MxMIndia

Tag: Arun Iyer

  • The new integrated campaign will have a multi-pronged approach, with reach on TV, in-store and across digital and social platforms

    Burger King launches inaugural campaign for Wooper, er, Hopper, erWhopper

    By A Correspondent

     

    Burger King India has launched its first ever TVC, with an aim to establish its signature product, the Whopper as the leader in the market. The campaign conceptualised by Lowe Lintas Mumbai and the film, directed by Kishore Iyer of Nirvana Productions, is primarily targeted to India’s millennial generation, and will aim to strengthen brand awareness.

     

    The integrated campaign will have a multi-pronged approach, with reach on TV, in-store and across digital and social platforms.

     

    Said Raj Varman, Chief Executive Officer, Burger King India: “The Whopper is inimitable and bigger than a quintessential burger in both flavour and size. This is exactly what we wanted to impress upon in this campaign. Our guests absolutely love the Whopper and give us credit for offering a big product at an affordable price. This commercial is a great combination of a real consumer insight and a powerful product differentiator.”

     

    Added Arun Iyer, Chairman & CCO Lowe Lintas: “Whopper is the flagship product of Burger King, globally. The brief was to launch this flagship product in India by telling the millennials this truth “It’s not a burger, it’s a whopper” while keeping it in sync with the brand philosophy of “your way”. However the challenge for us from the India context was two fold – “Whopper”, the word, is not used enough plus we needed to bring alive the brand philosophy (of Your Way) for the Indian millennial. That’s when we noticed the Indian truth for the Whopper- it was mispronounced a lot thanks to the way the spelling reads. We felt this ‘mispronunciation’ was an opportunity to leverage wherein the brand accepts millennials as they are and also demonstrates its ability to laugh at its own reality of people mispronouncing the whopper, hence the idea of “call it whatever, never a burger”. This not only landed the brand philosophy but also delivered on the core attribute of ‘authenticity’ that the brand has at its core.

     

  • While Iyer will be Chairman & CCO, Raj Gupta has been appointed CEO

    MullenLoweLintas Group elevates Arun Iyer & Raj Gupta

    By A Correspondent

     

    The MullenLoweLintas Group has announced a new leadership structure for its flagship agency Lowe Lintas. Arun Iyer, Chief Creative Officer, Lowe Lintas will operate as Chairman & Chief Creative Officer of the agency. Partnering him will be Lintas veteran Raj Gupta, currently President and Mumbai office Head, Lowe Lintas who will operate as CEO of the agency. Both these appointments, a communique noted, were to be effective from April 1, 2017.

     

    Commenting on the elevations, Joseph George (Joe), Group Chairman & CEO, MullenLoweLintas Group said: “Given Lowe Lintas’ consistent brilliant performance over the past four-five years, I feel the time is just right to leverage on this momentum and shift gears. But to do so, we need a dedicated and fully empowered leadership. I have worked long and closely with both – individually and as a team; and I can without a shred of doubt say that Arun and Raj are best placed in experience, expertise and energy to fulfil Lowe Lintas’ business, effectiveness and creative ambitions going forward.”

     

    MullenLoweLintas Group (MLLG) in India is group of 8 agencies. These include two creative agencies – Lowe Lintas and Mullen Lintas and another six agencies offering PR, Digital, Activation, Design, Consulting and Video Content respectively.

     

    Arun Iyer

    It may be recalled that when Mullen Lintas was launched in mid-2015, Amer Jaleel and ViratTandon were handpicked from within the company to lead Mullen Lintas as Chairman & CCO and CEO respectively. Said George: “Arun Iyer and Raj Gupta at Lowe Lintas and Amer Jaleel and Virat Tandon at Mullen Lintas. All four top-draw talent and all four homegrown leaders. I could not be any happier and proud about this institution called Lintas.”

     

    Said Iyer on the elevation: “Over the last few years, we have really worked hard to build our reputation as India’s most effective agency on the back of breakthrough creative solutions. Nothing gives us more joy than our brands succeeding in the market. It is with this intent that we are getting ready for the future and the plan is to ensure we have the most contemporary hyper-bundled offering in the industry. This is a huge responsibility, but we are both excited and clear on what we need to be doing going forward.”

     

    Raj Gupta

    Commenting on his appointment, Gupta said: “This new role is both a privilege and a huge opportunity. Privilege for obvious reasons, but opportunity, because Lowe Lintas is probably at its best in almost a decade, thereby allowing us to re-purpose ourselves for the future with our confidence and self-belief at its peak. Great brands have a purpose that never stops unfolding and with our determination to make Lowe Lintas truly hyper-bundled, we will now have so many more ways to tell our brand stories.”

     

  • The brand's latest wedding film captures the special bond between a father and his daughter

    Tanishq launches Rivaah for the Indian bride

    By A Correspondent

     

    The relationship between a father and his daughter is a special one. Tanishq’s latest film for wedding jewellery Rivaah captures this very bond. Through this film, Tanishq celebrates the fact that regardless of which part of the country you hail from, every father feels the same way when his daughter is getting ready to sail into wedded bliss.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said: “Every father in the world wants the best for his daughter and for her wedding day to be the most special day of her life. The launch of Rivaah is our endeavor to ensure that every father can give his daughter the best wedding jewellery as she begins a new chapter in her life. Every piece from the collection embodies the promise of Rivaah – to give the bride the best in terms of design, value and purity at competitive pricing.”

     

    Added Arun Iyer, CCO, Lowe Lintas: “As easy as it is to know that a father and daughter bond is always unique and strong, depicting it is equally difficult. We found six different insightful situations to highlight the singular feeling of love a father has for his daughter. And we’re glad we were able to capture this beautiful bond no matter which region the setting was in.”

  • Conceptualised and created by Lowe Lintas and the BYJU’S media team- this campaign has been built on the central thought of the 2016 campaign – 'Come fall in love in with learning'

    Byju’s celebrates the joy of children learning on their own in latest ad campaign

    By A Correspondent

     

    Education platform Byju’s latest ad campaign celebrates the fact that if children love learning, they will learn on their own. Breaking the myths around smartphones being used just for entertainment purposes by children only – this campaign tells the story of how these devices can become an integral part of a student’s learning journey today. Offering rich content, interactives and videos, technology-enabled education has made learning fun, effective and engaging like never before.

    Conceptualised and created by Lowe Lintas and the Byju’s media team– this campaign has been built on the central thought of the 2016 campaign – ‘Come fall in love with learning’. The campaign reinstates the simple fact that if children love learning, learning any concept becomes more fun and easy. In fact, it is important for students to become lifelong learners.

    Showcasing everyday scenes between parents and children, this campaign emphasises that parents need not worry when their children are learning from Byju’s on their smartphones. It also shows how children are becoming conscious of their academic responsibilities and catching up on their school lessons using Byju’s Learning App, without adult supervision.

    Said Mrinal Mohit, COO, Byju’s: “At Byju;s, creating quality and seamless learning experiences for students has been our key focus area. Parents often think that children use smartphone for entertainment only. This campaign has been crafted to help parents understand the importance of learning through smart devices and how the concept of using smartphone as a learning device is becoming widely popular. In fact, the TV commercial depicts real-life scenarios that students learning from smart devices would have gone through at some point or the other. We are confident that this new campaign will help us instill trust in the fact that better learning experiences enable students become self-learners and learn for the love of learning, rather than the fear of exams.”

    Added Arun Iyer, Chief Creative Officer, Lowe Lintas: “Continuing with our central thought of ‘Come fall in love in with learning’ we probed further into parent and child relationships when it comes to studies. While the first campaign attempted to break the myth that kids don’t like to study, this time we brought in the angle of parents prying into what their kids do on smartphone. Built on the stereotype that children are more technology savvy than their parents and the fact that parents often think that their children only engage in trivialities on smart phones – we brought out the truth that children start enjoying studies, especially when it meets with their technology acumen. Hence, showing the role of Byju’s in a student’s life and learning process.

     

  • Yellow Diamond is the brand of Prataap Snacks, which has a diversified portfolio of savoury snacks

    Yellow Diamond unveils new campaign featuring superstar Salman Khan

    By A Correspondent

     

    Yellow Diamond has rolled out a TVC campaign “Dildaar Hai Hum” featuring Indian Bollywood celebrity Salman Khan. Yellow Diamond is the brand of Prataap Snacks, which has a diversified portfolio of savoury snacks which includes extruded snacks, chips and namkeen in varied range of flavours that caters to the Indian taste buds.

     

    The commercials begin with a musical shot which opens with a funky guy sharing a selfie while eating snacks and actor Salman Khan appears and detests his way of sharing. The actor then whistles and a troop of dancers appear, dressed in sportswear. The actor then explains the meaning of sharing by showing his quirky dance moves on “Share karo toh dil se” soundtrack. This soundtrack is the recreation of the song “Selfie le-le re” from Bollywood movie, Bajrangii Bhaijaan.

     

    Said Amit Kumat, MD and CEO, Prataap Snacks: “Through this TVC, we have tried to convey the age old message that ‘Sharing is caring’, with the entire TVC campaign focusing on sharing. With “Dildaar Hai Hum” as our brand philosophy, we aspire to be loved and accepted by our consumers. The TVC concept brings this out in a lively and humorous way. The presence of superstar Salman Khan is the major highlight of the TVC campaign which contributes towards creating a mass appeal for our brand and products.”

     

    Speaking about the conceptualisation, Arun Iyer, Chief Creative Officer, Lowe Lintas said: “The campaign thought of ‘Dildaar hain hum’ is specifically directed towards the youth who are highly influenced by technology today. One trend that the youth are addicted to is sharing and posting activities on social media platforms. The video film urges the youth to drift away from this habit of being obsessed with only digital media and rather focus on sharing other aspects of life that are more meaningful. This is because ‘real sharing digital se nahin, dil se ki jaati hai’. We believe this trait will be well-accepted and adopted by the consumers and will ensure that the Yellow Diamond brand finds its place in the hearts of the consumers.”

     

     

  • Day 2 of 3 of our Effies interviews: Subramanyeswar S, Arun Iyer and Amer Jaleel

    Winning, the MullenLowe Lintas way

     

    Continuing with our interviews with Effies interviews, on Day 2 (of three), we bring you interviews with Subramanyeswar S, Arun Iyer and Amer Jaleel

     

    Subramanyeswar S, National Planning Director – Lowe Lintas India:

    Winning effectiveness and strategy awards:

    Yes, and we are very happy to be there. It’s not just one grand moment for us, it’s the culmination of year-long efforts at various award shows and where we had done consistently well, fantastically well everywhere and something which I would  like to say is that it’s like a game of pole vault. In Olympics when you see the game of pole vault, the idea is not about how fast I run or how deep I have dug into. The question is how high have I jumped and once you do that keep raising the bar and keep jumping again and again and we hate coming second best.

     

    Planning for the awards:

    Planning in the sense of culture, it’s a culture that we have consciously built over many years and at MullenLowe you see that it’s a collective fund of intelligence between creative, planning, account management and the client where everybody comes together and this culture we have consciously built. A culture which actually breeds damn good ideas, ideas that actually win in the marketplace and become effective.

     

    What’s most important for you: planning, creative or strategy?

    It’s not about which is more important. Collectively together. Everything needs to come together into the play. You can’t say if batting is more important or bowling is more important or fielding more important? Everything has to come together. Of course there are times when one plays lot more than other but in the end it’s the collective fund of intelligence of all of us together and we thoroughly enjoy it amongst us and because I am a part of the system I know it, you always feel that energy and that momentum keeps us making it do again and again and we don’t get tired.

     

    Arun Iyer, CCO, Lowe Lintas

    If you have to list the takeouts from this years Effies in terms of winning, what would it be?

    My biggest takeout is the fact that there are a lot more agencies which are actually in the game now and that is a very positive thing for our business. It’s a good thing that other agencies are really doing well in terms of campaigns. That’s my biggest takeout.

     

    Any regrets of not bagging the Grand Effie?

    No real regret but yes it’s actually motivating to make sure that next year we also need to get the Grand Effie and make sure we have a campaign that does that well.

     

    We have noticed in various awards that most of clients are traditional clients of the agencies. There are very few new clients. Does that mean the newer, younger clients are not experimenting enough?

    Not true because even if you see our list of winners, we have won big on Unilever but we have won enough on new e-commerce clients. We won on Byju’s, we won on Hike, we won on Freecharge. so there is a bunch of new e-commerce clients that we have won on as well. One of the things that we have managed well is the balance between old,  seasoned marketers and fairly new marketers. I don’t think it’s about the marketers and the muscle that they have. It’s just about what you do for them.

     

    Any fresh thinking on participating in the creative award?

    Not really unless it dramatically changes because for us it’s really important that what it did in the market place not because we have an opinion on the creative awards, it’s only because that’s the approach we take to our work. While we are thinking about creative, we are trying to push creative boundaries but it’s not pushing creative boundaries for ourselves. It’s pushing creative boundaries for the clients.

     

    So the standpoint doesn’t change after Balki’s moved on?

    This is a question I am asked very often. It’s just that Balki planned this very well. He has not been there on day-to-day basis for sometime now and it’s a culture we all believe in otherwise we wouldn’t be spending this kind of time in the agency if we didn’t believe in the culture. It was a culture that was introduced in the agency by Balki but it’s a culture we all believed in and I’ve lived it and we breathe that culture.

     

    Plans for next year:

    I am taking away a lot of learning. I am taking away learning like conventional media is not enough, we have got to do more stuff. So those are interesting learnings that I am taking back from a lot of the work that I saw. Some of the work that has won is the work that I personally liked very much. So I think there are a lot of learnings at an individual level which I am going to take back and hopefully translate it to the agency.

     

    Amer Jaleel, Chairman & CCO – Mullen Lintas

     

    Winning has become a habit for Lowe Lintas group at the Effies. Third time in four years…

    For me personally the journey that we have started a new agency and we did a little bit of contribution this time to the MullenLowe group but I am very very excited that the work that we did on Bajaj Avenger sort of stood out and won some points for us. Next year, please watch out for us.

     

    Is there some healthy competition between you and your older sibling?

    Healthy, yes but we are not at this moment really competing but I’d like to say that we want to be a parallel agency. We have come with this objective of being a competitor not just to MullenLowe group but to the big networks, Ogilvy, JWT, to McCann of this world and we want to be that agency that makes a difference at the Effies hopefully in time to come as an agency on its own.

     

    Agencies like Pickle which were merged to form Mullen Lintas did participate in creative awards…

    I have a view on this and I want to say that whether it’s the Abby or any other awards I have always said that I would like the criteria to have a bit of contemporary input from the agencies and the thinking of today. As far as Abby considers the input from the people of today, the people who make the advertising today, if they are willing to consider the inputs of today then I don’t mind being a part of Abby

     

    What about your clients? How have they contributed to the success at Effies?

    Let’s take a case in point. Let’s take Bajaj brotherhood, such a huge and differentiated piece of work. We cannot pull it off without having our clients believe in the piece of work. So big big contribution.

     

    A word on Bajaj Auto. Other than Avenger, its Bajaj V campaign has also won great accolades. We’ve heard it from the folks at Leo but what is it that makes Bajaj a dramatically different client than others?

    I’ve been doing work with Bajaj for the last twelve or thirteen years and I think how they look at their brand, for example Avenger, you could say it’s a narrowly focused brand but in that narrow focus they work with the agency to make such a strong and incisive to the kind of audience they are talking about. If you look at the work for V, if you look at the work for Avenger, the work is so different and so incisive and so pointed towards the kind of audience that makes them of the leading clients today.

     

  • As opposed to The Big Billion Days 2015, which was an 'App only' sale, this year the sale is being extended across all platforms – App, website and m-site

    Flipkart announces its biggest integrated brand communication campaign

    By A Correspondent

     

    There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was launched in 2014 as a one-day sale initiative across categories. But over time, it has moved to a five-day full-fledged sale event with different categories opening on different days.

     

    As opposed to The Big Billion Days 2015, which was an ‘App only’ sale, this year the sale is being extended across all platforms – App, website and m-site. To re-establish its connect this year with the users, Flipkart has announced the rollout of a full-blown integrated campaign that is one of the largest marketing initiatives being undertaken by the company this year.

     

    “We aim to get 30% more reach this year with our campaign for Big Billion Days and will spend more than 20% of our budgets on digital channels to do this,” said Samardeep Subandh, Chief Marketing Officer at Flipkart. As part of the marketing exercise, Flipkart has rolled out a series of videos that will attempt to inform the consumers that it is not just another sale event but the ‘Sale Event’ of the year. The key message that is derived from the campaign sums up the entire event – “ITNE mein ITNAAAA milega”. It communicates that no matter what one’s budget is, BBD increases its value with the unbeatable offers it has across categories. So staying within budget, one can upgrade or buy more and not let the budget dictate one’s shopping aspirations.

     

    Conceptualised and executed by Lowe Lintas Bangalore, the brief shared to the agency was to land the fact that BBD is not just another sale event but rather it is the ‘Sale Event’ in India. To cut across the clutter and differentiate itself, Flipkart opted to use kids and show them in witty yet real situations.

     

    Highlighting the creative thought-process behind the campaign, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “Like most important events, The Big Billion Days have come to be an important event in the Indian context. These are the days when consumers unleash their inhibitions and go on a shopping spree with much gusto. The campaign thought ‘ITNE mein ITNAAAA milega’ is a colloquial expression that captures how Indians like it when they receive something extra by paying a small sum. This thought has been captured well by the kids that act as orchestrators of the message. It was an exciting campaign to work on, and we hope consumers like it as much.”

     

  • for MxM: Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

    Lowe Lintas appoints Joy Mohanty to head creative for North & East

    By A Correspondent

     

    Joy Mohanty,

    Lowe Lintas has announced the appointment of Joy Mohanty as Regional President – North & East. Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer.

     

    In a career spanning 23 years, Mohanty has worked with leading agencies in India. His last assignment was as National Creative Director, Publicis Capital, from where he moves after over 11 years. His portfolio includes work for leading clients like Maruti Suzuki Corporate, Makemytrip, Maggi, Nescafe Sunrise, Nestle Every Day, Milkmaid, Intex, Subway, Spicejet, Swift, Apollo Tyres, Suzuki Motorcycles, LG Home Appliances and others.

     

    Welcoming Mohanty to the agency, Arun Iyer said, “Lowe Lintas Delhi has been buzzing with some spectacular work in the recent past. Having someone like Joy Mohanty lead and drive the creative function, will further consolidate our reputation as being the most creative agency in Delhi, as also to push forward the creative agenda in Kolkata. We welcome him wholeheartedly and look forward to working closely with him to usher in an even stronger creative culture in these 2 offices of Lowe Lintas.”

     

    Speaking about his new role at Lowe Lintas, Mohanty added: “It’s a great feeling to be part of an institution like Lowe Lintas. I have admired their work over the years. It will be an honour for me to add energy and momentum to a body of work already making waves. I can’t wait to get started.”

     

  • The new Google ad by Lowe Lintas deals with fulfilling unfulfilled dreams

    Google unveils new campaign that emphasizes on fulfilling one’s dream

    By A Correspondent

     

    Keeping its focus on India, Google is trying to enhance consumer experience through their products and their effort to make internet more accessible to a larger pool of people. And, in order to do so, it has released its digital film titled ‘The Hero- A Bollywood story’. The film has been conceptualised by Lowe Lintas, Delhi.

     

    The agency had to crack an idea which not only impacted the masses but one that appealed to a wider audience across the country. They used the context, which most Indians can relate to- the context of unfulfilled dreams. Mostly, people tend to forget and move on from their unfulfilled dreams. The film highlights how Google, in its own way, can help you find that dream and chase it. To add a relatable and relevant touch, the agency has incorporated Indian cinema as a background. Bollywood is synonymous to hopes and dreams of thousands in our country, and through this film Google has tried to focus on cinema from a product perspective- enhancing film search results and create a range of search experiences especially for Indian cinema.

     

    Commenting on the new campaign, Sapna Chadha, Marketing Head, Google said: “Google has a long history of building products for India, and we wanted to make sure that when these millions of Indian cinema fans pick up their phone and ask Google about their favorite films, actors or songs, they get a delightful, local experience.”

     

    The film is about the journey of a father-son duo, where in the son is trying to fulfill his father’s long lost desire to work in movies. It is about them rediscovering dreams – Bollywood style – with Google Search by their side.

     

    Arun Iyer, Chief Creative officer, Lowe Lintas said, “With a nation that’s crazy about cinema, thousands of people land up in Mumbai every day to be part of this magical world. But very few get to live their dreams. This film was inspired by those lost dreams and new journeys. The story was created around the product that takes you on an emotional journey.”

     

    Commenting on the campaign, Naveen Gaur, President, Lowe Lintas said, “Nothing unites this nation like cinema does. So we took that as the context to expand the relevance of Search in people’s everyday life. Cinema is so engrained in us that we always endlessly want to know about films and the stars. Google with its enhanced search does a great job in helping people know anything about Movies and much more.”

     

  • Dhoni resoundingly captures and brings alive the brand idea by pulling out a day in his life to a person who’s ascribing his success to luck

    MSD endorses benefits of Revital H in latest campaign

    By A Correspondent

     

    As part of Revital’s future growth plans, it has unveiled a new campaign featuring youth heartthrob and captain of the Indian cricket team Mahendra Singh Dhoni.

     

    For Revital H’s next leap, it was imperative to further enhance its relevance and be seen as a partner in good health offering not just physical energy but also mental agility. The need was for a persuasive and well differentiated messaging delivered through a brand endorser who strongly personifies both physical fitness and mental alertness. With that intention, the most successful Indian cricket captain MS Dhoni was roped in as Revital H’s brand ambassador.

     

    The integrated campaign, created by Lowe Lintas Delhi rests on the powerful and intrinsically Indian insight that often success is attributed to luck thereby diluting all the effort that goes behind the achievement. The campaign vividly attempts to correct this misnomer and pave way for the brand as a partner of success while embodying hard work and mental alertness. Dhoni resoundingly captures and brings alive this brand idea by pulling out a day in his life to a person who’s ascribing his success to luck.

     

    Naveen Gaur

    Commenting on the new campaign, Naveen Gaur, President, Lowe Lintas Delhi said, “The challenge for the agency was to take a really popular leader brand like Revital H to the next level of growth by creating a highly persuasive campaign. In its attempt to become a fast-evolving, achiever society there is a huge stress that’s laid on professional and personal success among individuals. The campaign attempts to position Revital H as a partner of success.”

     

    Arun Iyer

    Sharing his thoughts on the campaign approach, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “The campaign stems from the interesting insight that many times the success achieved by others is ascribed to their luck and all the effort that goes behind gets diluted. We took a leap on this insight and created communication that most Indians would resonate with.”

     

     

    Subodh Marwah

    Adding his insight on the new campaign, Subodh Marwah, VP & Head, Sun Pharma Consumer Health Care said, “The goal now is to expand our reach and induce higher trials and we plan to do it in a way that will be well received by the consumers. In Mahendra Singh Dhoni, we have found a perfect ambassador who is not only a physically fit athlete but also boasts of extreme mental agility – attributes that define Revital H at its core.”

     

    Revital H is positioned as daily health supplement for overall health and wellbeing, with H connoting ‘Health’. It is a complete and balanced daily health supplement that contains vitamins, minerals and ginseng. Revital H is the flagship brand of Sun Pharma Global Consumer Healthcare.

     

    The campaign will go on air during the T20 Cricket World Cup and would span the offline and online mediums for maximum reach.

     

  • Campaign to play up the slice-of-life moments of the true Indian cricket fans

    Google launches new ad campaign by Lowe Lintas Delhi

    By A Correspondent

     

    With the excitement around the much anticipated ICC T20 World Cup, Google unveiled its latest Ad campaign highlighting a range of cricket Search features on its Google app.

     

    From a range of power packed features such as score updates to match schedules in English and Hindi these features offer a front row seat to all the games. The new Search experience also includes news articles related to games, teams and players, as well as score boxes with in-depth game stats.

     

    Further creating awareness around these new features, the two ad films highlight the benefits of the app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can easily get answers to any questions about cricket through the Google App from score updates  to schedules, from cricket gear to trivia.

     

    Commenting on the new campaign, Sapna Chadha, Head of Marketing, Google India, said: “Being away from the action can be frustrating, but from today you’ll never have to miss another moment with the launch of new cricket experiences on the Google app.”

     

    Sharing his views on the creative approach behind the campaign, Arun Iyer, Chief Creative officer, Lowe Lintas said, “Die-hard fans of cricket will stop at nothing to get the updates on scores or any information related to cricket. This element has been captured beautifully through the two films that goes on to show that no matter what you cannot take cricket out of a fan, and it’s only through relevant and timely information that you can go one-up with them.”

     

    Adding to this, Naveen Gaur, President, Lowe Lintas said, “Cricket is the biggest passion of this country where every Indian is a bigger cricket lover than the next one. And as one of the leader brands creating a digital world, it’s only natural that Google becomes the most preferred platform for any cricket related queries”.

     

    The campaign will be aired during the upcoming T20 Cricket World Cup and also IPL 2016 and will span essential on and offline mediums.

     

  • The crowning moment for the group came when WARC 100, an annual report from World Advertising and Research Council ranked Lowe Lintas India as the No. 1 Creative Agency in the world

    Mullen Lowe Lintas Group, India wins its 75th award for the year

    By A Correspondent

     

    In a huge achievement for the agency, Mullen Lowe Lintas Group, India picked up its 75th award for the year last night. Ironically for an agency that does not enter creative awards, it has emerged as the “most awarded agency” in India in 2015. All 75 awards were won either for market/campaign effectiveness or on overall agency performance.

     

    Beginning from the Effie India 2014, to the recently concluded Campaign South Asia Agency of the Year awards, Mullen Lowe Lintas Group has won a total of 75 honours this year. It began with the agency winning 7 Golds at Effie India announced in Jan 2015. It was the most by any agency for the year and beat the Gold tally of all other agencies put together. It went on to win another 6 Silver & 8 Bronze metals at the event. It followed this performance by winning the ‘Agency of the Year’ title and Carmencita Esteban Platinum Award at UA&P Asia Pacific Tambuli Awards. In all, the agency won 2 Grand Prix, 14 Golds, 3 Silvers, and 1 Bronze at the Tambuli awards this year.

     

    The crowning moment for the group came when WARC 100, an annual report from World Advertising and Research Council ranked Lowe Lintas India as the No. 1 Creative Agency in the world while Kan Khajura Tesan (KKT) was adjudged the Best Marketing Campaign in the world. Further, at the Asian Marketing Effectiveness Awards, the agency was declared Effectiveness Agency of the Year and went on to win 10 awards, including four Silver and six Bronze awards.

     

    On the Effie Index front, Mullen Lowe Lintas Group went on to win the title of the Most Effective Agency in India and Asia Pacific. It was also adjudged the third most Effective agency globally. At the Cannes Lions 2015, KKT won a Bronze award for Creative Effectiveness while at Spikes Asia Festival of Creativity, it won the Grand Prix for Creative Effectiveness – the only such accolade for India.

     

    At the Warc Prize for Asian Strategy, the group won a Grand Prix, a Gold, a Silver & a Bronze. The year culminated for the agency with a fine performance at the Campaign Asia Agency of the Year awards show where it was declared the ‘Best Creative Agency of the Year’ and also won the Best New Business Development Team of the Year, Best Strategic/Brand Planner of the Year and Best Account Person of the Year.

     

    Awards Scorecard 2015 of MLLG:

     

    Joseph George

    Commenting on the agency’s strong performance on the awards front, Joseph George, Regional President|South & Southeast Asia & Group CEO|India said, “It’s been a milestone year for us in India. We are glad to have ended the year on the same high that we started it. All this recognition is a result of all our key people putting up their hands, wanting to be counted and bringing value to the table. And this happened only because everyone thought of themselves as key stakeholders of the company. ”

     

    What made the honours this year even more special were a few special awards that were firsts for India. Noteworthy mentions include: The Local Hero Special Award for Havells at the Warc Prize for Asian Strategy; being declared Runners-up AdAge International Agency of the Year – again a first for an agency from India; and at the 4A’s Jay Chiat Awards – the award for strategic excellence where the best of Madison Avenue competes with the world – the agency did an unprecedented feat of consecutive double wins, two years in a row.

     

    Arun Iyer

    Adding his views on the agency’s achievement, Arun Iyer, Chief Creative Officer, Lowe Lintas India said, “I’m proud of the consistency with which each of our offices has churned out some great work across a large and diverse client set. Our work has excelled on a portfolio that’s a combination of classical and progressive brands, from young upstarts to large market leaders. 2015 serves as a reminder of how setting the bar high, is an everyday pursuit, and how successful teams are greater than the individuals.”

     

    Amer Jaleel

    Amer Jaleel, Chairman & CCO, Mullen Lintas India said, “The best barometer of our work being appreciated is when it manages to bring about a shift in perception and thought among the people. That’s what we achieved with few of our brands that went on to redefine the way a campaign should be approached and which ended up winning awards that were unique in nature. Special accolades for Indian brands such as Havells, Tata Tea and the others were something that no agency had ever received before and we are proud to have set a trend by being the first.”