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Tag: Dentsu Communications

  • Conceptualised by Ogilvy India and executed by Dentsu Communications

    Tata Sky unveils murals of Gujarati actors

    By Our Staff

    Tata Sky has launched a mural campaign in Gujarat to bring alive the local flavour by associating with popular Gujarati cinema actors. The campaign is conceptualized by Ogilvy and executed by Dentsu Communications, along with Bollywood Art Project (BAP). The wall murals will cover 375 walls across 133 towns.

    Said Anurag Kumar, Chief Communications Officer, Tata Sky: “People’s lives are made better when they connect to quality entertainment. This thought inspired our recent national campaign- “Iss khidki ko khol dala toh life Jingalala”. We have now taken this thought closer to our customers in Gujarat by celebrating popular faces from Gujarati entertainment through the unique format of wall murals. These murals reinforce Tata Sky’s commitment to be an inherent part of people’s everyday lives, making quality entertainment affordable and accessible to all.”

     

     

  • TVS Jupiter targets the rooted, middle-class Indian man

    TVS rides on Big B’s popularity in latest campaign for TVS Jupiter

    By A Correspondent

     

    TVS Motor Company has launched the latest campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man – “apne se bhi zyada apnon ke liye”. The TVC has been created by Dentsu Communications and is running on-air across channels. It celebrates the dedication, hard work and the spirit of the Indian man who ‘enjoys doing more’ relentlessly through its brand philosophy evangelist Amitabh Bachchan.

     

    The objective for TVS Jupiter is to be the leading scooter brand of the country by gaining a higher brand preference amongst the consumers. So, going forward, the established rational positioning of ‘Zyada Ka Fayda’ will be reinforced with an emotional pay-off of the positioning.

     

    TVS Jupiter targets the rooted, middle-class Indian man. Somebody who is self-made, has endured a lot of struggles and has steadily worked his way up. His world revolves around his dear ones, in every aspect of life, and with great pride he constantly strives to do more for them.

     

    Extensive researches resulted in the findings that TVS Jupiter was the TG’s Man-Friday that enabled him in fulfilling his responsibilities. It helps him get satisfaction by doing more and fulfilling his responsibilities better for his dear ones.

     

    The film expresses this joy of doing more through the many ‘Zyada’ in their life – a caring father, a dutiful son, a community pillar, a responsible citizen or a dedicated patriot. Playing each of the life role is about drawing on the deepest reserves of physical, mental and emotional strength, so that your dear ones have more to build his life on. And no one understands this better than someone who has experienced this himself.

     

    Each situation in the TVC has a common thread connecting them across the diverse geographies and cultures of India – their willingness to strive for the happiness of their dear ones and in every aspect of life.

     

    Aniruddha Haldar, Vice President-Marketing, TVS Motor Company, said, “TVS Jupiter is crafted for the Indian Man. A common thread connecting them across the diverse geographies and cultures of India was their willingness to strive for the happiness of their dear ones, in every aspect of life, almost like a life mantra, “apne se bhi zyada apnon ke liye”. TVS wanted to salute and recognize this spirit of the Indian Man and hence crafted the TVS Jupiter for him and brought in Mr. Amitabh Bachchan, the defining icon of the Indian psyche as the brand philosophy evangelist. This beautiful creative at its core is a salute to the life philosophy of the Indian Man “apne se bhi zyada apnon ke liye” by the one icon Mr. Bachchan whom he holds above everyone else, and places the TVS Jupiter firmly as the ride of preference delivering “Zyada ka Fayda”.

     

    “TVS Jupiter celebrates the selfless spirit of a common man whose small everyday acts for others, are by no means ordinary. Needless to add, this story had to be strung together by none other than Amitabh Bachchan” said, Simi Sabhaney, CEO, Dentsu Communications, Bangalore.

     

    “The campaign is a collection of montages across India that reflect the very essence of the everyday Indian man, who selflessly lives an existence for the benefit of the people who are dearest to him. Simply put that’s his greatest joy “apne se bhi zyada apnon ke liye”. Mr. Amitabh Bachchan brings out this insight beautifully with his credible stature. The scooter stands for this at a rational platform as it is truly a ‘Zyada ka Fayda’ product in all respects.” said, Samrat Chengapa, Sr. Vice President-Client Servicing, Dentsu Communications, Bangalore.

     

  • Paperboat Brandworks, based in Mumbai already has a noteworthy body of work

    Arijit Ray floats Paperboat Brandworks

    By A Correspondent

     

    Fresh on the heels of a successful stint with Dentsu Communications as CEO, Arijit Ray, a 24 year veteran in the advertising and communication space, has set forth on a new career path with a new creative communication agency Paperboat Brandworks along with partners Arindam Sengupta and Raju Gondhlekar. They are both accomplished and awarded creative veterans with more than 42 years of collective experience of working on a diverse set of global & domestic brands and mandates across the top agencies in the country.

     

    In his stint at Dentsu, Arijit led teams across 5 offices to chart the growth story of Dentsu Communications where the agency doubled revenue, in less than two years on the back of 14 new business wins, organic growth, expansions into newer geographies and capabilities and talent infusion to become one the fastest growing agencies of the Dentsu network globally. Some of the salient brands Arijit and his team added to the portfolio at Dentsu were TVS WEGO, TVS Jupiter, Orangina, MRF, Jos Alukkas, Indian Army, Lia Agarbaties etc.

     

    Paperboat Brandworks, based in Mumbai already has a noteworthy body of work. They have signed up with an international Office Supplies Brand, a market leader in the Travel space, a fashion retail brand, a premium lifestyle retail brand already.

     

    Talking about the new entity, Arijit Ray commented: “Marketing to the fragmented and digitally immersed consumer is getting complex. Which is where our collective advertising and communication sense will kick in. We are looking forward to tapping into our experience to building creative brand solutions that are rooted, relevant & simple. Evocative & Effective at the same time. The body of work we have built so far is varied, exciting, fresh and most importantly integrated through-the-line. A skill set that clients are seeking more and more.”

     

  • Vipul is a seasoned advertising professional with over 19 years in the business

    Vipul Thakkar appointed NCD at Dentsu

    By A Correspondent

     

    Dentsu India Group has announced the appointment of Vipul Thakkaras the National Creative Director, Dentsu Communications Pvt. Ltd.The former Creative Head- South & East of DDB Mudra Group, Vipul is a seasoned advertising professional withover 19 years in the business.

     

    Vipul joins from DDB Mudra Group, where he was Creative Head – South & East. He has created work for an enormously wide variety of brands from categories such as lifestyle, finance, beverages, fashion and FMCG.Vipul has worked in agencies in Mumbai, Bangalore and Egypt. At DDB Mudra he was responsible for some iconic work on Royal Challenge, McDowell’s No.1, TTK Prestige, Peter England and Jos Alukkas. Prior to DDB Mudra, he was at Ogilvy Bangalore, where he created some brilliant work for ITC Bingo, Sunfeast Yippee, Allen Solly, MTR and Titan watches.

     

    In his new role, Vipul will be the creative leader of Dentsu Communications and will work towards strengthening the agency’s southern network and expanding the Mumbai operation. His appointment is part of a broader strategy to strengthen on the group’screative caliber.

     

    Rohit Ohri

    Speaking on the occasion, Rohit Ohri, Executive Chairman, Dentsu India Group said, “I am delighted to have Vipulas a part of the Dentsu Communications leadership team. ‘Work that works’ has been Vipul’s mantra. His work has worked not only for the brands that he’s worked on, but also for the agencies he has worked in.  He has built motivated integrated teams, seamless agency networks and a solid creative reputation for the organizations he has worked for. I’m confident that Vipul’s creative leadership, will take Dentsu Communications to greater heights.”

     

  • The ad campaign for TVS Wego is based around a simple but effective brand proposition, 'We Time'

    Dentsu says it with ‘We Time’ for TVS Wego

    By a correspondent

     

    Dentsu communications has unveiled a new campaign for TVS Wego. Since its launch TVS Wego has been the scooter that promises to give young couples their own private time together. The ad campaign for TVS Wego is based around a simple but effective brand proposition, ‘We Time’.

     

    To launch the new and improved Wego 110, loaded with latest cutting-edge features and incorporating modern design elements, the team found the perfect opportunity to find an even more contemporary take on “We Time”. The brief was to further establish the proposition of ‘We Time’.

     

    However, in a category where most scooters have started to take on a unisex positioning, a couples bike needed to find a life truth that is powerful enough to cut through clutter and create deeper emotional connect with this audience. Thus was born the idea of an “equal partnership”, something that is so much more than lip-service, in the lives of couples today.

     

    Aniruddha Haldar – Head of Marketing for Scooters, Corporate Brands & Media said, “TVS WEGO is designed for the modern urban young couple. It strives to meet a critical need of quality time together ‎- “WE TIME”. The new campaign showcases this effectively, beautifully using the metaphor of marriage vows of the couple. The advertising is clutter breaking, contrary to category codes and is receiving rave reviews. As creative partners Dentsu Communication has delivered a winning campaign that will go a long way in cementing TVS WEGO proposition of WE TIME in the minds of the sophisticated urban couple, and making it their preferred brand.”

     

    Ashwin Parthiban – Executive Creative Director – South, Dentsu said, “TVS Wego is a sharply defined brand that celebrates the equality of roles and responsibilities between today’s urban couples. The bike is designed for two, to be ridden by either. The vows taken during most Indian weddings, while walking around the sacred fire, require that both the man and the woman take turns to lead – signifying the equal part they play in their journey of life. The magical fit between this cultural truth and the brand’s purpose is the stuff great creative is made of. The vows, of course, have been re-purposed to reflect the way today’s young couples take tradition, and give it their own meaning.”

     

  • The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic

    Dentsu assigned creative duties of Panasonic Fans

    By a correspondent

     

    Dentsu Communications has bagged the creative duties of Panasonic Fans. The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic.

     

    Rohit Ohri
    Simi Sabhaney

    “We’re delighted with this new assignment. This further strengthens the relationship between Dentsu Communications and Panasonic and is a testimony to the great work done by Dentsu for Panasonic in India and the region,” said Rohit Ohri, Executive Chairman, Dentsu India Group and CEO, Dentsu APAC (South).

     

    After bagging the creative duties from the consumer electronics major, Simi Sabhaney, CEO, Dentsu Communications said, “We were assigned the task of developing the launch communication for Panasonic ventilation fans in India. Winning the creative mandate for Anchor Electricals is a very prestigious event for DCPL Mumbai. Panasonic is a global leader in fans business and would be one of the leading international entrants in the ‘Ventilation Fans’ category.”

     

    Takaki Oguri, Joint Managing Director Sales and Marketing, Anchor Electricals Pvt. Ltd. said, “Panasonic’s global expertise in the ventilation field will aid Anchor to unveil a host of innovative products, redefining the paradigms of indoor air quality focussed ventilation solutions. Presently we intend to launch some of Panasonic’s trendsetter products; later on we will actively focus on expanding the entire range. This will be a robust value addition to Anchor’s existing Ceiling Fans Portfolio.”

     

    Ashok Gangar, Vice President Sales and Marketing, Anchor Electricals Pvt. Ltd. said, “We used Dentsu’s expertise while commissioning the first “Panasonic LED Lighting Experience Centre” in Mumbai, last year. We are hoping to establish a niche trade channel for marketing these high-end indoor air quality focussed ventilation products with this affiliation.”

     

    “Exhaust fans are a low involvement category and the choice of the brand is mostly left to the contractors and interior designers, our attempt was to imbibe the concept of ‘ventilation’ versus ‘exhaust’ in the end-consumer minds. This struck an accord with the Anchor-Panasonic team as it was looking for an approach that was distinctive enough for Panasonic ventilation fans to establish themselves in the said category,” added Sabhaney.

     

    “We are happy to award the creative duties to Dentsu Communications as our promotion partners for Panasonic Ventilation Fans and hope to establish ourselves as a premium brand in the said category soon,” said Mr. Toshiki Itagaki, Director Fan Business, Anchor Electricals Pvt. Ltd. on awarding the creative duties to Dentsu Communications.

     

  • Dentsu Communications was awarded the business after a multi-agency pitch

    Dentsu Communications bags creative duties of TVS Housing

    By a correspondent

     

    Dentsu Communications has bagged the creative duties of Emerald Haven Realty Ltd. (EHRL), housing business of the TVS group. Dentsu Communications was awarded the business after a multi-agency pitch.

     

    Rohit Ohri

    “We’re delighted with this opportunity to work with TVS Housing. This win not only strengthens our relationship with the TVS Group, but also our Southern network. We look forward to creating some distinctive and memorable communication on the brand,” said Rohit Ohri, Executive Chairman, Dentsu India Group and CEO, Dentsu APAC South.

     

    After bagging the creative duties from the automobiles to realty major, Simi Sabhaney, CEO, Dentsu Communications said, “We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered.”

     

    Samrat Chengapa, Vice President, Dentsu Communications said, “Emerald Haven Realty, rooted in the values of the TVS group, is committed to creating homes that will bring joy to their consumers. It gives Dentsu great pride to be partnering them in this journey. We look forward to creating some impactful work for them in the near future.”

     

    R. Chandramouli

    “We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise,” said R. Chandramouli, President and CEO, EHRL on awarding the creative duties to Dentsu Communications.

     

  • Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role

    Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO

    By A Correspondent [updated]

     

    Simi Sabhaney
    Arijit Ray

    Dentsu India Group announced the appointment of Simi Sabhaney as Chief Executive Officer of Dentsu Communications.  Ms Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India, has spent over 23 years at the agency and will be based in Bengaluru (given some key Dentsu clients based there).

     

     

    Rohit Ohri

    Welcoming her, Rohit Ohri, Executive Chairman of the Dentsu India Group, said: “It’s been great going for us at Dentsu Communications. I’m looking to Simi to now lead the agency into it’s next phase of growth. Simi’s vast experience on diverse categories will truly add value to our client’s brands and businesses.”

     

    Meanwhile, Arijit Ray, who headed the agency, will now lead new business development across the group. Commenting on Mr Ray’s move to the group role, Mr Ohri said: “Arijit has been a great partner to me in Dentsu’s new exciting journey in India. I now wish to leverage his strengths in new business development for the entire group. I wish him all the luck in his new role. “

     

  • Dentsu Communications mandated to unveil new aspects of the MRF brand to consumers

    Dentsu wins part of MRF’s advertising duties

    By A Correspondent

     

    For Gurgaon-headquartered Dentsu there was reason to bring out the bubbly. Dentsu Communications has won a part of the creative mandate of MRF. The account win was the outcome of a robust multi agency pitch process.

     

    Dentsu Communications’ mandate is to create newer aspects of the brand for consumers to see it in a new light altogether. Dentsu Communications – a Dentsu India Group company was chosen as a partner by the leading tyre manufacturer on the basis of the group’s exceptional understanding of the automotive segment.

     

    Commenting on bringing onboard Dentsu Communications as a creative partner, Koshy Varghese, Executive Vice President – Marketing, MRF said, “At MRF, we are looking at further consolidating our leadership position. We have plans to unveil new aspects of our brand to consumers. In this context we needed a partner who has an understanding of the automotive segment, and is in a position to work closely with us to fulfill our objectives.”

     

    Rohit Ohri

    On winning the prestigious account Rohit Ohri, Executive Chairman, Dentsu India Group said, “We’re delighted with this opportunity to partner MRF in India. It’s not just a dream come true for us, but also an opportunity to rapidly scale up our operation in Chennai. Dentsu Communications and Dentsu Media will be working together to provide integrated communication solutions on the business.” Ashwin Parthiban, Executive Creative Director, Dentsu Communications and Suresh Mohankumar, National Business Head will lead the business.

     

  • The Dentsu Communications division bags the mandate for the Indian Army account

    Citizen Dentsu wins Indian Army account

    By A Correspondent

     

    Citizen Dentsu has won the Indian Army mandate after a multi-agency pitch process. The  mandate is to create a holistic comprehensive communication package for the Indian Army, a communiqué notes. Their endeavour will be to project the Indian Army as a prestigious, aspirational and exciting career prospect for the youth in the country.

     

    Rohit Ohri

    Rohit Ohri, Executive Chairman, Dentsu India Group said, “We’ve set up Citizen Dentsu with a vision to help trigger positive social change through integrated communications. It’s a matter of great pride for Citizen Dentsu to be appointed as communication partner to the Indian Army. Cutting edge technologies will underpin our integrated communication approach for the Indian Army campaign.”

     

    Commenting on winning the account, Arijit Ray, CEO, Dentsu Communications said, “This is the first big win for Citizen Dentsu in 2013.  And a well-deserved one for the team, since it involved 8 agencies.”

     

    Arijit Ray

    Commenting on the win, Rajendra Singh, Senior Vice President and Head, Citizen Dentsu who will lead the business:  “Here’s a true example of working on a cause that one truly admires and respects. No soft stuff here. Apart from the pleasure of dealing with real gentlemen officers as clients, it’s a matter of honour to contribute towards strengthening the security and defence of the country. The team is super-excited.”

     

  • Citizen Dentsu has been formed as a division of Dentsu Communications to address the unique requirements of the social and development sector, with the support and resource bank of Dentsu Global

    Citizen Dentsu relaunched

    By A Correspondent

     

    Dentsu Communications has announced the relaunch of Citizen Dentsu, a specialized division for social and development sector communication. Recognizing the power of specialization, Citizen Dentsu has been formed as a division of Dentsu Communications to address the unique requirements of the social and development sector, with the support and resource bank of Dentsu Global.

     

    A release from the company said that the ambition will be to build Citizen Dentsu as a ‘Centre of Knowledge’ with specialised skill sets and strategic capabilities that would address the specific sectoral requirements and focus on building currency for causes, and thereby deliver value-added communication solutions for social clients.

     

    Rohit Ohri

    Rohit Ohri, Executive Chairman, Dentsu India Group, said, “Citizen Dentsu will focus on developing communication for social issues. Social sector communication is unique, in that it has to touch a multiplicity of target audiences and advocacy groups and, therefore, demands unconventional communication devices and unique interactive community media. Our investment is going to be on ‘innovations’, so as to create currency for social issues. I’m delighted to have Rajendra Singh on board to lead this new initiative.”

     

     

    Arijit Ray

    Arijit Ray, CEO of Dentsu Communications, added, “Social and development sector communication demands talent with a human touch and passion for ‘making a difference’. Therefore, our endeavour has been to put together a team with the right mix of cross-category and cultural learning and passion for social marketing. I am sure Rajendra and his team will strive towards building and crafting simple and breakthrough solutions that will add value to various community groups and stakeholders’

     

    Rajendra Singh has recently joined Citizen Dentsu as Senior Vice President. His last tenure was with JWT, where he worked for 10 years. Apart from a set of mainstream clients, Mr Singh headed JWT’s social communications division called Thompson Social for five years. He has worked on a multitude of social programmes, from issues like HIV/Aids, polio, child health and safe motherhood, health and hygiene to causes such as environment, education, food safety & drug usage, safe water and ozone layer, for clients like Unicef, World Bank, Nike Foundation and various ministries, as well as political advertising. He said, “We believe we need to break the mould of traditional advertising and leverage the power of ‘innovation’ for social communication, by employing technology as much as possible. That’s the only way to beat the din and build strong currency for a cause. This is going to be the Citizen Dentsu differential.”

     

  • Dentsu Communications has won the creative mandate of Jos Alukkas, one of South India's largest jewellery groups

    Dentsu Communications wins Jos Alukkas business

    By A Correspondent

     

    Dentsu Communications has won the creative mandate of Jos Alukkas, one of South India’s largest jewellery groups.

     

    Jos Alukkas’s relationship with gold began as early as 1964 and it is now one of the south’s largest jewellery groups. They take pride in being the first jewellery group for having received an award for quality.

     

    With expansion plans targeted at scaling the national market and the Asia Pac region they plan to invest over Rs 550 crore in the following year to establish itself further in the southern markets while slowly moving into the four metro cities at the same time. They already have 26 showrooms spanning Kerala, Tamil Nadu, Karnataka, Pondicherry and Andhra Pradesh.

     

    Jos Alukka, Chairman of Jos Alukkas, expressed satisfaction on appointing Dentsu Communications and said, “We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they’ll help us connect better with our customers.”

     

    Commenting on the expansion, Arijit Ray, CEO Dentsu Communications said, “Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the South. We are absolutely thrilled to have a reputed Jewellery House like Jos Alukkas as our first client in our Kochi operation. Apart from being a great brand we are delighted to work with some great people at Jos Alukkas. I am sure Saji Jayakumar and the team at Kochi will work very closely with the brand team to take this relationship to next level”

     

    Ashwin Parthiban, Regional ECD South, Dentsu Communications said “I’m really looking forward to working on a brand with such a sharply defined raison d’etre.”

     

    Jeejo PP, Corporate Marketing Manager, Jos Alukkas added, “The recent campaign with superstar Vijay and his mother Shobha Chandrashekar is the talk of the town. We’re looking forward to do more exciting work with the Dentsu team which will stand out from the clutter.”

     

    About Dentsu Communications

    Dentsu Communications is one of the three full-fledged advertising agencies that are a part of the Dentsu network in India. With its headquarters in Bangalore, it has branch offices in Gurgaon, Chennai, Mumbai & Kochi. Dentsu Communications is a part of the Dentsu India Group, a wholly owned subsidiary of Dentsu Inc., Tokyo. Mr. Rohit Ohri is the Executive Chairman and Mr. Soumitra Karnik is the National Creative Director of the Dentsu India Group.

     

    About the Dentsu India Group

    The Dentsu India Group, a 100% subsidiary of Dentsu Inc., Tokyo, comprises four independent, full-service advertising agencies – Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Taproot India, a media company – Dentsu Media and a digital company – Dentsu Digital. Besides the core advertising and media business, the group also houses world-class expertise in the areas of communication design, activation and sports marketing. Fully integrated with the Dentsu Network, the Dentsu India Group is geared to usher ‘The Dentsu Way’ in India to deliver, not just incisive integrated communication solutions to clients but also, embody the world-class service quality which Dentsu is known for the world over.

     

    About Dentsu Inc., Tokyo

    Founded in 1901, Dentsu Inc. has held the position of the world’s largest single-brand agency for almost 40 years. Through its unique “Integrated Communication Design” approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale. The Dentsu Group has more than 6,000 clients and close to 20,000 employees worldwide. For more information, please visit: www.dentsu.com