s unveil an integrated school quiz show

    By A Correspondent

     

    Discovery Communications India and Byju’s have joined hands to launch an integrated school quiz show – Discovery School Super League. The show will reach out to 12000+ schools across 30 States and Union Territories hosting the initial on-ground round, targeting 25 lakh students in the age-group of 8 to 14 years.

     

    Layered into three rounds – at School Level, City Level and State level, the quiz will culminate into a 6-episode TV quiz show which will premiere on Discovery Channel, Discovery HD World, Discovery Science & Discovery Kids starting Feb 2019.The winners of the inaugural edition will get a special prize of an all-expenses paid trip to NASA.

     

    “We are delighted to partner with Byju’sand build a truly integrated 360-degree IP revolving around learning and fun or self-initiated learning. Our aim is to make the show as the gold-standard in quiz contests across the country,” said, Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India.

     

     

  • The launch of these new language feeds will help Discovery Kids in further consolidating its position in the kids genre

    Discovery Kids launches Tamil and Telugu language feeds

    By A Correspondent

     

    Discovery Kids has announced that it is targeting to expand its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana with the launch of Tamil and Telugu language feeds. The Tamil feed has already been introduced starting March 24 while the Telugu language feed will be launched from April 1.

     

    The launch of these new language feeds will help Discovery Kids in further consolidating its position in thekids genre, notes a communique.The channel has reporting healthy ratings after the launch of ‘BandbudhaurBudbak’last

     

    Announcing the development, Uttam Singh Head – Discovery Kids, Discovery Communications India, said: “The launch of Tamil and Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting is truly humbling; we are further intensifying our efforts to reach the top of the kids genre.”

     

     

  • The channel will bring together Discovery’s unique storytelling and the best of real-life entertainment through stories aimed at inspiring millions

    Discovery appoints Taproot Dentsu to create promos for Jeet

    By A Correspondent

     

    Discovery Jeet, which is set to launch on February 1, has roped in Taproot Dentsu to create promos for the channel’s marquee shows.

     

    Commenting on the association, Karan Bajaj, Senior Vice President & General Manager – South Asia, Discovery Communications India said: “We are delighted to have Taproot Dentsu on board. Taproot Dentsu’s team grasped the communication briefs in total and delivered clutter breaking creative ideas capturing Discovery Jeet’s ethos of ‘Hai Mumkin’. Simultaneously, the agency was also very impactful in bringing to the fore the protagonist’s journey of overcoming all odds.”

     

    Said Ayesha Ghosh, General Manager – Taproot Dentsu (Mumbai) said: “Discovery Jeet’s programming content and quality is quite refreshing. Their philosophy is inspiring and we are excited to be part of this launch. The vision for the promos of their lead shows is an extension of this fresh approach. The intention is to engage the Hindi GEC audience in a way that has never been done before. And I think we have successfully risen to this challenge.”

     

    Added Yogesh Rijwani, Associate Creative Director – Taproot Dentsu (Mumbai) said: “While Baba Ramdev is an exceptionally well-known personality, most people have only seen him either teaching Yoga or in Patanjali ads. Therefore, to show his rise above the opposition he faced, we needed to present him in a different avatar. By using shadow play, we could depict him metaphorically defeat every baddie that came his way, like a superhero of sorts.”

     

     

  • DSport, of Discovery Communications India, in a statement said it would broadcast the football event live to bring live sports content from around the world to audiences in India

    DSport to air Major League Soccer 2018 season in India

    By A Correspondent

     

    Football lovers in India can tune in to DSport for live action from Major League Soccer season 2018 that kicks off on February 21.

     

    DSport, of Discovery Communications India, in a statement said it would broadcast the football event live to bring live sports content from around the world to audiences in India.

     

    Former England and Manchester United player, David Beckham launched his long-awaited Miami major League super franchise. Miami Beckham United, the investment group headed by Beckham, plans to build a $200 million 25,000-seat stadium in Miami’s Over town neighborhood. Beckham, who retired in May 2013 after a brief stint with Paris Saint-Germaine, played in the MLS for five seasons until November 2012.Miami will be the 25th team and will play their debut season in MLS in 2020.

     

     

  • Built on the thesis of ‘Hai Mumkin', Discovery JEET to go live on February 12

    Discovery Jeet to launch on Feb 12

    By A Correspondent

     

    Discovery Jeet announced its launch plans for February 12. With the credo of ‘Hai Mumkin’, the channel has got its distribution and programming act together along with signing on Netflix as its OTT platform partner. The channel will launch with five hours of programming band daily out of which three hours will be original programming built on the thesis of underdog winning. It will be available in Hindi, Tamil and Telugu.

     

    Said Karan Bajaj, Senior Vice-President & General Manager- South Asia, Discovery Communications India: “Discovery Jeet is the biggest ever attempt with ‘purpose at scale’ in the Indian entertainment space. We have done our research, evaluated India’s zeitgeist and created an entertaining yet purposeful content philosophy which will touch the heart of Indians across the country. The exciting content proposition, the never-before reach at launch, and a disruptive marketing campaign makes us confident about the success of the channel. It is heartening to note that the content slate for Discovery Jeet is attracting so much interest and attention even before the channel is on air.”

     

    Added Sameer Rao, VP-Head of Mass Entertainment-South Asia, Discovery Communications India: “Discovery Jeet’s differentiation comes from our lineup of dramatic, compelling stories of real, relatable characters presented in a cinematic, larger than life format. It is a representation of a strong emotion of ‘hai mumkin’ which is palpable in Tier II and III towns across the country.”

     

     

  • Discovery Kids is the first Indian broadcaster to take Sunny Bunnies, bringing the total number of territories across the world to air the series to more than 160

    Discovery Kids gets animated series ‘Sunny Bunny’ to India

    By A Correspondent

     

    Discovery Kids has announced a deal with Media I.M. Incorporated Ltd, the London-based content distribution company, to premiere the hit animation series Sunny Bunnies in India. Under the three-year deal, which covers the pay-TV, simulcast and catch-up rights, Discovery Kids will air the first two seasons of the short format non-dialogue comedy starting this November. Discovery Kids is the first Indian broadcaster to take Sunny Bunnies, bringing the total number of territories across the world to air the series to more than 160.

     

    Talking about the deal, Uttam Pal Singh, Head – Discovery Kids, Discovery Communications India, said: ‘’We are delighted to offer differentiated content like Sunny Bunnies and be a part of the world premiere of this unique comedy series. This fascinatingly crafted short format series and the mischievous characters, has all the elements to captivate and engage with the kids in India.”