MxMIndia

Tag: Dentsu Creative India

  • As its lead Brand Communications Agency

    Aditya Birla Capital appoints Dentsu Creative

    By Our Staff

     

    Aditya Birla Capital (ABC) has appointed Dentsu Creative India as its Lead Brand Communications Agency. The account will be serviced from the agency’s Mumbai office.

     

    As per the mandate, Dentsu Creative India will manage the creative services for ABC – the corporate brand, and five of its subsidiaries. This includes developing and implementing advertising campaigns across various mediums to enhance the brand’s communication and messaging.

     

    Darshana Shah, Head of Marketing and Customer Experience, Aditya Birla Capital said: “Dentsu Creative India has been a longstanding partner of ABC, and I am pleased to have them as the brand’s retainer agency across our numerous lines of business. This year, we have accomplished some truly exciting projects, with a sharp focus on our health insurance, life insurance, and mutual fund businesses. Collaborating with DENTSU CREATIVE has been an absolute delight, as their dynamic and enthusiastic team shares our vision of propelling the brand forward in the new digital-first consumer era. Together, we aim to leverage the trust associated with our parent brand, Aditya Birla Group, and bring the brand ABC to the masses in India. Our goal is to simplify their financial needs and become trusted a partner throughout their life stages. I am looking forward to the remarkable outcomes that this partnership will yield.”

     

    Commenting on the partnership, Indrajeet Mookerjee, President – South & West, Dentsu Creative India added, “We are delighted to be working with Aditya Birla Capital and to have won the mandate as the lead ATL agency. This reflects the trust that we have built over years of collaboration on key projects spanning mutual funds and health and life insurance, including the celebrated ‘Dear Money’ campaign, which was a defining chapter in Aditya Birla Capital’s communication journey. The confidence shown in us is a testament to the modern and creative solutions that DENTSU CREATIVE incorporates across businesses. We are truly honored to be a part of this journey and look forward to achieving many successful business and creative outcomes together.”

     

  • Dentsu Creative's partner Orange Health Labs

    Ayushmann Khurrana promotes health tech start-up

    By Our Staff

     

    Dentsu Creative India has partnered with Orange Health Labs, a health-tech start-up, to launch the brand’s first-ever 360-degree campaign. Ayushmann Khurrana is the brand ambassador for Orange Health Labs. Through the campaign, Orange Health Labs highlights its unique offerings, which include home sample collection, rapid 2.5-hour testing, elimination of batch testing, and 100% accurate results.

     

    Speaking about the campaign, Dhruv Gupta & Tarun Bhambra, Founders, Orange Health Labs said: “Orange Health Labs was founded to enable the convenience of on-demand at-home collections and ensure report accuracy for consumers. This campaign is an attempt to raise awareness that you can now get both, only with Orange Health. We are excited to have Ayushmann as our brand ambassador, as he represents modern and logical choices through his work.”

     

    Indrajeet Mookerjee, President – South and West, Dentsu Creative India added: “In the backdrop of the pandemic, the healthcare industry became saturated with players, making it hard for consumers to make a choice. Our challenge was to devise a sharp and witty campaign to cut through the clutter and highlight Orange Health Labs’ core propositions of speed and accuracy.”

     

  • To launch sunscreen gel crème

    VLCC & Dentsu Creative unfurl joint campaign

    By Our Staff

     

    VLCC, in partnership with Dentsu Creative India, has launched its latest campaign titled #AbDhoopKyaRokegi. The campaign intends to instill confidence in individuals to face the sun with the help of the brand’s highly effective SPF 60 PA+++ sweat and water-resistant sunscreen gel crème.

     

    Puneet Gulati, Group CMO, VLCC said: “As a brand, we at VLCC have always believed in empowering every individual to achieve their full potential and be unstoppable. This ad film featuring Sakshi, a talented runner who knows the power of sunscreen, is a reflection of our commitment to this belief. It is not just about protecting the skin from harmful UV rays, but about the unstoppable pursuit of one’s passions. We hope that this ad film inspires everyone everywhere to take charge of their lives and be unstoppable.”

     

    Ujjwal Anand, Managing Partner, Dentsu Creative India added, “We wanted to move away from the typical portrayal of women in the category, which often focuses solely on the beauty quotient of sunscreen protection. Instead, we aimed for authenticity and wanted to emphasize the core benefit of sunscreen in an inspiring way. From the beginning, it was clear to us that we wanted to use real-life women who inspire their whole generation. Our goal was to change the narrative and focus on protection and efficacy in a genuine way. To achieve that authenticity, we brought in Sakshi, who captures the essence of young Indian women who are unstoppable, no matter where they are in life. ‘Ab Dhoop Kya Rokegi’ is an open challenge to the sun itself and to societal norms that hold women back from achieving their desires by keeping them indoors for the fear of getting tanned.”

     

  • Features  Vijay Devarakonda and Janhvi Kapoor

    Dentsu launches brand film for iQOO smartphone

    By Our Staff

     

    Dentsu Creative India has launched a brand film for iQOO smartphones. The film stars Vijay Devarakonda and Janhvi Kapoor and was created in response to a contest run by iQOO on their social media platforms where they asked users to tell how they pronounce the brand name. Most of them mispronounced it as ikku, eye kyun, IQ, IQ-double-O, ICOOOH and more.

     

    Speaking about the film, Nipun Marya, CEO, iQOO India, said: “We are excited to launch this brand pronunciation awareness film with the hope that we will build a stronger relationship and instill confidence in our consumers who are at the heart of our business.Through this, we intend to create a sense of community and cheerfulness around this common conundrum and hope that our customers will be able to proudly speak about our products and services with their family and friends.”

     

    Speaking about the film, Ashit Chakravarty, Managing Partner, Dentsu Creative added: “It is rare for a brand to be honest and bold about how its name is frequently mispronounced. Kudos to the entire IQOO team for being bold and turning what is a unique problem into an opportunity. The idea for us was to always stay true to the story that we are India’s no. 1 smartphone brand in terms of user satisfaction, but people just don’t seem to get our name right.”

     

  • Encourage couples to take a Rental Health Day together

    Uber & Dentsu join hands for wedding season

    By Our Staff

     

    Uber Rentals – in association with Dentsu Creative India, has launched its latest campaign for the wedding season.

     

    A survey done by Zola showed that 71% of couples believe wedding planning to be more stressful than other major life events. The campaign asks soon-to-wed couples to skip one of the most stressful tasks during wedding planning – Driving!

     

    Talking about the campaign, Ameya Velankar, Head of Marketing, Uber India and South Asia said: “In our quest to consistently reimagine the way the world moves, we turned our attention to the wedding season. With Uber Rentals as their partner, a bride & groom can avail absolute convenience and the peace of mind that they rightfully deserve. One car for up to 12 hours and the option to add multiple stops on the go – saving them the effort of finding parking spaces or multiple trips. Our films capture the heartwarming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”

     

    Ankit Mathur, Creative Director, Dentsu Creative India added: “Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted and perhaps even tired of each other! We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time – like pestering one another!”

     

  • The campaign aims to connect with brand enthusiasts and a new generation of customers

    Dentsu Creative campaign for Honda

    By Our Staff

     

    Dentsu Creative has launched a fresh campaign for Honda Cars India. Titled ‘A Honda Goes Beyond’, the campaign aims to connect with brand enthusiasts and a new generation of customers.

     

    Commenting on the campaign, Ujjwal Anand, Executive Vice President, Dentsu Creative India said, “Honda’s promise to its customers is to go the extra mile, to make sure that every Honda journey is a joy and delight for them; and this goes way beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience. Honda aims to fulfill all expectations, delighting its customer at every touchpoint throughout their relationship, and therefore, ‘A Honda Goes Beyond’.”

     

    Added Takuya Tsumura, President and CEO, Honda Cars India Ltd. commented, “The current campaign is a celebration of the bond that the customers share with Honda and the company promises to go beyond in everything that they do. Honda’s journey in India has been nothing less than spectacular and the credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. It has always been our endeavor to keep customers at the center of our products and services.”

     

  • Appoints Dalip Daniel & Tulika Seth as Group ECD & Group CD respectively…

    Dentsu Creative strengthens North creative

    By Our Staff

     

    Dentsu Creative has announced the appointment of Dalip Daniel and Tulika Seth as Group ECD and Group CD respectively. Both will report into Joy Mohanty, Chief Creative Officer, Dentsu Creative India.

     

    Speaking on the appointments, Mohanty said: “Together with a superb body of work, Tulika & Danny bring with them a wealth of experience across formats. They will both play a key role in driving our agenda of creativity beyond silos. It is great to have them on board.”

     

  • The report identifies eight key themes that define the future of modern creativity, and what clients most want from their agencies

    Dentsu Creative unveils CMO report

     

     

    By Our Staff

     

    ‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report was unviled by Dentsu Creative with results from survey of CMOs in the UK, US, China, India, and Brazil asking what them what they need and want most from their agencies. The report identifies eight key themes that define the future of modern creativity, and what clients most want from their agencies 85% of clients agree that while consumer behaviour has undergone rapid changes in the last 5 years, the agency model is yet to adapt. 78% say that the silo-ed agency model is no longer fit for purpose in today’s world.

     

    Clients are seeking a new agency model, where creativity is a horizontal not a vertical, with 82% agreeing they “want to see creative solutions across every aspect of my business – Media, Commerce and CXM – just as much as in campaigns” India is the market where CMOs are most likely to have invested in creating their own TV programming.

     

    China and India dominate for the creation of Branded Entertainment and IP, with 53% of CMOs in these markets investing here, while China is the global leader in creating Branded Characters and IP As many as 78% of CMOs feel that the silo-ed agency model is no longer fit for purpose while 82% want to see agencies seamlessly combine capabilities to deliver new and innovative solutions, agreeing “I want to see creative solutions across every aspect of my business- Media, Commerce and CXM – just as much as in campaigns.”

     

    When asked what is needed to engage the next generation of consumer, 63% of CMOs say that brands need to create rather than borrow from culture. The vast majority, at 84%, believe that to connect with younger generations brands now need to “entertain and engage” to earn attention through entertainment properties or rich virtual experiences, most importantly, they believe that connecting the right diverse talent around their challenges, regardless of silos or geographies is the only way to deliver work that will resonate in culture.

     

    Said Amit Wadhwa, CEO, Dentsu Creative India: “We all know that the business landscape is rapidly changing and so are the expectations from agencies on how and what we deliver. It’s extremely essential for all of us to be in tune with the requirements and expectations in this changing environment. With this very objective, the CMO survey was conducted. What really excites me is that the responses augur extremely well for the direction we took when we launched DENTSU CREATIVE based on the philosophy of Modern Creativity. Excited with the way we are moving ahead.”

     

    Eight key themes identified and unpacked in the report:

    1. FROM COMPLEXITY TO SIMPLICITY

    Today’s clients reject artificial divisions and binaries, seeking simple but powerfully integrated solutions to their problems.

    73% of marketers agree that the modern comms landscape, and by extension their roles, have become increasingly complex.

     

    2. INVENTING THE FUTURE

    Investment in gaming, virtual technologies and social commerce continues as clients believe the online space is where their most meaningful customer interactions take place.

    84% agree that an online store should feel as immersive as an offline store.

     

    3. BIG IDEAS, BOLDLY EXECUTED

    The big organising idea is more important than ever but today big ideas must be executed in bold new ways, to connect in personal, contextually relevant ways.

    84% agree that Modern Creativity creates culture, it doesn’t just interrupt.

     

    4. RADICAL COLLABORATION

    Delivering Modern Creativity means rejecting traditional silos and traditional definitions of scale, using data and technology to nimbly connect the right talent around the right brief.

    76% want agencies to connect the right talent around the right brief, wherever it sits in their networks.

     

    5. CREATING CULTURE

    CMOs across the globe are investing in content marketing, entertainment and IP as never before, building their own audiences and creating their own properties.

    84% of respondents are implementing or have implemented Entertainment platforms and IP as a strategy

     

    6. HORIZONTAL CREATIVITY

    To thrive in the modern world, networks must embrace creativity across every touchpoint; content to commerce, media to CXM. Creativity is no longer a vertical or discipline but a horizontal.

    82% want to see creative solutions across media, commerce and CRM, just as much as in campaigns.

     

    7. CHANGING SOCIETY

    CMOs speak with one voice on the vital importance of using their platform for good and the imperative to pivot their business model in response to the climate crisis.

    84% agree that real change is only possible through sustained collaboration between businesses, consumers and policy makers.

     

    8. EMBRACING DIFFERENCE

    Designing for the modern world means investing in teams that reflect the modern world. Today’s agencies must embrace difference as the only true way to deliver work that makes a difference.

    95% agree that it is a brand’s responsibility to change behaviour and change society.

  • To build various frameworks, platforms, and business processes

    Benny Augustine appointed COO of Dentsu Creative India

    By Our Staff

     

    Benny Augustine
    Benny Augustine

    It’s announcements time from Dentsu Creative India. A new one each day. Well, almost. It has now elevated Benny Augustine to the role of Chief Operating Officer (COO). He will report into Amit Wadhwa, Chief Executive Officer (CEO).

     

    Augustine will oversee the operations of Dentsu Creative in India. His objective will be to build various frameworks, platforms, and business processes that promote efficiency and effectiveness for clients using Modern Creativity. Furthermore, he will aim to foster the company culture by leading internal initiatives and implementing training programs to help develop talent. He will work closely with Dentsu Creative’s Global Operations community led by Global COO, Andrea Terrassa.

     

    Amit Wadhwa
    Amit Wadhwa

    Said Wadhwa: “While we move into this new era of a strong brand like Dentsu Creative in India, it is important to have someone to spearhead the operational transformation who understands people as well as the business. To be honest, I don’t think I could have asked for a better person than Benny to do this.”

     

  • To focus on further building the travel company's digital presence

    Dentsu Webchutney wins MakeMyTrip mandate

    By Our Staff

     

    Dentsu Webchutney, the digital creative agency from Dentsu Creative India, has won the digital mandate for MakeMyTrip. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, the agency will focus on further building MakeMyTrip’s digital presence by implementing an aggressive creative growth strategy.

     

    Speaking on the win, Upasana Naithani, Associate Vice President, Dentsu Webchutney said: “MakeMyTrip is a big win for us, not only does it show faith by the best of the industry in our agency but also because their values align with ours, beautifully. We are very excited to work on campaigns that move both, the business, and the brand in the right direction.”

     

    Added Vipul Prakash, Chief Operating Officer, MakeMyTrip: “Today, travellers seek more when consuming and engaging with brands across channels. Together with Denstu Webchutney, we hope to introduce new, innovative ways, and concepts that can help engage with Indian travellers, better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”

     

  • Will be incharge of response management of the brand

    WATConsult bags ORM for OLX Autos

    By Our Staff

     

    WatConsult, the digital agency from Dentsu Creative India, has bagged the Online Reputation Management and Social Listening mandate for digital automotive solutions provider, Olx Autos. The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office.

     

    Said Siddharth Agrawal, Country Head, Marketing, Olx Autos: “We are excited to have WatConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”

     

    Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group added: “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills; and we are very much looking forward to assisting them on this journey.”

     

    Said Sahil Shah, Managing Partner, WatConsult said: “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our own go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”

     

  • He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB

    Dentsu Creative appoints Sudhir Das as ECD

    By Our Staff

     

    Sudhir Das
    Sudhir Das

    Dentsu Creative India has announced the appointment of Sudhir Das as Executive Creative Director (ECD). He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB.

     

    In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office. Prior to this, he was with Leo Burnett as Associate Executive Creative Director (AECD).

     

    Arjuna Gaur
    Arjuna Gaur

    Speaking on the appointment, Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

     

    Added Das: “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”