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Tag: Creativeland Asia

  • The DVC is conceptualised by Creativeland Asia and communicates the ill effects of sleep deprivation among children

    Godrej Interio promotes its mattress offering in new ad film

    By A Correspondent

     

    Godrej Interio Mattresses launched a new campaign on World Sleep Day under the aegis of its health awareness initiative – sleep@10. The new campaign by Creativeland Asia reveals that over 84 per cent of children and teenagers in India are sleep deprived.

     

    Commenting on the Sleep@10 sleep-o-meter findings, Anil Mathur, COO, Godrej Interio, said: “Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. As we delved deeper, we realised the concern was much larger than just selecting the right mattress. Over 91% of Indians are sleep deprived. Further insights gathered from our sleep-o-meter taken by over 3 lac Indians, we were informed that our children too are sleep deprived. This demands for a more serious discussion as it threatens the future of our nation.”

     

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia, added: “Parents often are clueless about how big a role proper sleep for 10 hours plays in the development of a child. The idea was to get them to take pride in their kids’ sleeping habits, as much as in any other achievement. The film was honestly the simplest expression of the idea.”

     

     

  • It showcases Godrej’s contribution to safety and security for people in the country

    Godrej promotes safety its own way with #AllSafeHere

    By A Correspondent

     

    To mark Republic Day, Godrej launched its campaign, ‘All Safe Here, featuring a video highlighting Godrej’s contribution to safety and security for people in the country.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “Godrej’s journey is intertwined with that of our country and we feel passionately about keeping India and our citizens safe. From Goodnight mosquito repellents to critical parts of Brahmos missiles, Godrej has contributed towards providing the nation with products and services that instil a feeling of protection in our consumers. On this Republic day, we reaffirm our commitment towards the nation and will continue innovating and creating products in line with this nation building philosophy.”

     

    Sharing his thoughts on the film, Anil Verma, Executive Director & President, Godrej & Boyce Mfg. Co. Ltd., added: “At Godrej & Boyce, our mission has always been about enriching the quality of life every day, everywhere and a key element of this is that people feel safe and secure. It is a matter of pride to see so many of our businesses contributing to the wellbeing of Indians in so many different ways; we are truly privileged and blessed to be able to serve our country and our countrymen. On this Republic Day, we would like to renew our commitment to making all residents of India feel safer and, hence, more free than ever before.”

     

    Said Anu Joseph, Chief Creative Officer, Creativeland Asia:“Putting together Godrej’s list of contributions to the nation and how the company touches and safeguards so many million lives every day, is both an enriching and a humbling experience. It’s also poetic in a certain sense. The effort was to say the story in a simple and yet evocative way. That’s what we’ve done.”

     

     

  • Author Meghna Pant (@meghnapant) has tweeted anonymous accounts of two women

    Whyness surprised with allegations against Ravi Deshpande. “Will look into and verify”

    By A Correspondent

     

    Yet another #MeToo revelation shook the advertising fraternity industry on Thursday with a tweet from awardwinning author Meghna Pant (@meghnapant) carrying anonymous accounts of two women on the sexual acts of veteran adperson Ravi Deshpande.

     

    Other than helming agencies like Contract in the past, Deshpande has now set up his own agency called Whyness, and also runs a design school at Ecole Intuit.lab.

     

    When we asked Deshpande and Whyness to respond to the allegations, this is what we receive via email: “We are surprised to learn about the allegations made against Ravi. We will look into and verify this.”

     

    There have been several allegations against advertising professionals ever since the #MeToo revelations rocked the country earlier this month. The co-founders of Happy Creative Services, now a part of the Dentsu Aegis Network, and a few other senior professionals have already faced the axe from their respective employment.

     

    There have also been allegations against the founders of Creativeland Asia and Famous Innovations. According to sources, some leading advertisers who have retained big to small-named agencies are also conducting their own investigations and may terminate mandates if the acts of agency professionals are found to be in dissonance with their own values and ethics, and if the agencies do not act against the ‘erring’ professionals.

     

     

  • The agency will be responsible for end to end digital and social media solutions for the brand

    Baaash wins digital mandate of Pepsodent

    By A Correspondent

     

    Baaash Digital has bagged  the digital marketing and social media mandate of Pepsodent. The account was won following a multi-agency pitch.

     

    On appointing Creativeland Asia, Swati Sharma, Senior Brand Manager Pepsodent, India said: “We are delighted to have Baaash as our digital creative partner and look forward to doing some great work on the brand together.”

     

    Commenting on the win, Ankush Sohoni, Chief Operating Officer, Baaash Digital said: “The oral care segment in India has witnessed significant disruption in the last couple of years. Being a highly lucrative and competitive market, it is imperative to stay ahead of the dynamic behaviours of the consumer and raise the bar on engagement. We are excited to partner with the Pepsodent team in India and look forward to creating some memorable campaigns for the brand.”

     

     

     

  • He has already worked as Chief Investment Officer of Ventureland Asia, the group’s venture capital fund

    Creativeland Asia brings on board Venkat Balasubramanian as CFO

    By A Correspondent

     

    Venkat Balasubramanian

    Creativeland Asia Group has brought on board Venkat Balasubramanian as the group’s Chief Financial Officer. Bala has also served as Chief Investment Officer of Ventureland Asia, the group’s venture capital fund.

     

    He has worked in the past with the Smithsonian Institution (US), Agenda 21 (UN), Universal Forum of Cultures (Barcelona), The Earth Centre (UK) and Wieden+Kennedy, as CFO.

     

    On Balasubramanian’s appointment, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group, said, “When a prudent investment advisor and a finance expert comes on board, it is early signs of the times to come. Through last two years of his consultancy with Ventureland, I have found in Bala, a great partner who understands the ambition Creativeland has for itself. Now, as a key member of my team, I am certain his finance and legal acumen along with his keen sensitivity for the creative culture and his experience of working across various sectors across the globe will play a significant role in chartering a stronger growth trajectory for Creativeland.”

     

     

  • Conceptualised by Creative Land Asia, the film is an ode to all the mothers

    Godrej highlights what it takes #toraiseachild

    By A Correspondent

     

    Godrej Group released a video on eve of Mother’s Day showing what it takes #toraiseachild. Conceptualised by Creative Land Asia, the film is an ode to all the mothers that don multiple hats throughout their professional and personal life and yet continue to play their role as a mother with such ease.

     

    Commenting on this, Tanya Dubash, Executive Director and Chief Brand officer, Godrej Group says, “At Godrej, we have always been extremely committed to creating an inclusive culture. Ensuring the most progressive and inclusive parental policies has always been a priority for us. This film allows us to celebrate every mother as they not just raise a child but our future.”

     

    Added Sajan Raj Kurup Founder and Creative Chairman, Creativeland Asia: ““The policies at the Godrej group are both so empowering and supportive for a parent that the film wrote itself effortlessly. As always it is a pleasure to be the creative partners who are tasked with the responsibility to bring it out with an expression that does as much justice.”

     

     

  • The TVCs focus on how Havmor Ice Cream has more variants

    Havmor’s ‘Cool Gaiz’ make ice-cream eating a fun-filled affair

    By A Correspondent​

     

    Havmor Ice-Cream has released its latest campaign to beat the summer blues. Building on its commitment to authenticity, the Cool Gaiz are back this summer to further strengthen the brand’s #MadeOfMilk stance through two new iterations. The TVCs focus on how Havmor Ice Cream has more variants.

     

    Said Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream Ltd on the campaign: “We’ve worked really hard to define who we are as a brand. One that consumers love not just for the amazing products we make but one that a young, fun and somewhat irreverent India will find appealing. The Cool Gaiz are helping the brand become memorable and stand out from the crowd – not taking advertising as literally as we’ve traditionally seen brands do. We’re a bold group and our intent to be the benchmark has been realized.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “The Cool Gaiz are just like the good folks at Havmor, obsessed with making ice cream. Fun, delicious, interesting ice-cream. The #MadeOfMilk series, this summer, focuses on the variety on offer, and the fact that it’s made of milk.”

     

     

  • Creativeland will be responsible for creative communication strategy, planning and execution on six brands of Rupa – Frontline, Euro, Thermocot, Bumchums, Torrido and Jon

    Creativeland Asia to handle Rupa mandate

    By A Correspondent

     

    Rupa has appointed Creativeland Asia as its creative partner. As part of the mandate, Creativeland will be responsible for creative communication strategy, planning and execution on six brands of Rupa – Frontline, Euro, Thermocot, Bumchums, Torrido and Jon.

     

    On appointing Creativeland Asia, Mukesh Agarwal of Rupa & said: “Innovation and excellence is what has helped Rupa become a dominant player in the knitwear segment. We have ambitious growth plans and believe that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and the category and have a proven track record of creating remarkable campaigns and out of the box communication for their clients. We look forward to working with them.”

     

    Sajan Raj Kurup

    Commenting on the win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group said: “Creativeland welcomes home the brands from Rupa. It is always exciting to work with legacy brands and family owned businesses in India. They are extremely grounded, instinctive and decisive. I look forward to a strong relationship with the House of Rupa and hope to create some magic together.”

     

     

    Rana Barua

    Added Rana Barua, Chief Executive Officer, Creativeland Asia Group: “Rupa is an iconic indigenous brand and we look forward to create some fantastic campaigns together. What is interesting is that we met them with an idea on one of their brands and after listening to our thought process and suggestions, the management was sure that we were capable of handling multiple brands across their portfolio. We are keen to be a part of their growth journey and hope to live up to their expectations.”

     

     

  • A TVC capturing the essence of TECNO’s promise of ‘Magic in any light’ through Camoni

    Tecno unveils ad campaign to promote ‘Camoni’

    By A Correspondent

     

    Tecno Mobile has announced the launch of its ad campaign for its smartphone Camoni. The campaign is created by Creativeland Asia and is directed by Kartik Ramnathkar and produced by MayurGoel.

     

    Commenting on the TVC, Gaurav Tikoo, Senior Vice President Marketing, Transsion India, said: “Seizing the fun and worthwhile moments in a day and sharing it with one’s friends and folks is a trend of this insta-age. Riding on this trend, Tecno’s Camoni series has been designed for the spirited people who like to keep up with such drifts in a generation. Through this TVC, the idea was to bring its superlative camera features to the fore and highlight Camon i’s brand promise ‘Magic in any light’.”

     

    On the launch film, Anu Joseph, Chief Creative Officer, Creativeland Asia, said: “Two truths define this film. The first one is that young people today document their entire lives on their smartphone cameras. And the second truth is that TecnoCamoni has some of the greatest features on both its cameras that make it the best to take pictures in any kind of light (you should actually see the pictures it can shoot in the lowest of lights to believe it). The film is a portrayal of both these truths.”

     

     

  • To tap into creative talent of Asia’s largest college cultural festival

    Creativeland Asia partners Mood Indigo

    By A Correspondent

     

    Creativeland Asia has partnered with IIT Bombay’s Mood Indigo as the creative competitions partner. The event is scheduled from December 22 to 25 2017 at the IIT Bombay campus in Mumbai.

     

    The competitions will include 18 categories divided under Design and Digital Arts, Fine Arts, Literary Arts, Travel Blogging, Journalism & Communication. Winners will get a chance to meet with Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group, and will be eligible for an internship at Creativeland Asia.

     

    Sajan Raj Kurup

    Commenting on the partnership, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group said: “Creativeland is a creative ecosystem that exists to collaborate and inspire creativity in everyone. We found the right fit in partnering IIT Bombay’s Mood Indigo as it gives us an opportunity to identify and nurture young creative minds. I’m looking forward to the competition and interacting with the participants.”

     

    Commenting on the partnership, Karan Trichal, PR Head, IIT Bombay Mood Indigo said: “Mood Indigo is the largest college cultural festival in Asia and brings with it a lot of excitement and great talent. It is an honour for us to partner with a renowned and credible firm like Creativeland Asia. Their work has inspired us for years and through this association, we hope to imbibe their creativity and culture. It is a fantastic opportunity for all the participants to learn and grow with their guidance.”

     

     

  • Film has been conceptualised by Creativeland Asia

    Godrej Protekt highlights #HandWashConfessions in latest campaign

    By A Correspondent

     

    Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Limited, launched a new digital film titled #HandwashConfessions conceptualised by Creativeland Asia.

     

    Talking about the initiative, Sunil Kataria, Business Head, India & SAARC, Godrej Consumer Products Ltd. said: “Nowadays kids have a mind of their own and getting them to do anything against their will is a real task. But you can definitely imbibe the spirit and importance of hand hygiene, hence this ‘Global Handwashing Day’ we took it upon ourselves to start a movement to motivate children to adapt a sanitation process that will ensure happy and clean hands. We have launched a fun digital film based on children confessions that will connect with the kids and at the same time encourage them to wash hands regularly.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Kids don’t really like washing their hands. Unless someone comes along and gives them a perspective that convinces them to. With this campaign, Godrej Protekt renews its commitment to making handwashing a fun habit for kids.”

  • Her appointment strengthens CLA’s digital and content practicein Baaash Digital

    Creativeland appoints e4m’s Priyanka Mehra as Editor-in-Chief

    By A Correspondent

     

    Priyanka Mehra

    It saddens us to record the exit of one more seasoned hand from A&M journalism. A few months back, Exchange4media.com Associate Editor Priyanka Mehra had transitioned out of the group’s flagship publication to take charge of Pitch. But soon after that, she announced her decision to move out of the journalism, though continue as a writer and editor.

     

    Earlier this month, Mehra joined Creativeland Asia as Editor-in-chief – Content Marketing. Her appointment strengthens CLA’s digital and content practicein Baaash Digital.

     

    Rana Barua

    On the appointment, Rana Barua, Chief Executive Officer, Creativeland Asia Group said:”We believe content is media-neutral and that’s what is required to build Creativeland Asia Group as a ‘go-to destination’ for brands to optimise and develop content, which is a natural fit for the media platform it is to be showcased on. The traditional digital agency ecosystem is too fragmented to handle these requirements in an organised way currently.”

     

    On her new role, Mehra said:”Creativeland Asia has been a disruptor in the communications space, and is a very interesting ecosystem to be a part of. Content Marketing is an exciting area to me as a professional, and one which Creativeland Asia not only believes in but also backs with investment in terms of expertise and resources.”

     

    Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of content creators. film-makers, line producers, music composers, writers, information architects, creative technologists, editors, long and short format writers, UI/UX designers, socialmedia and content strategists, ORM experts among others and a host of content collaborators within India and overseas. Phew! And now they have a journalist who excelled in breaking news and building relationships like few others in the fraternity.

     

    Interestingly, Mehra has had experience in content consulting, marketing and brand management before she took on the e4m assignment.