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Tag: Dentsu Creative India

  • Covid has transformed consumer perception about insurance

    Online ads influence 55% of health insurance buyers: WatConsult

    By Our Staff

     

    WatConsult, the hybrid digital agency from Dentsu Creative India, has released its latest issue of monthly WATPapers. Titled ‘Consumer’s outlook towards health insurance’, the report explores how the Covid-19 pandemic has transformed the consumer perception about insurance, as more individuals felt the need to have financial backup to meet unforeseen medical expenditures.

     

    According to the report, more than half of the respondents have purchased health insurance in the last six months. These policyholders belong to the age group of 25 to 35 years, residing in the top 4 metros as well as small metros. Most of them have purchased health insurance for themselves and their parents. With regard to the coverage duration, 32% of the respondents have purchased health insurance for up to two years. 27% of the respondents have opted for a health insurance plan for a year’s duration.

     

    Commenting on the latest issue, Heeru Dingra, CEO, Isobar India group said: “Since the pandemic, there has been an ever-growing demand for health covers because people have realised that huge medical expenses, especially when engulfed in uncertainty can take a toll on their financial and mental well-being. In such a situation relying on savings is not enough, hence, a health insurance policy is ideal as it covers facilities like cashless treatment, maternity coverage followed by emergency room services, discounted treatment, reimbursements, and free health check-ups. This issue of WatPapers is a must-read as it showcases the trends observed in the sale of health insurance plans and how policyholders today are shielding themselves against medical emergencies.”

     

    Added Sahil Shah, Managing Partner, WatConsult added, “The pandemic has disrupted the industry by altering how people view health insurance for themselves, and their family members. This period of an extreme health crisis, with the pandemic looming over, has led more and more people to opt for health insurance. The future looks promising for the health insurance sector with changes in the regulatory framework, which will lead to changes in the industry conducting its business. Factors such as growing awareness, the need for health protection and inclusion in the financial planning of an individual, will drive the growth of Indian health insurance sector even higher and further.”

     

  • Reveals the New Normal in CMO expectations post-Covid

    Isobar’s releases annual Creative Experience Survey

    By Our Staff

     

    Global creative experience agency Isobar has published its annual study of over 800 global CMOs assessing the evolution of customer experience design. Titled ‘Isobar CX Survey 2021: The Rise of Connected Experience’ the report indicates clear agreement between CMOs globally of a permanently transformed approach to marketing post-covid.

     

    The results reveal a ‘new normal’ for marketers, with the overwhelming majority in agreement that innovation, design and experience technologies are needed to meet consumer expectations post-covid. Overwhelmingly the results show an increase in creating new sensorial experiences, delivered through experience technologies and demanding a new set of craft skills that are imperative to creating differentiation. Touch-free technologies, gestural technologies, voice interfaces and virtual brand properties including avatars, idols, products experiences and configurators are all being increasingly adopted. This is an extension of the findings of the report from 2020 that saw significant marketer adoption of ‘experience technologies’ such as Voice, AR and IoT alongside a significant increase in the value CMOs placed on ideas and innovation in shaping CX strategy.

     

    Sven Huberts
    Sven Huberts

    Said Sven Huberts, Head of Innovation and Design, Dentsu and Managing Partner, Isobar: “What stands out is that experience has become an even bigger focus for how consumers are making choices around the brands they invite into their lives.  The connected future has arrived—innovation and new experience technologies are now critical in creating differentiation and growth. But it’s a connected experience – creativity that crosses touchpoint, senses and communities, and that is driving this future.  This survey is a call to arms for everyone in the industry to step up or be lost in a sea of sameness.”

     

    Amit Wadhwa
    Amit Wadhwa

    Added Amit Wadhwa, CEO, Dentsu Creative India: “The term ‘Experience’ has changed forever. In a post-pandemic world, for a brand to lead from a customer-centric position, experiences can no longer afford to be one dimensional. The findings of the survey published in ‘The Rise Of Connected Experience’ report, will give readers a more comprehensive view of a customer’s journey and deep insights into what is driving customer experience.”

     

  • Dingra will be reporting into Amit Wadhwa, CEO, Dentsu Creative India

    Dentsu India 2.0 merges digital, experiential & PR within Isobar, Heeru Dingra to be CEO

    By Our Staff

     

    Heeru Dingra
    Heeru Dingra

    Dentsu India has put its Digital, Experiential and PR capabilities under the Isobar India group. This means that Isobar India, WatConsult, and PR agency Perfect Relations will be under this head. Heeru Dingra,  Chief Executive Officer of WatConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, Dentsu Creative India.

     

    Jean Lin
    Jean Lin

    Said Jean Lin, Global CEO, Creative and Executive Officer, Dentsu Group Inc: “Strategically, India is one of our largest and most important markets for Isobar. Heeru joined us through the acquisition of WatConsult and has gone from strength to strength, cultivating a culture of creativity and innovation. Heeru will strengthen Isobar’s growth story, bringing together the best specialists from different creative disciplines to create the next wave of transformative experiences for our clients and in turn, accelerate our brands into the Dentsu India 2.0 vision. I am certain that with Heeru at its helm, the Isobar India group will continue to grow and deliver excellence for our clients.”

     

    Amit Wadhwa
    Amit Wadhwa

    Added Wadhwa: “Heeru’s appointment to lead the Isobar group as its Country CEO takes the Dentsu India 2.0 journey a notch up. The decision is also in alignment with our global ambition of transforming into the most integrated network by 2024. We aim to deliver the best of our offerings to clients with pathbreaking ideas and solution-led strategies, making our headway into excellence.”

     

    Said Dingra: “The Isobar India group houses some of the best agency teams in the country…and I feel humbled to lead this brilliant bunch. As I take this new leap, my aim is to offer world-class integrated services and top-notch expertise that bring value to our current and future clients. People and creativity are at the core of our business, and I assure our clients will only be served with the industry’s best.”