MxMIndia

Tag: Dentsu Creative

  • Ummat will report to Iraj Fraz, who heads creative for DDB Tribal

    Purva Ummat joins DDB Tribal as Group CD

    By Our Staff

     

    DDB Tribal has announced the appointment of Purva Ummat as Group Creative Director. Ummat will report to Iraj Fraz, who heads creative for DDB Tribal.

     

    Prior to this, Ummat was with Dentsu Creative where she played a significant role in launching Nykaa Fashion.

     

    Said Fraz: “DDB Tribal brings together digital-first thinking and classic insight-driven advertising, and Purva is made of the same ilk. The work she has created over the years stands as a testimony to the extraordinary energy she brings to every creative opportunity. As the most senior addition to our creative team, Purva is going to lead some of our key brands.”

     

  • He will report into Joy Mohanty, Chief Creative Officer – North, Dentsu Creative India

    Manzoor hai! Dentsu Creative gets Alam as ECD

    By Our Staff

     

    Manzoor Alam
    Manzoor Alam

    Dentsu Creative India has announced the appointment of Manzoor Alam as Executive Creative Director (ECD). He will report into Joy Mohanty, Chief Creative Officer – North.

     

    As per the mandate, Alam will spearhead teams working on brands like Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, and Carlsberg, to name a few from the agency’s Gurugram office. He will focus on nurturing and developing the agency’s creative talent pool, while also establishing it as a hub for delivering top-tier, innovative, and high-calibre work.

     

    Most recently, Alam served at Lowe Lintas. where he played a significant role in driving creative excellence for various brands. During his tenure, he contributed to the success of Google’s flagship products like Google Search, Google Photos, Google Assistant, Google My Business, and Google Voice.

     

    Speaking on the appointment, Mohanty said: “Manzoor’s exceptional journey showcases a wealth of experience and an extensive portfolio of accomplishments with leading brands such as Google and OLX, as well as numerous start-ups and tech ventures. His unique ability to infuse his ideas with a strong sense of humanity has endeared him to brands across the spectrum. We are thrilled to have him on board and are certain that he will be instrumental in taking our goals of Modern Creativity to new heights.”

     

    Manzoor added, “In today’s ever-evolving consumer landscape, it is important to consider both the ‘when’ and ‘how’ of every idea. This calls for a cohesive and integrated approach to deliver our concepts effectively. Dentsu Creative India’s philosophy of ‘Modern creativity’ synchs well with this emerging trend. The organization’s strong emphasis on digital-first, tech-driven initiatives, and data-backed solutions amplifies the potential for impactful ideas to flourish. This is exactly what has drawn me towards Dentsu Creative India. I am excited and look forward to embarking on this inspiring journey.”

     

    Dentsu Creative India made a remarkable impact from its very inception, taking the world by storm when it was honoured as the ‘Agency of The Year’ at the prestigious Cannes Lions Festival of Creativity in 2022 – a historic first for India. Its outstanding achievements included securing a Titanium award, as well as three Grand Prix, two Gold Lions, and three Silver Lions. Demonstrating its continuous success, Dentsu Creative India has recently added some noteworthy brands to its clientele, further solidifying its position in the industry.

     

  • To craft communication for their news feed – Xpresso

    Dentsu Creative wins mandate for Dailyhunt

    By Our Staff

     

    Dentsu Creative has won the Social Media Management mandate for Dailyhunt’s new and engaging short-form news feed – Xpresso.

     

    As per the mandate, Dentsu Creative will be responsible for crafting engaging and impactful digital communications for Xpresso. This includes managing social media platforms, creating captivating digital designs, and executing content marketing strategies for the brand.

     

    Speaking on the partnership, Bhagyashree Saini, Director – Marketing, VerSe Innovation said: “We are thrilled to partner with Dentsu Creative India to further strengthen the digital presence of Xpresso, Dailyhunt’s captivating short-form news feed. By leveraging their expertise, we aim to elevate Xpresso’s social media presence and provide an engaging experience for our users. As today’s young demographic becomes increasingly driven and passionate about news consumption, this collaboration will enable us to effectively connect with our audience through captivating digital designs and impactful social media content, enabling them to stay informed and entertained at the same time. We look forward to a fruitful partnership with Dentsu Creative India.”

     

    Sahil Shah, President – Digital Experience, Dentsu Creative India added: “Xpresso is quick, snackable & immersive, and above all, it’s made for today’s modern consumers. And that’s exactly how we want our marketing efforts to be. We are truly excited about how our ideas can seamlessly blend with the app’s overall thematic and I look forward for us to scaling the app marketing endeavours through fast and impactful campaigns. Also, welcoming Xpresso to our DC universe is a great validation for us, as it showcases the trust such new-age brands like Xpresso are putting in DENTSU CREATIVE. We are thrilled to take this journey forward and make magic happen.”

     

  • To launch Investor Awareness campaign

    Aditya Birla Sun Life Mutual Fund and Dentsu Creative collaborate

    By Our Staff

     

    Aditya Birla Sun Life Mutual Fund (ABSLMF) and Dentsu Creative India have launched their latest Investor Awareness campaign titled ‘3in1TohInvestmentDone’. The campaign aims to promote the ‘Multi Asset Allocation Fund’  – emphasising the benefits of investing in a single fund, offering exposure to three key asset classes: Equity, Debt, and Gold. Investors can enjoy the combined advantages of growth and stability through the diversification of investments across these asset classes.

     

    Speaking about the campaign, Darshana Shah, Head of Marketing & CX, Aditya Birla Capital said: “At Aditya Birla Capital, our aim has always been to simplify people’s financial needs while presenting a compelling story. With this investor education campaign, we wanted to highlight the importance of portfolio diversification in managing market volatility and risks. We aimed to showcase how investing in a 3-in-1 ‘Multi Asset Allocation Fund’ can provide the advantages of three asset classes – Equity, Debt, and Gold – combined, offering potential growth and stability. This film aims to raise awareness about the benefits of investing in a versatile fund like this and starting your financial journey with us.”

     

    Added Ajeet Shukla, Group Executive Creative Director, West, Dentsu Creative India: “We didn’t have to search far and wide to crack this piece, and as always, our focus was to create a device that would make the film a memorable story. We are pleased to have achieved delightful dimensions and sweet textures to the story by incorporating a musical jingle, children as characters, and their adorable performances.”

     

  • To spearhead creative excellence

    Dentsu Creative appoints Surjo Dutt as the CCO for W&S regions

    By Our Staff

     

    Dentsu Creative India has appointed Surjo Dutt as Chief Creative Officer (CCO) for the West & South regions.

     

    As per the mandate, Dutt will spearhead creative excellence at Dentsu Creative India, leading the charge in aligning with the agency’s global vision.

     

    Commenting on the appointment, Amit Wadhwa said: “I am delighted to welcome Surjo as our creative partner on this exciting journey at Dentsu Creative India. Having previously worked alongside Surjo, I am well aware of his incredible talent for building powerful brands – a quality he has consistently demonstrated across every project he has been involved in. His seamless grasp of strategic contributions and deep understanding of the contemporary media landscape make him the ideal candidate to embody our philosophy of ‘Modern Creativity’. I firmly believe that together we will produce work that will leave a lasting mark in the industry.”

     

  • As its lead Brand Communications Agency

    Aditya Birla Capital appoints Dentsu Creative

    By Our Staff

     

    Aditya Birla Capital (ABC) has appointed Dentsu Creative India as its Lead Brand Communications Agency. The account will be serviced from the agency’s Mumbai office.

     

    As per the mandate, Dentsu Creative India will manage the creative services for ABC – the corporate brand, and five of its subsidiaries. This includes developing and implementing advertising campaigns across various mediums to enhance the brand’s communication and messaging.

     

    Darshana Shah, Head of Marketing and Customer Experience, Aditya Birla Capital said: “Dentsu Creative India has been a longstanding partner of ABC, and I am pleased to have them as the brand’s retainer agency across our numerous lines of business. This year, we have accomplished some truly exciting projects, with a sharp focus on our health insurance, life insurance, and mutual fund businesses. Collaborating with DENTSU CREATIVE has been an absolute delight, as their dynamic and enthusiastic team shares our vision of propelling the brand forward in the new digital-first consumer era. Together, we aim to leverage the trust associated with our parent brand, Aditya Birla Group, and bring the brand ABC to the masses in India. Our goal is to simplify their financial needs and become trusted a partner throughout their life stages. I am looking forward to the remarkable outcomes that this partnership will yield.”

     

    Commenting on the partnership, Indrajeet Mookerjee, President – South & West, Dentsu Creative India added, “We are delighted to be working with Aditya Birla Capital and to have won the mandate as the lead ATL agency. This reflects the trust that we have built over years of collaboration on key projects spanning mutual funds and health and life insurance, including the celebrated ‘Dear Money’ campaign, which was a defining chapter in Aditya Birla Capital’s communication journey. The confidence shown in us is a testament to the modern and creative solutions that DENTSU CREATIVE incorporates across businesses. We are truly honored to be a part of this journey and look forward to achieving many successful business and creative outcomes together.”

     

  • Dentsu Creative's partner Orange Health Labs

    Ayushmann Khurrana promotes health tech start-up

    By Our Staff

     

    Dentsu Creative India has partnered with Orange Health Labs, a health-tech start-up, to launch the brand’s first-ever 360-degree campaign. Ayushmann Khurrana is the brand ambassador for Orange Health Labs. Through the campaign, Orange Health Labs highlights its unique offerings, which include home sample collection, rapid 2.5-hour testing, elimination of batch testing, and 100% accurate results.

     

    Speaking about the campaign, Dhruv Gupta & Tarun Bhambra, Founders, Orange Health Labs said: “Orange Health Labs was founded to enable the convenience of on-demand at-home collections and ensure report accuracy for consumers. This campaign is an attempt to raise awareness that you can now get both, only with Orange Health. We are excited to have Ayushmann as our brand ambassador, as he represents modern and logical choices through his work.”

     

    Indrajeet Mookerjee, President – South and West, Dentsu Creative India added: “In the backdrop of the pandemic, the healthcare industry became saturated with players, making it hard for consumers to make a choice. Our challenge was to devise a sharp and witty campaign to cut through the clutter and highlight Orange Health Labs’ core propositions of speed and accuracy.”

     

  • To launch sunscreen gel crème

    VLCC & Dentsu Creative unfurl joint campaign

    By Our Staff

     

    VLCC, in partnership with Dentsu Creative India, has launched its latest campaign titled #AbDhoopKyaRokegi. The campaign intends to instill confidence in individuals to face the sun with the help of the brand’s highly effective SPF 60 PA+++ sweat and water-resistant sunscreen gel crème.

     

    Puneet Gulati, Group CMO, VLCC said: “As a brand, we at VLCC have always believed in empowering every individual to achieve their full potential and be unstoppable. This ad film featuring Sakshi, a talented runner who knows the power of sunscreen, is a reflection of our commitment to this belief. It is not just about protecting the skin from harmful UV rays, but about the unstoppable pursuit of one’s passions. We hope that this ad film inspires everyone everywhere to take charge of their lives and be unstoppable.”

     

    Ujjwal Anand, Managing Partner, Dentsu Creative India added, “We wanted to move away from the typical portrayal of women in the category, which often focuses solely on the beauty quotient of sunscreen protection. Instead, we aimed for authenticity and wanted to emphasize the core benefit of sunscreen in an inspiring way. From the beginning, it was clear to us that we wanted to use real-life women who inspire their whole generation. Our goal was to change the narrative and focus on protection and efficacy in a genuine way. To achieve that authenticity, we brought in Sakshi, who captures the essence of young Indian women who are unstoppable, no matter where they are in life. ‘Ab Dhoop Kya Rokegi’ is an open challenge to the sun itself and to societal norms that hold women back from achieving their desires by keeping them indoors for the fear of getting tanned.”

     

  • Features  Vijay Devarakonda and Janhvi Kapoor

    Dentsu launches brand film for iQOO smartphone

    By Our Staff

     

    Dentsu Creative India has launched a brand film for iQOO smartphones. The film stars Vijay Devarakonda and Janhvi Kapoor and was created in response to a contest run by iQOO on their social media platforms where they asked users to tell how they pronounce the brand name. Most of them mispronounced it as ikku, eye kyun, IQ, IQ-double-O, ICOOOH and more.

     

    Speaking about the film, Nipun Marya, CEO, iQOO India, said: “We are excited to launch this brand pronunciation awareness film with the hope that we will build a stronger relationship and instill confidence in our consumers who are at the heart of our business.Through this, we intend to create a sense of community and cheerfulness around this common conundrum and hope that our customers will be able to proudly speak about our products and services with their family and friends.”

     

    Speaking about the film, Ashit Chakravarty, Managing Partner, Dentsu Creative added: “It is rare for a brand to be honest and bold about how its name is frequently mispronounced. Kudos to the entire IQOO team for being bold and turning what is a unique problem into an opportunity. The idea for us was to always stay true to the story that we are India’s no. 1 smartphone brand in terms of user satisfaction, but people just don’t seem to get our name right.”

     

  • The soon-to-be-launched platform will empower people to proactively stop food from being wasted at weddings and other occasions

    Robin Hood Army & Dentsu Creative launch #ExtendedGuestList to prevent food wastage at weddings

    By Our Staff

     

    Robin Hood Army has collaborated with Dentsu Creative and conceptualised #ExtendedGuestList, a soon-to-be-launched platform will empower people to proactively stop food from being wasted at weddings and other occasions.

     

    Said Neel Ghose and Sanchit Jain, founders of Robin Hood Army: “Robin Hood Army was founded on the principle of enabling every person to give back. And the #ExtendedGuestList is definitely a milestone in that journey. It is amazing to see celebrities come forward and do their bit and we’re thankful to Hansika Motwani for leading the way! Not only were we able to feed children surplus food from the wedding, but we now have a platform where anyone and everyone can save food proactively. We only hope that more and more people make their own #ExtendedGuestList for their weddings. To those who want to join us on this quest, I encourage you to volunteer with us!”

     

    Added Shray Chawla, Senior Creative Director, Dentsu Creative: “When Robin Hood Army approached us, and explained what they do, we knew we had to spread the word. Food wastage at Indian weddings is something no one talks about and we wanted to make it part of the conversation, but in a unique way. I’m glad we were able to work together with the Robin Hood Army to bring this platform alive. And kudos to the entire team for bringing a fresh perspective to food wastage. Here’s hoping more and more people plan for an #ExtendedGuestList at their weddings, not just in India but also globally given the footprint of Robin Hood Army.”

     

  • The campaign aims to connect with brand enthusiasts and a new generation of customers

    Dentsu Creative campaign for Honda

    By Our Staff

     

    Dentsu Creative has launched a fresh campaign for Honda Cars India. Titled ‘A Honda Goes Beyond’, the campaign aims to connect with brand enthusiasts and a new generation of customers.

     

    Commenting on the campaign, Ujjwal Anand, Executive Vice President, Dentsu Creative India said, “Honda’s promise to its customers is to go the extra mile, to make sure that every Honda journey is a joy and delight for them; and this goes way beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience. Honda aims to fulfill all expectations, delighting its customer at every touchpoint throughout their relationship, and therefore, ‘A Honda Goes Beyond’.”

     

    Added Takuya Tsumura, President and CEO, Honda Cars India Ltd. commented, “The current campaign is a celebration of the bond that the customers share with Honda and the company promises to go beyond in everything that they do. Honda’s journey in India has been nothing less than spectacular and the credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. It has always been our endeavor to keep customers at the center of our products and services.”

     

  • The report identifies eight key themes that define the future of modern creativity, and what clients most want from their agencies

    Dentsu Creative unveils CMO report

     

     

    By Our Staff

     

    ‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report was unviled by Dentsu Creative with results from survey of CMOs in the UK, US, China, India, and Brazil asking what them what they need and want most from their agencies. The report identifies eight key themes that define the future of modern creativity, and what clients most want from their agencies 85% of clients agree that while consumer behaviour has undergone rapid changes in the last 5 years, the agency model is yet to adapt. 78% say that the silo-ed agency model is no longer fit for purpose in today’s world.

     

    Clients are seeking a new agency model, where creativity is a horizontal not a vertical, with 82% agreeing they “want to see creative solutions across every aspect of my business – Media, Commerce and CXM – just as much as in campaigns” India is the market where CMOs are most likely to have invested in creating their own TV programming.

     

    China and India dominate for the creation of Branded Entertainment and IP, with 53% of CMOs in these markets investing here, while China is the global leader in creating Branded Characters and IP As many as 78% of CMOs feel that the silo-ed agency model is no longer fit for purpose while 82% want to see agencies seamlessly combine capabilities to deliver new and innovative solutions, agreeing “I want to see creative solutions across every aspect of my business- Media, Commerce and CXM – just as much as in campaigns.”

     

    When asked what is needed to engage the next generation of consumer, 63% of CMOs say that brands need to create rather than borrow from culture. The vast majority, at 84%, believe that to connect with younger generations brands now need to “entertain and engage” to earn attention through entertainment properties or rich virtual experiences, most importantly, they believe that connecting the right diverse talent around their challenges, regardless of silos or geographies is the only way to deliver work that will resonate in culture.

     

    Said Amit Wadhwa, CEO, Dentsu Creative India: “We all know that the business landscape is rapidly changing and so are the expectations from agencies on how and what we deliver. It’s extremely essential for all of us to be in tune with the requirements and expectations in this changing environment. With this very objective, the CMO survey was conducted. What really excites me is that the responses augur extremely well for the direction we took when we launched DENTSU CREATIVE based on the philosophy of Modern Creativity. Excited with the way we are moving ahead.”

     

    Eight key themes identified and unpacked in the report:

    1. FROM COMPLEXITY TO SIMPLICITY

    Today’s clients reject artificial divisions and binaries, seeking simple but powerfully integrated solutions to their problems.

    73% of marketers agree that the modern comms landscape, and by extension their roles, have become increasingly complex.

     

    2. INVENTING THE FUTURE

    Investment in gaming, virtual technologies and social commerce continues as clients believe the online space is where their most meaningful customer interactions take place.

    84% agree that an online store should feel as immersive as an offline store.

     

    3. BIG IDEAS, BOLDLY EXECUTED

    The big organising idea is more important than ever but today big ideas must be executed in bold new ways, to connect in personal, contextually relevant ways.

    84% agree that Modern Creativity creates culture, it doesn’t just interrupt.

     

    4. RADICAL COLLABORATION

    Delivering Modern Creativity means rejecting traditional silos and traditional definitions of scale, using data and technology to nimbly connect the right talent around the right brief.

    76% want agencies to connect the right talent around the right brief, wherever it sits in their networks.

     

    5. CREATING CULTURE

    CMOs across the globe are investing in content marketing, entertainment and IP as never before, building their own audiences and creating their own properties.

    84% of respondents are implementing or have implemented Entertainment platforms and IP as a strategy

     

    6. HORIZONTAL CREATIVITY

    To thrive in the modern world, networks must embrace creativity across every touchpoint; content to commerce, media to CXM. Creativity is no longer a vertical or discipline but a horizontal.

    82% want to see creative solutions across media, commerce and CRM, just as much as in campaigns.

     

    7. CHANGING SOCIETY

    CMOs speak with one voice on the vital importance of using their platform for good and the imperative to pivot their business model in response to the climate crisis.

    84% agree that real change is only possible through sustained collaboration between businesses, consumers and policy makers.

     

    8. EMBRACING DIFFERENCE

    Designing for the modern world means investing in teams that reflect the modern world. Today’s agencies must embrace difference as the only true way to deliver work that makes a difference.

    95% agree that it is a brand’s responsibility to change behaviour and change society.