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Tag: Axis Bank

  • The aim of campaign is to raise awareness about how to keep oneself safe from falling prey to fraudulent calls

    Axis Bank & Mumbai Police launch new campaign #MuhPeTaala

    By A Correspondent

     

    During the recent International Fraud Awareness week, Axis Bank in association with Mumbai Police launched its campaign #MuhPeTaala, to promote safe banking. The aim of campaign is to raise awareness about how to keep oneself safe from falling prey to fraudulent calls asking information such as pin code, CVV, OTP etc. #MuhPeTaala is the mantra that needs to be followed to prevent cyber banking crimes.

     

    Said Asha Kharga, Cheif Marketing Officer, Axis Bank: “We are delighted to be associated with the Mumbai Police for this initiative on ‘Safe Banking’ and launch the #MuhPeTaala campaign during the International Fraud Awareness week. The insight behind the campaign was that we have a peculiar obsession with keeping things under lock and key. From the heavy locks on our doors to the keeping our luggage chained under train seats, we are very guarded about our possessions. However the irony is that we willingly divulge confidential information in a state of panic even to an unknown caller. Keeping oneself safe from financial frauds is simple, just remind yourself not to reveal any banking information to any. We hope our campaign will help in spreading this message amongst the consumers.”

     

    Added Akash Das, Executive Director – Lowe Lintas:“The banking industry’s efforts in educating customers about safe-banking and risk mitigation is worthy of appreciation. The brief before us was to further enhance customer awareness in partnership with Mumbai Police. The communication objective was to deepen public awareness by using key aspects related to personal banking – sharing details such as OTP, ATM PIN and CVV can expose customers to fraud and the endeavour was to educate them on it. To land our message emphatically, Joshua Thomas and Prathamesh Gharat, came upon the creative idea of “Muh pe Taala”, that was designed to be an easy-to-remember-action when strangers ask for information that can put your finances at risk.”

     

     

  • Through this campaign Lowe Lintas has portrayed an Indian mother as the change-maker, by putting her in the drivers seat

    Axis Bank portrays the Indian mother as a changemaker

    By A Correspondent

     

    Axis Bank has launched a new home loan campaign with a product differentiator – Home Loans with 12 EMIs off. The film, created by Lowe Lintas, has put the woman in the centre of the campaign as key influencer and the decision-maker.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said:

    “The dominant language in the Home Loans category is around interest rates & percentages. Hence the new campaign aims to differentiate Axis with a simple proposition of 12 EMIs off. Consumer work revealed that home buying discussions usually start during important life events like marriage. With that context, the insight that we honed on was that typical Indian moms dont want to let go of their sons. If the ad encourages mothers to introspect and have authentic, honest conversations, it would have truly struck a chord and made Axis relevant and memorable.”

     

    The campaign is conceptualised by Lowe Lintas Mumbai and directed by Gauri Shinde with actress Revathi and actor Vikrant Massey in conversation with each other while shopping for his wedding.

     

    Added Arun Iyer, Chairman & Chief Creative Officer – Lowe Lintas:“The brief was to differentiate ourselves within the category  wherein the conversations are always about interests & percentages. The product had a clear differentiator and the communication required to reflect that. Therefore we decided that the communication should challenge conventional thinking just like the product proposition does. We chose to depict a warm and cheerful conversation between a mother and son, where the change maker is the mother which is not what is expected in our culture. We deliberately chose Revathi, adorned her as conventional as expected but she’s ingrained with progressive thinking. She advises her son who is about to get married to move into a home of his own. This helped us entrench the central idea which is Ghar ki kushi bani rahe, EMIs nahi.”

     

  • The bank has the second highest CAGR (48 per cent) in the industry over last four years and the highest growth amongst the top industry players

    Axis Bank invites customers to experience its card offerings

    By A Correspondent

     

    Axis Bank has launched a new campaign ‘Experience Axis’ featuring its brand ambassador Deepika Padukone. The bank showcases a range of offers on their credit and debit card bouquet, through the twenty-second video series.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said, “Experience Axis” is a single unified idea that ties all the value offerings on cards across shopping, dining and travel. It elevates the brand imagery by focusing on experiences rather than just deals. It aims to differentiate us in a category where discounts and cashbacks are the reigning language and build usage and preference for Axis Bank Cards. The monochromatic treatment coupled with Deepika’s playful charm also makes the films a clutter-breaking visual delight.”

     

    The campaign, conceptualised by Lowe Lintas Mumbai, showcases Deepika Padukone, the brand ambassador of Axis Bank in candid moments. She is seen experiencing shopping and dining privileges that Axis Bank cards uniquely have to offer.

     

    Said Arun Iyer, Chairman & Chief Creative Officer – Lowe Lintas: “The brief was to differentiate ourselves within the category. Our starting point was based on an observation that young working Indians, are more open to spending on what they desire than what they need. While cards are the enablers of this behavior, when we delved deeper to understand their point-of-view we realized that they don’t see this as ‘spending money’ but more as ‘gathering experiences’ – something they value much more than ‘material possessions’ Hence our approach was to position the range of Axis Credit n Debit Cards as the window to the world of experiences called ‘Experience Axis’ We felt Deepika would be ideal to bring this alive given that she is also a young working professional and therefore the connect would be seamless.”

     

  • Catering to youngsters is key in financial services. 'Coz no other demographic in India relies so much on social media to make its decisions, says a LinkedIn conference

    Millennials set the rules on Monies

     

    By Dyanne Coelho

     

    Millennials are setting the rules of the game. That’s what Jennifer Grazel, Global Marketing Director, Financial Services Vertical for LinkedIn, believes. At the second edition of the LinkedIn Finance Connect, held last week, Grazel elaborated on how today, disruption equals innovation, and in the post digital age – defined largely by millennials and the way they operate — there has been a disruption in the way things work.

     

    The three key elements to building a successful brand image in an age of digital revolution are trust, having relevant content and focusing on the customer-decision journey, Grazel said, adding, that since “the customer journey is becoming the brand”, one needs to be authentic, relevant and constantly engaged in dialogue. Appropriate advice in a meet where the topic of discussion was ‘Building and Nurturing Relationships in a Networked World’.

     

     

    Insights from the study:

    Exceptionally high optimism:

    According to the study,96% of affluent Indian millennials believe and are optimistic that every citizen has an equal opportunity to achieve success and prosperity through hard work, determination and initiative. This sentiment was highest amongst other countries surveyed.The opportunities that lie ahead is what makes them feel most confident about the current period.

     

    Marketers may therefore need to customize their products and relook at the traditional ways of marketing them to the new age affluent millennial force which is tech-savvy, more dynamic and relies immensely on what’s most relevant ‘now’.

     

    Global and social mobility equals personal success

    The millennials (18-34 year old) measure personal success through social and global mobility. This generation gives immense importance to personal vision. Success to 15% of the affluent means being financially able to travel and see the world. Moreover, 15% see success as doing better, financially, than their parents did.

     

    With success being so closely tied to lifestyle changes and personal engagement, brands need to alter their strategies to foster and engage with the millennials to match up to their fast-paced lives.

     

    Social networks drive personal financial strategies

    Being the first generation to have grown up in a digital world, millennials are technologically savvy and socially driven. The study reveals that 86% of the affluent millennials use social media for obtaining financial information. This choice of sourcing information further impacts their personal financial strategies and their methods of interacting with financial services brands.Interestingly, 71% of affluent millennials surveyed said that they are willing to try financial services offered by non-financial service brands.

     

    Hence, in order for brands to attract millennials, they need to be present where this audience spends most of its time. In this case, visibility on social networks is the key to engagement.

     

    Financially aware

    The research showed that 57% affluent millennials rate themselves as having advanced financial knowledge and this is higher than the global average.  With more than half of the affluent millennials in India being confident about their personal financial strategies, marketers need to generate targeted content which can position their brand as trustworthy, transparent and in alignment with this generation’s financial needs.

     

    According to Krishna Zulkarnain, Head of Marketing, APAC at LinkedIn, there’s a new wave taking over the business world, and it’s called ‘social selling’. About 75 per cent of buyers today use social media to make purchase decisions. “Our buyers are no longer passive consumers, but active solution seekers,” he said. Indeed, some 95 per cent of decision makers expect new or different insights from sales professionals. The era of cold calling is dead; only warm gestures work today, Zulkarnain informed. “It’s not always about finding people to talk to in the BFSI industry, rather it’s about finding the right people,” he said. Because the financial industry involves money, the challenge here is building trust, and building it in the fastest amount of time. “The tables have turned. The consumer is now the one in control,” Zulkarnain added.

     

    The Chief Marketing Officers’ roundtable saw participation by Sagnik Ghosh, Head of Marketing, Axis Bank, Manish Jain, Group Marketing head, Bajaj Finserv and Balaji Viswanath, Director Digital Marketing, American Express. The session was moderated by Edward Bray, Group Marketing Manager, LinkedIn. The discussion centred on disruptions caused to the financial services industry in the age of digital revolution. “Social media is now the key to target your stakeholders. We need to reinvent ourselves, because there is a new platform in the game,” said Jain, adding that this platform could either disrupt or engage the BFSI sector, depending on how it was used. While everyone agreed that social media is the main factor for the disruption, they also agreed that it is a tool bringing rapid transformation. “Everyone wants to see the mobile version of anything, first, today,” said Viswanath. Payment systems are evolving, and consumers are making financial decisions based on what they read online, Ghosh added. “We ought to move from tapping mere customers, to tapping the entire ecosystem,” Jain said.

     

    In their session, entitled ‘Content is Currency: Content Marketing for Financial Companies’, Grazel and Jennifer Cronin, Director of Social Content, BlackRock, delved deep into BlackRock’s digital strategies. Cronin stressed the fact that content marketing requires a great deal of both time and resources commitment. Everyone loves to tell a story, but what that story is, is the question, Cronin said. “Great content is the first part; you cannot sell something without it. People are smart, they know what you’re doing,” she added.

     

    A study conducted by Ipsos on millennials shows that 77 per cent picked a company that has a mobile app with full features. An insightful discussion on understanding Indian millennials had a panel including Tushar Vyas, Chief Strategy Officer, South Asia, Group M; Amit Adarkar, Managing Director, India, Ipsos; Peter Hubert, Head of Insights, APAC, LinkedIn and Grazel. Millennials now want a continuous sense of engagement, and on their terms. “Millennials are more interested in a better lifestyle than wealth,” said Hubert. In fact, this is the time to be optimistic as 60 per cent of affluent millennials are confident about the country’s economic future, the study showed. “Financial products that can engage millennials, is the way forward,” Vyas concluded.

     

    The ‘trending’ topic for the evening was the disruption caused to the financial services industry in the digital era. Olivier Legrand, Head of Marketing Solutions, APAC and Japan, LinkedIn, highlighted that the Indian market is now paying heed to the digital revolution. India is the second-largest country, after the US, in terms of LinkedIn users, Legrand said. Even though the internet is yet to penetrate many parts of the country, the Indian presence on LinkedIn is growing on a large scale every day.

     

  • Initiative aimed to encourage Internet users to share the power of the web with a woman

    Google partners with brands to launch #TogetherOnline initiative

    By A Correspondent

     

    In its efforts to gather support for more women to get on the Internet, Google India announced an initiative #TogetherOnline in association with Snapdeal, Axis Bank, HUL and GSK to encourage Internet users to step up and help a women get on the Internet and understand how she can use the web to get ahead in life.

     

    The nine week along initiative, will see a number of activities across India, starting with a concert with Farhan Akhtar to raise awareness amongst the youth in metro cities. Axis Bank, will host special digital literacy workshops for women customers in their branches across India. And Snapdeal will run awareness campaigns amongst its shoppers and educate women on the entrepreneurial opportunities on their platform. To take the initiative to interiors of India, Google will also launch custom designed 500 Internet carts that will reach out to 5000 locations to engage women in towns and villages across India.

     

    On the launch of this initiative, Sandeep Menon, Director Marketing, Google India said “Internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. We want to encourage all these users to extend this power of the web to women in India. #togetheronline is an effort to empower women in India with the knowledge of Internet and how they can use it to do different things in their daily lives. We along with our partners will host a number of initiatives to play our part and we invite all Internet users to play their part and help get more women online.”

     

    In addition, to this Google has partnered with PopXo to cover easy to know & follow steps for day to day living for various categories. The aim of this partnership is to promote digital literacy amongst women.

     

    Rajiv Anand, Group Executive & Head – Retail Banking, Axis Bank said, “As Axis Bank, progress is a part of our identity, our DNA. And we believe that empowering women is integral to the progress of our society.With the Indian woman today transforming from being a key influencer to a decision maker, it is important for her to be empowered with information. We are proud to be championing this cause in association with Google, to bring knowledge at the click of a button and help get more and more Indian women online.”

     

    Prashant Pandey, Marketing Head, GSK Consumer Healthcare India said, “The bond between mothers and daughters has always been a unique and everlasting one. From 1896, Horlicks has been helping mothers make their daughters tall, strong and sharp. Today we are delighted to partner Google for their ‘Helping Women Get Online’ – an initiative that encourages daughters to help their mothers go online to stay aware and connected. This is yet another way of saying #LoveYouMaa like our recent digital film celebrating the universal truth that ‘only mothers can give what they don’t have.”

     

    Google has already introduced a number of initiatives to help get more women online through partnerships with various state governments and outreach efforts in the states of Madhya Pradesh, Tamil Nadu, Maharashtra, Uttar Pradesh and more recently in Andhra Pradesh. Under the initiative, Google has imparted basic Internet training across 950 educational institutes training over 45000 girl students and over 5000 teachers who can continue to educate and inform more girl students across India.

     

  • The initiative is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs

    Axis Bank & Lowe Lintas unveil myideaofprogress.com

    By A Correspondent

     

    Axis Bank and Lowe Lintas have unveiled myideaofprogress.com, one of the largest consumer engagement initiatives undertaken in the banking industry. The initiative will see the entire network of Axis Bank actively promoting the philosophy along with a 360 media campaign on TV, digital, outdoor and radio to reach out to as many people as possible.

     

    The initiative is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs and to reach out to them so that they get to like the bank for what it does.

     

    Axis Bank’s articulation of progress, Badhti Ka Naam Zindagi, captures the continuous, all-inclusive nature of progress. And the current campaign, on-air since June, is about how progress has different connotations for different people. In this case Deepika Padukone. Taking it forward from there, in the latest leg of the campaign, Axis Bank is taking its philosophy to the next level by embarking on a journey to connect directly with existing and potential customers of the bank.

     

    The challenge for Lowe Lintas was to keep the idea simple, yet such that the multiple facets of progress come across in a manner not done before while engaging people so that they participate and interact with the brand not only at a transactional level but also a deeper emotional level.

     

    The simplest way to connect in fact is to actually ask people what Progress means to them. And that’s just what one needs to do – tell Axis Bank what Progress means to them.

     

    For this a dedicated microsite – myideaofprogress.com was created. One can also go to select Axis Bank branches and submit their idea of progress. Of all the entries few will be shortlisted and will be put up for voting culminating into a possible execution by Axis Bank basis the votes and the decision of a jury.

     

  • With the new partnership, Axis Bank aims to bring together two brands that are contemporary and progressive

    Axis Bank takes a progressive leap with ‘Badhti Ka Naam Zindagi’

    By A Correspondent

     

    After its earlier interpretations around the proposition ‘Badhti Ka Naam Zindagi’ was well received by consumers in India, leading private sector bank Axis Bank is back with a new comprehensive series that aims to take the proposition a step ahead.

     

    In its newest interpretation, Lowe Lintas + Partners has attempted to capture the meaning of progress for Axis Bank by bringing in Deepika Padukone as the new brand ambassador. With the new partnership, Axis Bank aims to bring together two brands that are contemporary and progressive. The campaign taps into the human side of Deepika, portraying instances from her life – as a daughter, as a friend and as an employer and how banking plays an integral part in her life.

     

    Rajiv Anand, President – Retail Banking, Axis Bank said, “The new film takes our brand positioning of ‘Badhti Ka Naam Zindagi…’ or Progress On… ahead. The campaign is based on the insight that progress means different things to different people and can also be defined differently for the same individual at different times. This insight is captured in our new communication which brings to life the ubiquitous and multidimensional nature of progress.”

     

    Being one of the first women celebrities to endorse a bank in India, the challenge for Lowe Lintas + Partners was to ensure that the association of Deepika Padukone with a bank, which is perceptually a male domain, came across as a well-considered decision on the part of the brand ambassador and not as a traditional endorser. The creative device that Lowe Lintas + Partners capitalized on was the traditional press conference setup which is being used not only to officially introduce the association but also reveal some of the offerings of the bank that would be playing a real role in her life.

     

    Arun Iyer – National Creative Director, Lowe Lintas + Partners said, “Keeping the brand philosophy in mind and having got Deepika on board with us for the campaign, we started working how we can bring them together. There are many facets to progress, while monetary growth is important, it is also important to have value systems in place which Deepika as an individual seamlessly displays.”

     

    As part of its plans to reach out to the audience on digital platforms, Axis Bank has planned an extensive coverage around the campaign with thrust on digital and social media. The campaign will be promoted under the hashtag #DeepikaForAxis, and will be released subsequently on traditional media.

     

  • The campaign highlights Axis Bank's journey as a customer centric bank

    Axis gets Deepika Padukone to take its brand philosophy ahead

    By A Correspondent

     

    Axis Bank has announced the launch of the third phase of its advertising campaign around its brand philosophy of ‘Badhti ka naam zindagi…’ or ‘Progress On’. With a new cut on the philosophy articulated as ‘Badhne ke kai naam hai…’,the bank, for the first time in its evolution has got associated with a celebrity and has announced Deepika Padukone as its brand ambassador.

     

    The campaign, that has been designed by Lowe Lintas revolves around the thought that progress has many dimensions and talks about the ‘holistic’ nature of progress and highlights Axis Bank’s journey as a customer centric bank. The new campaign has been directed by ad film director Gauri Shinde.

     

    Speaking on the launch of the campaign, Rajiv Anand, President – Retail Banking, Axis Bank said, “The new film takes our brand positioning of Badhti ka naam zindagi… or Progress On… ahead. The campaign is based on the insight that Progress means different things to different people and can also be defined differently for the same individual at different times. This insight is captured in our new communication which brings to life the ubiquitous and multidimensional nature of progress.”

     

    Arun Iyer, National Creative Director, Lowe Lintas and Partners said, “Badhti ka Naam Zindagi’ or ‘Progress on’ is the essence of brand Axis. In our earlier campaigns, we have explored this philosophy from various angles, be it an individual’s progress or the progress of the collective. The objective this year was to explore a new dimension of progress while showcasing the range of products, which brings us to the idea behind the campaign ‘Progress has many meanings’. It is not just material but also emotional and personal. While growing monetarily is important but it is also important to have value-system in place and that’s the whole thinking behind the philosophy of ‘Badhti ka Naam Zindagi’.”

     

    About Axis Bank

    Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

     

    With its 2,402 domestic branches (including extension counters) and 12,922 ATMs across the country, as on 31st March 2014, the network of Axis Bank spreads across 1,636 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in UK, Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi.

     

    The Bank’s website www.axisbank.com offers comprehensive details about its products and services.

     

    For further information please contact:

    Axis Bank Index PR
    Suresh Warrier | Parminder Panesar

    +91 22 2425 5601 | +91 22 2425 5619

    suresh.warrier@axisbank.com  parminder.panesar@axisbank.com

    		 Tayyab Imadi | Shruti Muddup

    +91 99672 12492 | +91 98206 51056

    tayyab@indexpr.in | shruti@indexpr.in

     

     

     

  • Axis Bank launches new campaign, 'Zindagi ke highway pe koi akele nahin badhta'

    Banking on the highway of life

    By A Correspondent

     

    Axis Bank, India’s third largest private sector bank, has announced the launch of its new campaign ‘Zindagi ke highway pe koi akele nahin badhta’ that aims to drive home the message that progress and subsequent success is mutual.

     

    The campaign designed by Lowe Lintas features Axis Bank’s Brand Philosophy ‘While we keep progressing in our lives, there always is someone else progressing along with us, so let’s Progress Together’. The campaign highlights Axis Bank’s credentials as a customer centric bank and a partner in progress who walks with its customers on the highway of life – hence the tag line Zindagi ke highway pe koi akele nahin badhta.

     

    Speaking on the launch of the campaign, R K Bammi, Executive Director – Retail Banking, Axis Bank said, “The new film takes our brand positioning of  Badhti ka naam zindagi… or Progress On…  ahead. We understand that Progress always has a ripple effect. When one person progresses, others around him progress too. This insight is captured in our new TVC that clearly demonstrates the circle of progress and how you touch lives of others even when you do not know them.”

     

    Explaining this new phase in Axis Bank’s communication journey, Arun Iyer, National Creative Director, Lowe Lintas said, “Last year we crafted ‘Badhti ka naam zindagi’ to define the fundamental philosophy for Axis Bank. The task this year was to continue building this sentiment on a larger canvass. What better than changing the frame of reference from what it means for one individual, to what it means in the context of the entire community we live in? The fact is that when you progress, others benefit too. And hence no one really progresses alone. When you move up, others do too. We hope the execution will make our audience have this joyful realization about how we are connected with each other.”

     

  • Starcom continues its accounts winning spree with Radio Mirchi in its portfolio

    Radio Mirchi appoints Starcom as media partner

    By A Correspondent

     

    Starcom Worldwide has bagged the media mandate of leading radio network Radio Mirchi. The account will be handled from Starcom’s Mumbai office. It was previously with Madison. The agency is reported to started work on the new business.

     

    The win adds to a series of new business wins at Starcom MediaVest Group (SMG) since the middle of last year, among which are Aircel, Dabur, Axis Bank, Zee Learning, Supermax, Sterling Holidays etc. SMG has also been aggressively strengthening their media product in India. The agency recently launched its proprietary Web+TV optimiser, billed as the first of its kind in the market.

     

    Confirming the news, G G Jayanta, National Head of Marketing, Radio Mirchi said: “we are pleased to appoint Starcom since we needed a partner who is future focussed and can help us navigate the new media landscape. Their in-house research and tools are very impressive and their media product and philosophy are pretty solid. We look forward to a long and rewarding association with Team Starcom”.

     

    Commenting on the win, Malli CR, CEO of SMG India said: “We are thrilled to win the Radio Mirchi account. Given the developments in this sector, we look forward to exciting times. We have planned some specific research and insights projects using our proprietary tools and optimisers”.

     

  • A brand is a sum total of the creative elements that go into designing the product, its packaging and its communication, says Sumanto Chattopadhyay

    The Anchor: Sumanto Chattopadhyay on 5 ways how creativity can change the image of a brand

    By Sumanto Chattopadhyay

     

    A brand is nothing without creativity. It is, in fact, a sum total of the creative elements that go into designing the product, its packaging and its communication. There are ways and ways of giving these elements a new spin – a new lease of life.

     

    Here are five examples of how a brand can hit the refresh button:

     

    1. Creativity can gloss over history: Volkswagen was launched by Hitler. But creative communication made the brand that rides the Beetle Bug one of the most lovable automobile icons of our times.

     

    2. Creative rebranding can make an old brand new and improved: When UTI Bank became Axis Bank – adopting a contemporary look and logo along with the changed name – it shed some of the negatives – ‘public sector’, ‘technologically outmoded’ – associated with the UTI label and made itself relevant to modern consumers.

     

    3. Not just products, but people too can change the image of their brand: In order to join Bollywood’s A List, Brand Karishma Kapoor underwent a total makeover. It took considerable creativity – that of hair stylists, beauticians, costume designers, film directors, publicists – to change her persona and transform her into one of tinsel town’s more premium brands.

     

    4. Creativity can make a brand attractive by putting it in a different slot in people’s minds: Cadbury’s told consumers to think about it in the same way as they do about Indian sweets – something you eat to make an auspicious beginning. Imaginative skill went into making people see an inherently Western product as something that satisfies a very traditional Indian need. And voilà  – Cadbury’s was reborn in a new avatar.

     

    5. Brand China wanted to replace the existing view of a grey, regressive totalitarian state with the image of a vibrant, young and capable nation. And so, at the 2008 China Olympics, it put on the greatest spectacle on Earth, taking branded event management to a new high.

     

    Sumanto Chattopadhyay is Ecd, South Asia, Ogilvy

     

  • Digitas will conceptualize, design and manage Axis bank's presence online across the bank's verticals and practices

    Axis Bank appoints Digitas India

    By A Correspondent

     

    Digitas, the digital marketing agency, has been appointed by Axis Bank as their digital AOR. Digitas will conceptualize, design and manage Axis bank’s presence online across the bank’s verticals and practices.

     

    On the association, Manisha Lath Gupta, Chief Marketing Officer at Axis Bank said; “At Axis bank we believe that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. Over a period of time, a good digital strategy will go a long way in creating preference of one service provider over another. We believe that Digitas India is the right strategic partner to help us achieve our aspirations. Digitas will be handling all social media and online creative work for Axis Bank.”

     

    Working with Axis Bank is extremely exciting and challenging said Kanika Mathur, President, Digitas India. “We will be using some of our worldwide learning’s and best practices to create and implement best in class strategies and consumer experiences for Axis bank. These will include helping position new and current services online as well as in social media,” she added.

     

    Digitas India has a full service offering across ‘paid, owned and earned’ media. Today the India team has over 160 team members.