MxMIndia

Tag: Delhi

  • Mindshare India strengthens Delhi operations, welcomes Sushanto Biswas as partner – client leadership.

    Sushanto Biswas to lead Ford team at Mindshare

    By A Correspondent

    Mindshare, the flagship media agency of GroupM has recently appointed Mr Sushanto Biswas as Partner – Client Leadership. Based out of Delhi, Mr Biswas will be heading the Ford team at Mindshare India.

    Joining Mindshare from MPG, Mr Biswas has 13 years of rich experience in the media industry working with some of the top agencies. During this time, he has worked across a gamut of clients including HP, British Airways, Maruti, LVMH, Videocon, MTS and Reckitt Benkiser. He has also worked on the client side at LG and with Universal McCann on Gillette, Goodyear, Panasonic, MasterCard, GM and Microsoft.

    Commenting on his appointment, Mr Biswas said, “It is very exciting and at the same time very challenging to be part of the fastest growing agency in India. Auto as a category has always been a passion and I have had experience of the category, having worked on General Motors and Maruti previously. Ford has ambitious plans for the country over the next few years and I see this as a great challenge to craft media solutions in a hyper-competitive market place.”

    Welcoming Mr Biswas, Mr R Gowthaman, Leader, Mindshare South Asia, said, “Sushanto’s wealth of client and business experience makes him a vital asset to the Mindshare team. His in-depth understanding of behaviour and trends in the media industry will add incredible value to our clients.”

  • Delhi Mid-Day takes Bollywood to offices

    By A Correspondent

    Mid-Day gave its Delhi readers an opportunity to come face-to-face with the star cast of the movie Soundtrack through the  Mid-Day Bollywood Lunch Contest. Rajeev Khandelwal visited the office of Vivaki Exchange, Gurgaon to meet and have lunch with Nitin Dhingra, winner of Mid Day Bollywood Lunch Contest. Rajeev Khandelwal was accompanied by actress Mrinali Sharma and director Neerav Ghosh of the movie Soundtrack.

     

    Speaking on the occasion,Anirban Bagchi, Publisher, Delhi Mid-Day, said, “Mid-Day Bollywood Lunch Contest is an international award winning property with Mid-Day since the last four years, wherein we take the stars of the movie to corporate offices and give its employees an opportunity to interact with the stars. It is one of our many successful properties in Mumbai since the last 4 years and we have started executing this property in Delhi too, with the first one being BLC for Jhootha Hi Sahi with John Abraham.”

     

    The Bollywood lunch contest is an activity wherein Mid-Day runs a contest for the readers to win a lunch date with the stars of the movie. And because of the winner; all the office colleagues get to meet their favourite stars at their office.

     

    Mid-Day had earlier done Bollywood lunch contests with stars like Aamir Khan, Ajay Devgn, Ranbir Kapoor, John Abraham, Arjun Rampal, Emran Hashmi and Anil Kapoor.