MxMIndia

Tag: Dentsu Creative

  • Mohanty will be instrumental in accelerating the agency's growth in the North region

    Joy Mohanty is CCO, Dentsu Creative

    By Our Staff

     

    Dentsu Creative India has announced the appointment of Joy Mohanty as its Chief Creative Officer. He will report into Ajay Gahlaut, Group Chief Creative Officer of the agency.

     

    Mohanty will be instrumental in accelerating the agency’s growth in the North India region.

     

    Commenting on the appointment, Gahlaut said:, “Dentsu Creative is transforming into a powerhouse of creativity. We are rapidly building capabilities to stay ahead of the curve in a dynamically evolving industry. However, the tallest structures are built on strong foundations. Joy’s appointment is, thus, vital to our plan for times ahead. He is a veteran who has worked on some of the most groundbreaking campaigns. I am certain that his experience will bring solidity and wisdom into the fresh, bubbling cauldron of creativity at dentsu.”

     

  • Starts an initiative for 'The Responsible Manhole' during monsoons

    Dentsu Creative partners with BMC & TVS for safer roads

    By Our Staff

     

    Dentsu Creative’s latest innovation ‘The Responsible Manhole’, a road safety initiative in partnership with the Brihanmumbai Corporation (BMC) and TVS Motor Company addresses the critical issue of open manholes in the city.

     

    Commenting on the initiative, Aniruddha Haldar, Senior Vice President (Marketing), TVS Motor Company, said: “TVS Motor Company has always endeavoured to leverage technology to enhance road safety. This time round along with our partner Dentsu Creative we have focused on monsoon and the Open manhole. A simple but insightful use of connectivity and technology coupled with building support ecosystem with the administration proves to literally be a lifesaver!  We have anchored this in inception and will take it to other cities. TVS Motor Company remains committed to leveraging technology to making our roads safer!”

     

    Added Gurbaksh Singh, Chief Innovation Officer, Dentsu Creative: “The Responsible Manhole is a testament to how the right use of technology and data can aid the lives of countless people. Collaborating with the BMC and TVS Motor Company on this project was such an enriching experience. We’re glad to see that innovation is at the source of solving some of India’s biggest problems.”

     

     

  • Prior to this, Shukla was with Publicis India as Executive Creative Director

    Dentsu Creative appoints Ajeet Shukla as Group ECD

    By Our Staff

     

    Dentsu Creative has appointed of Ajeet Shukla as Group Executive Creative Director. He will report into Aalap Desai, Chief Creative Officer, Taproot Dentsu and Isobar India. Prior to this, Shukla was with Publicis India as Executive Creative Director.

     

    Speaking on the appointment, Desai said: “Right now, Dentsu Creative is a wonderful work in progress. It’s this time when you need the right people to join in and add to building it. Ajeet fits that profile on every count. His body of work is brilliant and his attitude and love for the business are contagious. I am glad to have him on board for the journey.”

     

    Added Shukla, “The bigger the challenge, the bigger the opportunity. And I am thrilled to take the opportunity in this role. It would really be amazing to work in such a great creative environment filled with the best of the creative minds in the industry. I really look forward to doing some great work here.”

     

  • He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB

    Dentsu Creative appoints Sudhir Das as ECD

    By Our Staff

     

    Sudhir Das
    Sudhir Das

    Dentsu Creative India has announced the appointment of Sudhir Das as Executive Creative Director (ECD). He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB.

     

    In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office. Prior to this, he was with Leo Burnett as Associate Executive Creative Director (AECD).

     

    Arjuna Gaur
    Arjuna Gaur

    Speaking on the appointment, Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

     

    Added Das: “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

     

  • India brings home highest no of metals ever. Plus: Agency of the Year. And it’s an agency from BLR, not BOM or NCR

    Saare Jahaan Se Achcha

     

     

    By Our Staff

     

    If it was the Olympics, it would’ve merited a call from Prime Minister Narendra Modi. But this is just an advertising festival, where work are recognised for commercial work, so perhaps expecting a call from the PM would be a bit much.

     

    The victories of the Indian contingent last week though are worthy of that call. Indian creative agencies brought home 47 metals, and this does not include the shortlists.

     

    Dentsu Creative Bengaluru was named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for ‘The Unfiltered History Tour’ for Vice Media. This also makes the campaign the most awarded campaign ever. Note: it’s an agency from Bengaluru and not Mumbai or New Delhi NCR.

     

    Said Amit Wadhwa, CEO, Dentsu Creative India. “When you begin Cannes Lions with a Grand Prix, you think you have already hit a lifetime achievement, but this week just got better and better. It is hard to describe how we feel on receiving three Grand Prix, let alone a Titanium and to top it all off, Agency of the Year – it is a moment to rejoice for each one of us at Dentsu Creative India. The team is just so proud of the work, but also the outcome too,” adding: “We got the world talking about something which really matters deeply, something which will change the way that historically important artefacts are handled in the future, and in turn could change the way that history is taught to millions around the world. Now that is very special indeed.”

     

    Added Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative: “Winning the Agency of the Year is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”

     

     

    The other Grand Prix this year went to VMLY&R India’s ‘The Killer Pack’ campaign for Maxx Flash in the Health & Wellness Lions category to Leo Burnett for its ‘The Missing Chapter’ campaign for P&G India’s Whisper. This was a Grand Prix for Sustainable Development Goals Lions, again a first for India.

     

    Meanwhhile, Ogilvy India also brought home a Titanium Lion for  Mondelez  India’s ‘Shah Rukh Khan My Ad’ campaign. The work also bagged two Golds, a Silver and a Bronze.

     

    Said Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “I am delighted that the people’s choice is also the jury’s choice. I am very proud of the team that worked on it.”

     

    As the table indicates, FCB has continued its winning spree and netted as many as 14 metals.

     

  • Introduces Dentsu Creative

    Dentsu expands its bouquet of networks

    By Our Staff

     

    Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron have announced the launch of Dentsu Creative, Dentsu’s global creative network. Dentsu Creative will serve as the sole creative network for Dentsu international working with clients around the globe.

     

    In alignment with Dentsu’s global vision of designing a structure for horizontal creativity, Ajay Gahlaut, Group Chief Creative Officer, will now also be in charge of “infusing creativity” across Media and CXM besides Dentsu Creative in India.

     

    Led by Fred Levron, who joined Dentsu international as Chief Creative Officer in November 2021 and has demonstrated the transformative power of creativity throughout his acclaimed career; Dentsu Creative will comprise 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across Dentsu international and collaborate closely with Dentsu’s creative team in Japan. In the near future, further leadership announcements will be made as Dentsu Creative brings in the next generation of strategic, production, business and creative leaders.

     

    Said Levron:  “If you had the chance to build a brand new global creative network designed for the modern world, what would it look like? That is what we are answering with the launch of Dentsu Creative. Clients, talent and the industry at large are craving for a change: in the way we build brands, in the way we collaborate and in the role we give to creativity. If the current players have set the rules of the previous century, we have the ambition to set the rules for the decades to come.”

     

    Added Wendy Clark, Global CEO, Dentsu international: “At Dentsu, we’re building a modern agency network fuelled by horizontal creativity – a creativity designed to unify our people, their capabilities and our delivery for clients. We’re fortunate to draw from our Japanese heritage steeped in a relentless focus on craft, innovation and creativity. This legacy inspired our vision for modern creativity that was born in Japan and raised in a connected world. Dentsu Creative offers a simplified, modern creative proposition that answers clients’ needs for us to break down agency silos and inefficiencies and seamlessly connect our talent around the right client opportunities at the right time.”

     

    Said Amit Wadhwa, CEO India, Dentsu Creative: “Dentsu has over the years, time and again demonstrated innovation through creativity. With Dentsu Creative, we will unite our creative talent under one brand; this will further simplify client engagements and strengthen our creative prowess. Moving with times is important and now is the time to transform brands and businesses through the lens of Modern Creativity. Dentsu Creative ensures the best output for our clients and the best opportunities for our people, which is the most exciting part for me.”

     

    Added Gahlaut: “With Dentsu Creative, we will transform the creative face of dentsu as a network. As we add Modern Creativity to all the disciplines within the network and combine them, we will create a new-age powerhouse. Our aim is to bring profit and purpose together for our clients and our people. This is what the industry has been waiting for, and we are the forerunners of this breakthrough. Exciting times ahead!”

     

     

  • The campaign is aimed at leveraging the popular Navratri festival to strengthen its connect with customers and promote sales

    Dentsu Creative Impact creates exclusive campaign for Maruti Suzuki Celerio for Gujarat

     

     

    Maruti Suzuki has geared up for the festive season with the roll out of ‘CelerioDilThi Gujarat Maate’, a special campaign designed by Dentsu Creative Impact exclusively for the Gujarat market.  The campaign is aimed at leveraging the popular Navratri festival to strengthen its connect with customers and promote sales.

     

    This is for the first time that Maruti Suzuki is organizing such a customized market-specific campaign to connect with the customers at a local level in Gujarat. The campaign includes a host of interesting activities including TV commercials, print advertisements, radio spots, digital, cinema and outdoor, which are designed in Gujarati language and reflect the unique culture of the state. All these activities will reach out only to the audience of Gujarat.

     

    Elaborating on the campaign, Vinay Pant, Head of Marketing, Maruti Suzuki India said, “This is for the first time Maruti Suzuki is doing such an innovative campaign at a local level. The flavors of Gujrat and Navratri as an occasion were specially used to create a bond at a local level and bring out various aspects of the brand and the product. With this step we hope to further strengthen the success of brand Celerio that already has been doing exceptionally well since launch.”

     

    According to Amit Wadhwa, Branch Head, Dentsu Creative Impact, “To unlock the full value of the customer in a local campaign like this, it was imperative that we talk to the customer in his language and create empathy for the brand. Navratri, the biggest festival in Gujrat, gave us the opportunity to create a connect between the people of Gujrat and the brand. The campaign aims to reflect on the different aspects of their life and how the brand and the product compliments them.”

     

    The campaign will run from 11th Sept to 22nd Oct’15. Other activities during the period include display at malls, bowling alleys and a digital engagement contest ‘Style Icon’ of Gujarat.

     

    Celerio was launched by Maruti Suzuki in 2014 and has already crossed the 1 lakh sales milestone. It was the first car to introduce the Auto Gear Shift transmission in India. Celerio is available in Petrol, CNG and Diesel fuel options. Celerio diesel with a fuel efficiency of 27.62 km/l ranks among the top three most fuel efficient vehicles in India.

     

  • Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki and Carlsberg

    Dentsu Creative Impact announces slew of senior level appointments

    By A Correspondent

     

    Dentsu Creative Impact has announced a host of new talent acquisitions.

     

    The beefing up of the team has happened across functions, ranging from strategic planning to account management and creative. Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki, Carlsberg and a set of soon-to-be announced brands.

     

    In the Creative function, the agency has roped in Sundar Iyer as ECD – Copy. Iyer will form the creative leadership team along with Sumitra Sengupta (also, ECD – Copy, who joined Dentsu Creative Impact about 2 months back) and Deepak Singh (ECD – Art), whose appointment was announced a few months back. Both Sundar and Sumitra join in after their recent stints at JWT, bringing in tremendous energy and expertise from their cross-category experience.

     

    On the Account Management side, Dentsu Creative Impact has roped in Arvinderjit Singh (previously at JWT) as Vice President, who along with Hindol Purkayastha (also Vice President), will bolster the function and bring in greater depth and strength. Both Hindol (previously at Publicis) and Arvinder bring in a wealth of automotive category experience from their previous stints.

     

    Shveta Singh

    In Strategic Planning, Shveta Singh has come aboard as Vice President – Planning. She will work with Kartikeya Srivastava, Senior Vice President, Strategic Planning. Coming from a pure-play digital background, Shveta (ex-Cheil, ex-Havas) brings new age skills to combine with her intuitive understanding of brands and people. Shveta’s take on her new stint is, “For me, crossing over the digital divide was the next logical step because the future will have no such divide. A new approach to strategic planning is the need of the day. And, Dentsu came across as the right place with the right vision and a set of people who are already breaking the mould of traditional agency planning. Looking forward to some exciting work…”

     

    Narayan Devanathan

    Talking about the exciting new additions to the team Narayan Devanathan, CEO, Dentsu Creative Impact Group said “Great work happens when people commit to constantly raising the bar. At Dentsu Creative Impact, we’re doing that by first raising the bar on the talent we’re bringing together, across functions. Across Creative, Account Management, Planning, we have a first-rate second rung in place at Dentsu Creative Impact to sustain the momentum that we have going now.”

     

  • Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services

    Dentsu Creative Impact bags Max Healthcare’s creative duties

    By A Correspondent

     

    Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services. The account win was the outcome of a pitch process held by Max Healthcare for a creative partner who would help them strengthen the brand in the country.

     

    Rohit Ohri

    Commenting on winning the account, Rohit Ohri, Executive Chairman, Dentsu India Group said, “It speaks volumes of the trust that an enterprise like Max India has in Dentsu’s capabilities. This is the third Max India business we have won in the last six months. We are very excited to work on this challenging category and believe that there is scope to do some great work.”

     

    Many reputed agencies participated in the competitive pitch. Speaking on the strategy behind the pitch, Mr Ohri said, “Our passion and our understanding of the healthcare industry, with all its complexities, helped us develop great, relevant and impactful work for the pitch. This was greatly appreciated by the client. We look forward to partnering Max Healthcare in devising integrated communication solutions that are in line with the brand’s marketing strategy.”

     

    Elaborating on Dentsu being awarded the mandate, Anil Vinayak, Director, Sales & Marketing, Max Healthcare, said, “At Max Healthcare, we are committed to making available the highest standards of medical care and service excellence to patients. This drives all our endeavours including our brand communication. The team at Dentsu displayed a good appreciation of the healthcare consumer and our brand. This gave us the confidence that they were the right partners for us.”

     

    The account will be driven from Delhi under the leadership of Amit Wadhwa, Senior Vice President, Dentsu Creative Impact.