MxMIndia

Tag: BBH India

  • … to succeed in the regions

    Leo Burnett LB launches LB Regional…

    By Our Staff

     

    Publicis Groupe owned Leo Burnett India announces the launch of LB Regional, a specialised division helping brands maximise their reach with national audiences by understanding region-wise insights.

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about the launch of the division, Dheeraj Sinha, CEO, Leo Burnett, South Asia & Chairman BBH India said: “To succeed in today’s times, brands need to win in regions, not just nationally. Often, brands have opportunities or problems that are typical of certain regions.  We have to deploy region-up thinking, using insights of that region to be able to solve for these. Also, there is a growing demand for local, vernacular, Indianised content, which if done right, presents a big opportunity for brands to grow their audiences. With this in mind, we have created this division which helps brands think and create regional-level solutions. We already created local level interventions for some brands and have seen great results in going region-up rather than national-down in our thinking and creation.”

     

  • Kamath will work on strategic initiatives for Publicis Groupe

    Subhash Kamath moves to advisory role. Dheeraj Sinha will also be Chairman of BBH, Russell Barrett is CEO & CCO

    By Our Staff

     

    Publicis Groupe India announced that it has appointed Dheeraj Sinha as the Chairman of BBH India in addition to his existing mandate as CEO & CSO, Leo Burnett, South Asia. Partnering Sinha will be Russell Barrett, as CEO & Chief Creative officer, BBH India. Subhash Kamath moves into an advisory role for the group on other strategic initiatives.

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “I would like to thank Subhash for his leadership and contributions on BBH. Today BBH India is synonymous with truly world-class advertising. With Russell as CEO and CCO of BBH India and Dheeraj taking additional charge as Chairman, BBH India, we will further accelerate the agency’s spectrum of capabilities and creative product to deliver unmatched value to clients. Dheeraj comes with an impeccable track-record on growth, and this is also a testament of the strong leadership talent we have”

     

    Added Kamath: “It’s been a fantastic journey of 13 years, having founded this agency from scratch in India. It’s an agency built on a very strong people’s culture with creative excellence & strategic thinking at its very core. But I’ve been doing this for a very long time and as I enter the twilight of my 35-year career in advertising, I believe it’s time to hand over the baton to the next generation of leadership as I transition into an advisory role for Publicis Groupe. I’ve known Dheeraj for many years, and I know his passion for strategy & creativity. Along with Russell and Sanjay and many of the talented ‘black sheep’ in the organisation, I know I’ll be leaving BBH in very safe hands.”

     

    Said Sinha: “BBH is a dream brand amongst creative agencies. The brand has always believed in great work powered by sharp thinking. I have been a great admirer of its philosophy and the work that BBH has done globally. I am very excited with this opportunity. We have some great work, clients, and teams at BBH. Our goal will be to be one of the topmost agencies in the BBH network globally, creating work for our clients that brings them growth and glory.”

     

    Added Barrett: “BBH is an amazing brand, and this is an exciting new chapter in the exceptional story that has been scripted so far. I’ve enjoyed an enriching partnership with Subhash, Sanjay and Arvind, as we’ve done some proper black sheep work together. I now look forward to partnering with Dheeraj, who I’ve worked with before, and I can say from experience, that he brings a lot of energy and dynamism to every interaction and piece of work he touches.”

     

  • The film is developed by BBH India

    Sanya Malhotra lights up Philips lighting campaign

    By Our Staff

     

    Signify has rolled out its latest TV advertising campaign ‘Beauty that moves you’ for its Philips decorative lighting range. Sanya Malhotra has been appointed brand ambassador for its Philips lighting range. The film is developed by BBH India.

     

    Speaking about the new campaign, Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, Signify Innovations India Limited said: “We have a wide variety of beautiful designs in our decorative lighting range that includes chandeliers, pendants, wall lamps and outdoor lights, that are sold exclusively at our 200+ Philips Smart Light Hubs spread across the country. Our latest TVC showcases how beautiful decorative lights can completely transform the ambience and aesthetics of a room. We are also delighted to welcome Sanya Malhotra as the brand ambassador for our Philips lighting range. She was a natural choice for us as her fresh and youthful personality deeply resonates with our brand.”

     

  • Conceptualised and executed by BBH creative agency network

    CaratLane launches campaign for Valentine’s Day

    By Our Staff

     

    CaratLane, the omnichannel jewellery brand, has launched its digital campaign, “Love it or Hate it” in an attempt to make Valentine’s Day special for everyone. The campaign with three films has been conceptualised and executed by BBH India.

     

    Talking about the launch, Avnish Anand, COO and Co-Founder of CaratLane said: “As a brand, we have been witness to how our country has been celebrating Valentine’s Day in the last few years. We’ve seen more stories about how daughters have received jewellery on February 14 though their mum isn’t a fan of this day. We’ve realised that people need an excuse to gift and celebrate the love they have for someone in their life. And what’s unique about these stories is that it’s beyond the stereotypical couple gifting and extends to sisters, mother-daughters, aunts-nieces, etc. Through our 3 films, we wanted to highlight this beautiful insight and we’ve also curated special designs that make it easier for our customers to select thoughtful gifts.”

     

    Speaking about the genesis of the campaign idea Aarti Srinivasan, ECD, BBH India added: “Most advertisements about Valentine’s Day showcase people who absolutely love and celebrate the day in an over the top way. But in reality that’s not always the case. So for this year’s campaign, we explored a contrarian and a more real take by telling stories of those who aren’t fans of this day.

     

  • The campaign has been conceptualised and created by BBH India

    Havells launches new campaign for consumer lights

    By Our Staff

     

    Havells India Limited has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its Consumer Lighting Category. The campaign has been conceptualised and created by BBH India.

     

    Commenting on the launch of the new campaign, Parag Bhatnagar, Executive Vice President & SBU Head, Havells India Ltd. said: “The campaign thought of ‘Mahaul Banaye Rakhna’ aims at taking a high ground and thought leadership in the category, which is above product and feature based advertising. It aims to establish a deeper connect with the audience and how Havells Lighting will play a role in keeping the vibe of their homes alive. The poetic narration is further enhancing the gravitas of the thought and create a clutter breaking communication”.

     

  • To strengthen creative leadership team

    Vasudha Misra appointed Regional Creative Officer, Lowe Lintas

    By Our Staff

     

    Vasudha Misra

    Lowe Lintas has recently announced Vasudha Misra as its Regional Creative Officer, strengthening the creative leadership at their Delhi office. Vasudha joins Lowe Lintas from BBH India where she worked as ECD on brands such as Tinder, Vivo, FabHotels, Havells RO Water Purifiers, Havells Lights, OkCupid, Heinz India and Indonesia.

     

    Prateek Bhardwaj
    Prateek Bhardwaj

    Speaking about the appointment, Prateek Bhardwaj, CCO, Lowe Lintas said: “Vasudha and Lowe Lintas were simply meant to be. Over the years, she has built a body of work that would sit perfectly in a Lowe Lintas greatest hits reel – strategically powerful, creatively brilliant. With a cool, new-age edge. Borrowing a line from one of her campaigns, I’d say this really feels like the start of something epic.”

     

    Commenting on her new role, Misra added: “I am very excited to be a part of Lowe Lintas. Over the years, I have watched several iconic campaigns that Lowe that has done, with great admiration. And I look forward to helping Prateek take this incredible legacy forward.”

     

  • Opens up school curriculum learning through virtual classes on Paathshala Funwala app

    Nihar Shanti Amla provides free access to education to rural students

    By A Correspondent

     

    Nihar Shanti Pathshala Funwala has announced ‘Padhai Par Lockdown Nahi’- an initiative that ensures students can keep learning English even at home through the ‘Phone Uthao India ko Padhao’ programme that was launched last year. Free virtual classes are available for the next two months for grades 6-10 through the Paathshala Funwala app on Google Playstore.

     

    Commenting on these initiatives, Koshy George, Chief Marketing Officer, Marico Limited said: “Nihar Shanti Amla has always believed that education is the foundation of nation’s growth. COVID-19 pandemic has posed serious challenges to continuity of learning. We understand this and to ensure that learning doesn’t stop even during the lockdown, we have launched Padhai Par Lockdown Nahi campaign. This programme gives an opportunity to urban adults sitting at home to teach spoken English to a rural child who can access it anytime, anywhere through a simple, convenient phone based intervention. In addition, the partnership with AAS Vidyalaya helps make all other subjects available free on our app for 2 months. It covers 6th-10th grade curriculum designed as per CBSE, UP State Board and NOIS board. Together we all can make a difference to these children’s lives and strive towards building a confident, educated young India.”

     

    Added Russell Barrett, CCO & Managing Partner, BBH India: “Nihar Shanti Amla has been built on the promise of Look good, Do good. And for years now the brand has dedicated itself to doing good by educating India’s underprivileged children through various on- ground and digital initiatives. During these exceptional times, exceptional brands reinforce their worth by their actions and Nihar Shanti Amla has dedicated itself to ensuring there is no lockdown on learning. We’ve used technology to give children in the remote interiors of India the same privileges that our own children enjoy during this time through the Phone Uthao India Ko Padhao programme. We’re so proud to partner Marico in this initiative and to ensure the next generation of India doesn’t stop their onward march to a better future.”

     

     

  • Partners with TikTok for a Hashtag Challenge resulting in more than 2.8 billion views

    Hair & Care celebrates the joy of open hair with #KhuleBaalBefikar

    By A Correspondent

     

    Marico Hair & Care launched a new campaign titled #KhuleBaalBefikar that celebrates the joy of open hair. A key element of this campaign was the TikTok challenge that went live on November 23.

     

    Speaking about the campaign, Koshy George, Chief Marketing Officer – Marico Limited, said: “At Marico, our priority is to understand consumer mindset and accordingly develop an insight-driven campaign. Hair & Care is a young, fun brand for audiences who like to enjoy every moment in their lives fully. These consumers are always looking for entertaining content on the new-age social media platforms and are willing to adopt new trends. Our media mix was hence devised scientifically keeping in mind newer formats that would gain engagement from our core consumers. TikTok is one such platform that has helped us drive our brand narrative – #KhuleBaalBefikar in a fun, engaging, short-video format.”

     

    The film was conceptualised and shot by BBH India with Chrome Pictures and is currently on air in Hindi speaking markets. Commenting on the campaign, Subhash Kamath, CEO & Managing Partner, BBH India, said: “Hair & Care has always been an exciting brand for us. It is young and fresh and demands a very different approach from regular hair oil advertising. The brief was simple and clear and we had fun creating this campaign. The promise of ‘Khule Baal Befikar’ isn’t just a functional promise. It symbolises the sense of freedom and expression of our youth audience. So it was important to make it fun and entertaining, and the creative delivered beautifully on that promise.”

     

     

  • The new TVC has been conceptualised by BBH India

    JK Tyres unveils new aspirational ad campaign

    By A Correspondent

     

     

    Indian tyre major JK Tyres has launched its latest ad film that seeks to build on the premium imagery of the brand and establish connect with the youth.

     

    Talking about the commercial created by BBH India, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said: “The new TVC highlights our core brand values of determination, passion and unwavering commitment towards realising dreams. The new commercial showcases the emotional connect we have with our customers who like to stay in total control, be it on small car or luxury sedan. We cherish our association with Armaan Ebrahim and his journey to success has encouraged millions of youngsters to dream big and never lose sight of the goals. This is a true reflection of our brand philosophy.”

     

    The advertisement has been directed by Ruchi Narain with Picture Perfect Films as the production house.

     

     

  • The new TVC has been conceptualised by BBH India

    JK Tyres unveils new ad campaign

    By A Correspondent

     

    Indian tyre major JK Tyres has launched its latest ad film that seeks to build on the premium imagery of the brand and establish connect with the youth. The new television commercial by BBH India, builds an emotional connect with Armaan’s journey, riding on the different waves of his life that brings hope, dreams and achievements.

     

    Talking about the commercial, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said: “The new TVC highlights our core brand values of determination, passion and unwavering commitment towards realising dreams. The new commercial showcases the emotional connect we have with our customers who like to stay in total control, be it on small car or luxury sedan. We cherish our association with Armaan Ebrahim and his journey to success has encouraged millions of youngsters to dream big and never lose sight of the goals. This is a true reflection of our brand philosophy.”

     

    The advertisement has been directed by Ruchi Narain with Picture Perfect Films as the Production house.

     

     

  • Ankit will head the planning function in the agency’s Gurugram office

    Leo Burnett appoints Ankit Singh as Senior VP, Strategy

    By A Correspondent

     

    Ankit Singh

    Leo Burnett India appointed Ankit Singh as its Senior Vice President, Strategy. He will be based out of Gurugram and will report to Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett. Singh’s last stint was with BBH India as Strategy Director.

     

    Speaking about bringing Singh on board, Dheeraj Sinha said: “Leo Burnett India has always had a big focus on strategy. We are committed to bringing the best talent on board. Ankit is extremely diligent and one of the sharpest strategists that I have worked with. He has a direct pulse on the consumer and is totally brand-focused. We have great momentum in our Gurugram office and I am sure Ankit will add to the energy. I look forward to some great work.”

     

    Dheeraj Sinha

    Said Singh on his new role: “These are exciting times at Leo Burnett India. The agency is exuding great energy and momentum on the back of the ‘Power of One’ philosophy. I am looking forward to being a part of it. I see this as an opportunity to create some great pieces of Humankind work that deliver brand growth while keeping ‘people’ at their centre.”

     

     

  • The film has been directed by popular ad film director, DoP & special FX expert Nick Sawyer

    BBH unveils new brand campaign for Behrouz Biryani

    By A Correspondent

     

    Behrouz Biryani has launched its first ad campaign in India. Crafted by BBH India, the film traces the gastronomical journey tracing the origins of biryani. This is the brand’s first integrated campaign extending across digital, print, outdoor and radio.

     

    The film has been directed by popular ad film director, DoP & special FX expert Nick Sawyer best known for his work on international food brands.

     

    Said Sagar Kochhar, Group CMO, FFSPL:”We are extremely delighted to launch our first ad campaign and this is an important milestone in our journey towards being the ‘Royal’ Biryani of the country. This film pivots around the brand story that we created since our inception, a 2000 year old recipe from the lost Persian kingdom of Behrouz, where wars were fought to win this recipe. Being a digital only premium brand with no physical/dine in presence, the campaign is targeted to create brand awareness highlighting its alluring Persian brand persona and a recipe worth indulging when you think of not just ordering a biryani, but actually experiencing finesse. ”

     

    Added Russell Barrett, CCO & Managing Partner, BBH:“To begin with, working on Behrouz has been great. We’ve quite willingly done a lot of research on biryanis. A lot of research. The idea of an origin story for something as ubiquitous as biryani is a story waiting to be told. The film is beautifully crafted and besides taking you on a fantastic journey through time, it makes you want to order a biryani; an impulse which you should absolutely give in to when it comes to Behrouz.”