MxMIndia

Tag: BIG FM

  • This bill will allow the Copyright Board to decide the royalty rates for the broadcasters, which until now was decided by the PPL

    Radio broadcasters thumbs up to Copyright Bill

    By A Correspondent

     

    The Copyright Amendment Act which was passed recently in Lok Sabha has come as a huge relief, not only for the artists, musicians and content creators, but also for the Indian radio fraternity.

     

    This bill will allow the Copyright Board to decide the royalty rates for the broadcasters, which until now was decided by the PPL (Phonographic Performance Ltd.). PPL is the copyright society with respect to sound recordings. While the bill is clearly beneficial for the rightful owners of the copyright, how much profitable will it be for the radio broadcasters, will be known only once the copyright board decides on the rates that the broadcasters may have to pay for the copyright owners.

     

    The Copyright Amendment Act 2012 allows artists, song writers and performers to claim the royalties for content creation. While the bill has also made it mandatory for both radio and television broadcasters pay royalty to the copyright owners each time their content is broadcasted, what it also ensures is that unlike before, the amended Copyright Act will allow broadcasters to pay music royalties on a pro-rata basis. As a result, it will help broadcasters generate more revenues.

     

    What they say:

    Speaking to MxMIndia, Ms Anurradha Prasad, Chairperson cum Managing Director, B.A.G Network and president of Association of Radio Operators for India (AROI) said: “We welcome the Copyright Amendment Act because it will bring a sea change in the industry. The radio industry has been bleeding because of the huge royalties it has to pay for the music. Therefore, it is a great step forward, and I believe it is a win-win situation for the entire chain because it will bring in more transparency and, as a result, more revenues will be generated.”

     

    Mr Vipul Pradhan, CEO of PPL said that while he welcomed the amendment that the royalties be given to the rightful owners of the content, what he is not pleased with is the statutory licensing for users as it would take away the monetizing rights of the music companies, nevertheless, PPL will abide by the law. “We welcome the Copyright Amendment Act and we will follow the new law. We welcome the first part of the amendment which allows the rightful owners of content to get their royalties. However, it is the second part of the amendment – the statutory licensing for the users is something that we are not happy about.”

     

    “The statutory licenses for the users are basically the people who are using our content as business activity which is where I think the statutory license of content for radio or television is something that is not desirable. We will see how the statutory licenses for users will impact the music companies in the long run. So, while we welcome the move to allow artists and content creators to claim their royalties for their work, it is the statutory licensing for users that concerns us because it will take away the monetization rights of the music companies, which in the long run could affect the creation of these rights,” he added.

     

    Rabe T Iyer, Business Head, Big FM explained: “It is a constructive and beneficial step in truly recognizing the real owners of music and not just the labels who pitch and buy them. It is also a fair distribution of rights which will lead to increasing talent pool, greater accountability of quality and continued effort to innovate. I believe it will provide greater flexibility for radio stations to play music recomposed or readjusted by creators of songs and it will allow more artists, song writers to get their dues.”

     

    Mr Amitabh Srivastava, Country Manager, Radio Netherlands noted that this move is very much in sync with industry requirements as it would resolve most of the royalty issues faced by the radio industry. Mr Srivastava also said that unlikeIndia, the international model of intellectual property rights is quite rigid as it ensures that the owners of the copyright get their due shares, and that with the passage of this legislation we can expect international standards in copyrights as well. “This bill is more beneficial for content owners than the radio broadcasters. This bill will bring legitimacy in the royalty issues and it will promote more self generating content which is not happening right now. So, it is a welcoming change because when copyright is legitimized, even the broadcasters will be allowed to create their own content which we do not see taking place as of now.”

     

    Shreyams Kumar, Director Mathrubhumi said: “We don’t mind paying money to the artists, but paying money to the music companies which does not reach the rightful owners is what we don’t approve. Thus the Copyright Amendment Act is a welcome move as it will lead to more transparency in the music and broadcast industry. This amended act will definitely be a cost saver for the radio industry and it will certainly help the radio industry in the long run.”

     

    Ms Monica Nayyar Patnaik, Joint Managing Director at Eastern Media Ltd and Mr Naval Toshniwal, CEO Tomato FM and Vice President, Pudhari Publications were of the view that this bill is a step in the right direction which will benefit the radio industry and act as a cost saver for the industry.

     

  • Although the turnout at the India Radio Forum was dismal, the awards in the evening saw some fanfare with Radio Mirchi bagging the maximum number of metals

    Mirchi maxes IRF awards, Red FM is best station

    By A Correspondent

     

    The much awaited Excellence in Radio Awards (ERA) was held in Mumbai on May 22. Although the turnout at the IRF (India Radio Forum) 2012 was dismal, the awards concluded with fanfare. A total of 40 awards were given out this year and three new categories were introduced – Best Radio Programme (Marathi); RJ of the Year (Marathi); and Best Radio Promo – Inhouse (Marathi).  The award winning radio stations at ERA this year include – Radio Mirchi, Red FM, Big FM, Radio City, Radio Mango, Club FM, MY FM, Suryan FM and Fever FM.

     

    Digital Radio Broadcasting Ltd or Red FM won 7 Awards including the awards for the ‘Best Radio Station’ and ‘Best Breakfast Programme/ Show (Hindi)’ to name a few. Suryan FM won one Award for ‘Best Radio Promo (In house) Tamil’.

     

    Reliance Broadcast Network Limited or Big FM also won 7 awards, including the award for the ‘Best Programme Broadcast after 11am (Hindi)’ and ‘Best Programme Broadcast After 11am (Tamil)’. Big Magic Pvt Limited won an award for ‘Best Use of Music / Song / Jingle by an Advertiser in a Radio Spot’.

     

    Radio Mirchi won a total of 12 awards, making it the most awarded radio station at the Excellence in Radio Awards 2012.

     

    Speaking to MxMIndia, Mr GG Jayanta, National Marketing Head, Radio Mirchi said: “Winning 12 awards is in itself a matter of pride, innovation always wins and good work will always be recognized. These awards will most certainly encourage us to deliver better work as it is a great motivational tool for us.”

     

    Mr Rajat Uppal, General Manager- Marketing stated: “We saw good participation from the industry, we are glad to have won the Best Radio Station, The RJ of the Year, the Best Breakfast show and others. It shows the kind of work we do is high on quality and high on innovation as well. We won the awards that matter the most to us and our aim will be to continue delivering quality work for listeners and advertisers.”

     

    Music Broadcast Pvt Ltd or Radio City won a total of 3 Awards, Radio Mango also won 3 awards, Club FM won 2 awards, Fever FM and MY FM won one award each.

     

    Mr Praveen Scheruchari, Senior Creative Manager, Radio Mango said: “For a regional station like us, winning these awards and that too at a national level is a huge achievement as well as a great opportunity for us. These awards will encourage us to deliver better work for our clients and listeners.”

     

    The awards for the ‘Most Effective Use of Radio in an Activation Campaign’ and ‘Most Outstanding Use of Radio in An Ad Campaign’ were the winners from ‘The Radio Pitch Challenge’.

     

  • RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros

    RAMcheck: Besides Mumbai, no change in #1s

    By A Correspondent

     

    TAM Media’s Radio Audience Measurement (RAM) – which covers four key metros, Mumbai, Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for wk 13 to wk 16, 2012 (Last week of March to first three weeks of April, 2012). According to the latest RAM data, for listeners of 12 years of age and above, all places of listening, and according to radio channel shares, RadioCity, Radio Mirchi, Fever FM, Big FM, Red FM, Radio One, Oye! FM continue to be the top FM stations in the big four metros.

     

    Mumbai:

     

    Radio Mirchi emerges as the number one FM station in Mumbai with a market share of 15.3 per cent, followed closely byRadioCityat 15.2 per cent. The two FM stations are closely competing for the top spot, but what remains to be seen is which of these two FM stations retains the top spot. AIR FM2 Gold, Fever FM and Big FM make the top five FM stations in Mumbai. The other FM stations in the Mumbai market include Red FM, Radio One, Oye! FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani.

     

    Delhi:

     

    Fever FM continues to be the most popular FM station in Delhi with a market share of 18.4 per cent, its nearest rival is the AIR FM2 Gold which is comfortably placed at number two with 18.1 per cent market share. Ranked three is Radio Mirchi followed by RadioCity which is ranked four and Red FM as ranked five in theDelhimarket. The rest of the FM stations in Delhi include Big FM, Radio One, Oye! FM, Hit FM, AIR FM1 Rainbow, Akashavani and Vividh Bharati.

     

    Bengaluru:

     

    RadioCity continues to maintain its leadership position in the city. RadioCity, Radio Mirchi and Big FM are the top three most popular FM stations in Bengaluru. RadioCity received a market share of 25.7 per cent whereas Radio Mirchi and Big FM received a market share of 22 per cent and 18.5 per cent respectively. Ranked four is Red FM with 12 per cent and the fifth most popular FM station is AIR FM1 Rainbow with 5.7 per cent. The other FM stations in Bengaluru include AIR FM1 Vividh Bharati, Radio One, Fever FM, Radio Indigo, Akashavani and Gyan Vani.

     

    Kolkata:

     

    Radio Mirchi is the clear winner in Kolkata with a market share of 22.8 per cent. The top three FM stations in Kolkata haven’t changed as Radio Mirchi continues to be the number one FM station of the city followed by Big FM with a share of 16.9 per cent and at the number three FM station of Kolkata, Friends FM received a share of 14.9 per cent of the share. Ranked four and five are Aamar FM and Fever FM with a share of 10.9 per cent and 8.9 per cent respectively. The other FM stations in the city are Red FM, Radio One, Oye! FM, Power FM, AIR FM1 Rainbow, AIR FM2 Gold, Vividh Bharati and Akashavani.

     

  • RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros

    RAMcheck: No change in #1 stations across RAM markets

    By A Correspondent

     

    TAM Media’s Radio Audience Measurement (RAM) – which covers four key metros, Mumbai,Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 8 to Wk11 (Last two weeks of February 2012 and first two weeks of March 2012).

     

    According to the latest RAM data, for listeners of 12 years of age and above, all places of listening, and according to radio channel shares,RadioCity, Radio Mirchi, Fever FM, Big FM, Red FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

     

    WhileRadioCityretained its leadership position in Mumbai and Bengaluru, Fever FM and Radio Mirchi also continued to remain the leading FM stations inDelhiand Kolkata respectively.

     

    Mumbai:

    RadioCitycontinues to be the most popular FM station in Mumbai, as the FM station has maintained its leadership position in the city. Ranked second is Radio Mirchi followed by AIR FM2 Gold, Fever FM and Big FM which are ranked third, fourth and fifth respectively. These top five FM stations and Red FM, ranked sixth have secured their listenership share in double digits. The other FM stations in the city include Oye! FM, Radio One, AIR FM1 Rainbow, Vividh Bharati and Akashavani Mumbai.

     

     

    Delhi:

    According to the Wk8 to Wk 11 RAM data, Fever FM has once again retained its leadership position inDelhiwith a listenership share of 18.6 per cent followed by AIR FM2 Gold which garnered a share of 18.5 per cent. Although Fever FM is the number one FM station ofDelhi, the government owned AIR FM2 Gold is a close second. What remains to be seen is whether Fever FM is able to widen the gap between the number one and number two FM station? Or will AIR FM2 Gold claim the leadership title?  Once the undisputed leader ofDelhi, Radio Mirchi is now ranked three with a share of 15.2 per cent followed byRadioCityand Red FM with a share of 12.3 per cent respectively. The top five FM stations have received their station share in double digits. The other cluster of FM stations inDelhiincludes Oye! FM, Radio One, AIR FM1 Rainbow, Hit FM, Vividh Bharati and Akashvani Mumbai.

     

     

    Bengaluru:

    RadioCitymaintained its leadership position in Bengaluru with a share of 26 per cent, its nearest rival Radio Mirchi, on the other hand, received a share of 21.7 per cent. Ranked three is Big FM with a share of 17.6 per cent followed by Red FM which received a share of 12.8 per cent. While the top four FM radio stations in Bengaluru received a double digit share, AIR FM1 Rainbow which is ranked five received a share of 6.1 per cent. The other clusters of FM station in the city are Fever FM, Radio One, Radio Indigo, Gyan Vani, Akashavani and Vividh Bharati.

     

     

    Kolkata:

    The top five FM stations of Kolkata continue to remain the same. Radio Mirchi is unanimously the most popular FM station in Kolkata with a whopping 22.9 per cent of the station share. Its nearest rival is Big FM which received a share of 16.8 per cent followed by Friends FM and Aamar FM which are ranked four and five respectively. Kolkata is the only RAM market which perhaps has not seen a change in the top four rankings in a long time. While Fever FM and Red FM are ranked five and six respectively, other clusters of FM station in Kolkata are Oye! FM, Radio One, Power FM, AIR FM1 Rainbow, AIR FM2 Gold, Vividh Bharati and Akashavani Kolkata.

     

  • BIG FM launches 'Big Indian League' for IPL5; is exclusive radio partner to Kings Xi Punjab and Deccan Chargers.

    IPL 5: BIG FM takes on mania with ‘BIG Indian League’

    By A Correspondent

     

    BIG FM aims to create an overwhelming experience for cricket fans across the country with the ‘BIG Indian League’.  This campaign brings golden opportunity to listeners across its 45 station network, to not only relive their passion for cricket on radio by supporting their favorite teams, but also a chance to win a grand cash prize of Rs. 1 lakh and tickets to the IPL finale. BIG FM has already partnered exclusively with two leading IPL teams Deccan Chargers and Kings XI Punjab promising listeners exclusive and interesting entertainment updates on these teams.

     

    BIG FM is said to give T20 on radio a new exciting twist built around the game, wherein listeners have to conclude the answer by putting forth a maximum of 20 questions to the RJ. The game will have four listeners representing one of the teams playing in the IPL that respective day with BIG FM RJ. The person who guesses the right answer using the lowest number of questions wins cricket goodies and also gets a chance to win the grand prize of Rs 1 lakh.

     

    In addition to this, BIG FM will recreate the magic of IPL with the BIG Indian League championship in metros including Mumbai, Hyderabad, Kolkata, Bangalore, Delhi and Chennai. The cities will witness a mall activity to shortlist top 8 teams of the city. These eight local teams will then fight for the title of BIG India league Champion for the city. In Hyderabad and Chandigarh, the winning team will get to play a real match with the respective city IPL teams. BIG FM will also include live updates and insights of the cricket including toss and scores updates and players’ performance for all the matches.

     

    Leading cricket expert Aakash Chopra will share the insights on the matches being played and give out player trivia while leading comic Surendra Sharma will add effervescence to the cricket fever with his witty one-liners.

     

    The initiative will be promoted aggressively across mediums and all the updates will have their digital foot print across social media platforms of BIG FM.

     

    This property offers a an exciting and extensive platform to all the marketers who are keen to showcase their brands around this cricket season and ride on its multi-media promotions and massive scale of BIG FM.

     

    The Company Spokesperson said, “In our country, cricket is the national passion and as a brand that celebrates people’s passions, BIG FM is going all out to entertain listeners during this cricket season like never before on air, on-ground and digitally. We are committed to delivering highly engaging cricket-listening experience on radio with innovations in programming and marketing. Our scale and ability to drive quality content during this season is sure to make it deliver huge value for consumers and customers alike.”

     

  • According to Radio Establishment Survey 2011 findings, although the mother tongue of 51 per cent of FM device owners is Marathi, an overwhelming 80 per cent of them prefer Hindi music

    Will Marathi content be a shot in the arm for FM in Mumbai?

    By Robin Thomas

     

    What’s common between radio stations in Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad, Kolhapur, and Kochi? They give almost equal prominence to local music along with the Hindi or Bollywood songs. This is in direct contrast to the Mumbai market where FM stations mainly play Bollywood songs which are quite popular with the Mumbai listeners.

     

    According to RAM’s (Radio Audience Measurement), Radio Establishment Survey 2011 findings, although the mother tongue of 51 per cent of FM device owners in the city is Marathi, an overwhelming 80 per cent of them prefer Hindi music and RJ talks on radio. Nevertheless, the survey also revealed that as compared to 2007, the preference for music and RJ Talk in Marathi has witnessed an increase in 2011.

     

    It’s not that the all the FM stations in Mumbai have ignored the Marathi speaking audience. Big FM, Radio Mirchi and Radio City play Marathi songs, but only on Sundays and they are the only radio stations to do so.

     

    Big FM, for instance, has been airing Masala Chaha every Sundays between 7am to 9am since 2009, much before Raj Thackeray’s diktat to the radio stations to play Marathi music. But even then, a Big FM spokesperson was of the view that although there is a market for Marathi music, Mumbai being a cosmopolitan city, most Mumbaikars prefer listening to Bollywood music. “There is surely a market for Marathi music, given the high population of Marathi speaking public. However, Mumbai is a cosmopolitan city with a wide audience base, and a mass channel has to play the music that appeals the most… which is Hindi, a lot of it being Bollywood. Phase III will unleash the true potential of radio and will allow for more differentiation in content, along with newer genres and radio stations that will cater to a more specific audience base.”

     

    Radio Mirchi airs ‘Mumbai Dhol’ every Sunday, between 12 noon to 3pm, hosted by RJ Rohit. ‘Mumbai Dhol’ covers the culture of the city, the happenings and plays back to back Marathi music, contemporary and the classics.

     

    Indira Rangarajan, VP, Programming, West & Central, Radio Mirchi stated: “The response to our Marathi show – ‘Mumbai Dhol’ has been very good. Following the resurgence of Marathi films and music, we had decided to experiment with a slot specifically for Marathi songs and it has worked well. I believe there is plenty of scope for Marathi music in Mumbai and over the years this popularity will increase further.”

     

    RadioCitytoo plays Marathi retro songs every Sunday evening between 5pm to 6pm during ‘Sandhikali Aasha’, a radio programme hosted by RJ Vishaka.

     

    After looking at the Marathi content being offered by these three stations, one wonders if there scope for more Marathi content on Mumbai radio stations? Or will the Marathi music lovers have to wait a little longer for a radio station that caters to their tastes?

     

    Unlike the private radio stations, the government-owned FM stations, AIR FM2 Gold and AIR FM1 Rainbow, play a mix of Hindi and Marathi songs every day. The private radio stations would do well to take a lesson from these government-owned radio stations.

     

    Naval Toshniwal, CEO, Tomato FM, a Kolhapur-based FM radio station, was also of the view that although the potential for Marathi music is huge, Mumbai being a cosmopolitan city will play more Hindi or Bollywood songs. “Yes, there is a huge scope for Marathi music in Mumbai. However, no private FM station would want to play only Marathi music, it will have to play Bollywood or Hindi songs too because of the cosmopolitan listenership. Looking at the current FM scenario where every station sounds the same, I believe that a radio station which plays a little more Marathi music will create some amount of differentiation in the market.”

     

    FM stations in the city play Marathi hit songs during prime-time, especially on occasions like Maharashtra Day or Gudi Padwa. For instance, Big FM Mumbai will be playing Marathi songs during the breakfast show from March 19 to March 23, celebrating the occasion of Gudi Padwa.

     

    According to Janardhan Pandey, Associate VP, Mudra Max: “Although the market may not be big, the potential for Marathi listenership is huge in Mumbai. The issue, however, is that there has not been any serious attempt by FM stations to woo the Marathi listeners. Awareness about Marathi programmes aired on radio stations seem to be non-existent, the Marathi programmes or music are played during mostly non-prime time. However unless a FM station does not aggressively promote its Marathi programmes, and plays Marathi songs more frequently, it will neither add new listeners nor will it attract new advertisers. There are a lot of retail advertisers in the city catering to the Marathi audience.” Ajay Rao, Vice President, Dentsu stated: “There is a huge scope for Marathi listenership in Mumbai as Marathi generates high level of passion.”

     

    The good news is that increase in the frequency of Marathi music on radio stations could mean attracting new listeners to radio, and perhaps even new advertisers. Moreover, multiple frequencies may bring some good news to the Marathi music lovers as it will bring new genres of radio stations.

     

  • Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros

    RAMcheck: More surprises for FM players

    By A Correspondent

     

    TAM Media’s Radio Audience Measurement (RAM) – which covers four key metros, Mumbai,Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 4 to Wk7 (Last two weeks of January 2012 and first two weeks of February 2012).

     

    According to the latest RAM data, for listeners of 12 years of age and above, all places of listening, and according to radio channel shares,RadioCity, Radio Mirchi, Fever FM, Big FM, Red FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

     

    Mumbai:

    Radio City surged ahead of Radio Mirchi as the most popular FM station in the city with 15.5 per cent channel share from Wk 4 to Wk7, 2012 whereas Radio Mirchi’s channel share stood at 15 per cent. Ranked three is AIR FM2 Gold which more or less remained unchanged in listenership share from wk 4 to 7, 2012 as against Wk 52, 2011 to Wk 3, 2012. As compared to Wk 52, 2011 to Wk 3, 2012, six FM stations witnessed growth in their listenership share in Wk 4 to Wk 7, 2012 namely, Radio City, Fever FM, Red FM, Radio One, Oye! FM and AIR FM2 Gold.

     

    Source : RAM

    Market: MUMBAI

    Demographic: All People 12+ Filter Demographic: None

    Statistic: Share %

    Daypart: Sun – Sat 12:00 AM – 12:00 AM

    Place of Listening: All

     

    

     
    

    Delhi:
    

    Fever FM once again manages to retain its leadership position inDelhi, its nearest rival in Delhi is Radio Mirchi, if the government owned AIR FM2 Gold is excluded. According to figures for Wk4 to Wk 7, 2012, AIR FM2 Gold is close behind Fever FM for the top spot. What remains to be seen is whether or not Fever FM is able to retain its leadership position inDelhi.
    

     
    

    The Wk4 to Wk 7, 2012 RAM numbers reveals that in comparison to Wk 52, 2011 to Wk 3, 2012 only five FM stations witnessed any growth in the Delhi market. The FM stations to have seen growth in their listenership shares are Radio City, Big FM, Red FM, Oye! FM and AIR FM2 Gold.
    

    The other FM stations in the Delhi market are Radio One, Hit FM, AIR FM1 Rainbow, Vividh Bharathi and Akashavani Delhi.
    

     
    

    Market: DELHI
    

    Demographic: All People 12+ Filter Demographic: None
    

    Statistic: Share %
    

    Daypart: Sun – Sat 12:00 AM – 12:00 AM
    

    Place of Listening: All
    

     
    

    

    

     
    

    Bengaluru:
    

    In Bengaluru too, Radio City continues maintain its numero uno position, the FM station has managed further grow its listenership share in Wk 4 to Wk 7, 2012 as against Wk 52, 2011 to Wk 3, 2012. The second most popular FM station in Bengaluru is Radio Mirchi followed by Big FM and Red FM, ranked third and fourth respectively. Ranked fifth is AIR FM1 Rainbow and Radio One is ranked sixth. The five of the eleven FM stations in the Bengaluru market which witnessed growth in listenership share areRadioCity, Red FM, Radio One, Fever FM and Radio Indigo.
    

     
    

    Market: BENGALURU
    

    Demographic: All People 12+ Filter Demographic: None
    

    Statistic: Share %
    

    Daypart: Sun – Sat 12:00 AM – 12:00 AM
    

    Place of Listening: All
    

    

    

    

     
    

    Kolkata:
    

    Radio Mirchi has not only maintained its leadership position in the city, but has also witnessed some growth according to the Wk4 to Wk 7, 2012 RAM data as against Wk 52, 2011 to Wk3, 2012. Kolkata is the only RAM market to have seen no change in atleast the top three rankings. Radio Mirchi, Big FM and Friends FM continue to be the top three FM stations in the city. Ranked four is Aamar FM, followed by Fever FM, Red FM and Oye! FM. Of the thirteen FM stations in Kolkata, six FM stations in the city have witnessed growth in their listenership shares: Radio Mirchi, Fever FM, Radio One, Power FM and AIR FM1 Rainbow. Although Friends FM remained stagnant in its listenership share, nevertheless it is comfortably placed at number three. The other FM stations in the Kolkata market include Radio One, Power FM, AIR FM1 Rainbow, AIR FM2 Gold, Akashavani Kolkata and Vividh Bharati.
    

     
    

    Market: KOLKATA
    

    Demographic: All People 12+ Filter Demographic: None
    

    Statistic: Share %
    

    Daypart: Sun – Sat 12:00 AM – 12:00 AM
    

    Place of Listening: All
    

     
    

    

    

    
			
    
		
    
		
	
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    Big Memsaab, the radio reality show focusing on ordinary women with extraordinary talent, is expanding to cover more states.
    
			
    Radio reality show Big Memsaab to cover more states in season 5
    
			
    By A Correspondent
    

     
    

    Following a successful response over the last four years in the Hindi heartland of Uttar Pradesh, the fifth season of the reality-based radio show and on-ground property Big Memsaab will be launched across 13 states of India – Punjab, Maharashtra, Andhra Pradesh, Karnataka, West Bengal, Kerala, Tamil Nadu, Gujarat, Orissa, Rajasthan, Madhya Pradesh, Bihar and Jharkhand.
    

     
    

    Conceptualized and initiated by Big FM, it facilitates a platform for Indian women to showcase their talents and skills that deserve wider recognition and appreciation. Participants are thus ordinary women with extraordinary talent.
    

     
    

    Big Memsaab Season 5 promises to attract a wider range of audiences across India. For the promotion of this show Big FM will be utilizing its extensive in-house media networks including radio, television, digital and outdoor in a 360-degree campaign which will offer advertisers excellent visibility for their products and services.
    

     
    

    Contestants from each city will be shortlisted for four rounds followed by elimination in each round. The grand finale will have contestants from each city battling it out with one another for the final title and crown of Big Memsaab 5.
    

     
    

    A release from the company said, “We have always believed in entertaining and engaging our audiences by initiating unique concepts that will connect us directly to our listeners. Considering the success this show has seen for the last four seasons in the Hindi heartland, we feel the time is now right to take this woman-centric property to other parts of the country.”
    

     
    

    
			
    
		
    
		
	
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    Xtra is the first ever 24-hour news channel geared towards movie buffs in Andhra Pradesh
    
			
    AP viewers to get Xtra dose of Bollywood
    
			
    By Rishi Vora
    

     
    

    Monica Broadcasting Pvt Ltd, a Hyderabad-based broadcast company has launched Xtra, tthe first ever 24-hour Telugu news channel geared towards movie buffs in the state of Andhra Pradesh (AP).
    

     
    

    Launched on January 13, it caters to young audiences in the age bracket of 15-30 in all regions of the state. The content includes news centred around Bollywood, Hollywoodand Tollywood; comprising of celebrity interviews, gossip, events/page 3 news, lifestyle and so on.
    

     
    

    Mr. Nagesh Nagi, one of the promoters of the channel said that a unique part of the channel is its hi-fi graphics and presentation, which is a huge audience puller for the industry which produces 200-300 movies a year.
    

     
    

    Commenting on the how the channel has progressed in a month’s time, Mr Nagi said: “The channel has a mass appeal, though it caters primarily to the youth. So far we have got a very good response. Our interesting line up of content and the on-going marketing campaign will help us cover a fair amount of ground in a few days from now.”
    

     
    

    He further informed that Xtra is the first channel in the genre of filmy news in AP and that they expect competition in form of new channel launches in the near future. The channel has tied up with all cable operators in the region. And, by the end of this month, it expects to cover every TV household in the state.
    

     
    

    When asked on the response from advertisers, Mr Nagi said: “We expect advertisers to come in and advertise with us, as we are targeting the youth. We’ve already got a few advertisers on board – Santoor is one such advertiser. We’re expecting to close a few more deals in the near future.”
    

     
    

    As for the channel’s marketing efforts, the broadcast company has undertaken an extensive outdoor campaign in Hyderabad and other key locations in AP. It has also tied up with Big FM for promotion on radio. The channel’s tagline, 100% Filmy, is based on the passion that people of AP have for movies.
    

     
    

    Monica Broadcasting, founded in 2008, airs Telugu news channel – Mahaa news – in AP.
    

     
    

    
			
    
		
    
		
	
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    According to RAM (Radio Audience Measurement), the OOH listeners include listenership in cars, at work and other out of home places
    
			
    RAMcheck: Most popular FM stations heard out of home
    
			
    By A Correspondent
    

     
    

    Unlike our regular RAMcheck reports which didn’t differentiate between any places of listening, this time MxMIndia decided to concentrate exclusively on radio channels’ out of home (OOH) listenership. According to RAM (Radio Audience Measurement), the OOH listeners include listenership in cars, at work and other out of home places. TAM Media’s Radio Audience Measurement from week 40-43, 2011 to week 52- 3, 2012 reveals the most popular FM radio station out of home. RAM is currently present in four metros – Mumbai, Delhi, Bengaluru and Kolkata.
    

     
    

    Mumbai:
    

    According to the RAM data for OOH listenership, the top five FM stations for Mumbaikars are Radio Mirchi, Big FM, Radio City, Fever FM and Red FM, excluding the government-owned AIR FM2 Gold. The radio stations, from week 40- 43, 2011 to week 52 to 3, 2012, have not seen much variation in their channel shares.
    

    

     
    

    Delhi:
    

    In Delhi AIR FM2 Gold is the most popular FM station followed by Fever FM, a strong number two in OOH listenership share. While the number one and two slots have a clear position in OOH listenership, there is no clear winner for the number three position. There is a close fight for number three position between Radio Mirchi, Radio City and Red FM. However in Wk 52′ 2011 to Wk 3′ 2012, both Radio Mirchi and Red FM received 12.4 per cent station share whereas Radio City received a station share of 11.1 per cent. The other FM stations in the Delhi market include Big FM, Radio One, Oye!FM, Hit FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani Delhi.
    

    

     
    

    Bengaluru:
    

    Radio Mirchi is the number one FM station in Bengaluru followed by Radio City, Big FM, Red FM and Radio One. Between Wk 40- 43, 2011 to Wk 52, 2011-Wk 3, 2012 the radio channel share for Radio Mirchi was at its peak in Wk 40 -43, 2011 with a share of 23.1 per cent. Radio City, the second most popular FM station in OOH listenership, was also at its peak in wk 40 – 43, 2011 with 21.2 per cent share. However in week 52, 2011 – Week 3, 2012 the station share for Radio Mirchi dropped to 22 per cent whereas Radio City’s share was 18.9 per cent. The other clusters of FM stations in Bengaluru are Fever FM, Radio Indigo, AIR FM1, Vividh Bharati, AIR FM1 Rainbow, Gyan Vani and Akashavani Bengaluru.
    

    

     
    

    Kolkata:
    

    Kolkata has a clear number one and number two FM stations in Friends FM and Radio Mirchi. Ranked third is Red FM. The gap between the top three FM stations is significant. While Friends FM received a market share of 23.4 per cent in Wk 52, 2011 – Wk 3, 2012, the same week saw Radio Mirchi receive just 18.3 per cent market share and Red FM receive 12.4 per cent share. The other clusters of FM stations in Kolkata are Fever FM, Aamar FM, Air FM2 Gold, Oye! FM, AIR FM1, Rainbow, Radio One, Power FM, Akashavani and Vividh Bharati Kolkata.
    

    

     
    

    
			
    
		
    
		
	
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    From offering love tips to motivating a husband to lose weight for his wife, radio stations are leaving no stone unturned to celebrate V-day
    
			
    FM stations celebrate Valentine’s Day
    
			
    By A Correspondent
    

     
    

    In case you don’t remember what’s special about today,  just tune into any FM radio station and you will know that love is in the ‘air’. And when television channels, newspapers & magazines and the internet have something to offer this Valentine’s Day, can FM radio be far behind?
    

     
    

    Here are some of radio stations and their big plans for the day:
    

     
    

      

    • Big FM
      • 

    

    Big FM will be playing love songs or romantic songs throughout the day. Big FM Hyderabad station has been running an on-air contest – Jodi No.1 since the last four days wherein listeners share their love stories with the RJ. On February 14 – Valentine’s Day – actors Siddharth and Rana Daggubati will select the best stories, announce the winners and reward them during the morning show.
    

     
    

    Big FM’s Delhi station will air ‘Big Love Meter’ which will test how well the listeners know their partner. In addition, an RJ will travel across the Delhi city in a ‘Mobile Big Booth’ conducting ‘Love Meter’ tests on married and unmarried couples. Big FM Delhi will also have ‘Club 927’ which aims to engage housewives by conducting a quick ‘Love Meter’ tests on their husbands over the phone.
    

     
    

    Big FM Mumbai station has roped in Rajeev Khandelwal and Mugdha Godse to co-host the morning show with RJ Ankit to promote their movie ‘Will You Marry Me?’
    

     
    

      

    • Red FM
      • 

    

    For Red FM Delhi it all began with one phone call from the Delhi Traffic Police Head Constable, Ramesh Kumar who wanted to lose weight as his wife constantly complained about him being overweight. This conversation was followed by a nine day activity wherein Red FM Delhi RJs Swati and Peeyuush decided to make head constable Kumar lose some weight and get fit before Valentine’s Day. Red FM Delhi is calling it ‘Ek Moti Si Love Story’.
    

     
    

    The Delhi station also roped in Bollywood celebrities like Kareena Kapoor and John Abraham who gave tips to lose weight. It is also said that people of Delhi also stepped in to help Mr Kumar lose weight by lending him their old treadmill, waking him up in the morning, taking him out to jog and so on. A run was organized at Hindu College where 300 students ran with Ramesh Kumar to boost his morale and support him in his endeavour to lose weight. The event is said to have been attended by Joint CP Traffic Satyendra Garg and Former National Hockey Captain Rajpal Singh. On February 14, Red FM will send Ramesh Kumar and his wife Raj Rani for a date to Le Meridian to reminisce about 27 years of their marriage.
    

     
    

      

    • Radio Mirchi
      • 

    

    On Valentine’s Day, Radio Mirchi’s late night show, ‘Purani Jeans’ aims to become a love messenger for its listeners. RJ Anmol will read out the love letters that were penned down by listeners for their loved ones. The listeners were given an entire week to send in letters for their loved ones to RJ Anmol.
    

     
    

      

    • Radio Misty
      • 

    

    Radio Misty will play love songs the entire day, along with live shows, centred around Valentine’s Day. It started with Love Forever week where the music and shows focused on the Valentine theme. The station will air live shows with listeners in-studio sharing their real life stories. Beside this, Radio Misty will have OBteams in different part of Siliguri to have live connect with listeners. The entire week listeners will be given the opportunity to win gifts, including candlelit dinner with their loved ones.
    

     
    

      

    • Indigo 919
      • 

    

    Radio Indigo 919, Bangalore will launch Heartline 919 on Valentine’s Day. Heartline 919 has been packaged for the young Bangaloreans. Over the last decade Bangalore has burgeoned to a global city with a significant part of the population being under the age of 25 and living away from home. Given the stress factors in corporates today, the need to maintain a work-life balance and to handle relationship and other personal issues, which is usually neglected gain significant importance. Heartline will address issues such as this every Tuesday between 10 pm and 11 pm starting the February 14.
    

     
    

    Heartline 919 has been edited and co-conceptualised by Sophia Purushotaman, a UK national and an Indian resident, and hosted by Dr Shyam Bhat and Teja.
    

     
    

    
			
    
		
    
		
	
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    Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
    
			
    RAMcheck: No changes in top rankings in four metros
    
			
    By A Correspondent
    

     
    

    On Friday, January 6, 2012, Radio Audience Measurement (RAM) – which covers four key metros, Mumbai, Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 43-46 (last two weeks of October and 1st two weeks of November 2011) Vs Wk 47-50 (Last two weeks of November and 1st week of December 2011).
    

     
    

    According to the latest RAM data, for listeners of 12 years and above, and according to radio channel shares, Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
    

     
    

    Mumbai:
    

    In Mumbai,Radio City further strengthened its leadership position in Wk 47-50 as against Wk 43-46 with a growth of 3.92 per cent in its channel shares. Radio Mirchi was rated the second most popular FM station in terms of channel shares followed by AIR FM2 Gold, Fever FM, Big FM, Red FM and Radio One. The other clusters of FM stations in the city are Oye! FM, Vividh Bharati, AIR FM1 Rainbow and Akashavani Mumbai.
    

     
    

    Besides Radio City, Red FM, Radio One, Oye! FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani Mumbai are the only radio stations to have shown growth.
    

     
    

    

     
    

    Delhi:
    

    Most radio stations inDelhiwitnessed growth in the channel shares in Wk 47-50 as against Wk 43-46. AIR FM2 Gold emerged as the number one FM station inDelhi, its channel share however remained stagnant. Fever FM slipped to the number two position in Wk 47-50 after its channel share saw a decline as compared to Wk 43-46. Fever FM and AIR FM1 Rainbow were the only two FM stations inDelhito have seen a decline in channel shares on Wk 47-50 as against Wk 43-46.
    

     
    

    Radio Mirchi was the third most popular FM station followed by Red FM, Radio City, Big FM, Radio One, and Oye! FM. The other clusters of radio stations inDelhiinclude AIR FM1 Rainbow, Hit FM, Vividh Bharati and Akashavani Delhi.
    

     
    

    

     
    

    Bengaluru:
    

    There was no change in the station rankings in Bengaluru.Radio City continued to lead Bengaluru followed by Radio Mirchi and Big FM. While Radio City showed neither growth nor decline in its channel share, Radio Mirchi and Big FM saw marginal growth. Fever FM, however, was the only FM station that showed decline in its channel shares.
    

     
    

    

     
    

    Kolkata:
    

    Kolkata too saw no change in its station rankings. Radio Mirchi, Big FM, Friends FM, Aamar FM and Red FM were the top five FM stations in Kolkata in terms of their channel shares. Radio Mirchi, the most popular FM station in Kolkata has further strengthened its leadership position with a growth of 1.75 per cent in channel shares in Wk 47-50 as compared to Wk 43-46.
    

     
    

    While Radio Mirchi’s nearest rival in Kolkata, Big FM came a distant second with a slight decline of 0.59 per cent in terms of its channel share, the third most popular FM station in Kolkata, Friends FM remained stagnant. Besides Radio Mirchi, Fever FM, Oye! FM and Radio One were the only private FM stations in Kolkata to have witnessed growth in channel shares.