MxMIndia

Tag: Citroën India

  • To advocate making the right choices when selecting a vehicle

    Citroën onboards Dhoni as brand ambassador

    Citroën, the French automaker, has roped in Mahendra Singh Dhoni as its brand ambassador in India.

    Said Shishir Mishra, Brand Director, Citroën India: “We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”

  • As its full-form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media

    MediaCom awarded media mandate of Citroen India

    By A Correspondent

     

    MediaCom has won the media mandate of Citroën India, part of the auto conglomerate, Groupe PSA.

     

    Groupe PSA entered the Indian market in April 2019, with the launch of its brand, Citroën, which hits the roads in 2020. MediaCom has been working on the brand since its entry into India. As its full-form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media. The account will be managed and supervised from the MediaCom Bengaluru office.

     

    Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, added: “Groupe PSA is an iconic brand and it is an honour to be associated with them. We are excited to launch the Citroën brand in India, in the category which is now getting totally redefined with the new launches. We are confident to craft a stellar success story with them in the dynamic Indian automobile market.”

     

     

  • This digital campaign is the sequel of the #InspiredByIndia campaign

    Citroen India launches #InspiredByChildren campaign on Children’s Day

    By A Correspondent

     

    Citroen, part of the auto conglomerate Groupe PSA, launched its latest campaign #InspiredByChildren, on Children’s Day. Th digital campaign is the sequel of the #InspiredByIndia campaign, which is said to have increased the Citroën follower base on Instagram and also boosted the engagement rate on Facebook.

    Commenting on the campaign, Arindam Sengupta, Managing Partner – West & South, Havas Creative said: “#InspiredByChildren campaign is a great idea for brand Citroën to celebrate children’s day in a unique, fun and engaging way. We at Havas Creative Mumbai are excited about this campaign as it provides a unique platform for brand Citroën to engage with children and their families through their creativity and imagination.”

     

     

  • The business will be managed out of the agency's Mumbai office

    Havas to manage integrated comms mandate of Citroen

    By A Correspondent

     

    European auto major Groupe PSA has entered the Indian market in April 2019 with the launch of Citroën. It has tasked Havas Creative India to manage its integrated communications mandate which includes handling the creative, social and digital creative duties including reputation management.

     

    Citroën aims to launch its first car in Indian market before the end of 2020, in line with its core proposition ‘Inspired By You’. Havas Creative India will partner with Citroën for the launch with brand strategy and amplification customised for the Indian market.

     

    The business will be managed out of the agency’s Mumbai office, and work on the account has begun, we are told.

     

    Said Roland Bouchara, Senior Vice President, Sales and Marketing, Citroën India: “India is a key focus market for the internationalisation initiative of PSA Groupe. Citroën is a truly International brand present in 90 markets with 1.05 million sales in 2018 and a strong history. It’s a French brand, which in 2019 celebrates its centenary. Havas Creative’s consumer-centric approach has made us believe that they are the right partner for us. We are confident this partnership will enable us to launch the Citroën brand in India and create awareness amongst our local target audiences.”

     

    Added Rana Barua, Group CEO, Havas India: “Over the last three decades, Citroën and the Havas group have shared a beautiful and legendary partnership, in building this Iconic brand which has resulted in stellar and memorable work.  We are proud to get an opportunity to partner brand Citroën a successful international brand in the dynamic Indian automobile market, with our ‘Together’ strategy that encompasses simplicity and effectiveness.”