MxMIndia

Tag: Diageo India

  • The film discusses the role of advertising in shaping culture

    Diageo shines spotlight on gender in advertising on eve of International Women’s Day

    By A Correspondent

     

    Diageo India eleased a short film about gender balance in advertising on the eve of International Women’s Day. The film discusses the role of advertising in shaping culture, the misrepresentation of women in advertising and strategies and partnerships to support more progressive gender portrayal in content.

     

    The film also focuses on the importance of diversity in the advertising industry itself –highlighting the organisations working to address imbalances behind the camera and in creative departments.

     

    Said Diageo CMO Syl Saller: “Through the millennia, culture has been shaped by the stories we tell and if you think about it advertising is telling stories that are backed by billions of dollars to have them heard. I am convinced we can normalize gender equality with what we choose to show in our ads, and who we choose to make them. We strongly believe that diverse teams create all kinds of different stories, stories which portray men and women as they really are, stories that are eminently relatable.”

     

    Said Julie Bramham, CMO at Diageo India: “India is continuously evolving, and it is the diverse and vibrant voices of the nation that are driving progress. Hence it is important to tell authentic stories which celebrate the connection that not just men, but also women have with our brands. We are committed to showcasing a progressive and gender-balanced world in our communication and also drive parity behind the camera because equality is for life, not just for International Women’s Day.”

     

     

  • The  brand launches a campaign conceptualized by the DDB Mudra Group and Experience Commerce, to encourage ‘Yaars’ to rejoice the Good, the Bad and the Truth together

    McDowell’s urges viewers to celebrate close ties with friends, in latest ad film

    By A Correspondent

     

    McDowell’s No.1 has launched a digital campaign for Friendship Day, urging everyone to thank their ‘Yaars’ for always telling the truth and clearly differentiating between friends and ‘Yaars.’

     

    Commenting on the campaign, Amarpreet Singh, Executive Vice President & Portfolio Head, Marketing, Diageo India said: “In a world full of easy validation, it is only true friendship that can provide perspective. McDowell’s No.1 stands for such bonds and through this campaign, the brand encourages everyone to celebrate their “Yaari” on Friendship Day by sharing how much they mean to each other just like Ayushman & Raghu.”

     

    Sujay Ghosh

    Speaking on the campaign, Sujay Ghosh – Executive Vice President & Business Partner, DDB Mudra South said: “McDowell’s No.1 has always been the catalyst for celebrating bonds of brotherhood. Hence, the significance of being an integral part of Friendship day. With this campaign, the brand wanted to celebrate the virtue of honesty that is characteristic of every true ‘Yaar’. In our conversations, we realised how every time our “Yaars” have held the mirror to us, their brutal honesty has helped us grow into better human beings. In better words, Hum Achhe Kyunki Yaar Sachche. With a film featuring Ayushmann Khurana and a surprise cameo of Raghu Ram, along with retail and activation encouraging “Yaars” to be honest with each other, the campaign sparks a fresh conversation on the role of ”Yaars” and “Yaari” in our lives.”

     

     

  • Julie Bramham has been with Diageo for over two decades and has held key positions in innovation, marketing and commercial

    Diageo India appoints new CMO and Chairman of RCB

     

     

    Diageo India announced key changes in its leadership team with Amrit Thomas, Chief Marketing Officer and RCB Chairman, moving to London as Marketing & Innovation Director, Europe. Julie Bramham will succeed Thomas as the new Chief Marketing Officer and be on the Executive Committee. Sanjeev Churiwala, Chief Financial Officer will take on the role of Chairman of Royal Challengers Sports Pvt Ltd (RCSPL) that runs the Royal Challengers Bangalore IPL franchise.

     

    Commenting on the change, Anand Kripalu, Managing Director and CEO, Diageo India said: “We are delighted to welcome Julie to the Diageo India family. Her experience at working on our global brands and developed markets will add to the diversity of the Diageo business in India. I also wish Sanjeev the very best at RCSPL.”

     

     

  • The platform has now launched their second TVC featuring the celebrity chef Nikhil Chib

    Celeb chef Nikhil Chib affirms why it is never too late to follow one’s passion

    By A Correspondent

     

    Diageo has launched an online platform Signaturestartup.in – My Mark, My Signature to inspire talented individuals to convert their passion to a paycheck. It houses a series of ‘Signature Start Up’ stories of real life individuals who driven by their dreams, passion and commitment have made their mark in various fields.

     

    The platform has now launched their second TVC featuring the celebrity chef Nikhil Chib, who started off as an Investment Banker on the Wall Street and later went on to find his passion in cooking, thus starting his first restaurant Busaba in 2001. With the launch, he gave Mumbai’s culinary curious lot a taste of the most authentic Southeast Asian cuisine. Chib also runs the smaller chain of SE Asian restaurants called Busago.

     

    Commenting on this initiative, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India:“Today, we have a generation who is very keen on following their passion and turning it into a successful career but they just need that one extra push or encouragement and a right platform. As a brand, Signature Start Up is trying to achieve what no other platform has done before. The brand wants to empower and inspire the millennials to follow their passion and make their mark in their chosen areas of interest or professions through these inspiring stories. Nikhil’s is one such real story and we hope it will strongly resonate with everyone who wants to make a mark.”

     

     

  • The campaign is being kick-started with an exciting TVC, based on the insight that "life is best, when stripped of rules and trying too hard"

    Smirnoff urges consumers to party with ‘unfakeit’

    By A Correspondent

     

    Smirnoff Experience is set to redefine rules of partying with its brand new philosophy of ‘unfakeit’.  In its first edition last year, Smirnoff Experience created Indian music history by becoming the first festival with a visceral multi-sensory experience for the audience and is now taking the next step with ‘unfakeit’ philosophy. This campaign is being kick-started with an exciting TVC, based on the insight that “life is best, when stripped of rules and trying too hard”.

     

    The new TVC follows four out-to-be-noticed young men and women who end up at a real party where they discover that real fun can be far more enjoyable when it is sans any pretence and without the pressures of people judging. The film seeks to defy the recent norms of superficiality and encourages them to get rid of the pretence and be real to have a good time.

     

    Talking about the new campaign, Bhavesh Somaya, Director of Marketing and innovation, Diageo India, said, ” With unfakeit, we want to challenge the current norms of partying that constantly focus on looking a certain way and doing what everyone else is doing. Smirnoff exists to ignite effortless fun times and the campaign is a strong call for being real to have effortless fun at every party. We hope to become a catalyst for a cultural shift through our philosophy of unfakeit that will come alive in our new TVC and all our communication going forward.”

     

    As the creators of the campaign, McCann team shared: “In a world of selfies, likes and pokes one really wonders how social is a social network. We live in a world where broadcasting your life seems to take precedence over living a life. The film is an attempt to capture the spirit of real fun, real parties and enjoying life by dropping the mask.”

     

  • The campaign is a witty take on those unsung heroes who shaped the world as we know it

    VAT 69 gaming portal unveils ‘Be One in a 100’ campaign

    By A Correspondent

     

    Diageo India’s renowned brand Vat69 has announced the launch of its new campaign ‘Be One in a 100’ for its gaming portal Vat69.in. The campaign brings alive Vat69’s brand philosophy “Exhorting men to succeed by doing things differently” in an innovative manner.

     

    Taking a unique stance, the Vat69 gaming portal TVC salutes those distinctive people who found their ‘Eureka’ moment from an unnoticed or a missed opportunity. It represents that genius who is proficient enough to innovate rather than invent!

     

    The campaign will begin with two TVCs that will be launched in succession this week. The first pays respect to the one great mind that discovers the use of an elastic band for a bowtie while other men get tied up in knots. The second TVC is a tribute to that one man who invented a pointy stone for fishing while other men kept failing with flat stones. His wit helped him resolve the issue of fishing by simply thinking differently.

     

    Commenting on the launch of this innovative campaign, Bhavesh Somaya, Marketing & Innovation Director, Diageo India mentioned, “The new brand campaign- ‘Be one in a hundred’, for the gaming portal Vat69.in is an ode to those unsung heroes who shaped the world as we know it. In true Vat69 style, the set of humorous yet witty commercials depict that competitive spirit combined with simplicity and intelligence provide the best solutions. Through our narratives we have reimagined historic events that lead to moments of ingenuity. The TVC’s promise to be captivating and witty taking the audience back in time.”

     

    Russell Barrett, Chief Creative Officer mentioned, “With this campaign, we decided to celebrate the greatest uncommon men of history. We chose men who decided to stand out, to rise above the rest and who broke away from the herd. Vat 69.in the gaming portal will be the champion of these quiet heroes and pay homage to these men in an ironic and witty way. Our ideas will continuously celebrate that one man in a 100 who was brave and brilliant.”