MxMIndia

Tag: DDB MudraMax

  • The heavy vehicles business, said to be in the range of Rs25 crores, will be handled out of DDB MudraMax's Chennai office

    DDB MudraMax bags duties for Ashok Leyland

    By A Correspondent

     

    DDB MudraMax has bagged the media duties of Ashok Leyland – Heavy Vehicles. The incumbent agency was Mindshare. The size of the business is said to be in the range of Rs25 crores. This will be handled out of DDB MudraMax’s Chennai office.

     

    On choosing DDB MudraMax, Alok Saraogi, Head, Brand &Marketing Communications said: “DDB Mudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Their strategy is insightful and impactful and we are pleased to assign our media business to DDB MudraMax. It also helps that we consolidate all media business for the overall benefit of the group.”

     

    Sathyamurthy Namakkal
    Pratap Bose

    On the new win, Sathyamurthy Namakkal, President & Head – DDB MudraMax, Media, said: “This is a prestigious win for us.  With this alignment, DDB Mudra Max consolidates as the sole Media AOR for Ashok Leyland and we are very glad”.

     

    Pratap Bose, COO, DDB Mudra Group, added: “This win comes on the back of Ashok Leyland awarding us their LCV business last year and it is indeed gratifying that our client has reposed their faith in us again. For me, that is what I am most happy about.”

     

    Ashok Leyland is the flagship of the Hinduja Group and a leading manufacturer of commercial vehicles inIndiawith a turnover of US $ 2.5 billion. Ashok Leyland has associate companies in the Czech Republic and the UAE and a joint venture in Sri Lanka, besides exports to over 30 countries worldwide.

     

    DDB MudraMax (Engagement & Experience), provides multi-specialty expertise to help build brands in the age of convergence. DDB MudraMax comprises fourteen strategic business units under four disciplines – Media, OOH, Retail and Experiential. These SBUs provide clients seamless solutions across a wide array of media touch points.

     

  • The account was won following a multi-agency pitch. The size of the business is said to be in the range of Rs25-30 crore

    DDB MudraMax bags media for Nirmal Lifestyle

    By A Correspondent

     

    DDB MudraMax, the experience and engagement network of the DDB Mudra Group has bagged the media duties of Nirmal Lifestyle. The account was won following a multi-agency pitch. The size of the business is said to be in the range of Rs25-30 crore.

     

    On choosing DDB MudraMax, Rajeev Jain, Director, Nirmal Lifestyle, said: “We at Nirmal Lifestyle have a vision for the next 25 years for our growth and expansion through ‘innovating creating and transforming’ strategy. In the last ten years, Nirmal was successful in creating residential townships and shopping malls which transformed Mulund. We have a vision to take up fitness and sports as our company’s core DNA and to also make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth, we also require a media design and planning agency of equal caliber who can give our vision support. We are delighted to partner with DDB MudraMax and are confident that they will do a great job and take our brand to the next level.”

     

    Commenting on the new win, Samir Khanna, Head, DDB MudraMax, Media, Mumbai, said: “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ and focus on sports and fitness as their core DNA has got us very excited.  We look forward to partnering with the team at Nirmal Lifestyle.”

     

    Nirmal Lifestyle, a leading property developer, is identified as the front ranking property development companies in Mumbai. While building and construction has been the core activity for the company, quality and innovation has by far been the soul for all its projects. The group has been instrumental in promoting Mulund as a preferred destination for both residential and commercial spaces

     

    DDB MudraMax is the Experience and Engagement network of the DDB Mudra Group. It enable clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, Print, Radio, Digital, Out-of-Home, Retail, Activation, Events, Bottom of the pyramid, Sports, Music, Youth, Entertainment. The agency has won more than 300 awards in the last two years. DDB MudraMax clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, L&T, Ashok Leyland,Western Union, Jyothy Laboratories – Henkel,  LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway, ACC  and others.

  • He will head the operations of Terra, its rural marketing agency

    Rohit Samarth joins DDB MudraMax as Senior VP, Terra

    By A Correspondent

     

    Rohit Samarth has joined DDB MudraMax as Senior Vice President. He will head the operations of Terra, its rural marketing agency.

     

    Mr Samarth comes from Percept Out of Home, where he was the business head of its rural vertical responsible for all its communication and marketing strategies. With more than 25 years of experience in the industry, Mr Samarth has had the opportunity to work with some of the largest and the most recognized brands in the country.

     

    He started his career with Nestle India, and later worked with various other companies like Media Workshop India, Amar Ujala Prakashan, India Infrastructure Publishing, UCP Integrated Marketing Solutions, and Federation of Indian Chambers of Commerce and Industry (FICCI) and Linterland.

     

    Commenting on this new appointment, Mandeep Malhotra, President, DDB MudraMax said, “I am excited for the positive change brought into the BOP offerings at DDB MudraMax. Apart from great knowledge and experience, Rohit brings with him passion and energy to take the existing momentum of the team and the work to a whole new level.”

     

    Commenting on joining DDB MudraMax, Mr Samarth said: “I have some very exciting plans in mind and the focus this year will be to make DDB MudraMax a serious contender for the top spot in the BoP space. Development of strong teams in all disciplines is another of my initial focus areas. I have no doubt that Terra will grow to be one of the most preferred and specialized rural communication solutions provider within the next two years.”

     

    The DDB Mudra Group, a part of the Omnicom Group, is India’s largest integrated marketing communications and services network. The group comprises eight agencies – DDB Mudra, DDB MudraMax, Mudra, DDB Health &Lifestyle, RAPP, Tribal DDB, Water and Maatra.

     

    The DDB Mudra Group utilizes its deep understanding of Indian consumers, brands and media and a customized and collaborative approach to deliver inventive business solutions that help clients build valuable and enduring brands in India.

     

    DDB Mudra Group operates out of its offices in 15 leading cities and is represented in more than twenty other locations, giving it a comprehensive presence across the length and breadth of the country. It has more than 1,100 employees and a reach across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students.

    In 2011, DDB Mudra Group was India’s most awarded agency network at Cannes, Spikes and Abbys among others.