MxMIndia

Tag: BIG MAGIC

  • The show hopes to empower viewers to be better equipped to deal with criminal situations

    Big Magic ups ante by getting Amar Upadhyay as host

    Amar Upadhyay

    By A Correspondent

     

    Amar Upadhyay, last seen on Big Boss season 5, is all set to hit the small screen again with BIG Magic’s Police Files.

     

    The channel aims to feature local-relevant entertainment through the core Hindi heartland – UP, MP, Biharand Jharkhand. With the Hindi heartland known for crimes like drug trafficking, extortion, murder for hire, crime against women, homicide, burglary, theft, land mafia and more, the actor will be seen highlighting cases that the local populace can relate to.

     

    Anand Chakravarthy

    “Amar is a household name and rose to fame through a fiction show and then again through a reality show. He connects excellently with audiences and has a huge fan following in the heartland. His ability to connect with audiences is unique and a show like Police Files requires someone who is one amongst them, understands the true issues of the heartland and offers them solutions on dealing with situations, should they ever be in one. Amar does this beautifully as he discusses cases and helps audiences look out for possible signs through discussions with psychologists, real cops and more…” said Anand Chakravarthy, Executive Vice President, Marketing, RBNL and Business Head, BIG Magic.

     

    Speaking on hosting the show, Amar Upadhyay said: “BIG Magic is the newest entertainment channel that has swept the Heartland. With its specially created localized shows, the channel has been able to fulfill a huge entertainment lacuna in the region. I liked the concept of Police Files and its ability to help audiences deal with the growing crime rate in the region. I look forward to making this iconic show an ideal platform to fight crime and create awareness amongst public.”

     

    The show hopes to empower viewers to be better equipped to deal with criminal situations. As part of the show, Mr Upadhyay will be seen engaged in discussions with psychiatrists, real lawyers and the real police, who discuss the reason, rationale, signs to look out for and more, when it comes to dealing with crime in the region.

     

  • The launch marks its international foray and also exclusively partnership with The Ethnic Channels Group

    RBNL’s BIG Magic launches in Canada

    By A Correspondent

     

    Reliance Broadcast Network Ltd has expanded its reach into the international markets with the launch of BIG Magic International in Canada. Building on the brand lineage of its recently launched channel in India- BIG Magic; the new channel has been tailored to suit the entertainment preferences of the sizeable South Asian diaspora in Canada.

     

    The channel will offer audiences a mix of daily sitcoms, shows on varied genres ranging from socio-mytho and dramas to crime and daily business news from Bloomberg UTV. The channel has partnered with Ethnic Channels Group (EGCL), a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television channels for the North American market.

     

    Tarun Katial, CEO, Reliance Broadcast Network Ltd. said: “We are happy to reach out to the Canadian market with BIG Magic International which has been designed to fulfil the need gaps in the infotainment genre for South Asian audiences there. The channel will bring an increasing variety of fresh and relevant programming to the viewers which will include not just entertainment but also daily business updates from India. With this move, we are optimizing the use of our robust and extensive content library to reach out to both viewers and marketers in the market. The launch of BIG Magic International opens new and exciting opportunities for the execution of our expansion and growth strategy.”

     

    One of the USPs of the channel will be three fresh, 30-minute updates each day with the latest news from the Indian capital markets. The channel will also feature a special weekend feature show created around the Indian business world and investments inI ndia.

     

    With Ethnic Channels Group as its exclusive representative inCanada, the channel will be available across all major platforms like Rogers Cable, Bell DTH and Bell Fibe. With a robust reach in place, the channel will reach a relevant audience base of 0.2 million across these platforms. The revenue model is based on subscription and ad-sales.

     

    “With our continued expansion into new genres, these channels are a welcome addition to the ECG family,” said Slava Levin, Co-founder and CEO of Ethnic Channels Group. Said Hari Srinivas, President of Ethnic Channels Group: “We are happy to partner with Reliance Broadcast Network to launch BIG Magic International which is a first of its kind variety entertainment channel, which will cut across clutter and appeal to the larger south Asian Diaspora inCanada.”

     

     

  • Reliance Digital TV is the first DTH operator to offer BIG Magic to the viewers

    BIG Magic to be available on Reliance Digital TV

    By A Correspondent

     

    BIGMagic, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, will now be available to all viewers of the Reliance Digital TV platform.

     

    BIG Magic will replace Imagine TV on Reliance Digital TV channel 213, increasing its reach to an additional 4.5 mn digital homes and in effect goes national. This move allows BIG Magic immediate width in reach across the country, and marks the first step in its digital distribution plan.

     

    With the channel’s endeavour to take its unique regional content to the increasingly large base of DTH audiences in the Hindi Heartland, this alliance between BIG Magic and Reliance Digital TV, marks the beginning of a slew of digital alliances that the Channel is in the process of closing.

     

    Speaking on the occasion, Mr. Anand Chakravarthy, Business Head, BIG Magic said: “The last one year has seen BIG MAGIC build a strong platform on the back of an excellent programming mix and leveraging BIG FM’s brand lineage to fortify its position as a leading player in a very short span of time. As a next step of growth, DTH was the logical move and what better than Reliance Digital TV to begin with. This will only further cement our position as a leading regional television player, serving tailored entertainment to people who belong to the heartland.”

     

    Commenting on this occasion, Mr. Ashutosh Srivastava, Business Head, Reliance Digital TV said: “It has always been our constant endeavour to provide our customers with choice of content thus, enhancing their viewing experience. By adding BIG Magic to our bouquet, we now offer the unique regional variety entertainment content like movies and daily soaps for our subscribers from the Hindi speaking states of UP, MP, Bihar and Jharkhand directly in the comfort of their homes.”

     

    The partnership with Reliance Digital TV will be promoted aggressively on BIG MAGIC as well as on 92.7 BIG FM.

     

    BIG MAGIC is currently being distributed across all cable operators across the states of UP, MP and Bihar and spread across operators like DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. Add to this the reach of Reliance Digital TV and BIG MAGIC can now boast of an enhanced reach. The Channel is supported with a high decibel multi-media integration plan across 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.

     

  • Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity

    BIG Magic launches ‘100% UPwale / 100 % MPwale’ FOR UP & MP

    By A Correspondent

     

    After the success of the ‘Choose Your Set-Top-Box Wisely’ campaign, which aimed at increasing awareness and empowering consumers with adequate information to make the right choice while choosing their set top boxes and also enabling operators to build their brand equity in the metros, Reliance Broadcast Network is now taking the initiative into the Hindi Heartland of Uttar Pradesh (UP) and Madhya Pradesh (MP) with the second leg of this campaign.

     

    Built on a creative idea of “100% UPwale / 100% MPwale”, this campaign will also serve the purpose of driving awareness of impending digitization and empower consumers to make the right choice when choosing a DTH/ Set Top box.

     

    Additionally the campaign also provides operators a chance to build preference and equity for their own offerings.

     

    The campaign creative idea reflects the uniqueness of this region ranging from the chikan kurtas ofLucknow to Banarasi paan to the pedas ofMathura to praying at the Bade Ganpati ka Mandir, and the channel of the region - BIG Magic.

     

    The campaign will be rolled out across BIG Magic and the 11 radio stations of 92.7 BIG FM.

     

    With digitization set to revolutionize the television viewing experience, and operators gearing to undertake activities to build their brand equity and ensuring that they gain from the eminent shake-out, consumers also need to understand that the power to enhance their television viewing experience will now lie with them and this campaign aims at helping both operators and consumers alike.

     

    Reliance Broadcast Network’s BIG Magic, which has only just completed a year of launch, has already become the leading channel of the region with its exciting content and programs.

     

    It will be a six week campaign spread across television, radio, OOH, print and digital, will be one of the largest initiatives in the regional space by any broadcaster.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this
    robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • Unveils new positioning 'Apna Pradesh Apna Magic'

    BIG Magic completes a year

    By A Correspondent

     

    BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment recently celebrated its first anniversary, with a new brand new positioning – Apna Pradesh Apna Magic.

     

    The new positioning is intended to further build BIG MAGIC as the very own channel of the Hindi Heartland. BIG MAGIC has made great strides in the last year, living up to its promise of offering the heartland the entertainment of their choice. With an excellent assortment of local programs, BIG Magic has surpassed entrenched players to grow its audience base phenomenally.

     

    Apna Pradhesh, Apna Magic brings the channel closer to the people of the heartland as it translates into their very own channel for their very own region – truly local and a reflection of the people’s taste preferences and entertainment requirements.

     

    Conceptualized by the in-house team, Apna Pradesh, Apna Magic will be communicated to audiences through a multi-media campaign with a heavy use of radio – 92.7 BIG FM, outdoor, television, print and social media.

     

    Researching and understanding the pulse of the region and audience preferences, the channel has successfully launched a series of local shows like BIG Bal Kalakaar, BIG Memsaab, Hasya Panchayat and newly launched shows Hum Hai Bajrangi, Police Files and Mele ka Big Star. These shows created on the basis of local insights have all been produced in the Hindi Heartland reflecting the culture, language, entertainment and ethos of the region.

     

    The channel has been instrumental in tapping local talent and giving them the right platform. The Channel has not only provided a wholesome mix of entertainment to the local populace, but also acted as a forum to address various social concerns, issues faced by them.

     

    The channel’s well tailored programming, when coupled with the extensive marketing initiative offers a most effective platform for both national and local brands. With Apna Pradesh, Apna Magic, the channel will continue to create magic in the regional entertainment space giving both audiences and customers a truly unique experience.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling

    Khullja Sim Sim returns on BIG Magic to entrall audiences

    By A Correspondent

     

    BIG Magic, the variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment has further strengthened its offerings with the introduction of Indian television’s most successful game show ‘Khulja Sim Sim’ (KJSS).

     

    The show, which is a local adaptation of the international format Let’s Make A Deal, is currently USA’s No. 2 day time show. BIG Magic has acquired exclusively rights for the format from Fremantle.

     

    The fun-filled game show is a no-brainer based on intuition and luck, making it an ideal opportunity for anyone to participate. An extensive ‘call for entry’ promotion across multiple media will invite consumers to participate and get a chance to be on the show. And the entire show will be shot in UP and MP with local audiences from across the region participating.

     

    KJSS is a simple and entertaining game format. The host randomly picks up participants from the studio audience. The participant has to trade between various options and gets the chance to win a jackpot. Then participants usually have to weigh the possibility of an offer being made for a valuable prize, or a potential undesirable item, or a tai tai fish! Participants stand the chance of winning crores worth of prizes from jewellery to electronic goods and even a luxury car!

     

    The beauty of KJSS is the excellent opportunity marketers of any product category – FMCG, Automobile, Electronics, Travel & tourism, Home fittings, financial products, fashion brands, retail brands  and so on have to showcase their offerings through this game show. The show, which is slated to go on the floors shortly, will soon be announcing a leading celebrity as the host of the show. The show is being produced by BIG Productions, the television content production division of Reliance Broadcast Network Ltd.

     

    Khullja Sim Sim will be promoted through an aggressive multi-media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi heartland. The Company said in a statement: “We are very happy to bring this successful game show exclusively on BIG MAGIC. Keeping with our commitment to give audiences in the Hindi Heartland a unique entertainment experience, KJSS gives our viewers a once in a life time opportunity to participate in a game show of this stature and win big for themselves on television! And for our advertisers what better opportunity to showcase their brands and product features than this show!”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It houses the following verticals: 92.7 BIG FM -India’s largest FM Network; BIG CBS – A joint venture with CBS Studios International; BIG MAGIC – which marked the Company’s entry into the regional entertainment space. The company also distributesBloomberg UTV, India’s premier business news channel. In the space of live entertainment the company has BIG LIVE a division which develops, executes and markets Intellectual Properties, and synergizing excellently with this division is BIG PRODUCTIONS a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape.

     

  • Variety entertainment channel BIG Magic is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.

    BIG Magic is No 1 in Hindi heartland

    By A Correspondent

     

    BIG Magic, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports, is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.

     

    The latest TAM results Week 12’12 demonstrates a tremendous increase in reach.  A statement from the channel said this quick growth can be attributed to its locally produced shows BIG Bal Kalakar, Hasya Panchayat and newly launched shows Hum Hai Bajrangi and Police Files. The channel continues to stay ahead of established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc.

     

    BIG Magic’s locally relevant devotional children singing talent hunt show, BIG Bal Kalakar built around the thought of Sangeet Mein Sanskaar, has demonstrated phenomenal growth with 45 lakh viewers, striking a chord with audiences. Hasya Panchayat introduced in February, and woven around a range of enjoyable poems on modern-day issues such as inflation, corruption and unemployment has also been received excellently by audiences, registering 45.3L audiences in the same period. Besides, newly launched shows Hum Hai Bajrangi, a perfect blend of mythology and comedy, and Police Files based on real crime shows from the region, have picked up well with 22 lakh audiences in just two weeks.

     

    BIG Magic is being distributed across all cable operators across the states of UP, MP and Bihar.

     

  • Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms

    Reliance Broadcast launches ‘Kings Of Kavis’

    Reliance Broadcast Network Limited (RBNL) on Thursday announced the launch of their show with Surender Sharma – one of India’s most famous Hindi poets and humorists on 92.7 BIG FM and BIG MAGIC.

     

    For the very first time a top humorist will feature simultaneously on two media platforms through a single show titled ‘Hasya Panchayat’. The famous hasyakavi, popularly known as Sharmaji, will feature daily across 92.7 BIG FM stations in Hindi speaking regions as well as on BIG MAGIC, with his hilarious trademark one-liners to people’s queries on different subjects related to everyday life.

     

    Sharmaji, known for his straight faced, glum expression, offered fans a brilliant glimpse of his show at Shivaji Stadium Airport Metro where he, along with other eminent hasyakavis, participated in the ‘Hasya Panchayat’, and made the crowd burst into uncontrollable fits of laughter.

     

    Together with his fellow kavis, he presented a range of enjoyable poems and on a serious note urged listeners to reflect on modern-day issues such as inflation, corruption and unemployment. From the election fever in Uttar Pradesh and Punjab to popular Bollywood flicks such as Dirty Picture, the humorist took on some very hot topics and added his distinctive touch of humour and sarcasm to them.

     

    The 92.7 BIG FM show will entertain listeners for one hour every evening and will feature the best of Sharmaji’s performances on a special weekend show.

     

    The artist will simultaneously feature on BIG Magic’s daily show titled ‘Hasya Panchayat’ in a special segment, where he will present his hilarious take on different topics. People from the Hindi heartland of Uttar Pradesh, Madhya Pradesh, Biharand Jharkhand will also get to watch shorter capsules featuring Sharmaji’s celebrated one­-liners.

     

    Speaking at the event, company spokesperson said: “Few things in life can compare to the joy one gets in making someone laugh. We’re proud to bring a much-loved persona like Surender Sharma into the lives of our consumers and trust his wittiness will give us many reasons to laugh. This double treat on 92.7 BIG FM and BIG Magic will ensure people never miss out on the King of Kavi’s rib-tickling humour.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • For this project, Big Digital has brought together different verticals of the RBNL network for an effective and widespread promotion and visibility.

    Big Digital to handle digital promotions for Sadda Adda

    By A Correspondent

     

    Big Digital, the digital arm of Reliance Broadcast Network Ltd, has been promoting the Ramesh B Agarwal’s multi-starrer Sadda Adda, across various mediums. The youth-centric movie, which released on January 13, has attracted eyeballs due to its promotions on popular youth destinations on the digital space.

     

    Big Digital has embarked on various activities including Facebook and Twitter page management. The Facebook page is constantly kept updated with interesting insights about the movie, cast and constant interactions and discussions. The page is also kept updated with PR activities of the team and exciting contests. Big Digital is also promoting the songs on mobile via SMS push and WAP promotion.

     

    The YouTube channel’s promotional videos and songs of Sadda Adda have received over 87,000 video views so far (http://www.youtube.com/user/SaddaAdda). Popular websites like Yahoo! and Rediff have also been promoting the film and songs.

     

    For this project, Big Digital has brought together different verticals of RBNL network for an effective and widespread promotion and visibility. The partners include radio partner 92.7 BIG FM, TV partners BIG MAGIC and BIG CBS along with BIG Street for the OOH promotions.

     

    A spokesman for Big Digital said, “Sadda Adda’s widespread promotion on the digital platform has helped the film gain tremendous buzz and popularity. The film is for the youth and hence digital marketing has played a huge role in gaining eye balls. We hope to build many such properties for our clients.”