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Tag: Dhunji S. Wadia

  • Rediffusion Y & R makes yet another top-level hire with Majumdar's apppointment

    Rediff appoints Uttio Majumdar to head Mumbai ops

    By A Correspondent

     

    Uttio Majumdar

    Rediffusion Y&R is on a hiring spree. Uttio Majumdar is the latest addition to the leadership team. He joins the agency as Head of Operations- Mumbai and will work closely with Company President Dhunji S Wadia.

     

    Prior to joining Rediffusion Y & R, Majumdar was Vice President and Executive Business Director at J Walter Thompson, Kolkata. He worked with JWT for 21 years. He was heading the agency team on Exide, ITC Limited (Tobacco Brands & Corporate), Tata Steel, Berger Paints and The Telegraph. He is reputed for transforming the agency relationship on these accounts.

     

    He was one of the early movers in to the digital space way back in 2000 when he moved to JWT, Chennai and was involved in setting up a specialized integrated communication cell focusing on dotcoms and IT projects. Headed the agency team on Satyam Infoway (eBusiness& B2B Portals), SSI Technologies, NetFinex, ApolloLife.com and TexWorld.com. He has successfully driven digital initiatives for clients like Exide and Tata Tiscon.

     

    Majumdar played an important role during the initial days of mobile telephony in India and was responsible for development of communication programmes to drive consumer awareness and education about the new-born category and handling the communication for early mergers and acquisitions like the transformation of Modi Telstra to Spice. Worked across two circles (Modi Telstra in Kolkata and SkyCell in Chennai)

     

    Dhunji S. Wadia

    Speaking about the appointment, Dhunji S.Wadia, President, Rediffusion Y&R says, “Uttio was the first and only person we thought of when we were looking for a Head of Operations in Mumbai.  Fortunately, he agreed to join us. He has an unbeaten track record of nurturing businesses and creating hardworking and sparkling creative work.“

     

    Speaking on his appointment, Uttio Majumdar says, “I’ve always believed that advertising is only meant for adrenaline junkies. And 21 years in JWT, managing challenges across a range of categories and brands, has only made me yearn for more. Dhunji made an offer that I couldn’t refuse – even more fun, excitement and adventure in leading the Rediffusion Y&R, Mumbai team and partnering some of the leading brands in the country.”

     

  • Navonil joins the group from JWT where he worked for 15 years

    Rediffusion Y&R appoints Navonil Chatterjee as CSO

    By A Correspondent

     

    Navonil Chatterjee

    Rediffusion Y&R has appointed Navonil Chatterjee as its Chief Strategy Officer. Navonil joins the group from JWT where he worked for 15 years. He will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R.

     

    With over 17 years of experience in advertising, Navonil has headed the planning function across clients like Hindustan Unilever, Levi’ s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group to name a few.

     

    But the one brand that is perhaps closest to his heart is Nike, where he has played a key role ever since he pitched for it successfully at the Chinnaswamy Stadium in Bangalore in 2005.

     

    A postgraduate from MICA and a graduate in English Honors from St.Xavier’s College, Kolkata, Navonil is also an occasional faculty at ISB Hyderabad, IIM Bangalore and IIM Indore.

     

    Dhunji S. Wadia

    Dhunji S. Wadia, President, Rediffusion Y & R, on the appointment says, “Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. And I can confidently say that in Navonil, we have the best in the industry to lead our Strategic Planning. I have known and worked with him before. He has a real respect for good ideas, great work and results. He is a bit of an ‘Un-Planner’ since he is extremely cynical about conventional research and over-intellectualization, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion-Y&R with Rahul, JD and Navonil.”

     

  • He joins the agency from Soho Square

    Pramod Sharma returns to Rediff as ECD

    By A Correspondent

     

    Pramod Sharma

    Rediffusion Y & R has announced the appointment of Pramod Sharma as Executive Creative Director. He joins the agency from Soho Square (Ogilvy). This is his second stint in the group.

     

    Pramod comes with over 15 years of work experience across agencies like Ogilvy, Dentsu, Percept-Hakuhodo, Everest and DDB Mudra. During his career he has worked on brands such as Parle Products, Sony Sab TV, Sony Pal, Pantaloons, Maxx Mobiles, Fedex, ICICI, Reliance Communications, Readers Digest, Cisco,Tata Housing, Raymond Apparels.

     

    Dhunji S. Wadia

    Speaking on his appointment, Dhunji S.Wadia, President, Rediffusion Y & R says, “We welcome Pramod’s return to our agency. He understands our clients, brands and our work style. We appreciate his work ethic and calibre. And everyone can expect sparkling creative work.”

     

     

    Rahul Jauhari

    Speaking on the appointment, Rahul Jauhari, Chief Creative Officer, Rediffusion Y & R says, “It’s great to have Pramod back in the team. His passion for creativity is very well balanced with his understanding of business issues. Pramod comes as a shot in the arm for the creative team in Rediffusion YR Mumbai.”

     

  • She will be reporting to Dhunji S. Wadia, President Rediffusion Y & R and Everest Brand Solutions

    Everest gets Aradhana Bhushan to head Mumbai ops

    By A Correspondent

     

    Everest Brand Solutions has appointed Aradhana Bhushan as Vice President, Everest Mumbai. In her new role, she will be reporting to Dhunji S. Wadia, President Rediffusion Y & R and Everest Brand Solutions and add to the company’s leadership team.

     

    On her appointment Dhunji S.Wadia said, “I am very excited that Aradhana will now lead Everest, Mumbai. Her strong leadership skills will enhance the quality of work that we do for our clients and add value to their brands.”

     

    Aradhana has over two decades of industry experience and has played several roles in Marketing and Brand Management in client organisations. She has also led Client Management engagements in advertising. Over the years she has worked with JWT, HSBC, Hiranandani Group, Conscious Food and EKCO – most of them in leadership positions.

     

    In her vast experience, Aradhana has worked on several brands, across categories – Hindustan Unilever Limited-Sunsilk, Diamond Trading Company-DeBeers, Godrej Appliances, Halls, Listerine, to name a few.

     

    Aradhana is an MBA in Marketing from the Symbiosis Institute of Business Management, Pune.

     

  • Everest has won the creative mandate for Onida ACs. The agency won the business in a multi-agency pitch. The agency's Mumbai office will handle the business

    Everest to launch Onida’s nextgen ACs this summer

    By A Correspondent

     

    Onida is all set to unveil their new range of i-Genius air conditioners, based on a revolutionary new technology platform – IOT (Internet of Things).

     

    Sunil Shankar, Business Head – AC, Onida said: “Onida i-Genius ACs are the next step in the evolution of air conditioning. With smart features like Smart Sleep Manager and Self-Diagnosis Manager, the i-Genius is built for today’s smartphone generation. The ‘Onida Aircon App’ allows complete control of your AC from anywhere in the world.”

     

    “Be it the Indian ‘Menu-specific Microwave Ovens or the original TV with a thunderous sound, Onida has a reputation of innovating for the Indian market. The i-Genius is another example of a product which is ahead of its time,” shared Dhunji S. Wadia, President, Everest Brand Solutions.

     

    The campaign aims to target focus markets with print, digital and radio as the key mediums of communication.

     

  • Kavita Kailas also is promoted to Chief Strategy Officer and will continue to be the lighthouse resource for clients and brands

    Rediffusion Y & R announces leadership changes

    By A Correspondent

     

    Rediffusion Y & R has announced the elevation of Kavita Kailas as the new Chief Strategy Officer while Prithviraj Banerjee has been promoted as the Strategy Planning Head Everest Brand Solutions. This in addition to his current role.

     

    Dhunji S. Wadia
    Kavita Kailas

    Speaking on the development Dhunji S. Wadia, President, Rediffusion Y & R said: “For quite some time Gautam Talwar has been nurturing the idea of pursuing interests beyond advertising. And I think the time has come to allow him to follow his passions. So after a hard working stint Gautam is taking a well-deserved break before deciding what his next chapter should be. I thank him for all his help and support and wish him the very best in whatever he chooses to do.”

     

    Kavita Kailas also is promoted to Chief Strategy Officer and will continue to be the lighthouse resource for clients and brands. “She is meant for this role. For the last few years she has been heading the Strategic Planning Function across our Delhi, Kolkata and Southern operations. She has been exemplifying every day what it means to be a client’s most valued partner. Kavita has a great love of our business, our clients and our people that infuses all that she does,” added Wadia.

     

    Also, Prithviraj Banerjee has been appointed Strategy Planning Head, Everest. This would be in addition to his current responsibilities.

     

  • Ms Varma joins Rediffusion Y & R from JWT where she worked for 22years

    Rediff appoints Suman Varma as Head of Delhi ops

    By A Correspondent

     

    Dhunji S. Wadia

    Rediffusion Y&R has announced the appointment of  Suman Varma as Head of Operations, Delhi. She joins the agency network from JWT where she worked for 22 years. In her new role, she will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R and add to the company’s leadership team. Meanwhile, according to reports, Amitava Sinha, chief operating officer for East, North & South has quit Rediff.

     

    On her appointment, Mr Wadia said, “I’m delighted to welcome Suman to Rediffusion-Y&R. She brings the right mix of talent, experience and enthusiasm that we seek to inject into our talent pool.  Her strong leadership skills will enhance the quality of the work that we do for our clients and add value to their brands.”

     

    Suman Varma

    Said Ms Varma: “After a successful stint of 22 years with JWT and extensive associations with some of the most robust marketing companies, I am now seeking to leverage the depth and width of my experience in leading the Rediffusion-Y&R, Delhi team to greater success.  Leaving the comfort of JWT was a tough call, but the thought of joining Rediffusion-Y&R and teaming up with Dhunji was exciting.  I look forward to the new challenges ahead.”

     

    With over 22 years of experience in advertising , Ms Varma’s last assignment was as Vice President & Executive Business Director, JWT India and was leading the GSK and Hamdard account.

     

  • Everest, the agency for DS Group's Catch Salt and spices business, wins the creative mandate for the group's dairy venture

    DS Group catches Everest as creative agency for dairy biz

    By A Correspondent

     

    DS Group has appointed Everest as the creative agency for its dairy business. The agency has already been handling the creative assignments for the Catch Salt and spices business of the group and this appointment happened after a multi-agency pitch.

     

    The business will be handled by the Delhi office of Everest. The agency has already started working on a 360-degree campaign for the brands and products under the dairy business.

     

    Sunil Kumar Bansal

    DSMPL (DS Milk Product Ltd) has been manufacturing ghee and skimmed milk powder, under the brand name ‘Dairymax’ and has expanded its portfolio with the launch of ‘Ksheer’, a premium dairy brand. The products currently available under the Ksheer brand are UHT milk, cow ghee and fresh milk. These will be followed by other specialized products like dairy whitener, flavoured milk, fortified milk, curds, lassi, chaas, paneer, khoya etc.

     

    Commenting on the appointment, Sunil Kumar Bansal, Business Head, DSMPL said, “Everest Brand Solutions’ presentation of differentiated strategy and refreshing creatives stood out and matched our vision for the business. We look forward to their participation in establishing the dairy brands.”

     

    Dhunji S. Wadia
    Rahul Jauhari

    Added Dhunji S. Wadia, President Everest, on the win: “We are delighted to increase our presence with the DS Group. Dairy is an exciting category and we look forward to the task of building yet another iconic brand.”

     

    Said Rahul Jauhari, National Creative Director, Everest, “It’s always rewarding when an existing client trusts us with more business. The team is proud and looking forward to do some exciting work in the category.”

     

    Naveen Saraswat

    Naveen Saraswat, COO, Everest further added, “It was an interesting pitch to work on because of a focused brief given by the client. We are excited and look forward to helping establish the dairy brands of the DS Group.”

     

  • The Aditiya Birla Group's Pantaloon Fashion Retail has retained Everest Advertising for its creative and strategic duties

    After More, Everest bags Pantaloons Fashion Retail of AV Birla group

    By A Correspondent

     

    Shital Mehta

    Everest Advertising has bagged the strategic and creative duties for Pantaloons. There was no formal pitch process involved. The account will be handled out of Everest’s Mumbai office. This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group.

     

    With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.

     

    Commenting on the appointment, Shital Mehta, CEO, Pantaloons Fashion Retail said, “Everest has a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

     

    Dhunji S. Wadia

    Gaurav Chakravarty, Head Marketing & Loyalty, Pantaloons Fashion Retail said, “We believe Everest will work with us as partners in building our brand equity.We welcome them on board and look forward to working on some great campaigns together.”

     

    Talking about the brand, Dhunji S. Wadia, President, Everest, said, “We are happy to increase our presence with the Aditya Birla Group.  There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

     

    Rahul Jauhari

    Rahul Jauhari, NCD, Everest said, “It’s always a lot more fulfilling when an existing client gives you more business.

     

    We are delighted that the Aditya Birla Group has entrusted us with Pantaloons.We look forward to creating some visible magic with them.”