MxMIndia

Tag: Congress

  • The survey, conducted across 28 cities, revealed that the BJP would garner 28 per cent of the votes if Lok Sabha elections are held now, while the Congress would manage only 20 per cent

    Congress-led UPA loses sheen as BJP inches ahead: ABP News-Nielsen Survey

    By A Correspondent

     

    The ABP News-Nielsen survey conducted on the eve of the UPA-II third anniversary has revealed that after eight years in power, the Congress-led coalition’s pull seems to be diminishing.

     

    The survey, conducted across 28 cities across the country in April-May 2012, revealed that the BJP would garner 28 per cent of the votes if Lok Sabha elections are held now, while the Congress would manage only 20 per cent.

     

    In fact, the BJP has turned out to be the most favoured party. In an interesting revelation, only 69 per cent of those who voted for Congress during 2009 Lok Sabha elections are still intending to vote for it, if Lok Sabha elections are held now. 31 per cent are moving away from it and 12 per cent now intend to vote for the BJP. Whereas for BJP, 84 per cent will stick with the party and only 2 per cent are switching away from it to Congress.

     

    In 2009 elections, 28 per cent of these respondents voted for Congress, while 27 per cent voted for the BJP. But for the BJP, the dip of 8 per cent in the Congress vote share is not a complete gain. The BJP is gaining only a marginal 1 per cent. The remaining 7 per cent dip in Congress vote share among these respondents is gain for regional parties.

     

    In the 2009 Lok Sabha elections, Congress had won 207 seats while BJP had got 116 seats.

     

    While 32 per cent believed the government’s performance was good or very good, a sizable 35 per cent rated the performance as average.

     

    Significant 21 per cent respondents said it was poor while 11 per cent rated the performance as very poor. The performance of UPA government has been rated slightly below average with a mean score 2.95, which is lower than the mean score of 3.22 last year.

     

    However, Manmohan Singh’s ratings are good with 37 per cent respondents saying his performance was good or very good. Another 33 per cent ranked him average, while 28 per cent believed his performance was poor or very poor.

     

    Around 32 per cent of the respondents felt that performance of UPA government is better or much better than its last term. A dip of 8 per cent is observed in the perception of people from last year survey, where 40 per cent of the respondents felt that the performance of UPA government is better than previous term. 39 per cent rated UPA performance as “about the same” this year, similar score in comparison to last year.

     

    Only 36 per cent of the respondents felt that performance of the PM is better than its last term. A dip of 8 per cent is noted in the perception of people from the last year survey, where 44 per cent of respondents said that the PM performed better than his previous term.

     

    When it comes to best leader in the country, Narendra Modi 17 per cent said he is the best leader over Manmohan Singh at 16 per cent. Modi was preferred at number four during last year’s survey (12 per cent).Manmohan was ranked at number 1 last year (21 per cent).  Rahul Gandhi’s scores have dipped from 19 per cent to 13 per cent this year.  Sonia Gandhi’s scores are down from 14 per cent to 9 per cent.

     

  • In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

    Freaking News: It’s business as usual after the election euphoria

    By Ranjona Banerji

     

    Of course the media was to blame for the Bahujan Samaj Party’s loss in UP’s assembly elections. Sure, the Samajwadi Party, Congress and BJP were also involved but the media certainly played a role in the rout of Mayawati. Thankfully – perhaps – the former chief minister of UP did not blame the people, as Prakash Karat, chief dictator of the CPM did, after the Left managed to lose West Bengal to Mamata Banerjee.

     

    After the results were declared, TV land went into a sort of decline. Having expended this enormous amount of energy on getting the results out to the people in the usual frenzied fashion, the day after was a probably inevitable anti-climax. The arrival of Holi did not help either, because everyone went into holiday mood which for most TV channels means showing a stream of Hindi film songs (no point asking) and other fillers.

     

    Life was not different for newspapers as Holi meant holidays on different days across India. Was this a conspiracy by the Election Commission? If I were Mayawati or Salman Khurshid, I would certainly think so.

     

    The Times of India’s early edition for Dehra Dun on March 7 (more on the perils of being stuck with a mofussil edition coming soon) headlined the results as ‘UP has spoken, no Rahul Maya’, with the ‘sp’ of spoken in red. Other puns were also in evidence (Sonrise for Akhilesh and Bad Heir Day for Rahul Gandhi). The Hindustan Times went for ‘Akhilesh Pradesh’, DNA Mumbai had a bit of fun with ‘Rahul knocked down by cycle’.

     

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    Newspaper editorials summed up the results quite cogently. The Hindu argued that just depending on anti-incumbency isn’t enough; parties have to make more effort that expecting the other person to lose. The Times of India emphasised the fact that the Indian voter knows when someone is trying to take them for a ride and rather than traditional promises, deliverance and governance are the keys. Several commentators also pointed out that corruption at the Centre had an impact on local polls, which is bad news for the UPA and Anna Hazare, his team and Baba Ramdev had a little chuckle here. No one missed the fact that the regional parties had trumped the big two in UP either. The forthcoming perils for the UPA and the BJP have both been underlined.

     

    As expected, it takes print to make sense of anything and TV would do well to develop some expertise and analytical skills of its own.

     

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    By the time the euphoria died down, it was business as usual and the Samajwadi Party was up to its usual tricks which TV jumped on with alacrity – a young boy killed, journalists under siege, houses burnt. An IPS officer was killed in Madhya Pradesh, apparently by the mining mafia, several people in Mumbai were hospitalised by poisonous Holi colours and BS Yeddurappa wants his job back!

     

  • Experts say it's up to the agencies to help political parties with a nice strategy

    Power of +ve campaigning: Why SP won & BSP, Cong lost

    By Rajiv Singh

     

    Political pundits talk about caste factor, anti-incumbency, development, corruption and so on to explain Tuesday’s assembly election results, but some advertising experts give a completely different explanation – negative advertising failed and positive campaigning clicked.

     

    It’s open to debate if people vote on the basis of advertisements or not, but look at some campaigns:

    “Utho, jaago aur badlo” (Rise, awaken and change) and “Jawab hum denge” (We will give a befitting reply) – the taglines used by the Congress to woo voters in Uttar Pradesh flopped.

     

    Power of Positive Campaigning

    Jeeta and Jaggi – the toon characters used by the Congress to connect with the people in Punjab by poking fun at the Badal government – too failed.

     

    “Na hatya, na phiroti, na balatkaar, hum denge saaf suthri sarkaar” (No murder, extortion or rape, we would give you a clean government) – the BJP’s election plank in Uttar Pradesh didn’t revive the fortunes of the party.

     

    Now, look at what worked: “Umeed ki cycle” (Bicycle of hope), the tagline of Samajwadi Party’s successful campaign in Uttar Pradesh.

     

    “While Mayawati’s BSP and Rahul Gandhi-led Congress were busy fighting each other, the SP talked about problems faced by the aam aadmi,” said veteran adman KV Sridhar.

     

    “That’s why their campaign clicked; it didn’t take a potshot or dig at the rival parties,” added the national creative director of Leo Burnett.

     

    One of the TV commercials made by Arkash Entertainment – the Mumbai-based production house in charge of Samajwadi Party’s campaign – shows a cycle racing past an elephant.

     

    “We wanted to say something without saying anything,” said Arjun Sablok, the creative head of Arkash Entertainment, who made his debut in political advertising with this campaign.

     

    “Our campaign focused on positives and avoided mudslinging,” added the 45-year-old adman and filmmaker who first met Akhilesh Yadav three years ago in a UP village. Saurabh Uboweja, director of brand consulting firm Brands of Desire, said this approach worked because the voter is not in a negative mindset.

     

    “Voters have seen growth recently as a general positive economic environment reverberates in the nation. When one has a positive mindset in general, positive campaigning linked to higher growth will tend to prove more beneficial than dragging voters into the past,” he said.

     

    Mr Sablok – who has made a film with Hrithik Roshan and a music video with Lata Mangeshkar besides several commercials with leading Bollywood actors – said he started preparations for his first political campaign a good nine months before the elections. An outsider in Uttar Pradesh, he travelled extensively to know about the ground realities there. And he used real-life situations and people.

     

    In one of the television commercials, for example, Raju, a rickshaw puller, talks about his problem of working everyday to pay back the loan and then a voiceover says the Samajwadi Party will implement an insurance programme for rickshaw pullers. Other such characters used in the campaign include Buddhiram, a farmer lamenting about lack of electricity, and Neetu, a housewife whose husband works in another state because of lack of jobs in Uttar Pradesh.

     

    Mr Sridhar of Leo Burnett said this smart and straightforward campaign worked at a time when Mayawati and Rahul Gandhi were busy blaming each other.

    So, in his mind, Rahul Gandhi’s relentless campaigning failed to revive the Congress in the country’s most populous state partly because the party’s advertisements failed to connect with people.

    The Congress campaign in UP, created by Percept/H, talked about the misrule of the Mayawati government and asked people to give Congress a chance. “The campaign had no insight into people’s lives,” said Mr Sridhar. Negative campaigning proved disastrous for the Congress in Punjab too, a state that had never before voted the ruling party back to power.

    The opposition party’s campaign, created by Delhi-based advertising agency Crayons, featured toon characters Jeeta and Jaggi who talked about corruption and other problems under the ruling Shiromani Akali Dal-BJP government.

    This failed to pull down the Badal government.

    The Akalis’ campaign, handled by New Delhi-based agency Brand Curry, highlighted the development work done by the government.

    “Over the past few years, there has been a demographic and psychographic change in the profile of voters. In terms of demographic change, young voters have emerged, who abhor negative campaigning,” said Brand Curry MD Subrata Chakraborty. “In fact, even the old voters have no appetite for advertisements that look down upon others,” he added.

    The BJP, which rose to national prominence in early 1990s with its Ram Janmabhoomi movement centred on Ayodhya in Uttar Pradesh, lost the plot in the state not only in terms of negative slogans but also due to lack of synergy between its print and television campaigns. “The TV campaign was not in sync with the print campaign,” said a BJP leader in the state.

    One of the TV commercials showed famine-like situation in the state and starving people, he said, requesting anonymity. “But this is not the ground reality. This election was not fought on starvation and malnutrition…This left the people cold.”

    Sushil Pandit, owner of Hive Communications, the ad agency that handled the print campaign for the BJP in UP, said the party highlighted too many issues without a clear focus. “There was no consistency in approach,” he added.

    But experts say it’s up to the agencies to help political parties with a nice strategy.

    “Political advertising is driven by politicians, and not the ad agency, but the strategy should come from agency,” said Prathap Suthan, the creative mind behind the ‘India Shining’ and ‘Incredible India’ campaigns and chief creative officer of tech support firm iYogi.

    Source: The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

    Ranjona Banerji: Sena on shaky ground, polls to decide all

    By Ranjona Banerji

     

    Mumbai has elections on February 16 to select its municipal corporators. Since the Brihanmumbai Municipal Corporation has a bigger budget than some state governments, this is an important election. It is also a political test for the incumbent Shiv Sena-Bharatiya Janata Party and a signal for the Congress-Nationalist Congress Party alliance – which is in power in the state – about the roadblocks ahead for the next general election.

     

    Not surprisingly, election coverage has dominated Mumbai’s newspapers. Most seem to think that the ground is shaky for the Shiv Sena. This is, in a sense, a last bastion for the Sena – it has ruled the BMC for almost two decades. But everyday, newspapers are full of the shortcomings of the corporation and the corruption involved in most deals. Mumbai’s roads and water supply get the most attention and none of it positive.

     

    The general sense you get from newspapers is that this time there will be a challenge to Bal Thackeray from not just the Congress-NCP but also of course from his nephew Raj Thackeray and his breakaway party, the Maharashtra Navnirman Sena. Uddhav Thackeray – the son and the main bone of contention – does not have the requisite firepower, seems to be the overwhelming feeling. There is also a discussion on whether both the Senas will cancel each other out.

     

    The Times of India and The Indian Express both carry interviews with chief minister Prithviraj Chavan, who says he pushed for an alliance with the NCP this time – to avoid fracturing the vote as happened when both parties went alone in 2007.

     

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    All newspapers have also focused on the low voter turnout in Mumbai and have exhorted citizens to come out and vote. You could pick up any newspaper to find out all about the candidates from their bank balances to their educational qualifications. The new seat reservations have created some turmoil in parties, all of which have been faithfully recorded.

     

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    Interestingly, the high number of dry days – three have been decided by the Election Commission – has been cause for consternation in print. The bar and restaurant association has put in a plea reported in Wednesday’s papers to allow the sale of alcohol in the evenings of the dry days, after voting is over on Thursday. The right to drink is well-felt by most journalists, so it is easy to see why this forced abstinence should get prominence.

     

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    It is these little titbits which make newspaper reading so pleasant a pastime. The oddities of life rarely find room in the high-pitched breaking news landscape of TV land.

     

  • In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

    Yuvraj cancer news first lead?

    By Ranjona Banerji

     

    The unveiling of Justice OP Saini’s verdict on the petition filed by Subrahmaniam Swamy to make P Chidambaram a co-accused in the 2G spectrum case on Saturday was fascinating. Times Now gave us second by second coverage about nothing at all happening outside Patiala Court. The other channels thankfully limited themselves to studio panel discussions about the possible implications of this verdict.

     

    The BJP was very cocksure that Swamy would succeed. The Congress was largely invisible, relying on a few of its friends to state its case. The old telecom companies were part of the discussion. The new ones (and now licence-less) were invisible.

     

    As Navika Kumar talked about the butterflies in her stomach waiting for the verdict (why?), she conceded that Chidambaram may have bigger airborne insects inside his digestive organs. This waiting outside this courtroom was apparently the most exciting journalistic assignment ever! Wow!

     

    Anyway after hours of pointless speculation and some interesting debates on other channels, the judge then called Swamy for a private discussion and cleared the courtroom. Immediate outrage at this ill-treatment of the media! But then someone pointed out that the judge wasn’t in the courtroom at all. More inconsequential details followed. Then the judge just said the petition was dismissed.

     

    Suddenly, we were told that actually Swamy looked deflated when he came out of the private discussion with the judge. This, however, was not noticed before the petition was dismissed, a sort of after the fact observation.

     

    As expected the BJP tried to put up a brave face and then vanished and the Congress, to its credit, did not go too far in its victory dances. Swamy appeared “first” on Times Now but refused to answer who finances his penchant for litigation. By Sunday his bravado was back and in Monday morning’s papers he was saying the judge was good but his judgment was bad (damned with faint praise?) and Swamy would be going higher up the judicial ladder.

     

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    Sad as the news of cricketer Yuvraj Singh’s cancer is, am not sure whether it is first lead news, but most Indian papers seem to think so.

     

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    The divorce between Sahara and Indian cricket also appears to have come as a surprise to our intrepid sports journalists and here again Yuvraj Singh’s health seems to be have been an issue. Some further investigation here may be a good idea but whenever a big money player is involved, the media’s newsgathering resources seem to shrink.

     

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    Press Council of India chairman Markandey Katju is apparently on twitter with the handle (@mark_katju. There is some speculation on twitter whether this is a genuine account or not but today’s newspapers seem to think it is. I’m following it anyway just to check.