MxMIndia

Tag: Anushka Sharma

  • Campaign created by Rediffusion

    Virushka features in Shyam Steel TVC

    By Our Staff

     

    Shyam Steel, the producer and manufacturer of TMT bars, has launched a new TVC campaign featuring Virat Kohli and Anushka Sharma. The new TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and the production house is Cornerstone.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVC’s were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connect amongst our target group.”

     

    Added Sreeparna Gupta of Rediffusion: “The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.”

     

  • Featuring Bhojpuri actors Pawan Singh and Harshika Poonacha

    Shyam Steel launches new digital campaign

    By Our Staff

     

    Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new digital campaign ‘Apna Ghar’ featuring Bhojpuri actors Pawan Singh and Harshika Poonacha. The campaign aims to create awareness about the solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders. The film will be promoted digitally with a specific focus on the Bihar, Jharkhand, Odisha and the north-eastern markets.

     

    Shyam Steel has signed Sonu Sood as their Build India Brand Ambassador. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.

     

    Speaking on the campaign launch, Lalit Beriwala, Director, Shyam Steel said: “We have received an extremely positive response from our consumers on the Apna Ghar App. The campaign will help us in making the consumers aware on the Apna Ghar App and its benefits. Shyam Steel has always been in forefront with its consumer driven technology and innovation. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening newer market geographies. Shyam Steel Apna Ghar app will also be an added advantage for us to actively engage with our target audience and business partners.”

     

  • Conceptualised by Mullen Lintas

    Anushka Sharma endorses R K Marble

    By Our Staff

     

    R K Marble has launched a campaign conceptualised by Mullen Lintas featuring Anushka Sharma.

     

    Talking about the campaign, Vikas Patni, Managing Director of R K Marble said: “Over the past 33 years, we have built a legacy of trust through our transparent practices. We hope this campaign nurtures that trust, helping the end customers experience complete peace of mind while building their dream homes.”

     

    Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “In a category that lacks transparency and is highly commoditised, R K Marble is one player that offers fair and fixed price, across the wide variety of marbles, to its consumers. We wanted to break away from the rest and take a definitive positioning that is ownable in the long term.”

     

    https://youtu.be/2x6VyaeLDnA

  • The film titled ‘Freedom 3.0’ showcases latest designs of faucets and sanitaryware

    Ranveer-Anushka star in Kerovit campaign

    By Our Staff

     

    Kerovit, faucets and sanitaryware brand from the house of Kajaria, has launched a new TVC featuring actors Ranveer Singh and Anushka Sharma. The latest film, titled ‘Freedom 3.0’, carries forward the brand’s expression ‘Kerovit is Freedom,’ emphasizing the fact that a bathroom is a place where a person feels free the most to express their inner emotions.

     

    Said Rishi Kajaria, MD Kajaria Bathware Pvt Ltd and JMD of Kajaria Ceramics: “We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. The brand personality of Kerovit is young, bold, and lively, it is versatile and in branding terms, has the ‘Everyman’ personality, that makes it very  relatable, friendly, and approachable for consumers. The same goes for Ranveer Singh – he aptly personifies the brand.”

     

     

  • The film is conceptualised and created by Law & Kenneth Saatchi & Saatchi

    Anushka Sharma smiles for Rajnigandha Pearls

    By Our Staff

     

    Rajnigandha Pearls mouth fresheners, from the house of DS Group, has launched its new TVC. Featuring brand ambassador Anushka Sharma, the TVC takes forward the brand’s credo of ‘Achchai ki ek alag chamak hoti hai’. The film is conceptualised and created by Law & Kenneth Saatchi & Saatchi.

     

    Said Arvind Kumar, General Manager, Marketing, DS Confectionery Products: “The brand story of Rajnigandha Pearls is built on the premise of ‘Goodness that shines’ or ‘Achahai ki ek alag chamak hoti hai’, which articulates the goodness of great tasting product coated with shining silver. The new campaign weaves a story on the brand’s philosophy reinforcing the message and depicting selfless goodness that shines through the smallest of acts of kindness to spread joy around.”

     

  • Part of its 'Chand Sa Roshan Chehra' campaign series

    Wunderman Thompson gets Anushka and Virat & Lux

    By Our Staff

     

    Unilever brand Lux has roped in power couple Anushka Sharma and Virat Kohli for its latest film, as part of its ‘Chand Sa Roshan Chehra’ campaign series. Conceptualised by Wunderman Thompson South Asia, the campaign continues to build on the proposition of ‘skin glow’, from a modern and socially relevant standpoint.

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India: “The idea here was to bring the magic back to the brand by giving a sneak into celebrities lives. The constant effort is to make the story real to the celeb’s life and bring out the chemistry between a man and a woman. The story is simple where the man is mesmerised by her glow which is possible because of Lux soap.”

     

    Added Severine Vauleon, Global Vice President, Lux: “The challenge given to the team was to relaunch Lux and communicate the benefit of moonlit glow by giving the brand a fresh perspective which is modern and culturally relevant. Whilst there was a brand story to be told, we wanted to narrate it in an engaging manner. And to do so for audiences across regions, nothing better than leveraging popular culture with multiple language songs which depict ‘moonlit glow’ that’s compared a woman’s beauty to the moon.”

     

    Said Kishore Tadepalli,  Managing Partner and Senior VP, Wunderman Thompson, Mumbai: “This film is part of the campaign conceptualized by Wunderman Thompson South Asia, where the agency explored the thought of creating a locally tailored campaign for multiple regions within the country with multilingual songs, that brought alive the brand’s proposition of comparing a woman’s beauty to the moon, an oft used metaphor in Indian cinema.”

     

  • Ranjona Banerji writes on the attitude to sport from media managements and owners. On how sponsorship and advertising determine the bulk of the coverage

    Does Media Care about Sports, Beyond Virat & Anushka?

     

    By Ranjona Banerji

     

    Ranjona BanerjiAll year, India’s sports sections across all media focus on personalities and on cricket. Yes, we have learnt a bit about other sports, including international events in which India has no game like Premier League football and so on. We cover tennis is small measure. Exactly what’s happening in India at the lower levels –district, states – is too expensive and time-consuming for most newsrooms to bother with.

     

    This is not about sports journalists so much as the attitude to sport from media managements and owners. In the same pattern as other areas of coverage, sponsorship and advertising determine the bulk of coverage. For decades now, columns are not just sponsored but columnists are instructed to organise their own sponsorship.

     

    This is not just disheartening for a vast group of very talented, knowledgeable and committed sports journalists in India but also a total cheat when it comes to your “consumers”. And this lack of match practice is evident when it comes to events like the Olympics.

     

    First of all, all these sports carry on through the year. They do not pop up once in four years. All these athletes go through their paces. For Track and Field – and to me as to many others, athletics is the crowning glory of gatherings such as the Olympics – there are several competitions in which you have to shine before you reach qualifying. How often do we cover the World Championships or the Diamond League? Same athletes, tougher records to break sometimes. Remember, I’m not even talking about consistent coverage for National Games, Asian Games, under19, under 16 and the rest.

     

    I give you just one example of one sport.

     

    Having ignored these athletes for most of four years, enormous burden is now put on them to perform to our halfbaked expectations. The heartwarming, inspiring story about Olympian Rani Rampal, captain of India’s women’s hockey team that is doing the rounds appeared only after the Olympics began. But it is not new to Rampal’s life or career.

    https://indianexpress.com/article/lifestyle/life-style/rani-rampal-women-hockey-team-captain-inspiring-journey-7426514/

     

    This the extent to which we have no place for sport.

     

    Apart from what Virat Kohli and Anushka Sharma said or did or did not and said not.

     

    I know, I know. I am being grossly unfair.

     

    But it is still frustrating.

     

    The sad thing is that sports journalists know all this. But they are helpless. Sports in the news is about sports that sells. And that is also why the incredible problems with cricket associations across the nation are largely ignored, except perhaps locally. Between the current BCCI and the Lodha Commission and the Supreme Court, cricket is in one of its worst ever messes.

     

    I know. I know. Virat Kohli and Anushka Sharma.

     

    Funnily enough though big tantrums after losing at the Olympics from big stars like Novak Djokovic and Mary Kom don’t get the same coverage as something Anushka Sharma should not have done when Virat Kohli was playing or something equally pointlessly clickbaitily banal and possibly sexist. And of course, some of our journalist community remember to thank the BJP for every victory in Tokyo.

     

    But happily, we’re now avidly following hockey and track and field and BMX cycling and windsurfing and handball and whatever else. At least once in four years, we remember that we have a hockey team and a host of other athletes. We still have unreal expectations and are still very judgmental. But that’s sport.

     

    And best of all, our vast talent in sports journalism also gets to shine.

     

    Ranjona Banerji is a senior journalist and commentator. She is also Consulting Editor, MxMIndia. Her views here are personal

     

     

  • The Digismart launch campaign adds to the heritage bank’s dynamic appeal

    Anushka Sharma promotes #LiveOnline lifestyle for Standard Chartered

    By A Correspondent

     

    Standard Chartered Bank has launched its Digismart credit card with Anushka Sharma as the face of the campaign.

     

    Said Gaurav Rajput, Country Head – Brand & Marketing, Standard Chartered Bank, India: “The launch of Standard Chartered DigiSmart credit card reaffirms our commitment to bring enhanced products to address the evolving demands of our customers. Today, increased e-commerce adoption is coupled with intensive deal seeking behaviour. We have curated this card to complement the lifestyle of our digital-native customers with always-on e-commerce benefits, while doing away with the need to look for daily deals.”

     

    Added Subramanian Krishnan, CSO, TBWA\India: “As part of the bank’s ever-evolving strategy to stay ahead, this campaign from Standard Chartered aims to engage the millennial, always-on, emerging-affluent generation by keeping things simple but vibrant. While most brands try to bring the online world offline, we did the opposite since we’re talking to the digitally-native millennial. #LiveOnline is the re-creation of our offline world through the online lens.”

     

     

  • It will use including digital, outdoor, television and cinema to promote the brand

    Kerovit launches new brand campaign with Anushka Sharma

    By A Correspondent

     

    Kerovit, sanitaryware and bath solutions brand from Kajaria announced the launch of new brand campaign with actor Anushka Sharma including digital, outdoor, television and cinema to promote the brand.

     

    Commenting on the new campaign, Rishi Kajaria, Joint Managing Director – Kajaria Ceramics, said: “Kerovit’s campaigns have struck a chord with our young consumer base and helped make Kerovit a well-known brand name in the country. Kerovit products are Made in India and is of the highest global standards. Kerovit is a young, fun and stylish brand and with our brand-new campaign, we’re growing in every way –  the scale, the reach, the idea and the freedom, everything is greater than before. We are ecstatic to have Anushka as our brand ambassador and she has done a fabulous job in this TVC. Going ahead, I’m positive we will win more hearts across the country with our remarkable range of bathware solutions”

     

    Added Rondeep Gogoi, ECD, Crayons Communications: “Kerovit Is Freedom, is a massive idea and therefore extendable. However, the challenge was to maintain the surprise element keeping the same idea alive. Portraying Anushka as a cop helped us do that. It is a fun ad campaign and resonates with the brand’s youthful appeal.”

     

     

  • Myntra has launched ‘Go Myntra-la-la’ ad film

    Virat Kohli and Anushka Sharma sing along in Myntra’s latest ad film

    By A Correspondent

     

    Myntra has launched ‘Go Myntra-la-la’, a brand campaign that brings alive the “joyful experience of shopping for fashion on the brand’s platform”. The campaign kicks off starring Myntra’s brand ambassadors Virat Kohli and Anushka Sharma.

     

    Said Amar Nagaram, Head, Myntra-Jabong: “Myntra has transformed the overall dynamics of the online fashion industry by offering shoppers unmatched experiences.  Technology is enabling us to understand consumers and their fashion needs, resulting in the development and implementation of several innovative features and conveniences on our platform, which have been highlighted vividly in this new campaign.”  He further added, “The association of Bollywood and Sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”

     

     

  • The new campaign is about how a simple act of goodness by Anushka, saves another model from the embarrassment of a wardrobe malfunction

    Anushka Sharma endorses new brand message for Rajnigandha Pearls

    By A Correspondent

     

    Actor Anushka Shama has been chosen as the new brand ambassador for Rajnigandha Pearls DS. The new campaign is about how a simple act of goodness by Anushka, saves another model from the embarrassment of a wardrobe malfunction.

     

    Said Rajeev Jain, Vice President, Marketing, DSL: “Conceptualised by Law & Kenneth Saatchi & Saatchi, this new TVC has a touching story, coupled with delightful execution. The philosophy of goodness has in fact, become an essential part of the brand’s identity. And the latest television commercial is yet another piece of creative communication that reinstates this core belief.  We are happy to associate with Anushka Sharma, who has surpassed her area of talent and has progressed to uphold philanthropic causes. With a quality to vouch for, Rajnigandha Pearls as a brand is driven by its belief in the innate power of goodness. The brand’s upcoming TVC also reflects the same conviction.”

     

    Talking about his experience of crafting this beautiful film, for Rajnigandha Pearls, Rishi Upadhyay, Creative Director, L&K Saatchi and Saatchi, added: “The brief given to us by the brand team was very clear- we had to enhance the brand message ‘Acchai ki ek alag chamak hoti hai’. The concept needed to be simple and impactful. This story is based on a small act of goodness done instinctively by Anushka that has a huge impact. The insight comes from how we react when we see someone in trouble. A person who is naturally kind hearted will automatically reach out to help, without a second thought.”

     

     

  • It continues the playful romance of the pair at yet another wedding

    Manyavar launches sequel to its popular Virushka ad

    By A Correspondent

     

    Manyavar has released a new ad – “Naye Rishtey, Naye Vaade- Hamesha” – taking forward the story of Virat Kohli and Anushka Sharma in the ad.

     

    Said Shashank Khaitan, of Dhadak and Badrinath Ki Dulhaniya fame, who has directed the ad: “I rarely take on ad film projects, but I was really excited at the prospect of working on Manyavar and Mohey – a brand story that resonates with the entire nation. We wanted to continue the element of relatability of the ad, and with the right treatment of light-hearted banter the film beautifully focuses on love and happiness in spite of differences.”