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Tag: Dhunji S. Wadia

  • The bank has consolidated its strategic advisory and creative services mandate with Rediffusion Y&R

    Rediff bags State Bank mandate

    By A Correspondent [updated]

     

    State Bank of India has consolidated its strategic advisory and creative services mandate with Rediffusion Y&R. The mandate was until now handled by a seven-agency panel. The agency, it is said, won the mandate following a rigorously contested pitch, which lasted four months and saw several top agencies of the country competing.The mandate includes supporting brand and marketing communications of SBI and its portfolios with strategic and communication planning, messaging development and execution.The mandate will be handled by the agency’s Mumbai office, and will include full-service creative responsibilities encompassing retail, ATL and BTL communication.

     

    Said Dinesh Menon, Chief Marketing Officer, SBI:  “We are delighted to engage with an extremely passionate bunch of people at Rediffusion. We are confident that this partnership will further strengthen our endeavour  to enhance the quality and focus of our marketing communications.Their appreciation and deconstruction of the pitch brief, articulation of the marketing challenge in a very lucid manner combined with some of the ideas shared left a good impression on the panel.”

     

    Added Dhunji S. Wadia, President, Rediffusion Y&R:  “This is the biggest pitch, so far, this year.  But more than size it is the iconic status of SBI and the pride of our association with them.  Our pitch focus was on how we can make the bank’s imagery more contemporary and youthful, to ensure a better connect with the millennial youth, without alienating any of the their vast target segments.  And that is not an easy task for a bank that’s almost two hundred years old! But I think we had a very interesting approach to how the new-age audience can connect with this ageless bank – and I think that’s what made the difference in the end.”

     

    Said Rahul Jauhari, Chief Creative Officer, Rediffusion Y & R on the win: “To work on a brand that touches more lives than most brands do, is a challenge creative people actively seek. The sheer scale of the task at hand is inspiring and humbling. Our team at Rediffusion is more than delighted to handle the brilliant canvas of opportunities that SBI presents.

     

     

  • The mandate includes supporting brand and marketing communications of Tata Trusts and its portfolios with strategic and communication planning, messaging development and execution

    Tata Trusts appoints Rediff for strategic advisory & creative services

    By A Correspondent

     

    Tata Trusts has appointed Rediffusion for strategic advisory and creative service.  The mandate includes supporting brand and marketing communications of Tata Trusts and its portfolios with strategic and communication planning, messaging development and execution.

     

    Dhunji Wadia

    Said Dhunji S. Wadia, President, Rediffusion: “It’s a privilege to be the agency partnering Tata Trusts.  True philantrophy is not about compliance or tax savings or free publicity or tokenism or lip service.  But about making a real difference in the lives of the people.  Our effort would be to create work that will make a real difference.”

     

     

  • She replaces Uttio Majumdar who moves to a career in marketing

    Sita Narayanswamy to head Rediff ops in Mumbai

    By A Correspondent

     

    Sita Narayanswamy  will head operations for Rediffusion Y&R in Mumbai. An alumnus of the Jamnalal Bajaj Institute of Management Studies, followed by a Fellowship in Leadership and Globalisation from the London School of Economics., she has over two decades of experience in marketing, advertising as well as setting up new global enterprises. She was recently Senior Vice President, Head of Network Marketing at Zee Entertainment. She replaces Uttio Majumdar who moves to a career in marketing.

     

    Said Dhunji S Wadia on the appointment:“I’ve known Sita for a long time having worked with her at J Walter Thompson.  Sita’s enormous talent and instincts make her a valued partner to clients and an inspiration to all who work with her.  It’s great to have her return to advertising with the experience she has gained from marketing as well as setting up new global enterprises. She will be a great resource for all of us,” adding: “Uttio Majumdar moves to a career in marketing after playing an important role in making our company robust and solid.  I thank him for all his help and support.  I wish him the very best and am sure we’ll continue our relationship.”

     

    Said Narayanswamy: “I am excited about joining Rediffusion DY&R which has a huge legacy of producing strategically sound yet outstanding creative work for its clients.  The agency team is extremely talented and passionate about building great brands. It will be an honour to work with them.”

     

  • His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles

    Rediff appoints Siddhant Lahiri as Head – Strategic Planning in Mumbai

    By A Correspondent

     

    Rediffusion Y&R has appointed Siddhant Lahiri as Head – Strategic Planning in Mumbai. Lahiri will be based out of their Mumbai office and report to their Chief Strategy Officer – Navonil Chatterjee.

     

    Said Dhunji S Wadia, CEO, Rediff Y&R:  ‘We are delighted to have Siddhant with us. He brings with him a lot of passion, energy and bright thinking. We want to work with the best and Siddhant is a great addition to our team. Looking forward to many more winning stories together in the near future’

     

    Added Lahiri: “Rediffusion Y&R is writing a new story for itself – and I’m honoured to have the opportunity to contribute a chapter. It is a place teeming with possibility and energy and I cannot wait to see what the future here brings. This also gives me an exciting opportunity to lead the team here and I look forward to creating many compelling brand narratives with them.”

     

  • The Brand Asset Valuator is a diagnostic tool for building and managing brands

    Rediffusion-Y&R unveils Brand Asset Valuator 2017

    By A Correspondent

     

    Rediffusion-Y&R has launched the 2017 version of its proprietary tool called the Brand Asset Valuator (BAV) based on a nationwide study of real consumers. The Brand Asset Valuator is a diagnostic tool for building and managing brands.

     

    Notes a communique: “Y& R’s Brand Asset Valuator or BAV, as it is popularly known as, is the biggest brand database in the world – spanning across 51 countries over 24 years, covering 57,400 brands in 200 different categories, capturing the feedback of over 12,05,150 respondents.”

     

    The Brand Asset Valuator (BAV) India 2017 study was conducted across 16 cities, tracking the opinions of 10,529 respondents in the age group of 18-65 years. Brand Asset Valuator (BAV) is one of its kind in the country that uses the finest global standards to harness insights gained from real consumers talking about more than 1400 brands across 100 categories in India.

     

    Commenting on the launch of BAV India 2017, Dhunji S Wadia, President, Rediffusion Y&R India said: “BAV is a significant investment from our side, in terms of money, energy and resources. But we as an agency find it to be of immense value when it comes to not just communication, but marketing decision-making. It helps us a lot as clients acknowledge the depth and breadth of our cross-category understanding. It’s a potent marketing tool, based on hard-core quantitative data, which more and more marketers should subscribe to.”

     

    Added Navonil Chatterjee, Chief Strategy Officer, Rediffusion Y&R India: “Normally one would assume that any marketer would keep a track of his own brand and its competitors within the category. But for an agency to monitor 1400 plus brands across 100 odd categories, and manage the back-end of that mindbogglingly complex data set? Well, it’s almost unthinkable. The BAV is our magic box, which elevates our conversations to something far more data-substantiated than the nebulous world of usual agency dipsticks. And the data right now is oven-fresh.”

     

  • The agency, which is now part of the WPP group's Y&R network, boasts of many firsts including the country's first teaser campaign as well as the first five-second ad

    Everest celebrates 70 years

    By A Correspondent

     

    Leading advertising agency Everest Brand Solutions is celebrating its seventieth anniversary. The agency, which is now part of the WPP group’s Y&R network, boasts of many firsts including the country’s first teaser campaign as well as the first five-second ad. Its roster of clients include Parle, Tata Housing, Sab TV, Volini, Bombay Chemical, DS Group (Catch Spices) and Borosil amongst others

     

    Said Dhunji S Wadia, Group President, Rediffusion Y& R who joined the Y&R network in India to helm Everest before taking on the larger group role: “To work with the secondmost experienced agency in the country is an unparalleled honour. No other agency would have the width of relationships and the depth of knowledge. Yet remaining humble in its dealings despite the accolades it has received in every award forum both locally and internationally. For me personally, it is an honour to be at the helm of this institution.”

     

     

    Rahul Jauhari
    Dhunji S. Wadia

    Added Rahul Jauhari, Group Chief Creative officer, Rediffusion Y&R: “Everest has been the finest, warmest and most memorable stint of my career. It has rich legacy of big ideas and big brands. And over the years it has been home to some of the finest people in the industry. Everest does not brag about its credentials or its work. It has rather focused on partnering its clients in every sense of the word. I think that’s probably the one reason we have client associations that are older than most of the agencies in this country. For me, it’s been nothing short of a privilege.”

     

  • The account win was a result of a multi-agency pitch in Kolkata

    Rediff bags mandate for Presidency University makeover

    By A Correspondent

     

    Presidency University has empanelled Rediffusion Y&R for handling its creative mandate for the celebration of its 200 years. While the names of the agencies in the fray are not known, the final round included presentations from several agencies from Kolkata and Mumbai. The agencies were asked to make a strategy-cum-creative presentation on how the agency can take the legacy and heritage of the institution forward as they approach towards the completion of 200 years.

     

    The bicentennial celebration of the prestigious university will be a national as well as an international event, with seminars in India, Britain and in US. There will be academic workshops, debates, international seminars, lectures by distinguished academicians, Nobel laureates and Oscar winners; cultural events and a lot of other things. The events will start from the first week of January 2017

     

    Said Anuradha Lohia, Vice Chancellor, Presidency University: “While we celebrate 200 years, we aim to strengthen the legacy of this heritage institution in the future. Our criterion for short listing our agency was based on the enthusiasm & love displayed by the agencies for our prestigious institution. The creative concepts of Rediffusion Y&R team were insightful and passionate as befits our hallowed institution.”

     

    Added Dhunji S Wadia, President Rediffusion Y&R: “It is an honour to be the agency of choice for Presidency University which has a unique place in history.  To be able to together celebrate the 200years that have refashioned its venerable traditions and continuing strengths into a leading institution of the future.”

     

    Said Suparna Mucadum, Vice President, Rediffusion Y&R Kolkata: “Presidency University has a unique significance in history. The university boasts of several eminent scholars and Nobel laureates. We are glad to be a part of this celebration and believe that the fu0ture belongs to those who prepare for it today. Through this festival of 200 years, we aim/endeavour to support the institution as it creates a stronger foundation for the generations ahead.”

     

  • The awards were held in Mumbai on Tuesday, and saw 441 entries from over 70 agencies & 150 brands

    Ogilvy tops @ DMA CreatEffect Awards 2016

     

    By Anuka Roy and Santosh Jangid

     

    Winners of ECHO affiliated DMA India CREATEFFECT Awards 2016 were revealed at the Awards Gala at Blue Frog, Mumbai, celebrating India’s most creative and effective data driven marketing campaigns. OgilvyOne Worldwide was named DMA CREATEFFECT Awards 2016 ‘Agency of the year’, bagging 21 metals including three golds and a diamond, while Ogilvy & Mather was honoured with the Network of the Year 2016 title. Two new special categories were added this year ­‘Small Agency of the Year’ and ‘Brand of the Year’ to recognize the joint efforts and close collaboration between clients and small agencies to produce successful work. The awards were presented to pi communication and Britannia Good Day respectively. Hindustan Unilever bagged the ‘Client of the Year’ Award for the second year in a row with three Metals.

     

    “I feel really good that my colleagues at OgilvyOne have won this big distinction and also at the network level we have won. It always feels good to win,” said SumantoChattopadhyay, Executive Creative Director, South Asia at Ogilvy & Mather about winning the top honours. The Social Street made its debut this year and was among the top agencies in the race for ‘Agency of the Year’ award. “It is the first time we have entered the DMAECHO awards and it is a great result for us. With 3 golds we feel extremely ecstatic.”

     

    Said Dhunji S. Wadia, President at Rediffusion Y&R, who was one of the jury presidents: “Some of the best minds from both marketing and communications came together together for the judging and it has been the most robust process anywhere in the world.” Speaking about the entries received this year, he said, “The highs are getting higher and the lows are getting lower. So in the balance, some things work some things don’t. Some entries are equal to the best in the world. The emphasis was more on data driven management. So that is where the jury spent more time deliberating and trying to see that it is true to the cause.”

     

    Sapient Nitro won the Grand Prix in the Media Effectiveness category for Nestle India’s ‘100 and Running’ campaign, while Mindshare India bagged it for Pepsico’s ‘Google Maps went beyond giving directions’ in Creative Effectiveness ­ Interactive category. The Diamond Award went to Ogilvy One Worldwide in the Business Effectiveness category for Amazon Fashion­ Kya Pehnu campaign.

     

    The Awards Gala, was attended by over 200 industry leaders, presented a total of 144 citations, including 25 Golds, 45 Silvers, 46 Bronze and 23 Leaders to the shortlisted winners out of 441 registered entries from over 70 agencies and 150 brands. The celebrity chief guest for the evening was Boman Irani who kept the audience entertained and engaged with his short speech.

     

    This year, notable winners were campaigns from IBS with 40 points, The Social Street with 25 points, PHD with 24 points and Sapient Nitro with 16 points.

     

    Talking about future plans for the awards, Vatsal Asher, Global Envoy of International ECHO and CEO and Co­-Founder,Association of Data­-driven Marketing and Advertising in Asia (DMAAsia) said, “We continue to grow and we are now responsible for finding entries from not only countries and agencies in Asia but from the Middle East and North Africa region also. So we are taking the DMA international ECHO to more markets, more agencies, more brands and more geography. So this year we have the Asian addition happening in Singapore in October and the Middle East and North Africa edition is happening in December at Dubai. Next year we will be having many more enhancements to the DMA international ECHO program.”

     

    “This is the biggest show for the direct and digital data driven industry. It recognizes people who have produced scintillating work that is also effective. So, for them it is their stage, their recognition. I am happy to be a part of that,” said Rakhshin Patel, Jury Chairperson and MD, Pi Communication. “We have run this for about four or five years and the India chapter just gets bigger. So, last year we added Asia, this year we are going to add Middle East too,” she said about the journey so far.

     

    Added Shelly Singh, also Global Envoy of International ECHO and COO and Co­-Founder, DMAAsia, “The winners epitomise the very best of creative effectiveness, that is, creativity that has driven exceptional results and profit growth. Marketers in India are extremely excited about the ECHO Awards to get global recognition for their work.”

     

    ECHO affiliated DMA CreatEffect Awards 2016, India Edition is organised by DMAAsia with an objective to celebrate India’s best and most creative and effective data driven marketing and advertising campaigns. The Asia and Mena editions of ECHO affiliated Awards are scheduled to happen on October 5 in Singapore and subsequently at Dubai respectively. The calls for entries to both are open till August 31.

     

  • The Season 3 race is being held at the Buddh International F1 circuit, Greater Noida on the 20th of March’ 2016

    Rediffusion creates new campaign for Tata Motors T1 Prima Truck Racing Championship

    By A Correspondent

     

    The concept was launched in India two years ago with the objective of making trucking an aspiration amongst the new generation of drivers and young fleet owners. This gave Tata Motors an opportunity to showcase their product and technological credentials through the excellence of Tata Prima.

     

    Tata Motors T1 Prima Truck Racing Championship being held at the prestigious Buddh International F1 circuit for the past two years has now become a much awaited annual event. It is a day-long programme where the best British truck racing drivers compete for the championship along with some entertaining performances by eminent Indian artists. This year Tata Motors are taking the event to a whole new level by introducing for the first time our own Indian truck racing talent by selecting actual competent truck drivers. These truck drivers have been given technical training for over a month by specialised technicians and racing experts in order to prepare them to compete in the championship.

     

    The communication for Season 3 was devised to mainly communicate this unique achievement and showcase the aspirations of the truck drivers who from being masters of the Indian roads are now on the verge of becoming racing truck heroes.

     

    The television commercial, concieved by Rediffusion-Y&R captures the attitude of these Indian truckers of leaving the world behind and exhibiting power of a winner, as they drive through the tough Indian terrain onto the racing track at Buddh International Circuit. The TVC is backed by an integrated campaign on press, radio, outdoor and consumer contact programs to draw maximum attendance at the event.

     

    UT Ramprasad

    UT Ramprasad, Head – Marketing & Communication (Tata Motors, Commercial Vehicles) said, “Season 3 is a landmark year for the T1 Prima Truck Racing history. The first time around was by introducing the concept of truck racing in India. This year we took T1 Racing to another level by selecting & training Indian truck drivers to race Tata Prima, India’s greatest truck. The commercial is an encapsulation of the pride and feeling that truck drivers have upon being given the chance to race and compete with their peers on the race track , that too on the prestigious Buddh International F1 circuit.”

     

    Dhunji S. Wadia

    Dhunji S. Wadia, President Rediffusion-Y&R said, “The focus of our communication this year was to showcase the big leap that Tata Motors are taking in the T1 Prima Truck Racing by including Indian Truck Drivers for the very first time. We want to highlight the feeling of pride that these truck drivers felt on being given such an opportunity.”

     

     

    Rahul Jauhari

    Rahul Jauhari, CCO – Rediffusion-Y&R said, “T1 will be transformational for Indian truckers as, for the first time, it puts the spotlight on them. The idea for the commercial came from there. The story of Indian truckers eager to make their mark on the world, we wanted the real feel.  We have shot real trucks on location in multiple places.”

     

  • The business was won following a multi-agency pitch

    Rediff’s communication for LIC Single Premium Plans

    By A Correspondent

     

    Having won the pitch, Rediffusion-Y&R has conceptualized LIC’s latest campaign film. The objective is based on two of LIC’s single premium plans namely, “Bima Bachat” and “Jeevan Shikhar”.  This extends the brand proposition of ‘Be rest assured once and for all’. The communication is targeted to the modern upper middle class families.

     

    LIC’s objective was to build their campaign communication in order to familiarize people with a single premium endowment plan and its benefits, thereby encouraging them to invest in the same.

     

    The film shows a daughter reminding her father that she will be 18 years old in the coming week and he should refrain from getting her any teddy bear or robot toys, to which her father gifts her jewelry set. The daughter is delighted; however the mother has her concern on the expense, to which the father explains that “Our daughter is getting older, instead of various small investments we should now look at big investment. It gratifies our daughter and prepares us for future too”. In the comeback the daughter having received the jewelry, in all her innocence asks her father if the gift has to do something with her marriage, as she is too young; to which her parents laugh.

     

    The campaign aims at making people realize the importance of saving early in life and investing in the future of their loved ones. And that’s what the product offering of LIC, exactly does.

     

    Pranav Harihar Sharma

    Pranav Harihar Sharma, ECD – West & North, Rediffusion Y&R said, “The film taps the mind space of a father, how he thinks long term and in the disguise of a birthday gift, how he starts planning for a bigger occasion in future. And this actually is a beautiful thing that only we Indians have. The habit of saving and planning for future is an in-bred thing in us and that’s made the core insight in the film.  The story line was kept simple and slice of life and the effort was to connect the story seamlessly back to the product offering from the brand. I think simplifying a product in an interesting way is the job of communication and that’s what we tried doing here.”

     

    Dhunji Wadia

    Dhunji S. Wadia, President Rediffusion Y&R said, “We were given a very detailed and specific brief. This helped the team in terms of addressing the issues and working on an interesting creative solution.”

     

  • The integrated offering will include Digital, Media, Experiential, Out of Home, Retail, Entertainment, Cause Marketing and also extends to Semi-Urban and Rural Activations and Outreach

    Rediffusion-Y&R group & Social Street shake hands

    By A Correspondent

     

    Rediffusion – Y & R Group and The Social Street have entered into a strategic alliance to provide value added marketing services to clients of Rediffusion – Y & R, Everest Brand Solutions and Rediffusion Wunderman. This alliance will come into effect from March 1, 2016.

     

    According to a communiqué, Rediff-Y&R and Social Street will leverage their individual strengths to partner and provide greater value to clients and collaborate to tap opportunities for growth in the market. The alliance will enable Rediffusion-Y&R Group’s clients to benefit from The Social Street’s extensive network, capabilities, and expertise in bringing together a more effective and optimized solutions to clients. 
This integrated offering will include Digital, Media, Experiential, Out of Home, Retail, Entertainment, Cause Marketing and also extends to Semi-Urban and Rural Activations and Outreach.

     

    Dhunji S. Wadia

    Says Dhunji S Wadia, President, Rediffusion-Y&R Group “This is one of the deepest integrations to date, marking yet another milestone in the Group’s plan for a consolidated media investment management operation.  Our services are designed to offer an integrated yet seamless solution across the communications continuum. The focus is to bring competitive advantage to our clients and our companies.”

     

    Pratap Bose

    Added Pratap Bose, Founding Partner & Chairman, The Social Street: “This is going to be a very exciting journey for both Rediffusion and us.  It will be a great growth story to tell the world.  Our shared vision and collective capabilities should help us serve nothing but the best to all the clients as part of this alliance.  We are all focused on one single client centric objective through this alliance and that is unlocking value for clients.  With the wealth of expertise in both Rediffusion and TSS, I have no doubt in saying that we will make it the strongest and successful alliance ever.”

     

    Mandeep Malhotra

    Sad Mandeep Malhotra, Founding Partner & CEO, the Social Street,  “I am personally very excited about this alliance and looking forward to creating many stories together in this journey with Rediffusion. My career in the agency world started with Rediffusion and it feels now that the circle is getting closer. There is nothing more exciting for me then working with energetic, talented, committed and a fun team. Organizations that partner or compliment each other in this manner are going to be more nimble footed in the future, in creating customer-oriented value.”

     

  • Spandan started his career as a Treasury Sales Executive at ICICI in 2005 and moved to MICA in 2006

    Rediffusion-Y&R elevates Spandan Mishra as Head- Strategic Planning

    By A Correspondent

     

    Spandan Mishra

    Rediffusion Y&R has elevated Spandan Mishra as Head, Strategic Planning. He will be reporting to Navonil Chattejee, Chief Strategy Officer, Rediffusion Y&R. Prior to this promotion, Mishra was Partner, Strategic Planning, Rediffusion Y&R.

     

    Spandan has nearly a decade of experience and has worked across brands such as Big TV, Singapore Tourism Board, Samsung CTV, Tata Power,Reliance Mobile, Tata Housing, McDonald’s, Tata Motors, Tata Nano, Taj Group of Hotels, SBI Mutual Fund, SBI Capital to name a few. He worked on the launch of Mc Spicy in India.
    Spandan started his career as a Treasury Sales Executive at ICICI in 2005 and moved to MICA in 2006. He later joined Leo Burnett in 2008 as Brand Strategy Associate. After nearly 4 years, he joined Rediffusion Y&R in the planning function.

     

    Spandan has won several awards for his work such as Effie Bronze (McDonald’s Happy Price Menu, McDonald’s Mc Spice Menu), Effie Silver (Tata Ace Zip) and Silver in Asian Marketing Effectiveness and Strategy Award for Tata Prima.

     

    Spandan is  also a Director, Actor, Playwright, and Screenwriter. He is associated with Last Minute Productions.

     

    Speaking on the development Dhunji S. Wadia, President, Rediffusion Y & R said:

    “Spandan has an incredible ability to identify the core of a challenge and find several unpredictable and unique solutions that work.  A man of many talents, Spandan inspires insightful and provocative creative – that’s why he is a wonderful strategic planning person. And he instills a high level of confidence among his colleagues and clients.  He will work closely with Navonil and help leverage our strengths, build on our progress and drive great results for our clients and the agency.”