MxMIndia

Tag: Bobby Pawar

  • The campaign will work towards building Skoda’s SUV credentials and leverage it to enhance the pride of ownership for the brand

    Publicis India unveils integrated campaign for Skoda Kodiaq

    By A Correspondent

     

    Skoda has unveiled an integrated campaign conceptualised and executed by Publicis India will work towards building Skoda’s SUV credentials and leverage it to enhance the pride of ownership for the Skoda Kodiaq.

     

    Commenting on the marketing objective behind the launch of Kodiaq in India, Tarun Jha, Head of Marketing and Product, Skoda Auto India Pvt. Ltd. said: “The Škoda Kodiaq is a beautiful car. The word ‘beauty’ is not usually associated with SUVs, which tends to be associated more with ‘power’. This conflict led us to the proposition that ‘Power should always be beautiful’ and culminated in a larger message that appeals to the goodness in all of us to use our powers beautifully.”

     

    Speaking on the creative idea behind the film, Bobby Pawar, Managing Director and CCO – South Asia, Publicis India said:  “Skoda Kodiaq as an offering clearly stands out with a host of features that are best-in-class and it was only befitting that we complement it with a creative idea that was also a level up. With the current trends and the way world is moving ahead, it’s important that we associate with good side of power. The film captures stunning visuals of situations which are prevalent in the society and beautifully asks viewers to take a stand. We’re excited with the final outcome and look forward to the campaign striking a strong chord with the viewers. We appreciate that our client took such a bold step and supported us at every stage.”

  • The commercial will be playing on various sports, entertainment and news channels across India

    Boman Irani gets comically duped in Intex’s latest TVC by Publicis India

    By A Correspondent

     

    Intex Technologies is all set to cash-in on the festive mood of its customers with a humorous tinge, as it launches its latest TVC on the product range.

     

    The ad, conceptualised by Publicis India, is set in a house being looted by two thieves in the presence of its owner. Speaking about the campaign, Keshav Bansal, Director, Intex Technologies said, “Our power packed range of LED and Smart TVs have become hugely popular among the consumers very soon. We are new entrants in this segment, but we come with a robust background of superior quality complemented with aspects of affordability. The market is flooded with Smart TVs that are harping on picture quality and clarity, a highly undifferentiated category. The task thus was to position Intex Smart TV’s in a way that will resonate with the consumers’ desires and aspirations – more than just a bundle of great features at an affordable price. One that we can truly call as ‘a Smart TV’”.

     

    Commenting on the TVC, Bobby Pawar, Director and Chief Creative Officer – South Asia, Publicis India said: “The brief was to bring out the differentiation that makes Intex Smart TV a force to reckon with. With Boman Irani as the communication agent, the unique brand attributes of Intex Smart TV are put out in an interesting and humorous manner for the audience to take note of. The film goes on to redefine ‘smart’ in an unconventional manner and affirm the brand’s ‘Issey Kete Hain Smart’ tagline with much ease.”

     

     

  • The quirky TVCs in the campaign take a subtle dig at SUVs and other car owners

    Publicis Communications goes quirky to promote Skoda Octavia

    By A Correspondent

     

    Skoda Auto India has released an integrated campaign for the launch of the new Skoda Octavia. The car is positioned as ‘Tough meets Smart’ which came from the insight that consumers choose SUVs for their macho imagery, even if they lack substance and features. The quirky TVCs in the campaign take a subtle dig at SUVs and other car owners.

     

    Commenting on the campaign, Bobby Pawar, MD & CCO, Publicis South Asia said:“We went for the tongue-in-cheek ‘Simply Clever’ way to not only talk about the first-in-segment features of new Octavia but also create its desirability amongst SUV and entry level luxury car intenders. In the clutter of product-led automobile advertising, we took slice-of-life situations and conveyed the brand message in a simple and humorous way.”

     

    Added Paritosh Srivastava, Chief Operating Officer, Publicis Communication: “The segment in which Octavia operates was shrinking due to the advent of compact SUVs and small cars from Luxury brands. Octavia has been the segment leader and with new features and design language that can any sedan or SUV head-on. We are confident that this campaign will grow the nos for Octavia disproportionately by acquiring the shares from large segment of compact SUV and entry level luxury offerings as well.”

     

    Said Tarun Jha, Head of Marketing and Product, Skoda Auto India: “Skokda Octavia’s popularity has grown with every new launch. The new Octavia, has undergone a complete revamp in terms of design and features. We wanted to challenge the status quo and set the new benchmarks for the segment.

     

  • The agency will lead the development of all the campaigns

    Goibibo appoints Publicis as its creative agency

    By A Correspondent

     

    Online travel portal, Goibibo has appointed Publicis as its creative agency. The agency will lead the development of all the campaigns for the brand from their Gurugram office.

     

    Saujanya Srivastava

    Commenting on the agency appointment, Saujanya Srivastava, Chief Marketing Officer, Go-MMT Group said: “We have a long standing association with Publicis. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. For the first time ever in Ibibo’s journey, we now have a high profile celebrity, Deepika Padukone on board as the brand ambassador of Goibibo. The recently launched Goibibo campaign delivers the message in line with our business objective while keeping the brand essence and philosophy intact. The TVCs have been received very well and we are confident of an equally positive impact on our business”.

     

    Hemant Misra

    Added Hemant Misra, CEO Publicis: “Ibibo is a really exciting brand, full of new ideas and innovations.  It was a challenge for us to create the impact we did with MMT for Ibibo but in a completely unique avataar. Working with category leaders allows us the advantage of exploring new boundaries, we’ve done it with MMT with great success and look forward to doing it with IBIBO”.

     

     

    Bobby Pawar

    “I am blown away by the faith that Go-MMT has placed in us. It is a testament to the quality of our partnership, the work we have created together and the results it has produced. The new campaign for GoIbibo does not attempt to re-create the magic we did for Makemytrip, but to conjure up a different kind of magic that is right for the brand,” added Bobby Pawar, MD, CCO, Publicis South Asia.

     

  • PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India

    Rejig time at Publicis Worldwide

     

    It was the day of the Effies. A few days before the announcement, we had received indications that it could happen. But then it was an announcement that was long overdue.

    At the Effies itself, the new boss ensured that he’s not seen just as head of one of the arms that he led thus far.

    We’re talking about Publicis Communications and Saurabh Varma. On December 16, it was announced that Varma, the Leo Burnett Group CEO South Asia, would be incharge of Publicis Communications for India.

    The announcement assumed significance as Varma would also be incharge of three other major agencies: Publicis Worldwide, L&K Saatchi & Saatchi and MSLGroup and their respective subsidiaries.

    While MSL wasn’t going to be much of a problem with Amit Misra being at the helm after the exit of joint head Chetan Mahajan and he would report to Varma, there could be a problem at the other two. The communique sent to us then said that Nakul Chopra, the head of Publicis Worldwide for some years and Praveen Kenneth, head of L&K Saatchi & Saatchi will not report to Varma, even as Varma was to be incharge of the agency. Hmmm.

    But later it became clear. While Chopra continued to be in his position, he was no longer head of business (or overseeing the P&L).

    In the case of Kenneth, his commitments with Publicisare reported to end soon. The picture will get clearer on that front in the next two quarters.

    For Varma, the job on hand was tough.

    Having done a clean-up at Leo Burnett, getting an all-new team (okay, okay, we are euphemising the exiting of the old guard), integrating Indigo and Orchard into the system in a bigger way, it was time to look at Publicis Worldwide.

    A press release sent to us confirms the intent. Though the mainstay of the story has been tucked in at the end: Nakul Chopra, CEO, Publicis South Asia, will now be the Senior Advisor at Publicis Communications India. Chopra has spent over 20 years helming Publicis in India. He is currently President of the Advertising Agencies Association of India (coincidentally when Varma took charge at Leo Burnett, CEO Arvind Sharma was also President of the AAAI).

    But along with the overhaul, there is also the announcement of the entry of Marcel from the group’s international shores to Mumbai. Marcel is a combo of a digital agency and creative boutique. Its clients include Uber, Instagram and Ray-Ban, but these aren’t coming to India with it for now.

    Said Charles Georges-Picot, Global CEO, Marcel: “We are thrilled to open a new office in Mumbai. Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel.”Marcel has offices in Paris, Sydney, New York and Sao Paolo. In India, it will be headquartered in Mumbai.

    But while Marcel is good news on any day, here’s what make the March 30 announcement significant, other than the official announcement of Chopra’s advisory role: Currently, Publicis Worldwide has three agency brands – Publicis Ambience, Publicis Capital and Publicis Beehive. This will change with immediate effect.  Now, Publicis Ambience and Publicis Capital will become Publicis India. It will continue to build on the momentum of creating shareworthy ideas that impact share of wallet.

    And Publicis Worldwide will have a new leadership at the helm. Srija Chatterjee (Managing Director) and SudeepGohil, (Chief Strategy Officer and Managing Partner) will join forces with Bobby Pawar, (Chief Creative Officer and Managing Director). They will run all the Publicis Worldwide operations in India, including Marcel, and report to Saurabh Varma, CEO, Publicis Communications, India.

    We aren’t yet sure of who will have have the P&L responsibilities, because there’s got to be one clear leader for PublicisWW.

    Speaking about the new developments, Varma said: “I believe it is the right time for Marcel to come to India. ‘Lead the change’ can only happen through a disruptive model and a world-class International-Indian team. The leadership team has been carefully put together to deliver on our ambition for Publicis Worldwide, in India.”

    Chatterjee joins from MullenLowe Singapore, where she was the Global Business Director. On her new role, Chatterjee said: “When I met Saurabh and discussed the plans for Publicis, the potential and ambition for the agency left me both, excited and nervous. With its mantra of ‘Lead the Change’, and the focus on true integration across all our different platforms, I believe that Publicis is now at a crucial juncture, poised for exponential growth and recognition. I look forward to being part of this journey with Bobby, Sudeep and the team here.”

    Gohil moves from 72andSunny LA, where he consulted on the agency’s Asia-Pacific plans, and led the Adidas business globally. On his appointment, Gohil said, “The Publicis team really impressed me with their bold ambitions, tenacious attitude and passion for great work – they have great clients and an enviable team. The opportunity to work with Bobby, Srija and Saurabh was a big part of my belief and excitement for the plan ahead for Publicis. All of this combined with the bold mandate for the business both locally and in the region made it an offer I couldn’t refuse.”

    Echoing Varma’s sentiments on the evolution of Publicis Worldwide, Pawar added, “I am really excited for our people and our clients. We’ve been doing some cool work. With the addition of the world-class talent and global experience of Sudeep and Srija, I’m sure we will take it up a few notches. It’s game on.”

    Meanwhile, Publicis Beehive will stay focussed on offering holistic marketing solutions to Indian entrepreneurial clients. SanjitShastri continues as the CEO of Publicis Beehive and will report directly to Saurabh Varma. Paritosh Srivastava, the COO at Publicis Ambience, is now COO at Marcel.

    Next stop: L&K Saatchi & Saatchi.

     

  • Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign

    HDFC MF’s fight against cancer in new TVC

    By A Correspondent

     

    HDFC Mutual Fund has launched its third fund in the series of Charity Fund for Cancer Cure to highlight the role of charity towards the struggles of the families of cancer patients. The fund was initially launched in 2011 as HDFC Debt Fund for Cancer Cure and subsequently again in 2014.

     

    Through the story of the fireman and his little daughter, the ad conveys the message that there is no better return on investment than saving a life. Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign.

     

    Speaking about the campaign, Shyamali Basu, Senior VP and Head of Products, HDFC Asset Management Company said: The unseen struggles of cancer patients are unimaginable, more so of the families who can’t afford their treatment. Through this one of a kind fund, we make concerted efforts in aiding this cause to the fullest. Publicis Communications has done a great job in delivering the message through a simple and impactful ad.”

     

    Bobby Pawar

    Added Bobby Pawar, Managing Director, Publicis Communications South Asia: “Very rarely do you see a company believe in a cause that they create a product that supports it. All of us must salute HDFC Mutual Fund for not only conceiving the Charity Fund for Cancer Cure, but also making it a successful endeavour. One that has employed the investment savvy and the philanthropy of high net worth individuals for the benefit of thousands of cancer victims and their families.”

     

     

    Jigar Fernandes

    Said Jigar Fernandes, Executive Creative Director, Publicis Ambience: “We realised that a fund like this might get more takers from the 35 plus age group, who might be parents themselves. Hence the story of a parent struggling to save his child, and the urge to help more parents like him in their fight against cancer.”

     

  • TVC features brand ambassador SouravGanguly

    DTDC reiterates its positioning of ‘Going beyond the Parcel’

    By A Correspondent

     

    DTDC Express has launched its new integrated brand campaign featuring brand ambassador, former skipper of the Indian cricket team, Sourav Ganguly. The new brand campaign with Gangulyat its helm brings out the credentials of DTDC’s vast network, its extensive service offerings with a commitment to go that extra mile to ensure that every customer’s parcel reaches its desired destination on time with utmost safety and security. Therefore, DTDC is not just in the business of ‘Delivering value’ but a business that‘Goes beyond the Parcel’.

     

    Highlighting DTDC’s philosophy behind its positioning,Abhishek Chakraborty – Executive Director, DTDC Express Limited said, “Every parcel brings with it, a bagful of emotions for the customer in the form of anticipation, excitement, love, relief or aspiration. And for our business partners it often serves as a medium to realise their pride and ambition. DTDC is not merely in the business of transferring things efficiently from point A to point B. By delivering all these and more to the remotest of corners in the country at affordable rates, we are helping realizing aspirations, beyond any boundaries!”

     

    Talking about the creative, Bobby Pawar, MD, CCO, Publicis South Asia said: “When Jigar, Srijan and team started work on the brief, we looked for the true meaning of the box.We realised it’s not just a container, but a carrier. Sometimes, it carries the joy of an unexpected surprise. Other times the sigh of relief when what needed reaches on time. Or at times a quiet smile that blossoms from receiving a thoughtful gift. Or the triumphs of getting an order reach on schedule. This is what the campaign is based on.’

     

    The new brand campaign has been rolled out in the form of a TVC, which is also being played at cinemas, multiplexes and outdoor advertising nationally.

     

  • Pradhan has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a Director with Curious Films

    Publicis Capital Delhi appoints Nitin Pradhan as Head of Creative

    By A Correspondent

     

    Publicis Capital Delhi has announced the appointment of Nitin Pradhan as Head of Creative. Pradhan has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a Director with Curious Films.

     

    On his appointment, CCO & MD South Asia, Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”

     

    Added Hemant Misra, CEO Publicis Capital: “I am really excited at Nitin’s joining, his width of experience is crucial for us to further add value to creative solutions for our clients. Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”

     

    Said Pradhan: “Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most by Advertise” href=”#10287426″> importantly, we need to make sure that each one of us has a great time doing that as a team.”

     

    An an alumnus of MICA, Pradhan has more than 15 years of experience and has to his credit many successful campaigns  like – KBC Season 2 : Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat Tyres and Nestle Alpino among others.

     

  • Kadne comes with 15 years' experience in advertising, with successful stints with Ogilvy & Mather, McCann Erickson, Leo Burnett, Mudra and SSC&B Lintas

    Manasi Kadne joins Publicis Capital as ECD

    By A Correspondent

     

    Manasi Kadne

    Publicis Capital has announced the appointment of Manasi Kadne as Executive Creative Director. Kadne moves from Ogilvy & Mather Mumbai and at Publicis Capital she will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia.

     

    Commenting on the appointment, Nakul Chopra – CEO Publicis South Asia said, We have been very fortunate in our ability to always attract the best talent. This time is no different. In Manasi, we have found a more than capable leader to take over the creative reigns at Publicis Capital Mumbai. I’m confident she will add significantly to our firepower and add value to our client’s brands, especially Garnier for L’Oreal India”.

     

    Added Pawar:  “It’s no secret that great work comes from great people who thrive in a great culture. We’ve been on a mission to make that happen. And it shows in our output. Manasi can help us up our game. She is not only a good creative, she is a good leader. But what I like most about her is that her creativity isn’t limited to the office, it bleeds into her life. Her interests will only aid us in making new kinds of stuff for our brands.”

     

    On her appointment, Kadne said, “It’s a great opportunity for me to work with Publicis, the agency that pioneered beauty and luxury brand advertising. I have always loved working on beauty and working on Garnier will only bring out the best in me. I am sure it’s going to be a fun ride working with Bobby and the team, creating great work and building brands.”.

     

    Kadne comes with 15 years’ experience in advertising, with successful stints with Ogilvy & Mather, McCann, Leo Burnett, Mudra and SSC&B Lintas.

     

  • Its unique combination of Mica particles and Marble boosters consistently help deliver superior performance keeping one’s home strong and vibrant all year round

    Kansai Nerolac unveils Excel Mica Marble

    By A Correspondent

     

    Kansai Nerolac Paints has launched a new paint product for exteriors – ‘Excel Mica Marble’ as part of Nerolac Excel brand franchise, a leading range of exterior paint products. The product is a one of its kind offering that is an durable UV-resistant water based exterior emulsion.

     

    To highlight these extreme performance attributes of toughness and shine, a TVC featuring cricketers Suresh Raina, Brendon McCullum, Dwayne Bravo and Ravindra Jadeja from the IPL team Gujarat Lions has been launched.

     

    The ad film opens with the foursome enjoying a game of cricket. An old couple is then seen sipping tea on their balcony when a sudden loud thud of a cricket ball hitting the wall of the house interrupts their reverie. This happens to every house in the neighbourhood and the ball damages the exterior paint of the houses causing the paint to peel off. This sends out a wave of panic as homeowners scurry for cover. The houses then, much to the surprise of the viewer spring wheels and transform into trailers that line up behind one lone house. This house and its owner refuse to panic even as it stands guard against the cricketers.

     

    The cricketers take on this house next, but when the ball hits the wall, no damage occurs to the paint and the occupant is unperturbed enjoying the show of skill and even applauding the players.

     

    Speaking about the product, Anuj Jain, Director Decorative Paints at Kansai Nerolac Paints Limited said, “Nerolac has been pioneering innovative and break through products in India and Excel Mica Marble is one such unique product. A part of Nerolac’s Excel range of exterior products, it provides a unique blend of long lasting toughness and smooth finish for home exteriors, a first in India…. The TVC brief was to create an entertaining commercial that underlines the superior performance of the product. We decided to leverage our association with cricket to highlight the product benefits as nothing there is nothing better than sports to showcase the performance of a tough product. The Mica Marble TVC is different from the typical home exterior ads, much like the product!”

     

    Said Bobby Pawar, Managing Director, Publicis Communications, South Asia:  “The communication challenge before us was very interesting. How could we launch a new innovation in paints while leveraging Nerolac’s sponsorship of the Gujarat Lions?  How could we do justice to both, the benefit of the product (that is, the strength of Mica and the gloss of marble) and the celebrity value of the cricketers?  The answer came in the form of a simple idea. Pit the strength of the cricketers against the strength of the Nerolac Excel Mica Marble in an interesting way.”

     

  • Bobby Pawar, Managing Director and Chief Creative Officer of Publicis Worldwide on the Khali Ad for Ambuja Cement winning the Black Elephant

    We couldn’t have done the ad without Khali: Bobby Pawar

    Bobby Pawar

    Excerpts from an interview with Bobby Pawar, Managing Director and Chief Creative Officer of Publicis Worldwide on the Khali Ad for Ambuja Cement winning the Black Elephant

     

    The best of the show at Goafest, and a Black Elephant here. It seems to be Khali all the way…

    Certainly looks like it. Although my face does not show it, I am very happy.

     

    Would you say that the last year, Khali was the best creative work done in the country?

    I do not really care to make such statements. [The ad] got voted on its views and shares and so was among the most talked-about pieces of work. I am proud of it, and there are quite a few people out there saying it is the best piece of work.

     

    What, according to you, really made the work outstanding?

    It is a combination of things. At its most basic level, it is a very human story about a man who’s born too big and strong for this world. His struggle with everything around him — along with the humour of him crashing into and breaking things — touched a chord. We have not just showcased a celebrity, but used one in a manner that drives the benefit of the brand.

     

    It won two Blue Elephants, one for casting and one for direction. Getting Khali seemed to do the trick for you.

    The idea was born with Khali in mind. It was Khali’s story. We would not have done it if we could not get Khali. It was a story about his life, and nobody else could have played it.

     

    Are you looking at a sequel?

    Yes, down the line. It is not even a year old right now. I guess we will evolve it and, like every story, it needs to go to different places to remain interesting to people.

     

    First appeared in dna of brands dated June 6, 2016

     

  • Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign

    Skoda takes ‘Best-in-Next-Class’ positioning with Publicis

    By A Correspondent

     

    ŠKODA has launched the all new Superb with an aggressive positioning of ‘Best-in-Next-Class’. The ad shows a martial arts fighter standing under water, meditating and practicing his move as the voice-over takes the viewer through the campaign philosophy.

     

    Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign.

     

    Speaking about the campaign, Tarun Jha, Head of Marketing, Å KODA AUTO India, says – “The Å KODA Superb has always been our flagship product, and has a long heritage of delivering exceptional space, comfort and luxury. Our campaign highlights the new Superb’s ‘class beating’ attributes that makes it a real head-turner – more poised, expressive and emotionally-charged than ever before.

     

    Bobby Pawar, MD, Publicis Communications, says “The new Superb is a car that delivers above and beyond. It has class-beating performance machined into a sublime form. Our job, as we saw it, was to find a human metaphor that brought it alive.”