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Tag: Arun Iyer

  • Promises Khushiyon ki long drive to car buyers

    Sachin Tendulkar to back Spinny used car retail platform

    By Our Staff

     

    Spinny, a new age used car end-to-end platform, has launched its first national marketing campaign with the brand promise of “Khushiyon Ki Long Drive”. joy of adding a personal car in the journey of life.

     

    Elaborating on the campaign, Suvid Bajaj, Head of Marketing – Spinny, said: “We are happy to launch Spinny’s first marketing campaign ‘Khushiyon Ki Long Drive’. It was a memorable experience to work with our Brand Ambassadors Sachin Tendulkar & PV Sindhu on this campaign. Sachin is our strategic investor as well and he was fully involved with our idea. It was lovely to see him interacting with the entire team, especially the children at the sets. His appeal across demographics was lovely to see. The idea of our campaign is to strike a chord with the young buyers and their life journey. Through this campaign we wanted to highlight the joyous story of millions of buyers, who work hard, save bit by bit and then invest in a car of their own. With Spinny’s strong focus and positive response to services, a film with PV Sindhu will be released as part of this campaign as well. Sindhu is deeply involved with Spinny as she started out as our customer and now of course a captain of Squad Spinny.”

     

    Added Arun Iyer, CCO, Spring marketing: “A strong focus on unmatched customer experience is at the heart of Spinny’s success so far. Naturally, we wanted the campaign to revolve around the Spinny customer. Buying their first car is one of the most exciting journeys for a family. We have attempted to weave a relatable story of a family starting their aspirational journey with their first car, while also informing our viewers why Spinny is the best destination for a used car purchase. Having Sachin Tendulkar narrate the film brought a feeling of trust and reassurance to it, and we hope that our viewers love our campaign as much as we do.”

  • Spring Marketing Capital creates festive film for the beauty e-commerce platform

    Sara Ali Khan roped in for Purplle campaign  

    By Our Staff

     

    Beauty e-commerce platform, Purplle.com has launched its festive campaign – #PurplleWaliDiwali. The campaign film showcases Sara Ali Khan grooving to ‘Yeh Diwali Purplle Wali’ giving the original song a twist, voiced by the ace singer Anushka Manchanda.

     

    On the launch of the campaign, Nippun Aneja, Chief Business Officer, Purplle.com said: “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

     

    On creating the campaign, Arun Iyer, Founder, and Creative Partner, Spring Marketing Capital added: “With a strong insight we aimed at making a campaign where the unique proposition of a free Diwali gift on every order, comes to life. We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas.”

     

  • The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films

    Airtel Xstream’s campaign by Equinox

    By A Correspondent

     

    Advertising production house Equinox Films has created a new campaign for Airtel Xstream titled ‘Jo Dekho, Bada Dekho’.

     

    The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films.

     

    Talking about the campaign, Shashwat Sharma, Chief Marketing & Brand Officer at Bharti Airtel said: “With Airtel Xstream, we aim to transform entertainment at home, in India. The content consumption habits have changed dramatically with users viewing content both across linear TV and App based new age content on mobile. We felt why should the best content out there be confined to viewing on small screen? Airtel Xstream enables a seamless viewing experience across both genres, on your large TV screen. Our partners Spring and Equinox have done a great job in bringing alive the larger-than-life viewing experience of Xstream, in this campaign. So from today –  ‘Jo Dekho Bada Dekho’.

     

    Heading the creative team, Arun Iyer, Founding Partner at Spring Marketing Capital said, “Airtel Xstream is a viewing experience like never before. Most people end up consuming content on their small screens and that is far from optimum. Which led us to the thought of Jo Dekho Bada Dekho. The execution was complex but Nitin and the team from Equinox were a delight to collaborate with in bringing this vision to life.”

     

    Added Nitin Parmar, Director at Equinox Films: “It’s always a pleasure collaborating with Airtel and the team at Spring. Making a commercial is a collaborative, team effort at the best of times and during the pandemic we really got a sense of how true that statement really is. The challenge with this commercial in particular was to visually explain the features of the product in a way that felt immersive and fun – Like a roller coaster ride. Tonnes of conference calls with creatives, client and technicians; hundreds of hours of zoom calls (sometimes across time zones) later- we are really happy with the end result. Airtel allows us to keep pushing our boundaries whilst keeping the creativity intact, and that’s what we love most about working with them”.

     

     

  • The campaign features actors and influencers – Mandira Bedi, Aparshakti Khurana, Varun Sharma, Vir Das, Manjot Singh, Danish Sait, and Sathish Muthukrishnan

    Games24x7’s new digital campaign gets a Bollywood twist

    By A Correspondent

     

    Leading gaming company Games24x7 has unveiled a new digital influencer campaign for RummyCircle. Conceptualised by marketing consulting firm Spring Marketing Capital, the campaign aims to deepen the connection between the game’s platform and players of India’s favourite card game: rummy, across different parts of the country.

     

    Games24x7 has partnered with Bollywood artists, Aparshakti Khurana, Varun Sharma, Vir Das, and Manjot Singh for the campaign in the North Indian market. In the same spirit, the company has also associated with popular artists Danish Sait and Sathish Muthukrishnan for Karnataka and Tamil Nadu regions.  Games24x7 has also partnered with actor Mandira Bedi to release a series of tutorial videos on rummy, to help players master their skills in an easy and fun way.

     

    Speaking about the new digital influencer campaign, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “We are delighted to associate with Bollywood celebrities and popular influencers for the slice-of-life depiction of enthusiastic online rummy players in the campaign. Rummy is undoubtedly India’s favourite card game and is becoming increasingly popular across the length and breadth of the country. At RummyCircle, we want to bring alive the game online in a new way by highlighting the inherent skill involved in the game. We believe rummy is a super exciting and fast-paced game to play as it needs you to think on your feet while in the game to master the moves and become a champion.”

     

    Added Arun Iyer, Founder and Creative Partner, Spring Marketing Capital:  “Rummy as a game has always been a favourite with families. In this digital influencer campaign, we’ve tried to capture the skill, strategy, fun and banter that every game of rummy on RummyCircle comes with. The actors were shooting the films themselves at home.”

     

     

  • Research indicated that what senior citizens wanted most was the time of young adults

    IAA Rotary Campaign For Good unveils film on seniors

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter and the Rotary movement had invited entries from young professionals in advertising agencies to create a ‘Campaign For Good’ based on research that indicated that what senior citizens wanted most was the time of young adults.

     

    Judged by ace creative names Arun Iyer, Raj Nair and Navin Talreja, the winning team was Adamya Mody, Kanchan Kesari, Reet Sawhney and Sanjana Dora of Ogilvy. This team was presented a special IndIAA Award.

     

    The winning Print campaign of three advertisements was run in mainstream media including the Mid-day and the Free Press Journal.

     

    Now the film has been produced by Zee (pro bono) and will premiere on Zee 5 and all Zee broadcast channels.

     

    Said Abhishek Karnani, Chairman IndIAA awards, the campaign has a great emotional tug and we are delighted that this effort to show that communication can be a force for good is being supported so generously.

     

     

  • The last date for submitting entries is July 28. There will be no extension of deadline, and there’s no entry fee

    Arun Iyer, Raj Nair & Navin Talreja to evaluate work for IAA Rotary Campaign For Good

    By A Correspondent

     

    A jury consisting of Arun Iyer co-founder and creative partner Spring Marketing Capital (former Chairman and CCO Mullen Lintas), Raj Nair CCO Madison BMB and Navin Talreja co-founder The Womb will evaluate entries received for the International Advertising Association (IAA) and Rotary District Campaign For Good.

     

    Said Abhishek Karnani Chairman IndIAA Awards: “We are expecting some great creative work from young professionals on the simple brief that elders really want just time from young adults.Getting such an illustrious jury to evaluate the work shows the commitment our senior creative people have towards good causes”.

     

    The winning integrated campaign would be awarded on the prestigious IndIAA Awards stage on August 26 and run across media. The last date for submitting entries is July 28. There will be no extension of deadline, and there’s no entry fee

     

    Entries can be sent to http://campaignforgood.in/

     

     

  • These appointments mark the completion of the transition that started with the recent exit of Arun Iyer

    Lowe Lintas names Sagar Kapoor and Prateek Bhardwaj as CCOs

    By A Correspondent

     

    Sagar Kapoor
    Prateek Bhardwaj

    MullenLowe Lintas Group has announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit of Arun Iyer.  While Kapoor has been elevated from within the agency where he was Executive Director, based in Mumbai. Bharadwaj  moves from McCann Worldgroup where he was National Creative Director.

     

    In the new structure, Kapoor would oversee a part of the Mumbai office of Lowe Lintas, and all its offices in the South. Bharadwaj’s portfolio would include a part of the Mumbai office, and the agency’s offices in the North.

     

    Amer Jaleel

    According to a communique, Amer Jaleel, Chairman and CCO – MullenLowe Lintas Group, has handpicked the creative duo for these roles, in consultation with Arun Iyer. Speaking of the appointments, Jaleel said: “The task of choosing and appointing the creative leadership of Lowe Lintas is an incredibly enviable and unenviable position to be in! Taking over from the likes of Balki and Arun Iyer for one. And taking charge of the legacy and for the future of Lowe Lintas during these challenging and exciting times, too. But we have found the two most gifted and ideal individuals possible, what a great relief and what a sense of pride at this announcement!”

     

    Commenting on the new CCOs, Jaleel added: “We’ve seen the two CCO model work well in the past for the agency. The new generation of leaders taking over is the start of Lowe Lintas evolving its creative product, while being true to the Lintas soul.”

     

    The new appointments will be effective January 1, 2019. Both the new CCOs will operate out of the Mumbai offices of Lowe Lintas, reporting to Jaleel.

     

     

  • With a focus on youth, the need of hour for them is to be in control constantly in their lives

    Fastrack promotes Reflex Wav in new ad

    By  A Correspondent

     

    Fastrack has launched a brand film that promotes its new launch, Reflex Wav.  Said Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories: “At the heart of it, the Fastrack Reflex Wav is a true innovation, its features and build quality is a first to the market. Reflex Wav while the slimmest smart band with a display, also introduces ‘gesture control technology’ to the consumer, unabashedly. This gesture control feature helps one change music and take pictures with a simple twist of the wrist.

     

    Added Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas: “The truth is, today’s youth likes to take control of the situation. This feature lends wonderfully to that behavior trait. You can control most aspects of your life with this band. There’s also a certain magic quality to this feature. We decided to portray that through the genre of horror-comedy, which happens to be the flavour of this year.”

     

     

  • The campaign positions Freecharge as the easy and convenient choice for consumers to address their everyday digital transactions

    Freecharge targets millennials via new brand campaign

    By A Correspondent

    Freecharge has launched a national campaign aimed at positioning itself as the convenient and easy choice for digital natives to address utility payments and money transfer.

    Commenting on the launch of the new campaign, Sangram Singh, CEO, FreeCharge said: “FreeCharge is continuously expanding its portfolio in digital financial services, to make consumer experiences hassle free. We aim to build a deeper connect with the consumers through this innovative storytelling, that highlights the ease of doing transactions with ‘easy to use’ features of Freecharge. The campaign has been weaved around the concept of ‘Time is money’ and a lot of time can be saved with easy and quick transaction processes in place.”

    Commenting on the campaign, Arun Iyer, Chairman and CCO, Lowe Lintas, said: “The brief was simple yet challenging – we had to attract undivided attention of the millennials who are bombarded with cash-backs, offers and discounts messages every second and also build relevance for the ease of making payments with the FreeCharge App. The films beautifully capture the entitled attitude of this generation with a tinge of humor and wit. Campaign’s tagline – It’s Slick. It’s Quick. Chik-chika-chik-chik, connotes the efficiency with which FreeCharge makes it happen.”

     

     

  • The TVC highlights Kala Hit’s Lime Fresh fragrance variant and how it kills mosquitoes

    Lowe Lintas executes brand campaign for Godrej Kala Hit

    By A Correspondent

     

    Godrej Hit has unveiled a new campaign for mosquito repellent Kala Hit.

     

    Sharing his thoughts on the TVC, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, said: “Kala Hit is the undisputed leader in the home insecticide aerosol segment. Lime fresh fragrance is a key offering from Kala HIT, added to our portfolio in 2015. Killing dangerous mosquitoes hiding in every corner of the house and pleasant fragrance are the dual benefits people can derive from this aerosol variant. The TVC successfully highlights Kala Hit lime fresh as a convenient solution for households.”

     

    Added Arun Iyer, Chairman and CCO, Lowe Lintas: “The brief was simple, but two fold – We had to continue building relevance for the Aerosol format by educating people about the dangerous mosquitoes hiding in corners and also land the new news about Lime Fragrance. The film beautifully captures both these key messages in a humorous way, which has been core to the brand DNA.”

     

     

  • Lowe Lintas Mumbai has conceived a heart-warming ad campaign

    Axis Bank’s latest ad campaign turns focus on senior citizens

    By A Correspondent

     

    Axis Bank has recently launched ‘Flashback’ – a film festival exclusively for its Senior Citizen customers with an ad campaign created by Lowe Lintas Mumbai.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said: “Senior citizens are a very loyal set of customers and we take pride in our long and fruitful relationships with them. They enjoy walking into our branches not just for their banking needs but also to chat over a cup of tea with our staff. While we organize health check-ups and financial advice sessions, we felt we must create a special experience that makes them feel young all over again. ‘Flashback Film Festival’ has been designed as a unique engagement program to enable our senior customers to re-experience their youth. We tied up with Inox to revive some Bollywood classics and organized screenings of their favourite movies across eight cities. The experience was replete with vintage cars and old-world refreshments to make it come alive. In a very youth-focused world, small acts like these make a big difference and the feedback from our senior customers has been really heart-warming.”

     

    Commenting on the campaign, Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas said: “’Flashback Film festival’ is about screenings of old Hindi classics with an intent to engage with senior citizen customers of Axis Bank to strengthen the relationship with them beyond banking needs. The task for us was to communicate about this event. Working on the campaign, we came across this observation – If you see our parents today or any older people, leading a retired life – they have a very set pattern, their routine does not change much. With Flashback film festival where the senior citizens would be invited for yesteryear movie screening, it would not only take them back to their younger days but also out of their routine life. Hence our communication idea is an advice to the senior citizens in midst of the excitement of experiencing their younger days ‘Ghar pe bata ke jaana, please’.”

     

     

  • The campaign consists of a 10-film TVC series, a long format film for digital and social media, print, Radio and OOH

    Britannia launches ad campaign to mark its #100year milestone

    By A Correspondent

     

    Britannia is marking its centenary year with a national multimedia campaign created by Lowe Lintas.

     

    Speaking about the TV Campaign Ali Harris Shere, VP Marketing said: “Being part of every Indian household is an honor and this multimedia campaign illustrates our gratitude to the millions of Indians who wake up every day to dip a Britannia biscuit into their chai, and reach out for our products through various parts of the day. The 100-year campaign is our way of acknowledging the secret ingredient of our success – our consumers.”

     

    Added Arun Iyer, Chairman and Chief Creative Officer at Lowe Lintas: “The brief was to thank the entire country with a simple idea that would seem relatable no matter where you are from. All 10 films are slices of life that have been picked from Britannia’s world. The challenge was to tell a brand’s story of completing 100 years and finding powerful emotions to connect with the consumers. But given how long Britannia has been a part of our lives, we found so many heartfelt moments to tell the story of a brand that has turned 100 because it’s always been there for its consumers. And the huge range of products that Britannia has gave us the room to tell stories across all age groups to make sure that campaign would resonate strongly with everyone.”