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Tag: DDB MudraMax

  • To lead strategy and ideation for integrated solutions across media platforms

    Sarfaraz Ansari joins DDB Mudramax as Senior Vice President – Integrated Media

    By Our Staff

     

    Sarfaraz Ansari
    Sarfaraz Ansari

    DDB Mudramax boosts its media expertise with the appointment of Sarfaraz Ansari as Senior Vice President – Integrated Media. He will be responsible for leading strategy and ideation for integrated solutions across media platforms.

     

    With over 17 years of experience, Ansari has worked across industries like FMCG, financial services, telecom, and worked with brands such as Johnson & Johnson, Spotify, Mahindra, Hershey’s, Finolex Pipes, Marico among others. His previous stint was as the buying lead at Lodestar Media.

     

    Speaking on the new appointment, Rammohan Sundaram, Country Head and Managing Partner – Integrated Media, DDB Mudra Group said, “Sarfaraz’s calm and composed demeanour backed with solid conviction and science makes him one of the best in the business. Especially with some of our large clients, where we needed someone who can fit into our culture and at the same time solidify our leadership in strategic buying across all media. To that effect, he is perfect and has already impacted positively to our setup at Mudramax”

     

  • The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax

    SBI appoints DDB Mudramax as Media AoR

    By A Correspondent

     

    Following a rigorous multi agency pitch, State Bank of India (SBI), India’s largest bank and a Fortune 500 company, has appointed DDB Mudramax as the sole media agency for its nationwide media duties.

    The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax.

    Said Dinesh Menon, CMO, State Bank of India: “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”

    Added Sathyamurthy Namakkal, President, DDB Mudramax: “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives”.

     

     

     

     

  • Merchant will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential)

    Yusuf Merchant and Adil Khan join DDB MudraMax

    By A Correspondent

     

    In a move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax has announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vice President, DDB MudraMax-OOH. Yusuf would be based out of Mudra House, Mumbai and Adil would function from the agency’s Gurugram location. Both Merchant and Khan were last with the WPP Group-owned Kinetic Worldwide.

     

    Khan will report to Merchant who in turn will report to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential). Speaking on the appointments, Shukla said: “Both Yusuf and Adil have reputed stronghold in the BTL market. They come from a credible, rich experience in the OOH domain. These are exciting times for the group; them being added to the team just adds to the merry.”

     

  • With the winter approaching, the objective of the TVC was to bring the focus back to Amul Bodywarmer and the convenience of a bodywarmer in everyday life

    Madison BM creates a warm TVC for Amul Bodywarmer

    By A Correspondent

     

    Madison BMB has conceptualised a new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters.

     

    With the winter approaching, the objective of the TVC was to bring the focus back to Amul Bodywarmer and the convenience of a bodywarmer in everyday life.

     

    Apart from the TVC, Amul Bodywarmer will also reach out to its consumers via outdoor, print and various other points of contact.

     

    Said NavinnS eksaria, Director, JG Hosiery: “In a world where exaggeration is a suspension of disbelief, we wanted to keep away from the exaggeration and follow the keeping it simple theory. We wanted to communicate the multiple aspects of warmth & unisex garment delivered through sweet & humorous story, which has been achieved“

     

    Said Raj Nair, CEO and Chief Creative Officer, Madison BMB: “Amul Innerwear and Bodywarmers have historically had a legacy of creating clutterbreaking work. We told ourselves that the work needs to be fresh, simple in ideation and yet totally stand-out in execution. We believe that we have achieved that.” 

     

    For more information,  please contact Mr.  Raj Nair – 09820505335

     

  • DDB MudraMax will be partnering with Bausch & Lomb for its ATL media planning and strategy requirements

    DDB MudraMax bags media duties of Bausch and Lomb India

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb. This is specifically towards for its ATL media planning and strategy requirements. The agency will also utilise its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.

     

    Said Indranil Chakravarty, Commercial Director, Business Unit Head, Vision Care at Bausch & Lomb:  “Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”

     

    Commenting on the new win, Tarun Nigam, EVP, DDB MudraMax-Media: said “Bausch & Lomb was looking at a very specific set of interventions for their brand.  This assumed greater importance as the brand has been absent from mass media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”

  • He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One

    Sanjay Shukla joins DDB MudraMax as Prez – OOH & Experiential

    By A Correspondent

     

    Sanjay Shukla

    To leverage the multi-specialty expertise of the DDB Mudra Group and its senior management, Sanjay Shukla will take over as the President – OOH & Experiential, DDB MudraMax.

     

    Sanjay is a well-known industry veteran with close to two decades of noteworthy experience in all aspects of experiential marketing, entertainment, sports marketing, talent & art, activation and events. In addition to specializing in identification of market opportunities and their conversion to active revenue centres, he has also been instrumental in creating some strong brands across the industry.

     

    He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One. Sanjay led the restructuring of the diverse offerings and SBUs at Percept and helped create a single seamless entity, Percept One, that offered greater synergy and operational efficiency.

     

    Madhukar Kamath

    At DDB Mudra Group, Sanjay will be based out of the agency’s Gurgaon office and will be reporting to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. He will partner Aneil Deepak, Head of Ideas, DDB MudraMax in spearheading the agency’s OOH & Experiential agencies.

     

    Quoting on Sanjay’s appointment, Madhukar Kamath quoted, “Sanjay’s track record and credentials are impeccable.   I like his enthusiasm and zeal.   He comes in at a time when the OOH and Experiential teams have won some marquee businesses and also delivered some outstanding work over the past two quarters.   I look forward to the exciting times ahead.”

     

    Aneil Deepak

    Aneil Deepak, Head of Ideas, DDB MudraMax added, “Like in cricket, great partnerships center around people with differing skill sets and a common goal. In Sanjay, I see that partner. As a Mudra veteran, I also respect people with long stints.”

     

    Quoting on his appointment, Sanjay Shukla quoted, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the Experiential and OOH businesses exponentially, is a challenge that I am looking forward to’’.

     

  • The strategy behind the campaign is to communicate the ease with which a consumer can avail home loans from PNB Housing and the convenience it provides in fulfilling their dream of owning a home

    DDB MudraMax executes innovative outdoor campaign for PNB Housing Finance

    By A Correspondent

     

    With the intent to familiarize audiences with the revamped image of PNB Housing Finance Limited, the brand along with DDB MudraMax has initiated a multi-media campaign.

     

    The strategy behind the campaign is to communicate the ease with which a consumer can avail home loans from PNB Housing and the convenience it provides in fulfilling their dream of owning a home. Thus, the key message of the campaign is – the door to your dream home opens easier with PNB Housing. Launched in January 2016, the campaign is spread over many cities, both Tier I and Tier II. It has been directed towards the social economic class A and B, especially the audience in the age group of 30-45 years.

     

    Bringing into use an extensive visual show of exotic birds and animals in their unique dwelling, this campaign draws parallel between animals and human beings. It attempts to establish the fact that Mother Nature has not made provisions for a rented accommodation and thus animals make their own homes, but human beings tend to live in rented homes. PNB HFL believes that every human being has the right to own a home and this can be made easier with the hassle free and easy service of PNB Housing.

     

    Using the Weaver Bird’s nest as the key element to draw focus on the concept, innovations around key strategic OOH formats – billboards, installation in airports and malls have been created. The agency fashioned a real nest formation and a weaver bird for the OOH medium. Everyday, one piece of the nest is added to the structure to show the gradual development of the nest over a period of time. The medium has been strategically placed on roads which is frequented by the same set of commuters. Touch points like arterial roads, major junctions, market places, malls, airports, metro and offices and other commonly visited areas have been chosen to execute the campaign. Recently to spread the campaign further, the nest was also hanged in prominent malls across India. The agency also created an installation at Mumbai Domestic Airport which experiences one of the highest footfalls amongst airports along with creating contextual branding on security doors at the key malls across India.

     

    Apart from OOH, this concept is also being amplified using TV, Radio, Digital and Print across all the major Indian cities. The agency has brought in several digital innovations to play to enhance the brand recall.

     

    Quoting on the campaign, Shaji Varghese, CMO, PNB Housing Finance Limited said, “In the socio-economic backdrop of the Indian society, the decision to purchase a house is a carefully constructed emotional decision. This makes it even more imperative for the home loan provider to make the right connect with the customer. Besides being trustworthy and transparent, it is important that the financial institution providing the home loan brings in ease and convenience to the customer throughout the loan journey. With this campaign, we want to drive a single point message: door to your own home opens easier with PNB Housing.”

     

    Added Amita Karwal, EVP-Media, DDB MudraMax, “Through this campaign the effort has been to create a differentiated imagery for PNB Housing Finance in the category. The media strategy has leveraged the brand insights across key touch points that will result in buzz and word of mouth.”

     

  • The agency will be driving the brand’s ATL, OOH and Experiential marketing activities

    DDB MudraMax wins the media mandate for PNB Housing Limited

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has been appointed as the media AOR by PNB Housing Limited. The agency will be driving the brand’s ATL, OOH and Experiential marketing activities.

     

    PNB Housing is the 5th largest housing finance company in terms of loan asset size and also 2nd largest in terms of deposit book. PNB Housing Finance Limited (PNBHFL) is a registered housing finance company with National Housing Bank (NHB).

     

    Quoting on the appointing DDB MudraMax, Shaji Varghese-General Manager and Business Head, PNBHFL said, “We were impressed with the agency’s thinking, integrated team offering and the passion that they demonstrated. We are looking for innovative marketing solutions from this partnership.  With their expertise and pedigree in media planning, we hope to get good mileage and returns on media investments.”

     

    AmitaKarwal, Executive Vice President, DDB MudraMax said, “We are extremely delighted with this win and we are looking forward to working with the PNBHFL team. Their clarity, dynamism and professional approach to business makes them a very prestigious partner. This is a win for the entire DDB MudraMax team.”

     

  • The account will be managed by the agency's North team

    DDB MudraMax wins the media mandate for Modi Naturals

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has bagged the media mandate for Modi Naturals, one of India’s fastest growing FMCG companies, with innovative products in the edible oil category. The account will be managed by the agency’s North team.

     

    The company’s flagship brand ‘Oleev’ has been launched in four variants. One of the variants- Oleev Active is a healthy blend of Olive and Rice Bran Oil, specially created to fulfill the demands of modern lifestyle. The product competes in the value added health oil segment with brands such as Saffola and Sundrop. The three other variants are Oleev Extra Virgin, Oleev Extra Light and Oleev Pomace.

     

    Touted as a multi-crore account, Modi Naturals has been built by the young scion Akshay Modi in the last 5 years and has aggressive future plans.

     

    Talking about the product, Akshay Modi, Director, Modi Naturals, “Oleev is already giving stiff competition to market leaders across retail channels in the country.”

     

    Commenting on the association with DDB MudraMax, he further added, “We were impressed with DDB MudraMax’s thinking, passion and ability to seamlessly integrate all initiatives under one roof.”

     

    Commenting on the account win, AmitaKarwal, EVP, DDB MudraMax- Media quoted, “We are delighted to be associated with Modi Naturals which shares the same entrepreneurial values as us. I along with my team look forward to building a formidable brand.”

     

  • The move will strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax

    DDB MudraMax makes three senior appointments

    By A Correspondent

     

    DDB MudraMax have announced the appointment of three senior members to strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax.

     

    Puspendra Singh

    Puspendra Singh (Pushpi) who comes in as Senior VP, DDB MudraMax-OOH & Experiential will be responsible for Client delight, while Arijit Chakrabarti, General Manager will be responsible for Data, Insights & Strategy for entire DDB MudraMax including their Media/Digital offerings. Bhuwan Pandey, General Manager, will focus on driving efficiencies and partner relationships.

     

    Pushpi, an erstwhile Consulting Advisor with Street Talk Connect brings home over 23 years of vast experience in New Business Development, OOH Planning and Brand solutions, Events.  His experience spans over prestigious clientele like Airtel, Pepsi, Maruti, LG, Samsung to FMCG giant Unilever. Over the years, Pushpi has served organizations like Kinetic, Posterscope and Aeren Initiative.

     

    Arijit Chakrabarti

    Arijit brings on the table an exhaustive knowledge bank from both the client and the agencies’ end. With more than a decade of experience of being associated with companies like Moms Outdoor Solution, Bennett Coleman & Co. Ltd., Tata Docomo and Greenlam Industries, Arijit has a reputation in strategic planning and delivering customized solutions. Arijit has also been recognized thrice by e4m-OOH Awards for innovative campaigns.

     

     

    Bhuwan Pandey

    Bhuwan joins DDB MudraMax with over a decade of experience of working across brands in various sectors. Known for his ruthless negotiation skills and partner management, his earlier stints includes organizations like Tata Motors, Jagran Engage and Kinetic OOH.

     

     

     

    Sathyamurthy Namakkal

    Quoting on the appointments, Sathyamurthy Namakkal, Executive Director, DDB Mudra Group & President DDB MudraMax (Sathya) says, “The impact of this new team is already being felt at the market place. This leadership team will certainly add a lot of rigor, vigor and positive aggression to our integrated offering.”

     

  • Marking the one-year anniversary, Lenskart and the Transgender and Transsexual community, gathered at Jantar Mantar and pledged their eyes, en masse

    DDB MudraMax executes noteworthy campaign for Lenskart & EBAI

    By A Correspondent

     

    On April 15, 2014, India’s Supreme Court granted the country’s Transsexual and Transgender individuals the right to self-identify their gender. A landmark event that made India, the first country in the world to formally recognize Transgender and Transsexuals as the third gender.

     

    Marking the one-year anniversary of this historic event, Lenskart and the Transgender and Transsexual community, gathered at Jantar Mantar and along with the support of the community from across the nation, decided to pledge their eyes, en masse, as a thank you gesture to Hon’ble Justice A.K. Sikri and Hon’ble Justice K.S. Radhakrishnan who passed the judgment.

     

    The number of pledges that were received has already crossed over 16,000 and the community has vowed to bring this number up to 2lakh, making it the single largest pledge of the country.

     

    Justice Sikri and Justice Radhakrishnan in turn handed over the pledges to Eye Bank of India.

     

    Discussing the concept of the initiative, Aneil Deepak, Head of Ideas, DDB MudraMax said, “Functional advertising doesn’t cut ice with the extremely informative millennial. In today’s world, brands need to show a heart, behave human-ish and offer a point of view. Transgender and Transexuals were always around, but we never acknowledged their presence. We couldn’t see. So for Lenskart, we came up with the idea of Transgenders pledging their eyes, so those who can’t see, see. With a hope that those who can see, see too.”

     

    Quoting on Lenskart’s support to the campaign, Peyush Bansal, CEO, Lenskart said, “It’s Lenskart’s vision to spread ability to make every citizen of India see clearily. It just takes a much bigger leap with the ‘Eye for an Eye’ campaign. The Supreme Court gave the transgenders and transsexuals the much needed respect this time, last year. We are glad to associate with them for this generous gesture. We hope more and more Indians will be inspired to donate their eyes now.”

     

  • Kavita will be spearheading DDB MudraMax's Ahmedabad operations

    Kavita Sadana appointed Group Account Director at DDB MudraMax

    By A Correspondent

     

    Kavita Sadana

    Kavita Sadana has joined DDB MudraMax as the Group Account Director.

     

    Kavita will be spearheading DDB MudraMax’s Ahmedabad operations and businesses including experiential, media, outdoor and retail.

     

    Kavita joins DDB MudraMax with a rich experience of over two decades in the marketing communications fraternity. She comes with a multi-dimensional background of working across platforms and sectors with organizations from media publishing, entertainment and advertising functions. Her career scale has boomed from starting at Asian Age where she worked in the marketing team to heading the team at Freihert Mydia, Ahmedabad in her last stint. Her experience includes working at strong and innovative organizations like Radio City, Amagi Media Labs and Fun Multiplex Pvt. Ltd to name a few.

     

    Mandeep Malhotra
    Sathyamurthy Namakkal

    Mandeep Malhotra, President and Head, DDB MudraMax said, “It’s great to have Kavita on board. Other than her experience, she brings a lot of joy and pride in working with great perseverance and professionalism. We are looking forward to her contribution in making Ahmedabad office a rocking and self-sustaining one.”

     

    Sathyamurthy Namakkal, President, DDB MudraMax-Media said “She is an excellent addition to the team and fortifies our team in the Gujarat market.”