MxMIndia

Tag: boman irani

  • Donning the tagline 'Car Becho, Best Price Mein' the television campaign features an average male struggling to sell his car

    Happy mcgarrybowen unveils inaugural TVC for CARS24

    By A Correspondent

     

    Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has created the first ever TVC for Cars24 Services, featuring Boman Irani as its brand endorser.

     

    Talking on the new campaign, Vikram Chopra, CEO and co-founder, CARS24  said: “Our research indicates that people are now selling their cars in three years, as against five-six earlier. As we sit on the cusp of the next growth curve, the new TVC will help us support more customers get the best price for their cars. We are glad to have a brand endorser of Boman Irani’s calibre to be the face of Cars24″.

     

    Added Kartik Iyer, CEO and Co-founder – Happy mcgarrybowen: “The second-hand car sales market in India is pretty complicated. With many horizontal players promising all kind of prices, the customer is often left in a state of disillusionment making the process of selling one’s car very painful. This campaign is the first step for the brand. We look forward to aggressively growing their market share and creating value for the brand.”

     

  • The TVC campaign based on our tagline, 'Car Becho, Best Price Mein', talks about an average male struggling to sell his car and how Cars24 helps him save his day

    Boman Irani pegs Cars24 to be an efficient & reliable option

    By A Correspondent

     

    Cars24 Services has rolled out its very first TVC featuring Boman Irani as its brand endorser. Developed by Happy mcgarrybowen, the TVC, a 360-degree campaign will run across all national TV channels with a strong presence across mediums.

     

    Elaborating on the campaign, Vikram Chopra, CEO and Co-Founder, Cars24 , said: “Our research indicates that people are now selling their cars in 3-years, as against 5-6 years as was the case earlier. As we sit on the cusp of the next growth curve, the new TVC will help us support more customers get the best price for their cars. We are glad to have a brand endorser of Boman Irani’s caliber to be the face of CARS24″.

     

    Added Kartik Iyer, CEO and Co-founder of Happy mcgarrybowen: “The second-hand car sales market in India is pretty complicated. With many horizontal players promising all kind of prices, the customer is often left in a state of disillusionment making the process of selling one’s car very painful. CARS24 is a focused and specialized player in this domain. They follow a scientific and unique process that allows the seller to get the right price for his car. We chose Boman as, he himself is a passionate car owner. Getting him to live out the doubts in the mind of the customer seemed like an authentic thing to do. This campaign is the first step for the brand. We look forward to aggressively growing their market share and creating value for the brand.”

     

  • On October 31, 2011 AdAsia began in New Delhi in Grand style. The opening ceremony hosted 1200 delegates from over 25 countries.

    AdAsia opens in grand style

    By Akash Raha

    AdAsia went underwent today with a gala high decibel opening ceremony called the ‘Zee Gala Night’. The event will host over 1200 delegates from over 25 countries. All the leading names of the advertising fraternity were present to grace the opening ceremony of AdAsia 2011, held in New Delhi.

    The evening began with traditional Cambodian dance which represented the dance of Asia. It was followed by several other dance forms from Taiwan, Thailand, Japan and not to mention, India. The day’s proceedings was anchored by the multi-talented Boman Irani who enthralled the crowd by his witty comments, his humour and not to mention, by singing wonderful songs. Mr Irani also announced the Chariman of AdAsia, Mr Madhukar Kamath of the in-the-news Mudra Group.

    This was followed by a speech by Mr Tejender Khanna, Lieutenant Governor of Delhi. Mr Khanna spoke about India, Delhi and the theme ‘Uncertainity: The new Certainity’.  A part of this amazing evening also was percussion maestro Taufiq Qureshi who enchanted the crowd with his amazing performance.

    The day ended with mouthwatering food and drinks. The food from all over Delhi was brought to the table for the delegates and was named ‘Streets of Delhi’.

    Day 1

    The day one of the conference begins today (November 1) with several key sessions and addresses by prominent members of our industry. The day will be started off with the Indian national anthem followed by a choir performance. Bollywood star Shah Rukh Khan and Minister of Information & Broadcasting Ms Ambika Soni are scheduled to  be the guests of honour.