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Tag: Dentsu Aegis Network India

  • Brings Alive 'Joy of Homecoming' in its new Diwali Campaign

    Dentsu Impact films for Vivo

    By Our Staff

     

    Vivo, the smartphone brand, has announced the launch of its new campaign, “Joy of Homecoming “, across mainline and digital platforms.

     

    Conceptualised by Dentsu Impact, the leading creative agency from the house of Dentsu Aegis Network India, the campaign encapsulates the role of smartphone photography in rekindling the joy of connection.

     

    Said Nipun Marya, Director Brand Strategy, Vivo India: “As the world continuous to fight the novel coronavirus, the festival of Diwali holds special significance in these testing times. Through the ‘Joy of Homecoming’ campaign, we aim to bridge the emotional and physical distances between the families and spread happiness through smartphone photography. The festival of Diwali marks a new beginning in our lives and with our campaign, we urge everyone to celebrate and make it special. On behalf of vivo India family, I wish everyone a very happy and prosperous Diwali!”

     

    Added Anupama Ramaswamy, NCD Dentsu Impact: “We live in a world where the distance between elderly parents and their grown-up children is rapidly increasing. A big reason is that these children, who often live somewhere else, are busy with their own families, work and other commitments. To find the time to come home for a visit is unfortunately becoming a rare luxury for them. As a result, regular touch is lost over time, leaving parents to wonder sadly when that long awaited homecoming is finally going to happen. We saw this film as an opportunity to remind everyone that it takes very little to stop drifting away and to keep the bond strong with our near and dear ones. And Diwali is a very apt occasion to send out this message, since it is all about celebrating the coming home of children after a long period of time. And vivo, with its high-quality camera, is the perfect tool to stir these memories via the power of pictures. That is truly the joy of homecoming.”

     

     

  • Under this partnership, DAN India will now also include Snapchat as one of its priority platforms to distribute adspends for its brands serviced across the network

    Snapchat, DAN ink strategic partnership for India

    By A Correspondent

     

    Tarika Maini Soni

    Multimedia messaging app Snapchat has inked a strategic partnership with Dentsu Aegis Network (DAN) for India.  Under this partnership, DAN India will now also include Snapchat as one of its priority platforms to distribute adspends for its brands serviced across the network. This latest alliance is expected to fuel Snapchat’s growth in the region and further support advertisers who intend to reach out to and connect with Gen Z. Said Tarika Maini Soni, India, Head Commercial Strategy and Ad Monetization, Snap Inc: “We are excited about this partnership with Dentsu Aegis Network. This will definitely allow us to work with their exciting set of brands and create campaigns that will resonate with their target audience. We know that Gen Z actively engages with Augmented Reality campaigns on Snapchat and, through our deep knowledge of this audience, we are able to build highly creative, effective and measurable advertising solutions for our brand partners.”

     

    Anand Bhadkamkar
    Anand Bhadkamkar

    Added Anand Bhadkamkar, CEO, Dentsu Aegis Network India: “As our share of wallet grows in the digital space, we are thrilled to associate with Snapchat. The partnership is a great opportunity that will help our clients to engage with Gen Z in an immersive way from the comfort of their homes. Also, our strong presence and deep market relationships within India will help support Snapchat’s mission in the country.”

     

    So does this mean DAN will prefer Snapchat over Facebook and Twitter?

     

     

  • Nabendu Bhattacharyya, CEO & MD – Milestone Brandcom, will spearhead the initiative

    Milestone Brandcom unveils OOH revival plan

    By A Correspondent

     

    In an attempt to smoothen the damage that the OOH sector continues to face in India under the coronavirus threat, Dentsu Aegis Network (DAN) India has embarked upon multiple initiatives to future proof the group along with working closely with other DAN markets from the network to further strengthen its capabilities.

     

    As part of these initiatives, Milestone Brandcom, the out-of-home agency from the house of DAN India, will lead the programme to augment the agency’s OOH business by adopting new technology, media insights and best practices by working closely alongside the agencies in the network and getting the best practices from other markets. Nabendu Bhattacharyya, CEO & MD – Milestone Brandcom, will spearhead the initiative. In the coming period, Bhattacharyya will be alternating between the US and India offices to introduce the best practices and learnings to DAN India in addition to catalysing Milestone Brandcom’s OOH business capabilities in the market and provide connect to its Indian businesses. Bhattacharyya will continue to report into Anand Bhadkamkar, CEO, Dentsu Aegis Network India.

     

    Anand Bhadkamkar

    Speaking on the initiative, Bhadkamkar said: “The post-Covid world will summon a new era. It will demand new ways of working and thinking across businesses. Fresh strategies will have to be charted to improve business productivity. We will have to re-invent the way we work and bring in more resilience in our businesses to embrace the disruption in the market in a post COVID scenario. Therefore, to inculcate innovation, and introduce fresh learnings and perspectives into the business, Nabendu will drive this initiative. He will continue leading Milestone Brandcom, alternating between the US and India offices.”

     

    Nabendu Bhattacharyya

    Commenting on his new role, Bhattacharyya said, “US controls nearly 50 per cent of the world’s ad industry. So what better than to start there, import their technologies and ideas, and use their learnings to enhance Milestone Bandcom and DAN India brands. I strongly believe that Dentsu as a network will help in the growth of India’s advertising structure and Milestone Brandcom will strengthen its position as a flagship brand of DAN India. I am also convinced that the whole world will come out of these challenging times soon and large markets like the US will accelerate economic growth faster than ever.”

     

     

  • The campaign highlights the power of connections through a high decibel marketing campaign

    Facebook rolls out its ‘More Together’ campaign in India

    By A Correspondent

     

    Facebook has launched a new consumer marketing campaign in India, ‘More Together’, to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The campaign is the first to be launched in the Asia Pacific region.

     

    Said Ajit Mohan, Vice President and Managing Director, Facebook India: “India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India. While at the company level we remain focussed on building trust, we want to showcase the many ways that Facebook is intertwined in the lives of Indians – from connecting with loved ones, to growing businesses and supporting local communities, to finding ways to come together to learn and share and celebrate. I could not be more excited that we are telling our story – it is a story that is lived by people across the country every day.”

     

    The campaign for India has been conceptualised and executed by Taproot Dentsu. Said Agnello Dias, Co-Founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India: “Taproot Dentsu is delighted to develop such an important campaign for one of the most loved services in the country. The world of Facebook represents a canvas of connections that’s huge, vibrant and full of serendipitous outcomes and surprises. To celebrate all users and to inspire more of them to benefit from the power of connections, our creative team led by Pallavi Chakravarti, wrote stories with all these unexpected, wonderful outcomes, which are inspired by real people and their real journeys.”

     

     

  • DAN Innovation Lab will work on open data, develop prototypes and intellectual property

    Gurbaksh Singh to lead DAN Innovation Lab

    By A Correspondent

     

    Dentsu Aegis Network (DAN) India has announced the launch of DAN Innovation Lab in an attempt to foster, access and accelerate innovative learning. Led by Gurbaksh Singh, earlier chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core.

     

    Singh will work with teams at Dentsu Webchutney, Isobar India and Posterscope India on emerging technologies to drive tech-led innovations for all the three agencies. However, eventually Dan Innovation Lab will also support all DAN brands and service all DAN clients across India.

     

    Anand Bhadkamkar

    Commenting on the launch, Anand Bhadkamkar, CEO, Dentsu Aegis Network India said: “I am extremely proud to announce the launch of DAN Innovation Lab. The facility will function as a central faculty between Dentsu Webchutney, Isobar and Posterscope to bring together the network’s expertise in strategy, technology, design and creativity from across the Group. Keeping creativity at its core, DAN Innovation Lab will focus on generating ideas and fresh business tactics to help drive greater efficiencies and deliver the best possible outcomes for our clients.”

     

    Gurbaksh Singh

    Commenting on his new role, Singh added: “I am deeply honoured to take up this new role. This has opened a whole bunch of opportunities on a much larger playground. Working with multiple creative teams across agencies will only strengthen the creative output. I believe in embracing new makers and sparking curiosity that can lead to incubating a new culture of innovation in the group. Developing new solutions on this new front will be exciting and equally challenging.”

     

     

  • The DMC helps in establishing greater control of client data in one place

    DAN Data Sciences announces global launch of Dentsu Marketing Cloud

    By A Correspondent

     

    In an effort to provide data-driven solutions to clients, the Data Sciences Division from the house of Dentsu Aegis Network (DAN) India, has announced the global launch of the Dentsu Marketing Cloud (DMC). The announcement was made at an exclusive DAN client event at Facebook’s Thailand HQ earlier this month.

     

    The DMC brings together a slew of Dentsu proprietary ecosystems such as the Facebook Marketing Partner (Ad-Tech) Badged DAN Data Labs Product Suite, Dentsu Explore and other proprietary mar-tech tools. It also has advanced analytics solutions such as the Dentsu Pixel and the Dentsu DSP to help clients plan, buy, measure, analyse and optimise campaigns. Additionally, the DMC helps in establishing greater control of client data in one place.

     

    Commenting on the launch, Sarnchatt Chansrakao, CEO, Dentsu X Thailand said, “On the backbone of cutting-edge technology, Dentsu Marketing Cloud provides us with the necessary resources to deliver more relevant and effective marketing solutions for clients. Through DMC we will be able to provide bespoke services to clients such as multi-touch attribution and market mix models; consequently, helping us deliver the full strength of planning and optimising digital campaigns – all whilst ensuring privacy and providing clients with greater control of their data.”

     

    In an attempt to promote greater collaboration across teams and share insights, the DMC will promote a customer-centric approach to marketing by equipping teams to deal with modern client structures. It has been built on integrations between the DAN Data Labs Facebook Product suite and Advanced Analytics products. DMC has already been a great success in 30 global markets and has won numerous client awards.

     

    “The DMC revolutionises the way modern and future-focused advertising agencies operate. With the launch of new products and solutions such as the Dentsu Ad-server (D-Serve), the Dentsu Pixel, etc., the DMC will present to clients more control over their data and allow them to analyse their cohorts. This enables clients to create better segments for sharper targeting. The Dentsu Marketing Cloud is just the first step in our platform’s story. As an organisation, we are committed to enabling marketers in achieving their goals as we promote greater transparency, control and the best of technology,” added Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN – South Asia.

     

     

  • Digital media is expected to cross the Rs 50k crore mark by end-2025

    10 Takeaways from DAN Digital Report 2020

     

    The headline was digital media is expected to cross the Rs 50k crore mark by end-2025. But, then, there was a lot more in the report. Here are key highlights and takeaways:

     

     

    Anand Bhadkamkar, CEO, Dentsu Aegis Network India: “2019 was a challenging year for the Indian advertising industry as well. With the economic slowdown, advertisers decided to cut back on spends, consumers decided to wait-and-watch, market sentiments reached a new low and India’s Ad Expenditure (AdEx) witnessed a consequential fall. But even in the midst of it all, digital continued to grow. Digital is a masterstroke in advertising and Dentsu Aegis Network recognizes this strength. We also recognize the need for an industry level report that can give directions toward which this industry is moving. While with every new edition, the DAN Digital report has been upping its rank in quality, range and comprehensiveness, we welcome sincere feedback and inputs from the entire industry to help establish a robust eco-system for this fast growing and increasingly important industry channel, so that all of us can progress together!”

    Ashish Bhasin, CEO, APAC and Chairman, India – Dentsu Aegis Network: “The Media and Advertising industry is shifting at a rapid speed and Digital is certainly taking charge. Consumers are leaving behind huge digital footprints and there is a lot more emphasis on managing data and developing martech capabilities, now. 2020 is expected to witness a major change in advertising in India, with digital becoming a bigger medium. In fact, by 2021, it’s growth should surpass that of print. Yet, despite this progressive swing, the industry has failed to come together to agree upon a common measurement metric for digital. As leaders in digital, Dentsu Aegis Network today stands at the forefront of this evolution and understands the need to have more information on Digital. The DAN Digital report, now in its fourth edition, is exhaustive, systematic, thorough and meets this need gap brilliantly. The report has now become the most credible source of information when it comes to digital in India.”

     

    1. The Indian advertising industry has grown at a rate of 9.4% over 2018 to reach Rs. 68,475 Crore by the end of 2019. The industry will grow by 10.9% to reach Rs. 75,952 Crore by the end of 2020. It is expected to grow at 11.83% CAGR to reach a market size of Rs. 1,33,921 Crore by 2025.

    2. By the end of 2019 the digital advertising industry stands at Rs. 13,683 Crore, up at a rate of 26% from Rs. 10,859 Crore in 2018. It is expected to grow at 27% to reach Rs. 17,377 Crore by the end of 2020.

    3. Advertising spends on Digital media is expected to grow at a CAGR of 27.42% to cross the Rs. 50,000 Crore mark and reach an industry size of Rs. 58,550 Crore by the end of 2025. This sustained growth can be attributed to the technological advancements, improvements in data science & analytics, introduction of policies & regulations among others.

    4. Television takes the largest share of media spends at 39% (Rs. 26,869 Crore) followed by print media (29%, Rs. 20,110 Crore) and Digital Media (20%, Rs. 13,683 Crore). In the year 2020, spends on Television media is expected to grow at 10% and its share will remain steady while that on Print media is expected to grow at 3% with this share declining to 27%.

    5. Across various industry verticals, FMCG sector spends the highest by contributing 30% (Rs. 20,182 Crore) to the advertising industry. Next to FMCG stands with 10% contribution by E-commerce (Rs. 6,915 Crore) followed by Automotive sector (8%, Rs. 5,797 Crore).

    6. Among the various industry segments, FMCG has the highest expenditure on advertising i.e. 30% (Rs. 20,182 Crore) followed by E-commerce (10%) and Automotive segment. FMCG spends a large majority of their advertising budget on television (61%) while Retail, Automotive and Retail spend a large share of their advertising budget on Print. The biggest spenders on digital media are BFSI (42%), Consumer Durables (38%) and E-commerce (37%).

    7. Advertising spends on Digital Media is led by Social media with the highest share of 28%, contributing Rs. 3,835 Crore to the Indian digital advertising pie. This is followed by spends on Paid search (23%), Online Video (22%) and Display media (21%). Display media, online video and social media are expected to have the fastest growth in 2020. The share of paid search is expected to reduce from 25% to 23% by the end of 2020.

    8. FMCG segment spends a large share of their digital media budget on online video (36%), while E-commerce, consumer durables spend a mostly on paid search and social media.

    9. By 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital advertising market, overtaking spends share on Desktop. Furthermore, the expected spends on mobile devices will reach a share of 64% by 2022.

    10. Advancements in marketing technologies and subsequent fusion with marketing creativity, along with the advent of 5G technology and increased adoption of E-commerce advertising will lead to the evolution of content for the next 500 million Internet users, thereby catapulting the digital media industry towards the Rs. 50,000 Crore milestone by the year 2025.

     

     

  • The new office will house DAN brands

    Dentsu Aegis moves into new office in Kochi

    By A Correspondent

     

    Dentsu Aegis Network has expanded its footprint in Kochi with a new office in Jawahar Nagar. The new office will house DAN brands like Dentsu India, Carat, Posterscope, Perfect Relations, Vizeum, Fountainhead MKTG and Milestone.

     

    Commenting on the move, Anand Bhadkamkar, CEO, Dentsu Aegis Network India said: “This is a great move for us considering we are rapidly growing our client roster in southern markets. The advertising potential in Southern markets has seen exponential growth over the last few years. This move is in line with our strategy of collocating our brands and employees in a single premises. With various DAN brands now in the same office space in Kochi as well, we are ready to offer holistic solutions to our existing and prospective clients.”

     

     

  • Bhagat has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB

    Happy Mcgarrybowen appoints Mahendra Bhagat as NCD

    By A Correspondent

     

    Mahendra Bhagat

    Dentsu Aegis Network agency Happy mcgarrybowen has strengthened its creative team with the appointment of Mahendra Bhagat as National Creative Director.

     

    With over 20 years of experience in the industry, Bhagat has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB for brands like Titan, Britannia, Times of India, Godrej and Unilever.

     

    Agnello Dias

    Commenting on his appointment, Agnello Dias, Creative Chairman, Dentsu Aegis Network India said: “I have worked with Mahendra during my last stint at an agency, and always felt he had a calm, collected, creative mind without the tantrums that some creative people have. He is keen to understand the brand’s point of view and apply his undoubted creative skills to find a solution. He has a keen art and design eye as well. I’m sure Happy mcgarrybowen will forge a great partnership with him and their clients. I wish him all the best.”

     

    Soumitra Karnik

    Added Soumitra Karnik, Chief Creative Officer, Happy mcgarrybowen: “I am thrilled to have Mahendra in our team as we plan to take Happy mcgarrybowen to the next level. He is a rare creative talent who is on top of the game as far as craft is concerned, and who has managed to use the new media platforms really well. Above anything else, he is a lovely person to work with and I am quite certain that we couldn’t have found a better leader than him. Happy mcgarrybowen is now happier with him around.”

     

    Speaking on his appointment, Bhagat said: “The future of advertising lies in marrying creativity with technology. Instead of relying on traditional mediums, Happy mcgarrybowen is constantly in an exploratory mode; finding a new age communication solutions. Being a relatively young agency, it is buzzing with new ideas and energy. I look forward to channelizing that energy in creating some path breaking work for our clients.”

     

     

  • it is the first global agency network to receive a badging for Ad-Tech

    Dentsu Aegis gets badged as Facebook Marketing Partner

    By A Correspondent

     

    Dentsu Aegis Network India has announced that it is an official Facebook Marketing Partner (Ad-Tech), claiming it is the first global agency network to receive a badging for Ad-Tech.

     

    Said Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network: “Aligned with our global vision of being a 100 per cent digitally-led business, DAN Data Labs is just the kind of innovation that drives our growth towards that mission. Led by Gautam, the Data Sciences team has had a record of driving innovation in digital marketing by bringing to the forefront new technologies to transform the way we do business today not only in India, but in several other countries around the globe.”

     

    Added Gautam Mehra, Chief Data Officer- South Asia, Dentsu Aegis Network: “We are proud to be recognised by Facebook as a Facebook Marketing Partner and being vetted for excellence in exactly the things needed to drive successful marketing campaigns. Receiving this validation is an added testament to the success DAN Data Labs has enjoyed in the 30+ markets where the platform has delivered efficiency at scale. It is indeed an honor to be the first Global Agency Group to receive this badge and continue to achieve client satisfaction through innovation on a worldwide level. With this new partnership, we hope to continue to build new solutions on the backbone of Machine Learning and being exposed to even more product alphas from Facebook.”

     

     

  • Won in a multi-agency pitch, the account will be handled by WatConsult, Delhi

    WatConsult wins Domino’s digital mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network India, has added Domino’s Pizza to its roster of clients. The agency will manage Domino’s social media platforms i.e. Facebook, Twitter, Instagram, YouTube and Snapchat. The account won in a multi-agency pitch will be managed by WatConsult Delhi.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “We are very delighted to welcome Domino’s Pizza in our bouquet. The space that Domino’s operates in is a very complex and extremely competitive one thus we are looking forward to produce some really exciting work in the coming future.”

     

    Added Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Limited: “We are delighted to announce that we have selected WatConsult as our digital media partner after a rigorous selection process. We believe their innovative approach will take the brand to the next level. Through this collaboration, we look at harnessing their rich experience in digital space to strengthen and expand our digital outreach”.

     

     

  • The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties

    WatConsult wins Riso’s digital and creative mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network India, has bagged the creative and digital media duties of Riso, the leading rice bran oil from Kamani Foods. The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “We are very happy to welcome Riso in our roster of clients and are looking forward to extend our creativity in line with the brand philosophy. The market that Riso caters to is one of the growing and challenging ones hence it will be encouraging to produce work in the coming future.”

     

    Added Vinay Chawla, CEO, Kamani Foods: “This lends perfect synergies to Riso, our physically refined 100% Rice Bran oil brand which has been known for its bold and unconventional brand building approach.”

     

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