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Tag: Dalmia Cement

  • To extend its legacy of technical excellence to home-builders, notes a communique

    Dalmia Cement gets Ranveer Singh as Brand Ambassador!

    Dalmia Cement has unveiled a new campaign titled ‘RCF Strong toh Ghar Strong’ and onboarded actor Ranveer Singh as its brand ambassador.

    Said Puneet Dalmia, MD & CEO, Dalmia Bharat Limited: “During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to create iconic national landmarks as well as happy homes for millions….

    Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come,” he said.

  • Team Pumpkin digital marketing agency manages brand promotion

    Dalmia Cement launches campaign

    By Our Staff

     

    Dalmia Cement (Bharat) Limited, a cement major and a subsidiary of Dalmia Bharat Limited, has successfully launched the ‘Shubh Shubh Banao’ campaign to leverage the festive season for building brand awareness and enhancing user engagement through online and offline initiatives. The core thought behind the campaign is to project Dalmia Cement’s expertise in the construction domain.

     

    Said Minal Srivastava, Deputy Executive Director, Dalmia Cement: “Building your own home is such a huge mix of all sorts of emotions for any consumer; it’s about a desire, a dream, a fantasy bordering on obsession at times. Mostly while any home builder is trying to make rational decisions in the entire process but at times there is a huge element of luck and auspiciousness that is playing in his mind which cannot be quantified or defined. Shubh Shubh Banao campaign tries to voice this element. It is a fresh approach towards looking at the entire process with a little bit of humour and ensuring that the end consumer engages and identifies with the content.”

     

  • Asks consumers to consider ‘Apni Personal Space’

    Dalmia Cement kicks off festive season

    By A Correspondent

     

    Dalmia Cement has launched a digital campaign- Apni Personal Space- which focusses on consumers’ lives during the coronavirus-led lockdown. The campaign is led by two digital films.

     

    Said Pramesh Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited: “The last few months have been a once-in-a-lifetime experience for all of us. During our field teams’ outreach efforts, we learnt consumers around the country have already been thinking about how to make their homes future ready. All of us are thinking about our quality of life in a new manner today, and Dalmia Cement’s promise of Future Today will help consumers take this thought forward in their home building journey.”

     

    Added Neeraj Sancheti, CEO and Co-founder, Kreativ Street, the brand’s digital agency which conceptualised the campaign: “This campaign brings alive Dalmia Cement’s core promise, Future Today, in the context of the evolved need of housebuilders today. With more and more people working from home, the need for personal space is a real thing now. It not just affects work but also everyone’s mental peace. Based on this insight, we crafted these two films to start the conversation around the need for personal space”

     

     

  • The programme offers cement dealers multiple ways to engage in social responsibility

    Dalmia Cement launches digital engagement programme

    By A Correspondent

     

    Dalmia Cement has launched a digital engagement programme, ‘Dalmia Cares’ for its dealers and channel partners across the country. The programme offers cement dealers multiple ways to engage in social responsibility, wellness and family activities using digital and in home/ near home activities.

     

    Speaking about the launch, Ujjwal Batria, Chief Operating Officer, Dalmia Cement: “We have prided ourselves on being the first to market with various digital tools over the years. These tools help dealers make day to day business interactions easy, quick and cost-efficient. With the lockdown in force to overcome Covid-19, we have launched several activities to keep morale up, help local communities and increase life satisfaction during this difficult time.”

     

    Added Pramesh Arya, Executive Director- Marketing, Dalmia Cement “Many of our dealers are community and business leaders, and have already undertaken a number of social activities in their local areas. With Dalmia Cares, we wanted to create a larger social movement, helping give shape to a more focused effort to help communities and families.”

     

     

  • The campaign recognises Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building

    Dalmia Cement unveils new brand positioning

    By A Correspondent

     

    Dalmia Cement has unveiled a new brand identity and positioning through a national marketing campaign. The new positioning, ‘Future Today’ recognizes Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building.

     

    Said Pramesh Arya, Executive Director, Marketing, Dalmia Cement (Bharat) Limited: “Dalmia Cement is already a strong brand with significant market share. With Future Today, we are crystallising our promise to consumers beyond offering a great product. For far too long, cement purchase in India has been a low involvement decision. As India’s demographic make-up changes, individual home builders are making more informed choices. Be it a one room house or a mega infrastructure project, Dalmia Cement will continue to stay at the forefront of construction science, and give shape to our shared future.”

     

    Speaking about the campaign, Joy Chauhan, Managing Partner, Wunderman Thompson added: “When we started speaking to consumers and internal stakeholders, we realised Dalmia Cement’s first mover status on every front. The new integrated campaign helps the brand move away from category conventions of using humour or hyperbole to demonstrate functionality. Discerning customers today want to determine why they choose one brand over another. Our new campaign gives them believable reasons to do so. And it offers influencers and channel partners a new lens to look at our brand.”

     

     

  • The film reinforces the brand's ideology of – ‘Dil Jode, Desh Jode’

    Dalmia Cement dedicates latest ad film to fathers

    By A Correspondent

     

    Dalmia Cement has released a social media campaign, #GharEkSandook. The film celebrates the relationship of fathers with their children, as nurtured in the family home. Conceptualised by Kreativ Street, Dalmia Cement’s digital agency, and produced by Going Rogue Films, the film reinforces the brand’s ideology of – ‘Dil Jode, Desh Jode’, with #GharEkSandook campaign.

     

    Said Pramesh Arya, Executive Director, Marketing, Dalmia Cement: “Dalmia Cement has always been at the forefront of deepening ties with end consumers. Building a house is both a financial and emotional commitment to the owners’ family and with this campaign, we celebrate the role a home plays in shaping the future of our country. This is a tribute to all fathers who have helped nurture their children and foster strong ties with them over the years like Dalmia Cement does by building strong homes. As a leader in reimagining the role cement plays in an individual’s life, this film is a celebration of family memories.”

     

     

  • The agency will work on the strategic planning and creative duties of the brand as a part of the mandate

    W+K Delhi bags Dalmia Cement account

     

     

    Wieden+Kennedy Delhi has bagged the creative mandate for Dalmia Cement following a multi-agency pitch.

     

    “Cement as a product isn’t something that people willingly attach adjectives such as interesting and exciting to. We want to change that. In Wieden+Kennedy we definitely see the ability and expertise to successfully partner with us in achieving that, and are extremely glad to have them on board with us on this new journey,” added B K Singh, Head Corporate Brands & Marketing, Dalmia Bharat.

     

    Speaking of the win, Sidharth Loyal, MD, W+K said: “The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting. For us, it’s a territory that we haven’t yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months.”

     

    The agency will work on the strategic planning and creative duties of the brand as a part of the mandate.

     

  • Dalmia Cement has also partnered recently with International Finance Corporation to promote sustainable business

    OMD MudraMax wins media duties of Dalmia Cement

     

     

    OMD MudraMax has bagged the media duties of Dalmia Cement Bharat Ltd following a multi-agency pitch.

     

    OMD MudraMax will be partnering with the brand for their comprehensive media efforts. The account will be managed out of the agency’s Gurgaon office and will be led by Tarun Nigam, Executive Vice President and Principal Partner, OMD MudraMax.

     

    Speaking on the partnership, B K Singh, Head of Corporate Brands & Marketing, Dalmia Bharat Enterprises Ltd said: “We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like OMD MudraMax will certainly bring in critical contributions and help in this process. We welcome OMD MudraMax onboard.”

     

    Added Sathyamurthy Namakkal, President, OMD MudraMax: “We are happy to partner with clients who embrace agencies as partners. The brand Dalmia’s‘customer first’motto and future ambitions matches with the capabilities that our Group companies stand for and offer. We are delighted to engage with Dalmia Group. A prestigious win for us.”

     

    Added Tarun Nigam, Executive Vice President and Principal Partner, OMD MudraMax”“Dalmia is an iconic brand and we are delighted to handle its media duties. It is a great opportunity for us to put forward our strategic thinking, local market expertise and drive on ROI for Dalmia’s brand investments. This is an excellent time to partner with them.”