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Tag: Axis Bank

  • Conceptualised by Publicis Worldwide India

    Axis Bank launches ‘Sirf Aapke Liye’ campaign

    By Our Staff

     

    Axis Bank has joined forces with Publicis Worldwide India to unveil its largest-ever and fully integrated campaign, Sirf Aapke Liye.

     

    Said Oindrila Roy, Managing Director, Publicis Worldwide India: “This campaign marks an important juncture in the journey of Axis Bank. The brand is making a pivot to being a digital-first bank and the campaign is designed to communicate the same. When entrusted with this campaign, the strategy was to help Axis Bank make this transition while remaining true to its DNA and the legacy that it has created over the years. The campaign positions ‘open by Axis Bank’ app as a liberator that seeks to free customers from the everyday banking inefficiencies and transform banking into an effortless and enjoyable experience.”

     

    Added Anoop Manohar, Chief Marketing Officer, Axis Bank: “This is a significant milestone in Axis Bank’s journey. As we continue to grow and adapt to the digital future, our core value of being ‘Dil Se Open’ will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect.”

  • There's a lot to be done on customer awareness and safety tips for financial transactions, writes Sanjeev Kotnala

    Should Banks & Payment Platforms collectively address safe transactions?

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaEvery day there is a story of a digital payment scam. One fails to understand how even literate and well-aware people are conned. The fault is not with banks and digital payment platforms, which constantly try to educate consumers on the does and don’ts of digital- online payments.

     

    One marvels at the agility and innovative schemes the scammers run to trap the gullible public. The fraudsters are fast learners, innovative and agile in redefining their work processes. The scammers have a new technique, a new trap and a new story every day to trap their victims. They know that ten can be potentially trapped for every cautious person they encounter.

     

    On the other hand, the basic precautions while making a digital-online payment have not changed much. But, it seems that people learn only when they or people near and dear to them are targeted and scammed.

     

    The banks keep on talking about wanting to create a secure financial network. Still, the onus should be on the users: who needs to be alert while using the platforms to make digital payment and purchases.

     

    Collective Corroborative Effort Is Needed

    Maybe, there is a need for collective, collaborative, synchronised efforts from all banks and payment gateways. Maybe, the different messaging strategy used by the banks and payment gateway is confusing. These messages need high frequency and cross media utilisation across Radio, Print, TV, Digital and even outdoor. And print and TV can work wonderfully well for the communication.

    Do you agree that a collective simple communication drives like Pulse Polio, where every bank and payment gateway contributes, will lead to better communication effectiveness or should they individually address the problem.

     

    ICICI BANK #BeatTheCheats

    ICICI Bank and ICICI Foundation have been doing some good work communicating these simple rules. They have treated the scammers as an organised set-up with training and showing how they trap the victim. Think the communication works.

    UPI PIN is only needed for making the payment, not for receiving payment. Never share your UPI PIN with anyone.

     

    Never scan unknown QR Codes. QR Code is scanned for making payment and not for receiving payment or refund. Beware of fraud lottery scams and messages that tell you – you have won and send you a link for payment. Remember, if it’s too good to be true, it probably is! Never trust calls/SMS claiming you won a lottery. Never click on unknown links. Never share your PIN/OTP with anyone. Let’s #Beatthecheats.

     

    RBI Bank And Digital Safety

    RBI has been at the forefront of customer digital safety education and communication. It has used various media options and created simple communication series. And its shorts are directly shareable across social media platforms. Like every other bank, it has films pushing digital safety and not sharing banking financial information. And they has used day-to-day situations like a badminton court and a restaurant to further make the point. It even has a Rap Song to propagate the message. The bank has heavily invested on Digital interaction on the subject and used print to communicate the message.

     

    OTHER BANKS

    HDFC Smartbuy even shares tips on how to get the best out of online shopping and safe Digital Payment. They have a series of ads showing possible Scam schemes like Holiday and how the victim is trapped.

     

     

     

    Axis Bank  plays the same or similar points in their communication on Phone pe Chori. RBL bank also shows the scamming process, including the KYC update scam, and how an alert customer can be safe.

     

     

     

    THE SCAM STORIES.

    There are many stories that scammers weave to trap their victims. For example- pre-payment advance for buying an item on sale by the victim, including a deal on platforms like OLX. Lottery win information and need for the pre=conditional registration fee. Hacking into customers’ WhatsApp or Facebook accounts and sending messages to the contacts, asking for money. Using Facebook hack of open account visuals and then using them as sextortion. Massage parlour booking sextortion case. Selling consumer durables or properties at a very attractive price. Multiple bookings at Airbnb or Homestays or even low-cost, out-of-the-world priced holidays and many more.

     

    HELPLINE 1930

    As per the Ministry of Home Affairs (MHA), more than 1,40,000 UPI fraudulent activities were reported on the National Cybercrime Reporting Portal (NCRP) during Q1 and Q2 2022. RBI says that UPI transactions increased by 1200% in the fiscal year ending September 2022. This massive increase has also made UPI fraud account for a reasonably high number of cyber frauds in the country.

     

    There is a definitive need to educate the public on Cyber Crime Helpline – 1930 and the site www.cybercrime.gov.in. They must be told – what to do when they fall for the scam. What information is needed to pursue the case, and what they should do.

     

    NET-NET

    There is much more that banks and digital payment platforms need to do regarding customer awareness and safety tips for financial transactions. And the onus for safety should also be on the customers. One has to be aware of and follow the safety tips that banks and payment platforms regularly share. Maybe, they should contribute funds, and a collective communication drive should be strategised and implemented for better effectiveness and efficiency.

     

    ~ ~

     

    How To Ensure Safe Digital Payment Transaction. ( Source SBI and ICICI Bank)

    • ATM/Debit/Credit Card is the key to your bank. Do not hand over your card to anyone else for use.

    • Never write the PIN anywhere.

    • Never share your financial information when requested over the phone or by e-mail.

    • Do not seek help from strangers in ATM/ Branch; instead, approach any bank official.

    • While withdrawing cash from an ATM or entering it during any transaction, like shops and airport lounges- make sure nobody is standing behind you. Always cover the keypad with your fingers.

    • No bank will use e-mail or call you to ask for your PIN, password or other confidential account information.

    • Do not give your phone to strangers to send SMS or make calls. If they are in an emergency, send the SMS yourself or dial the number yourself.

    • Try using unique and complex passwords and change passwords frequently. Strong passwords/ Biometric permission should be enabled on your phones/laptops/tablets.

    • Try using biometric authentication wherever feasible.

    • Do not download any unknown app suggested by strangers.

    • Try keeping your Mobile PIN and UPI PIN different and random.

    • Do not respond to any unknown UPI requests. Report suspicious requests

    • Never disclose, store or write down your user ID, passwords or PIN

    • Disable the ‘Auto Save’ or ‘Remember’ function in your device to avoid storing the user ID and passwords.

    • Always remember that a PIN is needed only for transferring amounts, not for receiving.

    • Instantly disable UPI service on your account if any transaction has happened without you doing it.

    • On the internet- Always look for “https” in the address bar of the bank’s website.

    • Avoid performing online banking transactions in public places using open Wi-Fi networks. Always log out and close the browser when you finish your work.

    • Do not share your personal/financial information on any social media platform.

    • Manage your debit card transactions through Online Banking.

    • Set a limit for card transactions at e-commerce platforms, POS and ATM both for domestic and international transactions

    • Always download apps through official stores. Monitor permission is given for critical apps on mobile and keep track of unnecessary and unused apps

     

  • Hopes to get the Indian Sign Language officially recognised

    Grey collaborates with Axis Bank for R-Day campaign

    By Our Staff

     

    Grey Group India collaborates with Axis Bank Republic Day Campaign. The campaign aims to  celebrate diversity and unity in an effort to acknowledge the one language over a billion Indians speak across borders.

     

    The communiqué states  – With your support, Axis Bank and Grey Group hopes to get the Indian Sign Language officially recognised as the 23rd language in 2023.

     

     

  • Conceptualised by Lowe Lintas

    Axis Bank rolls out new campaign to reinstate brand philosophy

    By Our Staff

     

    Axis Bank launches its new campaign to reinstate its brand’s philosophy ‘Dil Se Open’ conceptualised by Lowe Lintas Mumbai. Axis Bank in 2020 launched its ‘Dil Se Open’ brand philosophy by narrowing barriers between a customer and the bank.

     

    Commenting on the campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank said: “In 2018, while speaking to our customers and our employees, we discovered that what really differentiates Axis Bank is its ‘customer centricity’! This unique value proposition inspired our national campaign in 2020 – Dil Se Open. Following up on the earlier campaign, we have come up with a refreshing thought where we answer the question ‘What value does being Dil Se Open bring to you (our customers)?’  – the campaign is part of a humble journey where we only aspire to strengthen and deepen our emotional connection with our customers, and build on the trust enjoyed by Axis Bank, in a distinctive manner.”

     

    Added Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas: “Over the last two years, we have seen the Dil se Open campaign being truly owned by Axis employees. We have heard so many employee stories inspired by our last campaign which in turn have inspired stories for this year’s campaign. Long may this virtuous circle continue.”

     

  • To mobilise support for SMEs with #PauseTheBargain

    AutumnGrey unveils new campaign for Axis Bank

    By Our Staff

     

    AutumnGrey has launched a new festive campaign for Axis Bank. The campaign #PauseTheBargain intends to highlight the struggles of small and medium businesses and also mobilise support for  SMEs in these current, challenging times.

     

    Said Rajiv Anand, Executive Director – Wholesale Banking, Axis Bank: “Bargaining is a very deep-rooted phenomenon in our culture. We do it without a pause. But 2020 and 2021, without a doubt, have been the hardest years for small businesses. With #PauseTheBargain, our primary objective was to start a new initiative, where all of us could do our bit, to help get small businesses back on their feet. Hence, can we, for some time, #PauseTheBargain.”

     

    Added Bodh Deb, Senior Vice President – Integration & Growth, AutumnGrey: “Initially the campaign was called #StopTheBargain, but later we decided to change it to #PauseTheBargain as the core idea was not to ask people to permanently let go of their much-loved bargaining tradition but to mobilise their sentiment towards supporting SMEs in these current, challenging times. The campaign has been designed to run for five months – August to December 2021, as this is a crucial period for local businesses – Independence Day, Navratri, Diwali, leading up to Christmas and New year, are all celebrated during this period and the awareness needed to be sustained across these five months to really help make a difference to local businesses.”

     

  • Focuses on debit cards, credit cards and Grab Deals platform offers

    Lowe Lintas launches festive campaign for Axis Bank

    By Our Staff

     

    Axis Bank has rolled out a multi-film campaign to promote ‘Dil Se Open Celebrations’.  The short format films, conceived by Lowe Lintas Mumbai, are set in typical backdrops of Diwali, highlighting the range of offers extended by Axis Bank.

     

    Talking about the campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank said: “Our campaign on Dil Se Open Celebrations is firmly entrenched in the cultural relevance of festivals and captures the nuance of festivals as a license to indulge and celebrate to our heart’s content. And we have just the relevant offers across cards, Grab Deals and loans among many others to make these celebrations even grand. However, this campaign is not just about offers, it serves as a reminder to all of us to celebrate and be open to happiness, whether big or small, kyunki Diwali roz roz nahi aati.”

     

    Commenting on the campaign idea, Amar Singh, Regional Creative Officer, Lowe Lintas added: “It’s in the name – Dil Se Open Celebrations an idea of not just celebrating but celebrating wholeheartedly. That’s what Axis Bank’s range of festive offers have been curated to deliver on. And that’s what this campaign conceived by Joshua Thomas, Prathamesh Gharat and Tejas Dangre has been designed to convey. Employing the commonly used phrase ‘Diwali hai kya?’ in a manner that hopes to hold the viewers’ interest and give them a reason to smile.’’

     

  • To promote the bank’s 10-day ‘mega sale

    Lowe Lintas films campaign for Axis Bank

    By Our Staff

     

    Axis Bank has released a multi-film digital campaign promoting Grab Deals – its online shopping portal. The campaign conceived by Lowe Lintas Mumbai is a take on the game Antakshari to promote Axis Bank’s 10-day mega sale.

     

    Commenting on the new campaign, Sameer Shetty – President& Head-Digital Business and Transformation, Axis Bank said: “At Axis Bank, we carry a customer centric approach in everything that we do. Grab Deals is one such initiative that provides exclusive offers & cashback to our customers across major brands. With up to 45% cash back across 30+ brands all through the year, Grab Deals has soon established itself as a go-to place for the best of the deals. We are excited to announce the launch of the first edition of GRAB DEALS FEST by Axis Bank exclusive to our Credit and Debit card customers who can avail the mega sale offer of FLAT 15% cashback with two of our biggest partners- Amazon & Flipkart. The campaign showcases this mega sale through a clutter breaking creative device of a popular game that lands the sheer scale of offers for anything that your heart might desire.”

     

    Talking about the idea, Amar Singh, Regional Creative Officer, Lowe Lintas said: “Online shopping is now more part of our lives than ever. And as far as online offers and discounts are concerned, it’s a fairly crowded scene. But even in this noise, Axis Bank’s Grab Deals Fest stands out. Because it genuinely gives you flat 15% cashback on practically anything you might wish to buy on two of India’s largest online shopping giants, via the Grab Deals page. The campaign for this fest, conceived by Joshua Thomas, Katya Mohan and Prathamesh Gharat, is an uplifting take on a popular game, that aims to capture the full scale of the offer by connecting it to practically anything you might wish to buy. Which could be pretty much anything that comes to mind.”

     

  • It’s called ‘Dil Se Open Celebrations’

    Axis Bank rolls out festive campaign

    By A Correspondent

     

    Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’, a festive campaign that offers exciting deals and discounts on more than 100,000 products.

     

    Conceptualised by digital agency AutumnGrey, the ad campaigns showcase stories of how people from different walks of life reciprocate to the unspoken needs of their loved ones.

     

    Speaking on the campaign, Asha Kharga, Group Marketing Head, Axis Bank said: “Dil Se Open Celebrations is a platform idea that enables us to reach out to our customers by offering them the best deals. We have collaborated with well-known brands across categories to offer them the products that they desire. Given the current consumer sentiment, we believe that spending this festive season will be more for legitimate reasons rather than pure indulgence. Hence, our campaign idea pivots around the noble act of gifting – encouraging people to gift sensitively, basis the needs of their loved ones, especially the ones that are often unsaid.”

     

    Added Bodh Deb – Vice President & Branch Head, AutumnGrey: “The last six months life has been a roller-coaster ride for all of us. The one thing that was a definite positive was that we got to spend time and connect with our loved ones all over again. In the process we discovered what they really need and wish for today and led to many of us doing something for our family be it for our better halves, kids or parents. It is this real life insight that got us all excited and also gave us the confidence that we have landed on something that is hopefully going to connect with all our consumers at a deeper personal level.’”

     

     

  • The campaign has been created by Lowe Lintas

    Axis Bank promotes its ‘Full Power Digital Account’

    By A Correspondent

     

    Axis Bank has launched a new full-feature savings account that can be opened digitally/ Axis Bank promotes this ‘Full Power Digital Account’ in a campaign conceived by Lowe Lintas Mumbai.

     

    Said Asha Kharga, EVP & Group CMO, Axis Bank: “The Full Power Digital Account is an innovation in its truest sense because it opens up the entire world of digital banking for the consumer. This innovation is a marker of our OPEN philosophy. Conventionally, digital accounts have always been pitched as savings accounts. However, in a post-Covid world, where consumers are embracing digital in a big way, as banks we need to offer solutions that solve for consumer needs. Hence instant debit cards for online shopping, paying of school fees, buying all kinds of insurance under one roof, getting business loans, short-term/long-term investment solutions need to be addressed for consumers under one roof. With the launch of the Full Power Digital Account, we open up more than 250 banking products and services to customers within the safety of their homes.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas, added: “In these difficult times, it is heartening to hear that it isn’t all bad news. That it hasn’t just been the numbers that are rising, that also increasing at a steady rate, are examples of our resilience. This is why we feel the film, conceived by Joshua Thomas and Katya Mohan for the Full Power Digital Account is a timely one. Because it draws upon examples of our resilience to arrive at a whole new zero-compromises, safe way to bank. By using examples which are familiar, recognizable and relatable – our intention is to seem as appealing, practical and easy to adopt to the first-time user, as we would to the seasoned online payments and banking customer. Which is after all, what lies at the heart of being Dil se Open.”

  • The film recognises the bankers for their indomitable spirit

    Axis Bank unveils #FilmFromHome by Lowe Lintas

    By A Correspondent

     

    Axis Bank has unveiled #FilmFromHome that has been conceived by Lowe Lintas Mumbai and which recognises all bankers for doing everything they can to keep India open and keep the flow of transactions and money in the economy running.

     

    Earlier this year, the bank spelt out its new brand philosophy ‘Open’ that was conceived by Lowe Lintas in partnership with its stakeholders. The philosophy of the bank ‘Open’ was backed by a visible service transformation using technology seamlessly integrated with a human touch.

     

    Speaking about the need for this campaign, Asha Kharga, Group CMO, Axis Bank said: “This campaign reflects Axis Bank’s brand philosophy, keeping it open, both physically and virtually. Through a nationwide lockdown which required backend and on-ground services to be functional at consistent levels. Activities like payments, money transfers, running branches, providing paper rolls to merchants for card payments, loading cash in the ATMs, or make banking accessible in the remotest areas during a pandemic is possible only due to bankers’ selfless service and their unwavering resolve.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas added: “The film, conceived by Joshua Thomas, Katya Mohan and Prathamesh Gharat is an expression of the pride that Axis Bank feels in being part of the banking fraternity. Which finds itself at the economic frontline, facing challenges it has never faced before and showing us every day, that it is equal to the task.”

     

     

  • Lowe Lintas Mumbai has conceived a heart-warming ad campaign

    Axis Bank’s latest ad campaign turns focus on senior citizens

    By A Correspondent

     

    Axis Bank has recently launched ‘Flashback’ – a film festival exclusively for its Senior Citizen customers with an ad campaign created by Lowe Lintas Mumbai.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said: “Senior citizens are a very loyal set of customers and we take pride in our long and fruitful relationships with them. They enjoy walking into our branches not just for their banking needs but also to chat over a cup of tea with our staff. While we organize health check-ups and financial advice sessions, we felt we must create a special experience that makes them feel young all over again. ‘Flashback Film Festival’ has been designed as a unique engagement program to enable our senior customers to re-experience their youth. We tied up with Inox to revive some Bollywood classics and organized screenings of their favourite movies across eight cities. The experience was replete with vintage cars and old-world refreshments to make it come alive. In a very youth-focused world, small acts like these make a big difference and the feedback from our senior customers has been really heart-warming.”

     

    Commenting on the campaign, Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas said: “’Flashback Film festival’ is about screenings of old Hindi classics with an intent to engage with senior citizen customers of Axis Bank to strengthen the relationship with them beyond banking needs. The task for us was to communicate about this event. Working on the campaign, we came across this observation – If you see our parents today or any older people, leading a retired life – they have a very set pattern, their routine does not change much. With Flashback film festival where the senior citizens would be invited for yesteryear movie screening, it would not only take them back to their younger days but also out of their routine life. Hence our communication idea is an advice to the senior citizens in midst of the excitement of experiencing their younger days ‘Ghar pe bata ke jaana, please’.”

     

     

  • The campaignÂ’s communication is crafted in line with the BankÂ’s priorities and communication strategy of depicting “Progressive Mindsets”

    Axis Bank encourages cashless foreign travel

    By A Correspondent

     

    Axis Bank launched a digital campaign to create awareness about the convenience and safety of using Axis Bank Forex Cards over cash on foreign trips, enabling travelers to make the most of their experiences.

     

    Speaking on the launch of the campaign, Asha Kharga, Chief Marketing Officer, Axis Bank said: “We know that the predominant consumer behaviour is to carry cash, but doing so is inconvenient. One has to keep it safe, one has to look for money changers, the currency is unfamiliar and hence all these hassles come in the way of the holiday experience. Our Forex Cards addresses these functional barriers and we have showcased the same while being true to Axis Bank’s brand ethos of “Progressive Mindsets”. An elderly father who always toiled hard and was comfortable with cash and rarely took a holiday from work. It’s endearing to see a conventional man savoring his first international holiday while his young son manages the show back at home. The Axis Forex Card is a true enabler, helping the elderly father make the most of his holiday, far away from the worries of managing cash.”

     

    Added Arun Iyer, Chairman and Chief Creative Officer – Lowe Lintas said: “The idea was to show how holidays are more fun filled when you don’t have to worry about forex in cash. This was brought alive through a modern story of father-son, where the son gets his father to take a break from work and cash, two long ingrained habits he had. And to make it appeal to all kind of travelers, we decided to keep it real and warm.”