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Tag: Anushka Sharma

  • Discovery has collaborated with World Wildlife Fund (WWF) for Project C.A.T.

    Anushka Sharma to promote Tiger Conservation Movement for Discovery

    By A Correspondent

     

    Actor Anushka Sharma has joined hands with Discovery to promote a global awareness movement to save tigers from extinction. Anushka will promote Project C.A.T: Conserving Acers for Tigers, aimed at raising awareness to preserve the habitat of the declining numbers of the wild tiger. Discovery has collaborated with World Wildlife Fund (WWF) for Project C.A.T.

     

    Said Karan Bajaj, Senior Vice President & General Manager – South Asia, Discovery Communications India: “It is disturbing to know that the population of tigers has shrunk 96 per cent over the last century and only as few as 3900 are left in the wild across the world. We are excited to partner with Anushka Sharma to ignite awareness about tiger conservation and help promote the global movement to save them. We will use the collective power of our media brands to amplify the message of tiger conservation.”

     

     

  • Conceptualises the new campaign launching Anushka Sharma as the brand ambassador

    Makani Creatives bags creative mandate of Lavie

    By A Correspondent

     

    Lavie’s latest ad campaign launching new brand ambassador Anushka Sharma, has been conceptualised and curated by Makani Creatives.

     

    Said Sameer Makani, CMD of Makani Creatives: “When creating a brand or campaign and keeping the dynamism of fashion in mind, we always strive to strike the right chord with the end consumer. With Lavie we have had a great relationship since 2015 and are very excited about working with them again. We had much fun with Lavie on last year’s campaign too, and with this year’s campaign launching Anushka Sharma, we have successfully strived to go younger and cooler. We are thrilled to know that both the client and audiences are both kicked about the current campaign too!”

     

    Added Sandeep Goenka, Chief Operating Officer of Bagzone Lifestyles: “We have always had a great and satisfying relationship with Makani as they have a keen understanding of the market and its challenging intricacies. And, once again, they have successfully reflected our brand proposition and communication into the best possible perspective. Fashion and our audiences being key. Makani also has a fabulous track record of building & sustaining top brands and we look forward to working with them into the future.”

     

     

  • The brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms

    Anushka Sharma appointed new face of Softline Leggings

    By A Correspondent

     

    Premium leggings brand Softline Leggings is set to revamp its brand identity with Anushka Sharma as brand ambassador. With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms.

     

    Speaking about the new brand identity, Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said: “Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.”

     

     

  • Anushka will be promoting the brand across print, television and digital platforms

    Cox & Kings appoints Anushka Sharma as brand ambassador

    By A Correspondent

     

    Cox & Kings Ltd. has roped in Bollywood youth icon Anushka Sharma as the company’s first ever brand ambassador. The actress will be seen promoting the company’s unique travel offerings in a new TV campaign to be released soon.

     

    Said Karan Anand, Head, Relationships, Cox & Kings: “Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents  a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings’ innovative holiday offerings.”

  • Aims to become Top 5 player in the bath solutions space by 2020

    Kerovit leans on Anushka Sharma to promote brand offering

    By A Correspondent

     

    Kajaria Ceramics through its subsidiary Kajaria Bathware Limited has launche a 360-degree marketing campaign with Anushka Sharma who was recently announced as brand ambassador.

     

    Commenting on the new campaign, Rishi Kajaria, JMD- Kajaria Ceramics said, “The new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.”

     

     

  • She will be seen in a new campaign along with Manyavar brand ambassador Virat Kohli

    Anushka Sharma to endorse apparel wear brand, Mohey

    By A Correspondent

     

    Mohey, from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising of lehengas, sarees, gowns and suits. She will be seen in a new campaign along with Manyavar brand ambassador Virat Kohli.

     

    Commenting on the occasion, Ravi Modi, Managing Director, Manyavar said:“Manyavar and Mohey have both seen a great response over the last one year. As we target doubling our Mohey store count from 50 to 100 in the coming year, we are proud to announce Anushka Sharma as Moheys brand ambassador. She is an iconic figure of the entertainment industry and popularly known amongst the youth for her individuality and being who she is, which perfectly blends with Moheys values of celebrating oneself.”

  • Winners will be chosen for a 'Meet & Greet' with Shah Rukh Khan & Anushka Sharma

    TBZ launches ‘Jab Harry Met Sejal’ win the ring campaign

    By A Correspondent

     

    Jewelry major TBZ is launching a ‘Jab Harry Met Sejal’ ring campaign today (July 21) with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on August 4.

     

    Said Raashi Zaveri of TBZ: “One needs to design the ring in a way that matches the wearer, her moods, her routines and lifestyle. In this ring, given Anushka Sharma’s character, the challenge was to express her simple angel-like heart and therefore the halo around the solitaire, which acts like an angel that eventually leads her to her true love. Yet showcase the strength of the round brilliant cut diamond in traditional yellow gold which represents purity at its best. While designing we have made sure the halo does not overpower the solitaire and yet is like a visible circle to accentuate the centre stone.” He added, “The accent stones are carefully crafted in the finest of microscopic setting to be able to look like tiny stars that encompasses the universe of love. The need for making the solitaire look elaborate and yet subtle knowing the ‘wear her heart on her sleeve’ character.”

     

  • The five seconds of the film show Anushka applying the new Nivea Body Deodorizer while talking about its promise of day-long odour control

    Nivea unveils new digital campaign, with Anushka again

    By A Correspondent

     

    Nivea India’s new digital campaign plays on the eccentricities of digital content and its consumption habits, especially the much-spoken about impulse of the viewer to skip a film within the initial five seconds. And starring in it is Anushka Sharma who has been Nivea’s brand ambassador for around six years.

     

    Said Sachin Killawala, Category Head-Personal Care, NIVEA India: “The new Nivea Body Deodorizer with Pro Vitamin B5 addresses the core category need of the women consumers to get day long odour control in just one use. The key challenge for marketing in the digital age is to make the message effective, as the consumers switch off if they do not find it relevant. Our digital communication approach is an outcome of this challenge. The core idea was to use the limitation of the media itself as the central communication tool.”

    The ad has been created by FCB Interface.

  • The five seconds of the film show Anushka applying the new Nivea Body Deodorizer while talking about its promise of day-long odour control

    Nivea unveils digital campaign featuring Anushka Sharma

    By A Correspondent

     

    Nivea India’s new digital campaign plays on the eccentricities of digital content and its consumption habits, especially the much-spoken about impulse of the viewer to skip a film within the initial five seconds. In a humorous yet matter-of-factly manner, the film depicts the director’s plan to create a film within this stipulated timeframe,which goes haywire when Anushka Sharma goes about with her usual brand talk.

     

    Consumer research says that women want their deodorant to control body odour for at least 12 hours. However, in reality their deodorant “masks body odour” for only 5 to 6 hours on an average. Body odour resurfaces when they are in a social environment at work, at college or with family and friends, which makes them uncomfortable, conscious and drains their confidence. Triggered by these insights, Nivea has launched the deodorizer for women that promises day-long odourcontrol in just one use. Nivea Body Deodorizer is supported by a multi-media communication campaign, starting with the digital film. Creative conceptualisation and production is done by Interface Communications.

  • When it comes to style tips, top-rated professionals such as Anushka would only trust the best

    KJo highlights Anushka’s hair issues in new campaign for Pantene

    By A Correspondent

     

    Known for his affiliation towards style and beauty, film-maker Karan Johar has pointed out Anushka’s hair fall troubles that lead her to call him her biggest hair critic. The actress, who had been struggling with this hair fall problem credits Pantene to have come to her rescue and solving it once and for all.

     

    “After I have switched to Pantene, I have to admit I have seen a change in my hair. The Pro-V formulation in this shampoo makes my hair so strong that I’ve forgotten what hair fall actually is.”, Anushka Sharma said on her struggle with hair fall.

     

    Pantene brand ambassador Anushka says, “I have known Karan all this while as that ‘critical’ friend; I would trust his judgment wholly on various things and I’m glad he is finally impressed by my hair!” she laughs. The film maker talks about her gorgeous hair. “Anushka’s hair is her crowning glory now and I’m glad she switched to and is going to continue using Pantene. Her hair has never looked better!” he expressed.

     

    Pantene continues to appoint ambassadors like Anushka Sharma, Selena Gomez, Giselle Bundchen to portray the benefits of the shampoo to millions of consumers.

     

  • Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai

    Canon India intensifies marketing plans with OOH initiative

    By A Correspondent

     

    Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai.  Designed by advertising giant Dentsu India, the concept lies in the growing popularity and impact of neon signs in the country.

     

    Kazutada Kobayashi, President and CEO, Canon India, said, “Canon is a powerful brand, both in India and worldwide. Today, we have pioneered the ‘Out of Home Media’ initiative by launching the Canon Neon sign at specific locations in three major cities of India becoming the first Japanese Company to create such a major launch in India. This is part of our growth strategy for 2013 to create a powerful brand recall for our customers. This would be the first strategic step to create a positive image for the brand as well as the company. As part of our vision and mission, we want people to be proud of associating themselves with the Canon brand; this initiative would pave the way for creating that association together with our state-of-the-art technology and quality service network.”

     

    He also said that for Canon, India remains an important market, and that smartphones cannot give competition to camera-market since “there will always be people who want high-quality pictures”.

     

    For the record, in 2012, the company rolled out a new marketing campaign by roping in Bollywood actress Anushka Sharma, as the brand ambassador for Canon’s cameras. After ‘What Makes Us Click’ campaign, Canon is determined to extend its marketing initiatives to reach out to a niche target audience and retain the exuberance, energy and appearance of the brand. In the past decade, Canon has undertaken several pioneering advertising and marketing campaigns with renowned brand ambassadors from the field of sports and Bollywood.

     

  • Its new brand campaign themed 'Always in fashion' in India is to complement its international signature 'Where Fashion Gets Personal'

    Harper’s Bazaar launches new brand campaign

    By A Correspondent

     

    Harper’s Bazaar, the fashion magazine with 29 international editions, has introduced its new brand campaign themed ‘Always in fashion’ in India to complement its international signature ‘Where Fashion Gets Personal’. The magazine has kicked off a new 360-degree brand campaign, which will see lifestyle malls such as Select City Walk in Delhi being branded with Harper’s Bazaar Campaign. ‘Always in Fashion’ – a tri-series outdoor ad campaign with Sonam Kapoor, Anushka Sharma and Priyanka Chopra will cover print, online, outdoors, events & PR.

     

    Targeting the luxury clients, top socialites, HNI consumers, fashion segment and trade, the campaign will run across several lifestyle magazines and trade newsletters apart from digital amplification through trade e-mailers and banners, social media amplification through various Lifestyle Brands with the campaign promoted on social media accounts of major lifestyle magazines such as cosmopolitan, Women’s Health & Harper’s Bazaar India.

     

    The India Today Group also announced the appointment of a new team at Harper’s Bazaar India led by Nishat Fatima as Editor and Ami Patel as the Creative Director.

     

    Sharing her insights on the new brand campaign and welcoming the new team at Harper’s Bazaar India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “The new appointments comes at the right time as we unveil the new campaign for Bazaar India. We are happy to welcome Nishat back to the company. Her background and experience make her the perfect editor for Harper’s Bazaar India. We are confident that she will be able to lead the team and help the magazine retain its position as the must-read magazine for the latest fashion, beauty and lifestyle innovations.”

     

    Ms Sekhri added, “We are very excited about this next chapter for Bazaar India!”