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Tag: Bharti Airtel

  • The platform will offer a subscription service for a range of horror, thriller and crime related content

    Airtel and Shemaroo launch ‘The Horror TV’

    By A Correspondent

     

    Airtel Digital TV, the DTH arm of Bharti Airtel, and Shemaroo Entertainment have launched ‘The Horror TV – Ab Lagega Darr’ – a subscription-based service offering a variety of horror movies, TV shows and web series. The platform will offer a subscription service for a range of horror, thriller and crime related content.

     

    Said Richa Kalra, Product Lead – DTH, Bharti Airtel: “At Airtel, we are always innovating to expand our offerings with a discerning array of specially curated content to fulfil the preferences of each of our customers. Today, we are excited to launch a service which is a platform for horror and thriller content on TV. With an aim to truly delight our customers we promise to continue to add exciting content to our bouquet of entertainment offerings.”

     

    Commenting on the partnership, Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Limited said, “The Horror TV – Ab Lagega Darr consists of the most popular and engaging horror content. The finest collection of movies, television shows, web series will definitely entice horror and thriller genre fans and fulfil our promise to provide the best entertainment packages. We are glad to partner with Airtel Digital TV and curate the innovative service in our effort to constantly delight the consumers.”

     

     

  • The new campaign highlights the exclusive benefits Airtel customers get as part of its #AirtelThanks program

    Taproot relives the ‘Har Friend Zaroori Hota Hai’ magic with new campaign

    By A Correspondent

     

    To showcase the wide range of benefits of its recently re-launched customer program #AirtelThanks, Airtel has rolled out a new brand campaign, which we believe relives the ‘Har Friend Zaroori Hota Hai’ freshness created by Taproot not many moons ago.

     

    The new campaign, also conceived by Taproot Dentsu, takes a break from Airtel’s high speed 4G network imagery and has a refreshing and youthful feel. It will have a 360-degree media mix across multiple touch points including – TV, radio, digital, outdoor and cinema.

     

    Said Shashwat Sharma, Chief Marketing officer, Bharti Airtel: “This is a path breaking campaign in our brand journey that is built on customer obsession. #AirtelThanks is our way of rewarding our valued customers with some super benefits that not just add value but also differentiate the whole smartphone experience on our network. Our ambition is to build #AirtelThanks into a world-class platform in collaboration with our partners and take customer delight to the next level.”

     

    Added Agnello Dias, Chairman and Co-Founder, Taproot Denstu: “Airtel has one of the most loyal customer base in the country and Airtel Thanks is the brand’s way of acknowledging that loyalty through a range of rewards and benefits that are available only and only to Airtel customers. You won’t find these online or offline or through any other programme. This campaign kicks off the comprehensive first batch of benefits and there will be a continuing slew of more in the future… some of which even money can’t buy.”

     

     

  • NDTV HOP will offer users instant access to digital content

    NDTV & Airtel launch live channel for mobile phones – NDTV HOP

    By A Correspondent

     

    NDTV and Airtel announced the launch of NDTV Hop, billed as the world’s first live channel for smartphones available entirely in portrait (vertical) mode with exclusive content for Airtel TV users.

     

    Said Suparna Singh, Group CEO, NDTV: “NDTV is valued and recognised for creating and launching terrific new content in the online space. This partnership with Airtel allows us to use to dream potential the possibilities of digital and telecom technology. We know younger users want great content on the small screen. This is original content for them, not replicated or ported from other platforms. It’s very exciting to be rolling this out at this time in India”

     

    Commenting on the partnership, Sameer Batra, CEO – Content and Apps, Bharti Airtel said: “We are delighted to join hands with NDTV to launch world’s first LIVE channel for smartphones. Today’s tech savvy millennial wants to consume digital content on the go and our tie up with NDTV is aimed at facilitating just that. Our deep understanding of customer’s content consumption preferences coupled with NDTV’s expertise is sure to create an enjoyable experience for users.”

     

     

  • Encourages citizens across India to join the digital movement and dedicate a run for the empowerment of underprivileged children

    Airtel rolls out #PassTheTorch campaign

    By A Correspondent

     

    Bharti Airtel has launched a digital campaign, #PassTheTorch to mark the 11th edition of the Airtel Delhi Half Marathon (ADHM). The initiative celebrates the spirit of running and at the same time encourages people across India to make their run count wherever they may be and contribute towards the empowerment of underprivileged children in rural India.  Airtel has partnered with leading fitness mobile app Mobiefit for the campaign and the app will be branded as Airtel Mobiefit during the campaign period.

     

    Said Ravindra  Negi, CEO – Delhi/NCR, Bharti Airtel: “With the Pass the Torch Campaign, we at Airtel are bringing more people together to contribute to the cause of digital literacy in a new way, while enjoying their run. The digital campaign will enable people across the country to contribute to the cause. As a brand, we constantly support the millions who are still not connected, with this campaign we aim to do our bit digitally literate more people from this audience. We request people to come forward and share their run to make a real, tangible difference.”

     

     

  • The track is available on Wynk Music and Airtel TV  

    Airtel collaborates with Sarod maestros for national anthem tribute

    By A Correspondent

     

    Airtel and noted Sarod player Ustad Amjad Ali Khan, supported by Amaan Ali Bangash and Ayaan Ali Bangash, have come together to create a special sarod rendition of the national anthem to honour the Independence Day which falls on August 15.

     

    The rendition created by the celebrated trio, is available exclusively on Airtel’s digital platforms – Wynk Music (track) and Airtel TV (video).

     

    Said Sameer Batra, CEO – Content & Apps, Bharti Airtel: “Music brings people together and what better way to celebrate the Independence Day than with this beautiful version of our National Anthem. It’s a privilege for us to partner a music titan like Ustad Amjad Ali Khan and we invite everyone to enjoy this beautiful track.”

     

     

  • The campaign calls out customers to try all networks and then decide for themselves which one is the best

    New Airtel promise: “Sab Kuch Try Karo, Fir Sahi Chuno”

    By A Correspondent

     

    Bharti Airtel rolled out a new campaign claiming to be India’s fastest mobile network. The campaignhas been conceived by Taproot Dentsu.The new campaign takes a fresh approach with a bold and direct theme – “Sab Kuch Try Karo, Fir SahiChuno”.

     

    Said Rajiv Mathrani, Chief Brand & Online Officer, Bharti Airtel: “This campaign aims to build an open and honest conversation with customers and re-affirm Airtel’s confidence in its network. During our consumer work, we discovered that several customers who had moved from Airtel to other networks are now coming back as they were convinced that Airtel is the best. This is a powerful insight. And the strength of Airtel’s network has been consistently recognised by the world’s leading speedtest app. This is also a reflection of the massive investments in new technology and advanced networks we have made over the past couple of years.”

     

    Added Agnello Dias, Co-founder and CCO of Taproot Dentsu: “The idea was to communicate Airtel’s confident belief that if one were to actually test all the network services, Airtel would come out best. When India’s largest telecom network steps out and actually puts itself up for scrutiny by confidently encouraging all users to go out and test every other network before choosing the right one, it is a big bold step that asserts the brand’s confidence in its delivery.

     

     

  • Deepakjit Singh has been brought in to increase the footprint of Amagi across the globe

    Deepakjit Singh takes charge as CEO of Amagi

    By A Correspondent

     

    Broadcast technology company, Amagi has named Deepakjit Singh as its chief executive officer (CEO). Prior to joining Amagi, Singh served as Chief Innovation Officer at Encompass and Managing Director for APAC region where he grew the company’s business exponentially.

     

    With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel, and BT, Singh has been brought in to increase the footprint of Amagi across the globe.

     

    “Deepakjit is one of the most well-regarded leaders in broadcast technology today,” said Amagi co-founder K.A. Srinivasan. “And, he will be a huge part of helping Amagi build upon its global success, especially within the U S and other rapidly evolving markets. We are really excited to have him on board. The US is an incredibly attractive and competitive marketplace, and it augurs well that we have hit the ground running in the region, thus far. We expect over a third of our revenue to come from the US market in 2018, so continuing our growth here will be huge moving forward. And with Deepakjit now in the fold, we believe we are in an even better place to continue our success worldwide in 2018,” added Srinivasan.

     

     

  • The partnership will provide fillip to BARC India’s plan of scaling up panel homes to multiples of the mandated 50,000

    BARC partners Airtel DTH for RPD

    By A Correspondent

     

    BARC India has taken a big step towards using Return Path Data (RPD) for TV viewership measurement. BARC India has tied up Airtel Digital TV, Airtel’s DTH arm, for including its subscriber homes into the BARC India RPD Panel. This partnership will provide fillip to BARC India’s plan of scaling up panel homes to multiples of the mandated 50,000.

     

    It may be noted that in October last year, BARC India had signed on multi system operator DEN Networks for measuring TV Viewership using RPD. By tying up with Airtel Digital TV, BARC India has successfully added a significant DTH subscriber base to its proposed RPD panel. BARC India will use a portion of Airtel Digital TV’s subscriber base to measure TV viewership via RPD.

     

    Romil Ramgarhia

    “Our partnership with Airtel Digital TV will strengthen our RPD rollout plan. Panel home expansion is absolutely critical for us considering the diversity in the country which is visible even in the way TV content is consumed. RPD, will give the industry a cost-effective way of expanding panel home size. The distribution platform owners too will benefit with RPD. It will give them a better understanding into what their subscribers are consuming on TV. This will help the industry at large,” said Romil Ramgarhia, CBO, BARC

     

     

    Sunil Taldar

    Added Sunil Taldar, CEO – DTH, Bharti Airtel: “We are pleased to partner BARC India and support their endeavour of compiling robust TV viewership insights. A credible resource like this will benefit the entire ecosystem including content producers, marketers and help in enhancing the experience for customers.”

     

    It may be recalled that on Monday, Dish TV had announced its decision to launch hybrid set-top boxes which will facilitated RPD. Tata Sky has already mandate WPP’s Kantar Media to research its RPD numbers.

     

     

  • In a first of its kind partnership, will leverage their ecosystems to build innovative solutions that enhance customer convenience and add to the service experience

    Airtel and Ola join hands to roll out integrated digital offerings for customers

    By A Correspondent

     

    Bharti Airtel announced a strategic partnership with Ola to offer a range of digital services to customers. Airtel and Olawill bring together their respective platforms and reach to co-create a comprehensive ecosystem to address India’s growing communication and mobility needs. In addition, Ola will leverage Airtel’s integrated suite of enterprise services to power its operations, while Airtel will leverage Ola’s vast network of hundreds and thousands of driver partners.

     

    Said Gopal Vittal, MD & CEO (India & South Asia) Bharti Airtel: “At Airtel, we are constantly innovating to build products and partnerships that accelerate the development of India’s digital ecosystem. We are delighted to partner Ola to enable a seamless digital experience for customers. Both companies have strengths that complement each other and this offers massive scope to co-create exciting products and solutions for customers. Ola will also benefit from Airtel’s extensive retail network and our integrated suite of world-class connectivity solutions for businesses that help them drive growth through better efficiency.”

     

    Added Bhavish Aggarwal, CEO and Co-founder at Ola:“At Ola, we are always focused on innovating and building on the mobility experience for customers as well as driver partners. This first-of-its-kind partnership brings a host of offerings from two massive ecosystems together. Airtel will integrate its offerings across payments, content, PoS networks, and more with Ola’s offerings for its large customer and partner base. We see this as a win-win for partners and customers of both brands, bringing increased convenience and access to mobility as well as connectivity at the same time.”

     

  • Showcases Airtel's wide range of products & services that enable best-in-class smartphone experience

    Airtel’s new campaign communicates why smartphones are smart as the network

    By A Correspondent

     

    Bharti Airtel rolled out a new campaign over the weekend to “reinforce its leadership as India’s best smartphone network”.

     

    Says Rajiv Mathrani, Chief Brand Officer, Bharti Airtel: “A digital lifestyle enabled by smartphones is fast becoming the new normal and customers look to do more and more with their devices. At Airtel, we have invested in world-class technology to build a future ready smartphone network that allows customers to do that much more with their smartphones. And what better way to showcase the endless possibilities of a smartphone on the Airtel network than through the limitless imagination of kids.”

     

    Added Agnello Dias, Co-founder and CCO, Taproot Dentsu, the agency that conceived the campaign: “Airtel always comes across as a future-ready mobile network as it constantly innovates and pushes the envelope. We thought there was a strong parallel in what a mobile network like Airtel can help smartphone users achieve and the innocent imagination of a child’s expectations from the world of tomorrow. So Airtel & Kids was an apt fit.”

     

  • The Airtel Girl and her friends will answer it in a brand new campaign, which went on air recently

    Airtel girl back with new brand promise

    By A Correspondent

     

    Sasha Chhetri, the Airtel Girl, and her friends are back in a brand new campaign. This time they are trying to figure out which mobile network is India’s fastest and what’s the proof for it.

     

    Conceived by Taproot-Dentsu, a 360-degree media mix led by TV will see renderings in Outdoor, Print, Radio and Digital.

     

    Said Rajiv Mathrani, Chief Brand Officer, Bharti Airtel:“Our new campaign is aimed at reinforcing our superior network capability that enables us to deliver best in class online experience to our customers across the country.”

     

    Added Agnello Dias of Taproot Advertising, “Ookla is the world leader in speed tests and all we had to communicate is that it had proven Airtel to be the fastest in India. We chose to do it via an all too familiar face”

     

  • The ad encourages people to dedicate a run for the digital empowerment of India

    Airtel’s campaign to celebrate running

    By A Correspondent

     

    To mark this year’s edition of Airtel Delhi Half Marathon (ADHM) which was held on Sunday, November 20, Airtel came out with an ad campaign that celebrated the spirit of running and calls out people across the country to dedicate a run to the cause of empowering people in India through digital literacy.

     

    The campaign (creative agency: JWT) ran across digital, print, radio and outdoor mediums and has a different take on the spirit of running. It called out everyone to dedicate a run for a larger purpose and empower people in India by making them digitally literate.

     

    Said Rajiv Mathrani, Chief Brand Officer, Bharti Airtel: “With this campaign we are asking people to come forward and contribute to a cause, while enjoying their run. A lot of us are privileged to have access to digital services, but there are millions who are unconnected for the want of digital literacy. Airtel is proactively doing its bit to reach out to people in India and is making an attempt to make them digitally abled. We hope more and more people will come forward and share their run with us in order to make a difference.”