MxMIndia

Tag: Contract Advertising

  • The ad films feature Stefy Patel and Tamanna Sharma

    Contract unveils campaign for Kisna Diamond

    By Our Staff

     

    Further to recently winning the Kisna Diamond and Gold Jewellery account, Contract Advertising has launched a brand re-stage campaign with multiple films and a 360-degree campaign across print, outdoor, digital, and retail. The campaign features Stefy Patel and Tamanna Sharma.

     

    Said Parag Shah, Director, Kisna: ”With rising affluence and international exposure, the Indian woman is ready to upgrade from traditional gold to more wearable diamonds. KISNA is best positioned to be a diamond-first brand given its Hari Krishna Group legacy. The re- stage campaign comes hand in hand with a shift in distribution strategy to focus on EBOs (Exclusive Branded Outlets). Launched in 2005, KISNA is India’s most widely distributed diamond jewellery brand.”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The campaign is a disruptive take on the concept of a woman’s radiance and where diamond jewellery fits into the narrative.”

     

     

  • Contract Advertising creates documentary to start conversation on gut health

    Lupin unveils new campaign for Lupizyme Plus

    By Our Staff

     

    Contract Advertising has rolled out a new campaign for Lupin’s over the counter Lupizyme Plus digestive aid syrup.

     

    Speaking on this, Anil Kaushal, Head OTC Business, Lupin said: “Lupizyme Plus has been a category leader for years. To take the brand to the next level, it’s important to make the brand a conversation leader. This idea is the next step in that regard, to build engagement with our audiences, start conversations and make the brand top of mind when it comes to gut health.”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The story of a life told in the format of documentary has a different level of engagement. And with the Gut Whisperer, we got a chance to disrupt traditional OTC communication conventions.  And with Lupin, we had a great client who immediately saw the potential of this idea.”

     

  • Will oversee brand strategy and creatives for domestic and export markets

    Contract bags Haldiram’s mandates

    By Our Staff

     

    Contract Advertising has won the mandate for Haldiram’s, the popular brand for sweets and snacks. The account will be handled out of the Contract Mumbai office. The mandate includes brand strategy and creatives for the domestic and export market, and Retail/QSRs.

     

    Welcoming Contract Advertising to Haldiram’s, Pankaj Agarwal, Managing Director, said: “Haldiram’s has always been trusted for their quality offerings. As a key player in the snack, sweets, and restaurant sector, we are known to generate excitement amongst the consumers. We, as a brand, are constantly innovating and trying to raise our high-quality standards. To make consumers aware of our wide brand portfolio, we needed an advertising agency that understands our constant rise and the consumer’s changing mindsets. And that is why we are excited to partner with Contract Advertising to build effective marketing communications & reach new heights.”

     

    On the choice of Contract as the agency for Haldiram’s, Divya Batra, Marketing Head, added: “Over the years, Haldiram’s has expanded its range from Traditional Namkeens to Western Snacks, Frozen Snacks, Ready to Eat, Ready to Cook, Chocolates, and many more food categories. To communicate the same to our consumers, we needed an agency passionate about reaching and engaging with consumers impactfully. After an extensive process and multiple pitch rounds, we are exhilarated to partner with Contract. Together with the data & consumer insights approach, we target to build effective marketing communication and increase brand footprint.”

     

  • On the all-new range of Floral Essence Shower Gels

    Yardley London unveils new campaign

    By Our Staff

     

    Yardley, a British personal care brand specialising in cosmetics and fragrances, has launched its new commercial on its all-new range of Floral Essence Shower Gels.  The commercial has been conceptualised by Contract Advertising.

     

    Said Manish Vyas, CEO, Wipro Yardley: “While Yardley has always being known for its fine floral fragrances, through this new range of shower gel under Floral Essence sub brand, we intend to bring forth goodness of floral ingredients apart from the fragrance.”

     

    Added Ayan Chakraborty, General Manager, Contract Mumbai: “When you hear of a spa like experience, something that is invigorating and indulgent immediately comes to mind. This is the thought that we used to launch Yardley’s range of Floral Essence Shower Gels. The fragrance uplifts you instantly and the floral oils work on the skin. It is like being in a spa everyday.”

     

  • New campaign conceptualised by Contract Advertising

    Disha Patani is brand ambassador for Bata shoes

    By Our Staff

     

    Footwear major Bata India has announced the launch of a 360-degree campaign titled ‘It’s Got To Be Bata’, starring new brand ambassador Disha Patani. It is conceptualised by Contract Advertising.

     

    Commenting on the new TVC, Gunjan Shah, M.D. and CEO, Bata India Limited said: “Casualisation has become a big trend over the last couple of years. Consumers now seek styles that are versatile enough to take them through multiple occasions in a day. Multifunctional footwear, therefore, has become more relevant for women today and Bata is introducing footwear that merges active and leisurewear attributes. The 24×7 Casual Collection is curated keeping in mind the various roles that women play throughout the day for which they need versatile casual shoes to effortlessly move from one occasion to another. It features Bata, Bata Red Label, Bata Comfit and Naturalizer brands, with artisanal styled heels, wedges & trendy sneakers with hues of colors that can be matched with any occasion, anytime, anywhere. The new campaign features our new brand ambassador Disha Patani, and we hope to attract younger audiences who seek outdoors-inspired benefits, while still wanting a fashion-driven aesthetic that works well for the city life”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer – Contract India: “Over the last few years, we have seen Bata transition to a fashion-forward brand with product lines that are in sync with the latest of trends – be it casuals or sneakers or formals. With this campaign, we had an interesting opportunity of taking the brand journey forward. From the journey that started with Surprisingly Bata campaign in 2018, it was time to take a more confident and bolder stance. Association with Disha has helped bringing about this transition, she personifies the attributes that we want Bata to represent today –  stylish, glam, young, more confident and bold. The campaign is beautifully supported by lyrics crafted by Amitabh Bhattacharya, one of India’s ace lyricist.”

     

  • TVC conceptualised by Contract Advertising

    Rajkummar Rao roped in as brand ambassador of Lendingkart

    By Our Staff

     

    Lendingkart, the fintech platform, has released its first brand campaign with Rajkummar Rao as its brand ambassador. The campaign ‘Business Loans Bole Toh Sirf Lendingkart’ is conceptualised by Contract Advertising.

     

    Said Harshvardhan Lunia, Founder and CEO & at Lendingkart: “We are delighted to have Rajkummar on board for our first-ever integrated brand campaign. Rajkummar has started his journey from grassroots and made a mark in the film industry. He is the perfect ambassador for us in our journey to simplify MSME financing. We clicked well together right in the first meeting we had. As the digital economy grows, it is imperative to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a major role in bridging the credit gap that MSME sector faces. It is great that we have a friend in Rajkummar now.”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, at Contract: “We wanted to introduce Lendingkart in a simple relatable manner to the millions of MSMEs in India. What Lendingkart offers is far ahead of what the world has been used to, in terms of availing business loans. The idea was to connect through the stories of business owners who are gearing up to expand their business, but in serious need of financing. And through ‘Business Loans Bole Toh Sirf Lendingkart’, the campaign highlights that for modern day businesses, there is only one partner for business loans – Lendingkart.”

     

     

  • With the tagline 'Bano Khud Se Behetar'

    Contract unveils campaign for Lupin’s Be One energy capsules

    By Our Staff

     

    Lupin, global pharmaceutical company, unveiled a campaign to launch ‘Be One’ Ayurvedic Energy and Immunity capsules. Conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, the film features Hrithik Roshan. The tagli

     

    This is the thought behind the #BanoKhudSeBehetar campaign launched for Lupin’s Ayurvedic Energy and Immunity capsules.

     

    Speaking on this, Anil Kaushal, Head OTC Business, Lupin, said: “In today’s highly demanding times, a product like Be One is only increasing in relevance. The consumer today, is looking to constantly better themselves and this is where Be One comes in as a motivator to ensure they have the energy and health needed in this journey.”

     

    Added Supratik Sengupta, Head of Marketing, Consumer Healthcare, Lupin: “This campaign was born out of the consumer desire of constant improvement by competing with one’s own self as opposed to others. The film acts as a nudge to the audience to challenge themselves and go beyond their comfort zone, while the product plays the role of the dependable partner.”

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The creative challenge was to tell a story of someone trying to better himself, especially when that someone happened to be Hrithik Roshan. So, we tried to magnify the conflicts that reside within us every day. That was the creative jump off.”

     

  • Contract Advertising works on the creatives to introduce ‘Relaxed Workwear’ collection

    Bata ropes in Kartik Aaryan

    By Our Staff

    Bata launches a new TVC starring Kartik Aaryan to introduce the ‘Relaxed Workwear’ collection. The TVC has been conceptualised by Contract Advertising.

    Said Anand Narang, Vice-President – Marketing and Customer Services, Bata India Limited: “With offices resuming, people are staring at yet another lifestyle-altering change in a span of just one year. Everyone has gotten used to operating from the comfort of their homes, and understandably, they may find it difficult to readjust to life at office. We wanted to contribute in making the transition easier for people, which led us to conceptualize and develop probably footwear industry’s first Relaxed Workwear range for both women & men. Through this campaign, we want consumers to come & experience our new styles across Bata Red Label, Bata Comfit, Hush Puppies & Naturalizer in our stores & from online site bata.in. This unique footwear range looks formal & stylish yet offers the comfort of a casual footwear and is available in season’s latest colors and designs.”

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India: “It was an interesting task where the official workwear brand wanted to redefine what workwear meant in the post pandemic times. Currently, there is a genuine need for relaxed footwear that one can easily wear to work as well. Only a leader brand like Bata could have taken this stance. Kartik Aaryan, the new brand ambassador is an apt choice who delivers this message in his own tongue-in-cheek manner.”

     

     

  • Contract will handle the entire range of furniture products

    Contract wins the creative mandate of Godrej Interio

    By A Correspondent

     

    Godrej Interio has awarded its creative mandate to Contract Advertising. The business will be handled by the agency’s Mumbai office, which won the account over a multi-agency pitch.

     

    Said Anil Mathur, COO, Godrej Interio: “We were looking for a partner who believed in the power of the brand Interio and had the vision of making it a buzzing brand in the shortest possible time. Team Contract has taken up this challenge.”

     

    Commenting on the win, Contract CEO Raji Ramaswamy added: “Godrej Interio is one of the legacy interior brands in the country and to partner it in the next stage of growth is a great opportunity and honour for us”.

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract: “I am really excited and looking forward to working in this brand. Winning this strengthens our belief that clients have started recognising and appreciating our new approach towards creative work, which is built on design and digital thinking.”

     

     

  • The pitch will be handled out of the agency’s Mumbai office

    Contract bags Sony Sab’s creative mandate

    By A Correspondent

     

    Contract Advertising has bagged the creative mandate for Sony Sab and will be handling all its creative duties, which include brand and show-related communications. The business that came after a multi-agency pitch will be handled out of the agency’s Mumbai office.

     

    Talking about the new association, Neeraj Vyas, Business Head, Sony Sab said: “We welcome Contract Mumbai as our creative partner for Sony Sab. We are currently at an exciting juncture of expanding our content portfolio and taking the channel towards growth. It is therefore the right time to bring in a fresh perspective and Contract seemed like the most fitting team to collaborate with in this endeavour. We look forward to infusion of fresh and creative thinking and eventually taking the business to the next level with this partnership.”

     

    Added Vaishali Sharma, Head – Marketing & PR, Sony Sab: “After an extensive pitch process that involved key creative agencies, we are happy to have Contract Mumbai on-board as our creative partner for Sony Sab. We look forward to positioning the exciting new content line-up in the most refreshed way to take the brand ahead. With great creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for Sony Sab.

     

    Commenting on the win, Raji Ramaswamy, CEO, Contract Advertising said: “We are delighted to have the opportunity to partner with Sony SAB in their ambition to further growth across geographies. Sony SAB is a great brand to build and we are very excited to work on it.We look forward to creating memorable work across media to build a larger audience base for the channel.”

     

     

  • The new brand campaign featuring MS.Dhoni draws attention to multiple benefits of LED batten over conventional tube light which include better light, energy savings and longer lifespan

    MS Dhoni vouches for benefits of LED Batten for Orient Electric

     

     

    The ads are all over television. In fact just just too many times for our liking in a one-hour duration on India Today channel on Thursday evening. But then when you’ve got longstanding brand ambassador MS Dhoni on board, may as well milk the opportunity.

     

    Orient Electric, part of the CK Birla group, has launched an integrated advertising campaign with Dhoni for its range of LED Battens. The campaign features a TV ad that shows Dhoni being playfully picked on by his niece for not putting an end to the misery of flickering tubelight and upgrading to Orient LED Batten which comes with ‘No Choke, No Starter and No Flicker’, and ensures better lighting with significant cost savings.

     

    Commenting on the launch of the integrated campaign, Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric said: “It all started with our quest to find what’s next after LED Bulbs. The second biggest consumer lighting product even today is the conventional tube light with its choke, starter and its impending problem of flickering, which we all have faced in our lives. We realised that our communication around LED Batten ‘No Choke, No Starter and No Flicker’, could be a potential game changer.

     

    Added Mayur Hola, Executive Creative Director, Contract Advertising, Delhi: “This one lit a bulb straight away. The brief was crystal, we knew the exact bone of contention (a flickering tube light) that needed to be played up. And we went straight for it, MSD in tow. This is also the inception of the entire LED Batten category, no brand has set foot there yet in terms of communication. It’s a big opportunity that Orient and Contract spotted in time and I’m sure it will do the job in taking the lead here.”

     

  • Sengupta joins from J Walter Thompson where he has spent last four years

    Subho Sengupta to head Contract in Delhi

    By A Correspondent

     

    Contract Advertising has appointed Subho Sengupta as Executive Vice President and General Manager of Contract Delhi. He joins from J Walter Thompson where he has spent  the last four years and was Senior VP and Executive Business Director.

     

    Commenting on the appointment, Raji Ramaswamy, CEO, Contract Advertising said: “Delhi is an important growth market and I am confident that Shubho Sengupta will be able to deliver value to our clients though his diverse category experience. His deep understanding of building brands and his strategic skills will help us deliver the best solutions for our clients. I am delighted to have him onboard as the head of Contract, Delhi.”

     

    On joining Contract, Sengupta said:“I am very excited and I look forward to both the opportunities and challenges that come with the new role. Contract as an agency has an impeccable reputation and has always been driven by passion. Delivering impactful work that will move the needle for our clients’ businesses will be my focus.”