MxMIndia

Tag: boman irani

  • Features Boman Irani

    Max Life Insurance partners with Disney+ Hotstar for campaign

    By Our Staff

     

    Max Life Insurance Company Ltd. has announced the launch of its digital ad film on Max Life’s term plan for homemakers, in an exclusive association with Disney+ Hotstar’s Connected Television (CTV) offering. To drive regional language consumption, the digital ad film is also being released in six languages i.e. Tamil, Kannada, Bengali, Marathi, Telugu and Malayalam.

     

    The digital film is conceptualised by Tribha, produced by Kailash Picture Company and directed by Sonal Dabral and features actor Boman Irani.

     

    Commenting on the launch of the campaign, Rahul Talwar, Chief Marketing Officer, Max Life Insurance said: “Max Life firmly believes in encouraging consumers to embrace their ‘real value’, and homemakers form an important segment whose contribution to society is priceless. We are excited to launch our campaign with Disney+ Hotstar, the leading OTT service in the country. This association opens up avenues to reach a wider, gender balanced audience; helping us promote the positive and reaffirming message conveyed in the film. Currently, homemakers in India are allowed term cover only as an add-on to their earning spouse’s cover. This term plan offering will help secure female homemakers’ lives independent of their spouse’s income proof. This association is a step towards empowering Indian women and enabling greater financial inclusion by protecting them in challenging times.”

     

  • Features Boman Irani in the TVC

    Ogilvy designs new campaign for Greenply

    By Our Staff

    Greenply Industries Limited has launched its brand campaign to highlight the risk of formaldehyde emission from plywood and showcase Zero Emission (E-0) product range. The TVC campaign has been created by Ogilvy India featuring Boman Irani in the lead.

    Said Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd:  “There has been a significant change in the consumer buying pattern. People are more focused on maintaining a clean environment inside their homes as well. The campaign is all about creating awareness on what E-0 emission stands for.  The commercial operates in the space of humour to strike a chord with our target audience. With increasing awareness about the harmful consequences of air pollution on human health, consumers today are extremely concerned not only about their external environment but also about the Indoor Air Quality where they live. The rising concern pushed us to come up with this innovation.”

    Added Sujoy Roy, Executive Creative Director, Ogilvy:  “Musical banter is one of the oldest forms of creative expressions. It makes the intended message more memorable simply by being engaging, lyrical and humorous. We thought that a comic dialogue leading to a conversation on formaldehyde emissions might just be the way to reach out to homeowners, across social, cultural and class identities. We couldn’t think of anyone better than Boman Irani for the role. His presence, not to mention his inimitable brand of humour, adds a touch of domestic familiarity to the campaign.”

     

     

  • The brand has collaborated with actor Boman Irani and chef Manish Mehrotra of Indian Accent in the first leg of the campaign

    Glenfiddich’s digital campaign

    By A Correspondent

     

    Single malt whiskey brand Glenfiddich has launched a digital campaign with ‘Glenfiddich Irrepressible’.  The brand has collaborated with actor Boman Irani and chef Manish  Mehrotra of Indian Accent in the first leg of the campaign.

     

    Said Angad Singh Gandhi, Glenfiddich India Brand Ambassador: “Glenfiddich Irrepressible is an endeavour to celebrate individuals who stare fear in the eye and forge ahead to follow their dreams. They are known to have overcome great odds to contribute to the world. We recognise their risk-taking spirit, celebrate their inventive approach and glorify their fearlessness for what we believe at Glenfiddich – the power of stepping out of your comfort zone to embrace the unknown for meaningful growth.”

     

     

  • Circa is a range of globally acclaimed blood pressure monitoring devices

    Eris Lifesciences gets Boman Irani as brand ambassador

    By A Correspondent

     

    Eris Lifesciences has announced association with actor Boman Irani for its Circa range of devices. The association is aimed at highlighting importance of an accurate and validated BP monitoring device.

     

    The focus of the campaign is to encourage hypertensive patients to measure their blood pressure at home using a validated device while making an appeal to share their readings with doctor. The campaign theme #ShareYourPressure, urges users to stop worrying about getting false reading and trust the device to share their pressure.

     

    Said Amit Bakshi, Chairman and Managing Director, Eris Lifesciences: “Hypertension therapy is our second largest therapy and with cardiovascular being the No. 1 Chronic therapy, we are upping our ante by closing the loop with one of the most validated device for blood pressure management. We have world class data in the form of ‘India Heart Study’ conducted on the same ‘Circa’ device further validating our commitment to hypertension therapy. With Boman Irani on board, we feel this partnership with the brand will increase awareness around Home Blood pressure monitoring (HBPM) and bring more people to target Blood pressure.”

     

     

  • The campaign illustrates everyday actions which exposes young children to germs

    Savlon Swasth India Mission marks Global Handwashing Day

    By A Correspondent

     

    Savlon, through its initiative Savlon Swasth India Mission, celebrated Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young children to germs.

     

    Unveiled in 2016, ITC Savlon Swasth India Mission attempts to encourage behavioural change towards hygiene amongst children through various engaging and entertaining educational initiatives. The initiative has been able to reach more than three million students across 12,000 schools in India and continues to enable children as champions of change for health and hygiene.

     

    Said actor Boman Irani, who is associated with the cause: “Hand Hygiene is critical and the message needs to be inculcated as a habit amongst children not just today but every day. Really appreciate this simple initiative which communicates the message on hand hygiene in such a creative manner. It indeed is a fun video and is a candid capture of children and their reactions to the germs that follow.”

     

     

  • The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx

    Dulux unveils new TV campaign

    By A Correspondent

     

    AkzoNobel, a leading global paints and coatings company and maker of Dulux Paints in India, released a new TVC campaign titled “Double Protection” to mark the launch of next generation Dulux Weathershield Powerflexx. The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx.

     

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection. That means innovation really is at the heart of everything that we do. We have introduced the next-generation Dulux Weathershield Powerflexx that offers 2X better protection – a superior product performance for home exteriors. The new TVC highlights the functional benefits of this technologically advanced exterior wall paints that has been especially designed to protect India’s homes from its unique and extreme climatic conditions.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “Weathershield Powerflexx exterior paint of Dulux is doubly qualified to protect the exterior walls against fungus and cracks. We just wanted to juxtapose these credentials against those of an owner of the house. People usually pride themselves on the number of degrees and diplomas that they hold. The TVC punctures the pride by pointing to the condition of the walls. A house should match up to its owner’s credentials – that’s the message we wanted to bring through this quirky execution starring Boman Irani.”

     

     

  • Presents a unique communication series to amplify hand hygiene

    ITC Savlon joins hands with Boman Irani

    By A Correspondent

     

    Health brand Savlon announced its new brand ambassador, actor Boman Irani, for its hygiene portfolio.

     

    Speaking on the occasion, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said: “Savlon believes in inculcating change in behaviour, it is important to engage in a dialogue and enable everyday conversations. We are delighted to have Boman leading the hand hygiene conversation with children. The conversational repartee in the affable humourous exchange, highlights the core brand message of hand hygiene along with convenience and affordability.”

     

    Commenting the campaign, Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officer, Ogilvy (West), added: “Boman Irani is one of the finest actors of our times. Witty, approachable and authentic, he is the perfect fit for our new Savlon Handwash campaign. A series of ads that bring out the serious benefits of our handwash, in a quirky manner. His intuitive comic timing and his disarming banter with the kids, make these little stories so watchable.”

     

     

  • The quirky campaign has been conceptualised and executed by incumbent agency, Publicis India

    SkodaAuto enhances launches ‘Peace of Mind’ campaign

    By A Correspondent

     

    Automobile brand Skoda Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on enhancing ownership experience.

     

    The campaign comprises a TVC in which actor Boman Irani has played himself. Commenting on the films, Tarun Jha – Head of Marketing and Product, Skoda Auto said: “Skoda India has always believed in enhancing customer experience and offering delightful products every single time. The 4-year service care package is a unique proposition and has a singular focus of making the Škoda ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”

     

    Adding his views, Paritosh Srivastava, COO, Publicis Ambience said: “We had a clear task at hand – to highlight peace of mind that comes with every Å koda car. One look at the campaign, and you’ll know it is trademark Å koda in every way. It’s testimonial in nature but is also a warm and charming human story. Å koda is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fencesitters and others will understand that Å koda not only offers great cars but a great after-sales experience too.”

     

     

  • The campaign has been conceived by Soho Square and the films have been directed by Shlok Sharma

    Medlife’s campaign urges people to ‘Lafaddu Mat Bano’

    By A Correspondent

     

    Leading online pharmacy Medlife International has launched its new TVC series LafadduLal starring Boman Irani and Varun Sharma. ‘Lafaddu Lal’ has been created as a euphemism for people who are too casual and lazy about their health and medication. The campaign features a series of hilarious real-life situations between the father and son duo, where the father tries to exhort his son to be more responsible.

     

    The campaign has been conceived by Soho Square and the films have been directed by Shlok Sharma.

     

    Said Tushar Kumar, CEO, Medlife International Pvt Ltd: “Both Boman and Varun bring in a dash of freshness to the brand and stand for everything that clearly defines the attributes of Medlife viz. New-age, energetic, cheerful, aspirational, innovative and consistent. We are really kicked up about this association and hope the journey ahead is going to be furthermore exciting.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square: “A chuckle-inducing campaign featuring a slightly sarcastic father and his bumbling son, help us deliver Medlife’s message in a memorable way.”

     

     

  • #BechneWalaPrice campaign is aimed at highlighting the hassles a used car seller goes through including contacting multiple buyers and the endless pain of price negotiation with each one of them

    Boman Irani endorses #BechneWalaPrice proposition for Cars24

    By A Correspondent

     

    Cars24 has rolled out its second TVC recently starring actor Boman Irani.

     

    Speaking on the new TVC, Vikram Chopra, CEO and Co-Founder, Cars24, said:“The unstructured nature of the used car market in India often leads to online buyers or local businesses quoting random prices to customers. With this TVC we hope to support more customers to get the right value for their car in a more efficient and hassle-free manner.”

     

    The 360-degree campaign will run across all national TV channels with a strong presence across digital mediums including Facebook, Google and YouTube.

     

  • The commercial will be playing on various sports, entertainment and news channels across India

    Boman Irani gets comically duped in Intex’s latest TVC by Publicis India

    By A Correspondent

     

    Intex Technologies is all set to cash-in on the festive mood of its customers with a humorous tinge, as it launches its latest TVC on the product range.

     

    The ad, conceptualised by Publicis India, is set in a house being looted by two thieves in the presence of its owner. Speaking about the campaign, Keshav Bansal, Director, Intex Technologies said, “Our power packed range of LED and Smart TVs have become hugely popular among the consumers very soon. We are new entrants in this segment, but we come with a robust background of superior quality complemented with aspects of affordability. The market is flooded with Smart TVs that are harping on picture quality and clarity, a highly undifferentiated category. The task thus was to position Intex Smart TV’s in a way that will resonate with the consumers’ desires and aspirations – more than just a bundle of great features at an affordable price. One that we can truly call as ‘a Smart TV’”.

     

    Commenting on the TVC, Bobby Pawar, Director and Chief Creative Officer – South Asia, Publicis India said: “The brief was to bring out the differentiation that makes Intex Smart TV a force to reckon with. With Boman Irani as the communication agent, the unique brand attributes of Intex Smart TV are put out in an interesting and humorous manner for the audience to take note of. The film goes on to redefine ‘smart’ in an unconventional manner and affirm the brand’s ‘Issey Kete Hain Smart’ tagline with much ease.”

     

     

  • Procter & Gamble offers a fresh-smelling solution to musty monsoon woes

    Ambi Pur’s latest film focuses on refreshing monsoons

    By A Correspondent

     

    The third edition of Ambi Pur’s advertising campaign is conceptualised by Grey group featuring brand ambassador Boman Irani. The TVC positions the new Ambi Pur, with odour-clear technology, as the perfect solution to restore freshness to your favorite season.

     

    Said Nidhish Garg, Brand Manager, P&G Home Care India: “To drive awareness regarding the new and improved Ambi Pur with patented odour-clear technology, we have launched the third leg of the very popular Smelly to Smiley campaign. The brand stays with its ideology of putting the product to torture tests against relevant odour issues, and this time we take on the musty odour that all Indians face during monsoons. The TVC captures live reaction of a consumer who experiences the monsoon odour when visiting a friend’s home that looks perfectly clean. The same consumer sees Ambi Pur in action and how it completely eliminates the monsoon odour as opposed to temporarily concealing it with a fragrance. This format of communicating with our consumers through live experiments helps in building brand salience and credibility.”