MxMIndia

Tag: Diageo India

  • Showcases players from RCB, KKR, MI, SRH, and RR

    DDB Mudra campaign for McDowell’s No. 1

    By Our Staff

     

    McDowell’s No. 1 has launched a new campaign for IPL season. The campaign, conceptualised by DDB Mudra, features IPL players such as Virat Kohli from Royal Challengers Bangalore, Yuzvendra Chahal from Rajasthan Royals, Kieron Pollard from Mumbai Indians and many more, to bring alive the stadium action on the screen.

     

    Speaking about this association, Ruchira Jaitly, Executive Vice President and Portfolio Head, Marketing, Diageo India, said: “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these six iconic teams. Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or while watching this tournament. To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No.1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership.”

     

    Added Neeraj Kanitkar, Executive Creative Director – West, DDB Mudra: “No.1 Yaari, six of the biggest IPL teams and 18 superstars deserve a grand platform. #No1YaariCheers is just that. A new language of Yaari that fuses what yaars do – from showing support to inspiring to teasing to provoking to badgering and everything in between – support, inspire, tease, provoke, badger – with the language of cricket. With the cricketers not having to so much act but simply express their Yaari for each other, they brought their own style to the cheering/ chanting. Making for entertaining shoots and an exuberant bunch of films.”

     

  • To showcase the Black & White Scotch Hipster

    OMG partners with Diageo India

    By Our Staff

     

    Diageo India has partnered with Omnicom Media Group’s Content Arm OMG Content to amplify Black & White Scotch Hipster.

     

    Commenting on the video content, Shailja Saraswati Varghese, Chief Content Officer, Omnicom Media Group, said: “During the times when socialising in person had taken a pause, we noticed that trends had emerged where friends began spending time virtually. It was the perfect avenue to partner with Diageo India and showcase the Black & White Hipster Scotch as a companion for the continued banter with friends over food and cocktails even on-screen.”

     

    Added Savita Pai, Chief Digital & Media Officer, Diageo India: “Today a lot of consumers are choosing to experiment and recreate their favourite Scotch cocktails at home and continue to celebrate casual catch-ups virtually. So, we thought we would highlight moments and experiences that could be enjoyed over a Black & White Hipster and shareable food as the quintessential accompaniments.”

     

  • Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant with advertising regulations.

    Former ASCI secy gen Shweta Purandare launches ‘Tap-a-Gain’ consultancy

    By Our Staff

     

    Shweta Purandare
    Shweta Purandare

    Former Advertising Standards Council of India (ASCI) secretary general Shweta Purandare has launched ‘Tap-a-Gain’, a boutique consultancy service based in Mumbai. Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant with advertising regulations.

     

    As was reported by MxMIndia last month, Purandare quit Diageo India where she was heading Corporate Brand and Communications.

     

    As Secretary General of ASCI, Purandare led its transformation over a period of eight years wherein MOUs were established with key regulators such as Department of Consumer Affairs, FSSAI, Ministry of AYUSH and interactions with the Ministry of Information and Broadcasting.

     

    Over her 28+ years career, has experience in product evaluation, product endorsements, advertising claim support, regulatory compliance, Government affairs, Social Media strategy, Grievance redressal and consumer advisory services. She has experience across  multiple sectors such as FMCG, Beautycare, Personal Hygiene, Home care, OTC/ Healthcare, Food and Beverages. She was also the Scientific Director at L’Oreal India heading their product evaluation Centre and Consumer Complaint department. She was a Regulatory Affairs expert at Procter & Gamble India.

     

  • Initiative to challenge traditional gender stereotyping in advertising and media

    UN Women launches Unstereotype Alliance’s India Chapter

    By Our Staff

    The Unstereotype Alliance has aunched the India national chapter with a coalition formed to tackle harmful stereotypes advertising with support from EU funded WeEmpowerAsia Programme. The Alliance will centre its work in India on broadening the representation of women and girls in non-traditional roles in advertising with a focus on women returning to the workforce.

    Convened by UN Women, the United Nations Entity for Gender Equality and Women’s Empowerment, the Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes from advertising and media. India is the ninth national chapter to launch worldwide, and the second in Asia.

    The Unstereotype Alliance’s India National Chapter Founding Members include: Hindustan Unilever (Champion), Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI), The Advertising Club and Samhita Social Ventures.

    Said Phumzile Mlambo-Ngcuka, Executive Director of UN Women: “The launch of the India national chapter is a significant milestone for the Unstereotype Alliance. It shows that the India advertising and media industry is coming together in all its strength and diversity to tackle the harmful stereotypes that hinder progress towards gender equality. This is critical to addressing the drivers of inequality such as violence against women and girls, intergenerational poverty and the lack of women in leadership and decision-making roles. We hope that you will join us in making unstereotyped advertising and content the norm rather than the exception.

    Stereotypes in advertising perpetuate negative social norms and hinder progress of gender equality. Harmful social norms contribute to increased acceptance of gender-based violence, lack of economic decision-making for women and constricted opportunities in the job market. The chapter has defined strategic priorities to address gender stereotypes with a focus on harmful patriarchal traditions and norms to broaden the representation of empowered and autonomous women in private and public life, including in business leadership; and to ensure progressive representation in media and advertising.

    Unstereotype Alliance research into gender equality attitudes shows that there is a clear role not only to remove stereotypes in advertising and media, but to challenge widely-held beliefs and norms in society. Data from the Gender Equality Attitudes study, conducted across 10 countries including India, shows that whilst many Indians recognize the importance of women’s rights, outdated beliefs persist. Specifically:

     

    Here’s what a host of spokespersons have said:

    Susan Ferguson, Country Representative, UN Women India: “UN Women India is excited to launch the India chapter of the Unstereotype Alliance. I am confident with the support of such committed partners, we will generate a positive and enduring impact in the advertising and media industry and contribute to shaping a gender-equal world.”

    Priya Nair, Executive Director,-Beauty & Personal Care, Hindustan Unilever: “Across the globe, consumers are increasingly expecting brands to take a stand on the issues they care most about – gender stereotype has been one such issue. At HUL, we are committed to driving gender equity, including stepping up of brand programmes, advocacy to challenge the status quo and #unstereotyping advertising. With one billion people using our products every day and even more seeing our advertising, we know we have the power to make a real difference. Various organisations need to come together to bring about this systematic change and set new standards of empowerment and equality. As a founding member of the Unstereotype Alliance, we look forward to supporting UN Women, to drive social change, encourage action, and put an end to gender stereotypes and discrimination”

    CVL Srinivas, Country Head, WPP, India: “WPP is delighted to be a founding member of the Unstereotype Alliance – India Chapter. We look forward to working with the Alliance to bring about positive change to the issue of Gender Equality through the creative use of our skills and the passion of our people in this area.”

    Deepika Warrier, CMO, Diageo India: “Diageo India is proud to be associated with The Unstereotype Alliance – India Chapter, which will work to  accelerate progressive gender portrayal in advertising. Together, we will lead the creation of a framework that encourages increasingly progressive codes with themes ranging from empowerment to celebrating the power and imperfections of womanhood to challenging stereotypes to ultimately moving beyond gender codes. We hope our efforts would contribute to empowering women regardless of their race, class, age, ability, religion, sexuality, language, education etc.”

    Anupriya Acharya, CEO, Publicis Groupe South Asia:  “Publicis Groupe through Viva la difference is a company that celebrates talent, inclusivity and diversity. Our core values and people-first culture synergise seamlessly with the Unstereotype Alliance’s larger mission and objectives and we are pleased to be a part of its India Chapter. Publicis Groupe India looks forward to collaborating with other future-facing companies in building narratives that are progressive, purposeful, gender-equal, human and authentic.”

    Rana Barua, Group CEO, Havas Group India: “We are delighted to be coming on board at a crucial time as a member of the UN Women Unstereotype Alliance as they begin their chapter in India. At Havas Group, we are clear on driving gender diversity and want to bring about a cultural transformation and mindset shift that will encourage many more women leaders in the group. Our alliance with UN Women Unstereotype Alliance will surely help us in this journey.”

    Manish Kapoor, Secretary General, Advertising Standard Council of India: “Positive gender portrayals and depictions in advertising are high on ASCI’s agenda, and we aim to shape this narrative in the coming months through different initiatives. Partnering with the Unstereotype alliance is an important step in this journey. Working together helps synchronise voices of different stakeholders and we are very pleased to be a part of the alliance.”

    Sudhesh Kapoor, Secretary General, AAAI: “We are sure that this Alliance will go a long way in taking down some popularly held myths about genders which are consciously or sub-consciously propagated by popular media and advertising.”

    Namrata Tata, The Advertising Club: “While many organizations are taking initiatives to drive gender diversity & equality, collaboration at an industry level is needed to see the needle movement. As an integral part of the advertising industry ,The Advertising Club believes in driving real change when it comes to the portrayal of gender norms. We are delighted to join The Unstereotype alliance convened by UN women , which aims at removing negative gender stereotypes in Advertising and Media”

    Priya Naik, Founder and CEO, Samhita Social Ventures: “Companies, media and content companies, advertisers, and creative agencies have a social and ethical responsibility to break gender stereotype, as well as the capability to do so on a large scale. I am proud to be a part of the Unstereotype Alliance movement to dismantle traditional gender roles and their related”

     

     

  • Brings renowned artists to create striding man installations

    Johnnie Walker campaign enters second phase

    By Our Staff

    #WalkinWithJohnnie, the second phase of the Johnnie Walker campaign, has kicked off with glass installations of the iconic Striding Man, with the names of the contributing Walkers have been created. Leading metal and glass artists Tyrell Valladares, Reshmi Dey and Aman Garg have been roped in for the installation. As the last stop, Johnnie Walker has launches a brand film showcasing the journey of the artists and the campaign.

    Said Abhishek Shahabadi, VP and Portfolio Head, Luxury and Premium Brands at Diageo India: “The association with Tyrell, Aman and Reshmi with #WalkInWithJohnnie was extremely special as we wanted to showcase to Johnnie Walker’s vision of forging ahead in light of the pandemic. The melting and recasting of empty glass bottles into inspiring Striding Man installations is metaphorical to letting go of the past and walking towards a beautiful and rich future. Each installation symbolises a unique message of walking towards the light in tough times and will remain at the bars, celebrating those who made this contribution.”

     

     

  • Warrier has spent over two decades at PepsiCo

    Deepika Warrier joins Diageo India as CMO, Julie Bramham is Global Brand Director for Johnnie Walker

    By A Correspondent

     

    Alcohol beverage major Diageo India has announced the appointment of Deepika Warrier as Chief Marketing Officer (CMO), effective July 27. Julie Bramham, currently CMO of Diageo India, will move to Amsterdam as Global Brand Director for Johnnie Walker.

     

    Warrier, till recently, was Managing Director & CEO, Nourishco Beverages (formerly, a 50:50 Joint Venture between PepsiCo India and Tata Consumer Products). She joins Diageo after spending over two decades at PepsiCo, where she held key positions including CMO for PepsiCo India and Vice President for the nutrition category across multiple geographies.

     

    Commenting on the changes, Anand Kripalu, Managing Director and CEO, Diageo India said: “We are delighted to welcome Deepika to the Diageo India family. Her strong consumer-centric approach combined with her transformational leadership skills makes her a tremendous asset to Diageo. We would also like to thank Julie for her many contributions to the business, including setting a new direction for our brand portfolio as well as the Innovation programme.”

     

     

  • On Day 21 of the 40-day National Lockdown, we get up, close and personal with Julie Bramham, Chief Marketing Officer, Diageo India

    Stay@Home with Julie Bramham: 5 Things to Ask Yourself

    As Chief Marketing Officer, Diageo India, Julie Bramham leads the Marketing function at the beverages major and is also a member of its Executive Committee. She oversees marketing and innovation for Diageo’s award-winning beverage alcohol portfolio.  Prior to joining Diageo in India, Bramham was part of Diageo Europe for nearly two decades.  On Day 21 of the 40-day National Lockdown, we get up, close and personal with Julie Bramham:

     

    On Life After the Crisis and Personal Life Changes one will Make: The gravity of living amidst a global pandemic is heavy but at the same time it throws up unexpected opportunities. I’d like to believe that this global pandemic has left a us with a great opportunity to learn, change and evolve. I think we will see the world and our attitudes in ‘befores and afters’ with a greater sense of what’s important and what’s not, being much more choiceful about how and where we spend our time and resources, why and when we travel, more frugality especially around food

     

    So how will your social life change?: We are in the middle of the pandemic and have no choice but to embrace what comes with it and prioritise our safety. What we can plan for is the aftermath of this pandemic, as we emerge from the tunnel of isolation, I plan to spend more time enjoying the value of ‘real’ connections, of taking it a bit slow and prioritizing seeing and spending time with friends and family.  It is easy in our busy lives to go too long without seeing and spending meaningful time with those important to us.

     

    Do you really take care of yourself?: I think being forced into a different pace and completely different way of living will help us all to think differently, and find hacks to look after ourselves. Taking care of ourselves in body and mind is even more critical at the moment I am a big believer in wellness.  I am normally a keen runner, so looking forward to running longer distances again soon, in the meantime I’m doing some YouTube training, following ‘Joe Wicks’, also enjoying doing ‘PE with Joe’ on YouTube with my kids.  I highly recommend it for getting kids exercising whilst stuck at home.

     

    Have you ticked off a book from your never-ending list of Books to Read?: I have a laundry list of books on my ‘To Read’ note to self, which I am happy to be ticking off 1 week at a time.  I’m about halfway through ‘What Happened?:  Hillary Clinton’ and once I have finished will be moving on to; ‘21 lessons for the 21st Century: Yuval Harari’ and then I am really looking forward to completing the ‘Seth Godin’ collection, I have read a few of his books and will now find the time to read the rest.

    I’m also completing the ‘David Walliams’ collection with my youngest son, Ted and ‘Charlotte’s Web’ with my eldest son, Sam.

     

    Acceptance?: This crisis has the power to fundamentally reframe how we live in and contribute to communities.  Let’s embrace that!

     

  • The agency will handle integrated duties for the brand, expanding its integrated marketing portfolio

    The Glitch bags creative mandate of Diageo brands

    By A Correspondent

     

    Glitch has announced the addition of Diageo’s premium, luxury and reserve portfolios for – Johnnie Walker, Black & White, Smirnoff, Vat 69 along with the reserve and malts of Diageo India.

     

    Extending the partnership with The Glitch, Julie Bramham, Chief Marketing Officer, Diageo India said: “We are delighted to be working closely with The Glitch. We are really excited about building our brands with them in this complex connections’ environment.”

     

    Added Pooja Jauhari, CEO at The Glitch: “As more and more clients trust us with full service creative mandates, we feel confident that our agility matched with our modern creative and cultural mindset is helping solve for real businesses problems. Growing our partnership with Diageo from digital to full service has been extremely exciting and we are committed to partnering with them in achieving their business, cultural and marketing goals.”

     

     

  • As per the mandate, Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan

    Isobar wins creative and digital mandate for four Diageo India brands

    By A Correspondent

     

    Isobar India has been appointed as the creative and digital partner for Diageo India. Isobar India won the account following a multi-agency pitch and will manage the duties out of its Bengaluru office. As per the mandate, Isobar India will manage integrated communications for Diageo’s Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge.

     

    Speaking on the association, Amarpreet Anand, Executive Vice President & Portfolio Head, Diageo India said: “We are very happy to bring Isobar on board as our partners on some of our most prestigious brands in India, to handle the mandate of creative and digital across different brands. At Diageo, we are constantly trying to build a strong agency ecosystem and onboard the right set of creative minds to build our brands. Isobar bring their insights on brand building in the creative space and digital-first thinking which will be of much value.”

     

    On the win, Shamsuddin Jasani, Group MD, Isobar South Asia added: “We have grown from being a digital agency to an agency for the digital age. I am very happy that Diageo has appointed us as the integrated agency for Antiquity and Captain Morgan, along with awarding us the digital duties for Signature and Royal Challenge. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies aiming at business transformation through the creative use of digital.”

     

     

  • Returner scheme to run in the UK, US and India to help close the creative leadership gap

    #CreativeComeback launched again with renewed agenda

    By A Correspondent

     

    Diageo has announced sponsorship of the Creative Equals Returner scheme #CreativeComeback for the second year, funding a multi-market roll-out to address the lack of women represented in top creative leadership roles around the world.

     

    The programme will run in London, New York and Mumbai in 2020 with the objective of supporting 100 women back into the creative industries following a career break of a year or more. The expansion follows the success of the first programme which saw 58 women complete the course in London and Manchester 2019, with the majority returning to the creative industries following completion.

     

    Said Syl Saller, CMO of Diageo: “I’m pleased to see more women entering the boardrooms of agencies, but too few are in creative leadership positions. I am convinced that diversity in creative leadership leads to better and more effective work. It’s time for concerted action that will close the creative leadership gap. We were blown away by the responses to our briefs from the returners in 2019 and I’m thrilled to see women who took part go on to re-establish flourishing careers. We’re proud to be bringing #CreativeComeback to the UK, US and India – countries that are crucial to both our business, and the creative industries as a whole.”

     

    Added Ali Hanan, Founder of Creative Equals: ‘In 2019, with the Government Equalities Office, D&AD and Diageo, we have been able to put bridges back to work for 41 women in London and Manchester, with 15 permanent hires. We know this is life-changing for some, giving them their careers back and making a dent on changing the ratio of female creative directors across all markets.  Our aim is to shift the perception of CV gaps: these moments where life happens are creativity’s gifts, and yet ‘time out’ as a barrier to coming back to work. We also know ageism is a challenge, and while 70% of the UK’s income is held by those over 50, just 6% of our workforce sits in this age bracket. We know who makes the work shapes the work, so to produce better, more innovative ideas we need diverse perspectives with those from all walks of life at the table to represent the audiences we serve.”

     

    Julie Bramham

    And this is what Julie Bramham, CMO for Diageo India said: “I am delighted that we will be working with Creative Equals in launching this programme in India.  It is well-acknowledged that diverse teams are more creative and innovative, but still we continue to see mid-career dropout within the creative industry.  It can be hard to return to work after a long break, hence we are excited to bring the ‘creative comeback’ programme to India.  We want cutting edge and diverse creative brains to work on our brands and we are excited to make this happen with Creative Equals, DDB Mudra and Glitch.”

     

    The programme will take place in London, running across International Women’s Day from the March 2-12, followed by New York 23 March-2 April and Mumbai in September and October.

     

     

  • A unique outdoor and digital campaign brings together India’s most influential travel photographers on a journey of exploration and discovery

    Johnnie Walker unveils #TheTravellingBillboard

    By A Correspondent

     

    Johnnie Walker has unveiled #TheTravellingBillboard, a first of its kind campaign that captures the live journey undertaken by a life=size billboard with the brand’s Striding Man logo across some of the most unchartered and exotic locations in India.

     

    Conceptualised by What’s Your Problem, #TheTravellingBillboard will travel to places which only a few people have visited, and also where no billboard has been before.

     

    Speaking about this campaign, Abhishek Shahabadi, VP and Portfolio Head: Premium & Luxury brands at Diageo India said: “Exploration has been at the heart of Johnnie Walker over its 200 years of being. The brand instigates exploration of the rich possibilities of our world to discover experiences that satisfy a thirst for life. Keep Walking is all about pushing boundaries to taste more out of life. This campaign celebrates this philosophy and is aimed at bringing to life the rich character of unchartered India through this exploration.”

     

    Added Ruchita Zambre, Group Creative Director, WYP, & Tejas Mehta, Strategy & Business Head: “The brief from the Diageo team came in to do an OOH led campaign. After studying the international work done by the brand, we all felt that a basic OOH campaign will never do. It had to do more, create conversations, engage consumers. This thinking led us to create #TheTravellingBillboard. An OOH that roams the country in search for unique vistas. Thus, pushing the boundaries of what a billboard campaign can be like. Completely in line with the brand’s philosophy of pushing boundaries. And WYP’s philosophy of coming up with solutions that go across media and are truly integrated. A campaign of this kind required collaborating with various partners – for fabrication, media plan, digital amplification, photography, innovation etc. The campaign hasn’t been easy to execute at all. But where’s the fun in easy, right?”

     

     

  • The brand ropes in Vicky Kaushal for a campaign that inspires people to celebrate moments of joy of their Yaars

    Vicky Kaushal is face for McDowell’s No 1

    By A Correspondent

     

    McDowell’s No 1 Platinum has launched its all-new campaign – Jashn Yaari Ka and signed up Vicky Kaushal as the face of the campaign. Okay, the ads are not any whisky-chisky, but gourmet snacks. Vicky will feature in the brand new TVC that captures moments from his life before he became an actor.

     

    Commenting on the campaign, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India, the leading gourmet snacks maker (hic, hic ;)): “In today’s world where we often resort to technology to acknowledge an important moment in our Yaar’s life and there are very few who go out of their way to be present in a celebration. Through our campaign for the brand, we would like to encourage people to celebrate moments with their Yaars and McDowell’s No 1 Platinum Gourmet Snacks.”

     

    Someone from the agency The Womb who doesn’t want to be named said: “McDowell’s No.1 Platinum Gourmet Snacks’ needed to be given a modern twist for its launch and sustained ethnographic de-coding of friendships revealed an interesting truth. The urban migrants today need deep Yaaris more than ever but are ironically not investing in them. And what you give, comes back to you. So, the campaign aims to inspire urban migrants to show large-heartedness when it comes to friendships. And what better time to do that than at a Yaar’s moment of joy. The icing on the cake was our discovery of an authentic moment from Vicky’s life, that we converted into a brand story.”