MxMIndia

Tag: Bharti Airtel

  • Positions it as the ultimate solution for big screen entertainment

    Airtel launches campaign for Xstream Fiber

    Bharti Airtel has announced the launch of a high decibel 360° campaign for Airtel Xstream Fiber.  It has been produced in collaboration with ad agency Fundamental.

    Note a communique: “The campaign features characters from popular entertainment shows burst onto the scene, symbolising the plethora of entertainment choices available through Airtel Xstream Fiber. Accompanied by a catchy soundtrack celebrating diverse shows and genres, the campaign highlights the seamless integration of leading OTT platforms and TV channels accessible through Airtel Xstream Fiber. This campaign unveils a nuanced approach to capture all the touchpoints of entertainment for the users. It integrates seamlessly with the pattern of how the current user consumes entertainment.”

  • It's a self-serve marketing communications platform

    Airtel launches Airtel IQ Reach

    By Our Staff

     

    Bharti Airtel has launches Airtel IQ Reach, a self-serve marketing communications platform, which will enable brands/ companies to drive targeted customer engagements through personalised communications.

     

    Said Abhishek Biswal, Head – Digital Products & Services, Airtel Business: “Our customers are at the heart of everything we do. We have designed Airtel IQ Reach especially for the SMB segment to enable them to elevate their customer communication. The platform leverages cutting-edge technology along with Airtel’s strengths of infrastructure, data and engineering expertise to facilitate enterprises in targeted customer communications. Our customers can now capitalise on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalised communication through our innovative solution.”

     

    Now if only our telephony connectivity issues could be sorted.

     

  • To reinforces India’s preference for network quality

    Taproot Dentsu films campaign for Airtel

    By Our Staff

     

    Bharti Airtel has rolled out a brand new brand campaign to showcase the disproportionate customer preference for its world-class network and differentiated services. The campaign has been conceived by Taproot Dentsu.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel: “We have one and only one guiding principle – customer obsession. And it’s gratifying to see customers reward Airtel for constantly listening to them and innovating to serve them even better, especially at a time when the pandemic has redefined the normal. Today, Airtel has the highest number of active mobile subscribers in India and more importantly we believe we are leading in the hearts of customers.”

     

    Commenting on the film, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “When it comes to India’s telco of choice, winds of change have been brewing slowly, steadily and surely. And today, Airtel’s numbers are doing the talking. Our campaign is a reflection of this simple truth, told simply.”

     

  • Enables brands to engage with over 320 mn quality customers

    Airtel launches Airtel Ads

    By Our Staff

     

    Airtel has launched Airtel Ads, a brand engagement solution that allows brands of all sizes to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India.

    Said Adarsh Nair, Chief Product Officer, Bharti Airtel: “Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics,” adding:  “Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.”

     

     

  • To spearhead corporate reputation mandate

    Airtel appoints Neeraj Jha to head comms

    By Our Staff

     

    Bharti Airtel has appointed senior communications professional Neeraj Jha as Head of Corporate Communications and Corporate Affairs. Jha will report to Gopal Vittal – MD & CEO (India & South Asia), Bharti Airtel and will be responsible for leading Airtel’s brand advocacy, reputation and communication efforts. In addition, he will provide oversight and support to the other Bharti Group entities. Jha, a former business journalist, had a 14-plus-year stint at HDFC Bank before taking up this assignment.

    Said Vittal: “We are pleased to have Neeraj on board to spearhead Airtel’s corporate reputation mandate. I am confident his rich experience will add immense value to Airtel.”

    Added Jha, “I firmly believe I’ve joined a culture, an ethos that’s committed to the cause of connecting the nation, its people, households and businesses. From healthcare to education to entertainment, it brings this and much more today to the lives of millions of people making them better, easier and more productive. Airtel is an iconic brand that generations in the New India have grown up looking up to. I’m humbled and honoured to be part of it.”

     

     

  • The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films

    Airtel Xstream’s campaign by Equinox

    By A Correspondent

     

    Advertising production house Equinox Films has created a new campaign for Airtel Xstream titled ‘Jo Dekho, Bada Dekho’.

     

    The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films.

     

    Talking about the campaign, Shashwat Sharma, Chief Marketing & Brand Officer at Bharti Airtel said: “With Airtel Xstream, we aim to transform entertainment at home, in India. The content consumption habits have changed dramatically with users viewing content both across linear TV and App based new age content on mobile. We felt why should the best content out there be confined to viewing on small screen? Airtel Xstream enables a seamless viewing experience across both genres, on your large TV screen. Our partners Spring and Equinox have done a great job in bringing alive the larger-than-life viewing experience of Xstream, in this campaign. So from today –  ‘Jo Dekho Bada Dekho’.

     

    Heading the creative team, Arun Iyer, Founding Partner at Spring Marketing Capital said, “Airtel Xstream is a viewing experience like never before. Most people end up consuming content on their small screens and that is far from optimum. Which led us to the thought of Jo Dekho Bada Dekho. The execution was complex but Nitin and the team from Equinox were a delight to collaborate with in bringing this vision to life.”

     

    Added Nitin Parmar, Director at Equinox Films: “It’s always a pleasure collaborating with Airtel and the team at Spring. Making a commercial is a collaborative, team effort at the best of times and during the pandemic we really got a sense of how true that statement really is. The challenge with this commercial in particular was to visually explain the features of the product in a way that felt immersive and fun – Like a roller coaster ride. Tonnes of conference calls with creatives, client and technicians; hundreds of hours of zoom calls (sometimes across time zones) later- we are really happy with the end result. Airtel allows us to keep pushing our boundaries whilst keeping the creativity intact, and that’s what we love most about working with them”.

     

     

  • The TVCs feature Kurkure’s brand ambassador Akshay Kumar and Lay’s brand ambassador Ranbir Kapoor were launched promoting the initiative

    Kurkure & Lay’s kick off festive season campaign with AK & RK

    By A Correspondent

     

    Ahead of the upcoming festive season, Kurkure, has launched two campaigns. The campaigns promote an initiative with Airtel offering a special digital experience for all its prepaid customers. The TVCs feature Kurkure’s brand ambassador Akshay Kumar and Lay’s brand ambassador Ranbir Kapoor were launched promoting the initiative.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “At Airtel, we are obsessed about offering our customers the best network experience. We are thrilled to partner with PepsiCo India to help all their customers experience our award winning 4G data services. This also gives us the opportunity to reward our loyal customers with complimentary data and unlock a world of digital experiences on Airtel Thanks when they buy their favourite packet of snack.”

     

    Added Ritu Nakra, WPP Lead – PepsiCo Foods, India: “In the last few months we have truly understood the value of connecting with our friends and family. Keeping this in mind, the creative team at Wunderman Thompson developed the campaign idea for Lay’s which depicts that the answer to all your questions lies inside a Lay’s pack. Similarly, for Kurkure, the creative thought stemmed from the fact that everyone in the family is having chatpata fun in the kitchen with recipes. The integrated campaign developed by the WPP team at MS, VML and WT, brings this idea alive on this special initiative.”

     

    Said Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India: “The ‘new normal’ has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital first approach, we follow evolving digital trends and develop matching strategies. Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The special initiative with Airtel is therefore is perfect fit that will further compliment in-home experience of consumers. With festive season kicking in, the initiative, truly emphasize the importance of staying connected with friends and family.”

     

    The integrated campaign was developed by the WPP team at Mindshare, VML and Wunderman Thompson.

     

     

  • Launch ‘Airtel India Esports Tour’ – the first national ranking of Esports players in the country

    Nodwin Gaming & Airtel ink tie-up for esports

    By A Correspondent

     

    Bharti Airtel and Nodwin Gaming have announced a partnership to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India Esports Tour, which is the first and largest property of its kind in this segment.

     

    Said Adarsh Nair, Chief Product Officer, Bharti Airtel: “At Airtel, it has always being our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with Nodwin to unlock the potential of E-sports in India. E-sports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with Nodwin to evolve this space and support the youth in India.”

     

    Added Akshat Rathee, Founder and MD, Nodwin Gaming: “Nodwin Gaming believes that by binding the elements of independent tournaments into a single storyline we will give rise to a new culture in the competitive world of Indian esports. The teams and players will now look up to perform throughout the year rather than focusing on few big standalone tournaments in a year.”

     

     

  • Over 16 million DTH customers of Airtel can now enjoy award-winning factual entertainment

    Airtel Digital TV launches CuriosityStream shannel

    By A Correspondent

     

    Bharti Airtel and CuriosityStream announced that they have deepened their content partnership to bring premium content from CuriosityStream to TV homes in India. Airtel Digital TV has launched an exclusive channel with the full catalogue of CuriosityStream’s factual entertainment films and series.

     

    Said Sunil Taldar, CEO – DTH, Bharti Airtel: “We brought CuriosityStream content to India about six months back on our mobile platform offering our customers the exciting array of exclusive content. Today, we are further strengthening this partnership to become the first and only DTH provider in India to offer the content to customers on their television via the set-top-box enabling an easy access to all the exclusive content to the entire family. As a brand, we are always innovating to expand our offerings with a discerning array of specially curated content to fulfil the preferences of each of our customers and we promise to continue to delight our customers.”

     

    Added Clint Stinchcomb, President and CEO of Curiosity Stream: “Building on the success of our launch on the Xstream app, CuriosityStream is thrilled to have a home on Airtel’s next-gen Digital TV. Airtel is a global leader in finding innovative ways to deliver programming to its viewers whenever and wherever they want it. Now more than ever, viewers are searching for engaging and entertaining factual shows and CuriosityStream is proud to offer our channel to consumers in India who are looking for high-quality programming that ignites their curiosity and can’t be found anywhere else.”

     

     

  • Customers can upgrade their Airtel Xstream Fibre plans to UNLIMITED DATA for just Rs 299/month

    Airtel Home Broadband is now ‘Xstream Fibre’

    By A Correspondent

     

    Bharti Airtel has unveiled a new brand identity ‘Airtel Xstream Fibre’ for its home broadband services.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel: “We are delighted to roll out a refreshed brand identity for our home broadband services. It reflects our robust network capabilities that provide us a platform to serve the evolving needs of smart homes in a digitally connected India. Airtel Xstream Fibre plans offer even faster speeds, more data and can be upgraded to unlimited data benefit depending on the requirements of customers. This great value package is backed by best-in-class service experience.”

     

     

  • Displays personalised video messages from family and supporters to runners on LED screens during Airtel Delhi Half Marathon 2019

    Airtel launches #NetworkOfCare campaign

    By A Correspondent

     

    Bharti Airtel has rolled out an innovative campaign on the theme, #NetworkOfCare to mark the completion of the 2019 edition of the Airtel Delhi Half Marathon (ADHM). The campaign details Airtel’s innovative initiative that motivated runners at the marathon this year.

     

    Said Vani Venkatesh, CEO – Delhi/NCR, Bharti Airtel: “At Airtel, we are always obsessed with delighting our customers and making them feel special. The #NetworkOfCare campaign is an expression of the role of support and care in people’s lives to stretch that extra mile. This year’s ADHM pleasantly surprised runners midway into their run with heartwarming messages from their family and friends cheering them to complete the marathon. As the network that cares, we feel privileged to bring people closer to each other and ensure seamless connectivity for our customers at all times.”

     

     

  • Happy mcgarrybowen designed the brand identity and visual language for the brand

    Happy mcgarrybowen designs identity for Airtel Xstream

    By A Correspondent

     

    Bharti Airtel has partnered with Happy mcgarrybowen to design the brand identity for Airtel Xstream, the digital entertainment platform by Airtel. As part of the exercise, Happy mcgarrybowen designed the brand identity and visual language for the brand.

     

    Speaking on the engagement, Shashwat Sharma, CMO, Airtel said: “The vision for the Airtel Xstream brand was to carve a voice that speaks to today’s young, technology ready consumer. We were building an India-first platform of digital entertainment services and this needed a disruptive and market-defining visual identity. Happy mcgarrybowen became our partner in bringing that vision to life. They helped create an identity that is current, aspirational and future-ready. It’s a great visual ethos of what Airtel Xstream promises to bring to the Indian consumer going forward.”

     

    Added Samarjit Choudhry, President, Happy mcgarrybowen: “Airtel is one of the most recognised brands in India. It has ushered in major changes in the way we use communication tools. With the launch of Xstream, they are once again on the cusp of changing our entertainment consumption habits. We have tried to capture the dynamic nature of the digital entertainment world, its confluence across platforms; obviously with the consumer at the centre of it.”