MxMIndia

Tag: BBH India

  • The film titled ‘Sneaking Out’ is conceptualised and created by BBH India

    DPA unveils second film celebrating relationships

    By A Correspondent

     

    The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, launched its second film as a part of their integrated marketing campaign ‘Real is Rare. Real is a Diamond’ in India. The film titled ‘Sneaking Out’ is conceptualised and created by BBH India, with the intention of celebrating the rare moments among couples with a diamond.

     

    Extensive research conducted by The Diamond Producer’s Association in partnership with BBH highlighted, that couples believe there are moments of bonding (apart from anniversaries and birthdays) which actually form the foundation of their relationship. However, these moments, unique and rare to each couple, go unrecognized in the journey of a relationship. Inspired by these real stories, the campaign has recreated such moments of intimacy which couples can relate to and recognise as milestones.

     

    Sharing her thoughts on the launch, Richa Singh, Managing Director – India, Diamond Producers Association, said: “In India, the ‘Real is Rare. Real is a Diamond.’ campaign shares a deep rooted thought of love built through rare instances in the minds of consumers. There are lot of defining moments that make this journey unique and precious and we wanted diamonds to symbolize the successful transformation of the partnership by making them equals. The second TVC brings to light another real life example of such a moment.”

     

    Commenting on the experience of creating the campaign film, Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added: “In many cases, especially with arranged marriages, couples first get married and sometime after, actually fall in love. We’ve tried to recreate an intimate moment in the lives of such a couple. A moment of epiphany when they realise that what they have is special, rare and authentic. No jewellery boxes being whipped out, no jaws dropping, none of the clichés of the category. In its place we wanted to create genuine, honest stories of self- discovery and the role a diamond plays to mark such a relationship.”

     

     

  • This campaign marks the first ever category marketing initiative in the diamond industry since a decade

    Diamond Producers Assoc unveils campaign in India

     

     

    The Diamond Producers Association (DPA) has announced its presence in India with a bang. And an integrated marketing campaign ‘Real Is Rare, Real Is A Diamond’ in India.

     

    Created & executed by BBH India, the campaign focuses on celebrating the precious moments which mark the journey of a relationship between a couple.

     

    Sharing his thoughts on the launch, Jean-Marc Lieberherr, CEO, Diamond Producers Association, said: “We are thrilled to announce the ‘Real Is Rare, Real Is A Diamond’ campaign which links diamonds to the precious moments between young Indian couples. The announcement is also to work closely within the sector to revitalize category marketing focusing on the younger generation catering to their specific needs and aspirations.”

     

    Said Richa Singh, Managing Director, Diamond Producers Association India:“Real is Rare, Real is a Diamond focuses on a diamond’s billion year old natural heritage and equate that with what is most authentic and real  in our lives. The campaign expresses the real and rare moments between couples and beautifully connects it to the unique quality of diamonds.”

     

    Commenting on the experience creating the campaign film, Subhash Kamath, CEO and Managing Partner, BBH India, said, “Our mandate was to reinterpret the idea of “Real Is Rare” for the Indian market, and root it in a cultural truth. We’re not trying to promote any particular brand here, but make people see diamonds in a whole new light. It’s a long term goal and we’re thrilled to be partnering DPA on this journey.”

     

     

  • 360-degree campaign focusing on the importance of verified information

    BBH unveils latest TVC for Housing.com

    By A Correspondent

    Housing.com has announced the launch of its new TVC campaign “Housing.com par Jo Dikhe wahi Mile”. The TVC will showcase one of the brand’s core promises ‘what you see is what you get’ on the website.

    Conceptualised by BBH (Delhi), the campaign draws insight from a consumer research study that ranked lack of correct and complete information in property listings as the biggest

    Commenting on the campaign, Neeraj Chaturvedi, CMO, Housing.com said” “We understand the struggle of finding the ‘right’ home. Housing.com has always taken the extra step to make this journey smooth and convenient. Through our campaign, we have captured the joy that one feels when reality meets expectations. We believe that the campaign will strengthen our relationship with our audience and reinforce our commitment to being the most trusted platform to discover, buy, rent and sell homes in the

    Added Subhash Kamath, CEO & Managing Partner, BBH India: “The creative idea of ‘Jo Dikhe Wahi Mile’ is a simple yet memorable demonstration of the fact that Housing.com gives its customers the right and relevant information to help them find their dream homes. For consumers, this is a key and critical benefit as the brand delivers on increasing transparency in the sector. It is a proud moment for all of us as we are really excited to rejuvenate this exciting brand, and this is only the first of the campaigns. Here’s to many more!”

     

  • Hair & Care Fruit Oils caters to the modern, young woman between the age group of 18-30 years

    Marico unveils new campaign for new Hair & Care range

    By A Correspondent

     

    Marico’s hair nourishment brand Hair & Care has launched a new campaign for its fruit hair oils. With this campaign, the brand aims to reignite a feeling of exhilaration and excitement towards hair oiling amongst its youthful consumers.Starring Hair & Care’s ambassador, Shraddha Kapoor, the ad has been conceptualised and executed by BBH India.

     

    Commenting on the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “The new Hair & Care fruit oils address the hair nourishment needs of its young contemporary consumers. It redefines the traditional source codes of nourishment and introduces the much needed stimulating oiling experience amongst today’s youth. The campaign is built to disrupt the category by presenting this product innovation, not through a narrative but by demonstrating the visual delight of its ingredients and hair that is full of energy.”

     

    The new launch, driven by a 360-degree campaign, focuses on key markets of the Hindi-speaking belt. In addition to the TVC, it is being promoted through high impact outdoor and print campaign, an engaging digital campaign and cinema branding, amongst others.

     

    Added Russell Barrett, CCO & Managing Director BBH India: “It’s always wonderful when you’re doing advertising for a product with a genuine, clear and palpable difference. Hair & Care Fruit Oils is a first of its kind hair oil for a younger audience and hence our advertising had to reflect that. What excited us was the innovation of the product, so, we wondered what if we could have people feel the energy and goodness of fruit rather than merely present a logical argument for it. And our partners at Marico said, why not!”

     

  • The campaign features brand ambassador Vidya Balan

    Nihar questions culture of beauty stereotyping in campaign

     

     

    Nihar Naturals Coconut Hair Oil has launched its latest campaign challenging the culture of beauty stereotyping ingrained in society.

     

    Women are often subjected to perceptions of being ‘more capable’ or ‘less capable’ based on their physical appearance and their choice of hairstyle. Nihar Naturals has always been at the forefront of challenging stereotypes. In 2015, Nihar partnered with Neilson to launch a nationwide study #IAMCapable, to build awareness amongst women about this culture of beauty stereotyping. The report drew attention to the biases faced by Indian women today – 64 per cent of Indian women have agreed that judgments passed on them have affected their ability to reach their true potential.

     

    Leveraging the platform further, BBH has conceptualised and executed the latest campaign, which reiterates Nihar Natural’s brand purpose and takes the conversation a notch higher. Featuring long-term brand ambassador Vidya Balan, the campaign drives a strong message that a woman’s capability should not be judged based on the choice of her hair style.

     

    Speaking on the campaign, Anuradha Aggarwal, Chief Marketing Officer at Marico Limited said: “Over the years Nihar Naturals through its various campaigns has communicated that a woman’s hair cannot be a parameter of judging her or her capability in anyway. In each campaign, the brand has talked about a new aspect in which women are judged. This year’s campaign talks about how beautiful hair is not a sign of a woman’s capability, it is only a sign of a potent hair oil.’”

     

    Said Subhash Kamath, CEO & Managing Partner, BBH India:  “Nihar Naturals is one of Marico’s most successful and fastest growing brands and we’ve been proud to be partners on its journey. The hair care category is a very competitive and cluttered one. So it’s quite a challenge to create a differentiated brand idea. Happily, we’ve been able to do that for Nihar. It’s not just a hair oil but a tongue-in-cheek social commentator too, a strategy that’s worked very well for the past 6 years.”

     

    Added Rajesh Mani, Executive Creative Director, BBH India: “Nihar Naturals has, over the years, taken a humorous dig at societal judgements on women’s hair and equating it with their capability. So the TVC is like a playful theatre of the absurd. The photo studio and the changing of backgrounds according to a woman’s hair style bring about the subconscious judgements that people make about women. And our brand ambassador Vidya Balan has essayed a wonderful role to bring the idea alive. All credit to the director E Suresh of Eeksaurus for a superbly art directed film. His craft took the film to the next level.”

     

  • The agency has named Shreekant Srinivasan as General Manager, Vasudha Misra as Executive Creative Director and Ankit Singh as Strategy Director to lead theDelhi office

    BBH India sets up office in Delhi

    By A Correspondent

     

    The BBH network in India has announced the launch of its new office in Delhi. The agency’s first office in India had launched in 2008.

     

    The agency has named Shreekant Srinivasan as General Manager, Vasudha Misra as Executive Creative Director and Ankit Singh as Strategy Director to lead theDelhi office.  Both the Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi-based clients easy access to the full BBH offer.

     

    Said Neil Munn, BBH Global CEO:  The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead.” Added SubhashKamath, CEO & Managing Partner, BBH India: “Delhi has become a very important market for our industry. Given the recent growth and success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent and experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market.”

     

    Said Russell Barrett Chief Creative Officer & Managing Partner BBH India said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.” BBH has clients like real estate portal Makaan.com and Philips in Delhi with several new business projects in progress, notes a communiqué.

     

  • The campaign supersedes Channel V’s latest rebranding initiative to become a 24-hour all-music channel, with curated content

    BBH showcases how Channel V is shallowest place on TV

    By A Correspondent

     

    BBH has released its latest campaign for Channel V India. The campaign supersedes Channel V’s latest rebranding initiative to become a 24-hour all-music channel, with curated content. Delivering an unparalleled visual experience is Channel V’s sole focus point. Hence the programming has been designed to ensure only good-looking music videos with minimal graphics makes it to the viewer’s screens.

     

    To highlight the channel’s proposition, BBH India came up with the risqué positioning: “Channel V. The Shallowest Place on TV”.

     

    Speaking about the campaign, Russell Barrett, Managing Partner and Chief Creative Officer at BBH India, said “Channel V said they were going back to their fairly irreverent roots. They were going back to being a music channel, but a music channel with a point of view. They would only play great looking videos. Have a great song but a shitty video? So sorry try the next channel please. We all thought that was such a refreshing thing to say. The creative team, Sapna and Yohan pushed that promise a little laterally and came up with ‘The shallowest place on TV’. That is such a rich, extendable thought and now we only had one more thing to do; have a blast cracking ideas. We wanted people to say damn, did they just say that? There aren’t many brands in the world that can do that, but Channel V can.”

     

    Added Arvind Krishnan, Managing Director, BBH India: “Good music that looks good is a great proposition. Add a touch of irreverence to that and you get the shallowest place on TV. We had great fun collaborating with the folks at Channel V. The work is a reflection of that fun we had.”

     

  • BBH creates hilarious microfilms to get people to renew their insurance on Coverfox

    Coverfox takes the online route in latest campaign launch

    By A Correspondent

     

    Coverfox, India’s leading online insurance portal launched humorous microfilms to get people to renew their insurance. The campaign created by BBH India is a digital innovation on Youtube, consisting of 10 videos of 6.5 seconds.

     

    Despite receiving email reminders from insurance companies, car insurance customers often forget to renew their insurance on time, and end up paying fines. While most insurance companies send out generic email reminders, Coverfox decided to create entertaining reminders that they can’t possibly ignore, by taking over just the things they watch on the internet. Using Youtube’s retargeting platform, the campaign specifically tracks down people who visited Coverfox, but didn’t get around to renewing their insurance, and then takes over their internet experience.

     

    The Youtube pre-roll films feature a Coverfox employee vowing to place reminders all over the internet, to help customers catch their deadline. The reminders then show up in popular videos all through the week, every time the customer visits YouTube.

     

    Jaimit Doshi

    Jaimit Doshi, the CMO of Coverfox.com says, “Consumers are exposed to a myriad of communication messages everyday and Insurance as a sector is no different. Thus the task was to ensure we reach out to our audience in an innovative way that results in action. In true Coverfox style, we thought, why not make it a bit fun. With BBH’s expertise we put together these crisp films that are entertaining yet drive the message home and chose Youtube, as a medium because that’s where people go for fun and light browsing”

     

     

    Russell Barrett

    Speaking about the campaign, Russell Barrett, Managing Partner and Chief Creative Officer at BBH India, “We’ve all suffered a retargeting campaign at some point of our time on the internet. Big Data helps companies know what you’re doing and where you go. But how you use data can be the difference between irritation and engagement. I believe the brilliant teams at BBH and Coverfox have managed to pull off an incredibly smart, surprising and modern campaign here.”

     

    Retargeting is one of the most popular ways of heightening engagement with audiences and pushing them further down the sales funnel. The new Coverfox campaign has taken it a notch higher. It shows a brand telling a story through a sequence of video ads with the intensity of the message increasing throughout. Also by making the ads crisp within 6.5 secs, the films tackle the problem of the infamous Youtube ‘skip’ button, so 100 per cent of the message is absorbed by the viewer before they even have a chance to skip.

     

  • Appoints Pranay Anthwal to lead the offering

    BBH India announces foray into Content and Entertainment Marketing

    By A Correspondent

     

    Pranay Anthwal

    BBH India announced its foray into Content & Entertainment Marketing and welcomed Pranay Anthwal, to head this new offering.

     

    Globally, BBH has already made its mark in the branded entertainment arena with it’s LA & New York shops devising award winning campaigns like The Google Music Tour, Launch of Justin Bieber’s & Ariana Grande’s fragrances, and the “Gamekillers” show on MTV for Axe.

     

    With output strongly entrenched in both strategy and creativity, BBH India has evolved from the traditional advertising agency to a ‘creative business with connected specialisms’ like Design & Brand Consulting, Agile Production (BlackSheep Live), Brand Experience, Social and now Branded Content & Entertainment Marketing.

     

    Subhash Kamath

    Subhash Kamath, CEO & Managing Partner, BBH India adds, “Entertainment is becoming very big today, more than it ever was. Whether through cinema, television, radio or digital, good entertaining content is something consumers are yearning for and are willing to pay for it. With this new offering we want to help brands enter this exciting world and create more engaging experiences for their consumers. At BBH, we’ve always believed in hiring the right person to lead any initiative, and in Pranay, I believe we’ve found our man. He’s got great experience in this field, is a go-getter and his enthusiasm is infectious. I have no doubt he’ll make a big difference to our brands.”

     

    Pranay comes with over 20 years of experience in the media & entertainment sector.

    He has held key leadership positions in organizations like Times of India, Star, Zee and Starcom Mediavest Group. In his most recent stint at Starcom, he set up and ran the Digital and Entertainment Divisions for six years and in that period helped market over 150 films for Top Studios like Sony Pictures, Buena Vista, Columbia Tristar & Disney.

     

    Pranay Anthwal, Head Content & Entertainment, BBH India added, “I am really excited to join the young and exceptionally talented team at BBH. We are not only going to service classical branded entertainment products like in-film placement, in-show integration, celebrity endorsements, but are also going to make a play for creating original programming in some new greenfield areas.”

     

  • Nihar Naturals Shanti Amla has undertaken the cause of children's education at the heart of its existence

    Vidya Balan promotes edu message for Nihar

    By A Correspondent

     

    Nihar Naturals Shanti Amla has launched its latest campaign – Dikho Khoobsurat, Karo Khoobsurat in tandem with its long term commitment to furthering children’s education in the country.

     

    Nihar Naturals Shanti Amla has undertaken the cause of children’s education at the heart of its existence. Embarking on this mission four years ago to make education accessible to children across India, the brand contributes 5 per cent of its profits towards children’s educational development, thereby becoming an enabler for consumers to make a positive change to the society.

     

    The TVC created by BBH India showcases Vidya Balan walking through the streets, wherein people are gesturing to ward off the evil eye or traditional Indian habit of ‘Nazar Utarna’. While walking, packs of school children start following her lead. At the end of the TVC, Vidya gives credit to Nihar Shanti Amla for her long, lustrous and beautiful hair, which is garnering her admiration from these people. She adds that not only does the brand help add to her appeal, but also takes on its commitment to educate children, by contributing 5 per cent of its profits towards this cause. The tagline ‘Dikho Khoobsurat, Karo Khoobsurat’ further reiterates the brand purpose of Nihar Shanti Amla of being an ally to progress.

     

    Speaking about the new campaign, Anuradha Aggarwal, Chief Marketing Officer at Marico Limited says, “It has been four years since Marico started investing in educating underprivileged children through Nihar Naturals Shanti Amla, with a clear objective to bring about a discernible change in the society. The new campaign, ‘Dikho Khoobsurat, Karo Khoobsurat’ captures the essence of our brand purpose of giving you healthy and radiant hair, while focusing on the creation of an environment where children are not compelled to drop out of school for financial reasons.”

     

    Subhash Kamath, CEO & Managing Partner, BBH India adds “We’ve always seen Nihar as a very progressive brand. And progressive brands don’t just say things, they do things that make a real difference to people’s lives. In that context, Nihar Shanti Amla has been consistently successful by giving it’s consumers a dual benefit i.e. get great looking hair as well as do good for society by promoting children’s education. We’ve stayed on this ‘Look good & do good’ premise for 4 years now and it’s paying rich dividends. I believe this new commercial will help grow the brand from strength to strength”

     

    Rajesh Mani, Executive Creative Director, BBH India said, “To bring alive the brand’s twin purposes, we used a very slice of life creative device – “nazar utaarna”. In normal sense, the gesture of nazar utaarna is more for an outward personification of beauty but in this case our brand ambassador – Vidya Balan is being appreciated not just for her great hair but also for being a change agent. The visual narrative is symbolic of what the brand does and the earthy lyrics, sung in a child’s voice, adds memorability to the film.”

     

  • Darshan is an avid artist and paints in his free time

    Rediffusion Y&R appoints Darshan Choudhari as Creative Head, Mumbai

    By A Correspondent

     

    Rediffusion has appointed Darshan Choudhari to join the Mumbai team as Creative Head. He will be working closely with CCO, Rahul Jauhari.

     

    Darshan comes from Creativeland Asia and has been behind some good work on Marico Corporate, Virgin Mobile, Parachute, Wego, Killer, Captain Morgan, to name a few. He comes with over 14 years of industry experience and big brand work to his credit, with numerous wins at local and international shows.

     

    In the past he has worked with agencies such as Saatchi & Saatchi Mumbai, BBH India, Bates141, Enterprise Nexus Mumbai, Saatchi & Saatchi Bangalore and Enterprise Nexus Bangalore.

     

    Rahul Jauhari, Chief Creative Officer, Rediffusion Y&R said: “I’m delighted to welcome Darshan to our team in Mumbai. His work speaks louder than he does, and that works perfectly for me.”

     

    Upon his appointment, Darshan said, “It’s always great opportunity to work for big agency like Rediffusion and solid brand like Tata Motors.”

     

    Darshan is also an avid artist and paints in his free time.

     

  • The TVC will be surrounded by digital, outdoor and print across the country

    Philips and BBH make every breath matter

    By A Correspondent

     

    While air pollution is a major topic of conversation, no one talks about the problem of indoor air-pollution, which in India, is worse than outdoor pollution. Every breath of this polluted air can lead to bigger problems. The Philips Air purifier helps clean the air you breathe in your home because every breath matters. The film conceptualized by BBH India and Directed by Parikshit Vaidya of Gulliver Motion Pictures, aims to deliver this message in a warm and delightful manner.

     

    Said Jayati Singh – Business Head, Air and Health & Wellness, Philips India, “As one of the pioneers in introducing air purifiers to the Indian market, we at Philips have taken the initiative to raise awareness about indoor air pollution and its threats. This simple and catchy campaign is designed to bring to notice the hidden or unnoticeable pollutants at home which, if not addressed in a timely manner, could impact our wellbeing. The idea was to communicate this without scaring people yet call out the problem and its solution in a simple identifiable manner.”

     

    Said Russell Barrett, Managing Partner and Chief Creative Officer, BBH India, “We’ve all had a fantastic experience while working on this campaign. What we needed to communicate was quite clear, but since it was our first project for Philips, it was equally important that we tell stories that fit with the brand that Philips is; an open, positive, charming brand with a belief that technology exists specifically to make life better. So now we only needed to tell a charming, sweet, human story in as simple and entertaining a way as possible. I’m happy to say that, with the help of a really bright director (Parikshit Vaidya) and an incredibly involved and supportive client, we managed to do just that.”

     

    The TVC will be surrounded by digital, outdoor and print across the country.