MxMIndia

Tag: Anurita Chopra

  • Highlights key life moments which gets impacted because of a blocked nose

    Otrivin nasal spray unveils new campaign

    By Our Staff

     

    Nasal decongestant spray brand Otrivin has launched a new campaign that highlights the impact of a blocked nose on everyday life moments. The campaign is a series of four films that emphasis on everyday struggles when breathing is impacted due to a blocked nose.

     

    Said Anurita Chopra, Marketing Head, GSK Consumer Healthcare: “A blocked nose may seem trivial, however, it not only impacts breathing but also the key moments in a consumer’s life. Otrivin’s purpose is to enable consumers to breathe their best and Otrivin Oxy Fast Relief provides a quick solution to unblock nose and therefore end the consumer’s discomfort. Through this campaign, Otrivin is trying to empathize with the consumer and urge them to opt for a fast relief solution from blocked nose. It is simple, effective and non-messy!”

     

    https://youtu.be/0fkNkX_WG1g

    https://youtu.be/NZy-kRKAY_w

  • The brand takes on the task of category expansion by taking on homes remedies

    Eno goes live with new TVC

    By Our Staff

     

    Eno, the OTC Antacid brand by GSK Consumer Healthcare, has gone live with its new TV campaign.

     

    Commenting on the new launch, Anurita Chopra, Head of Marketing, India Sub Continent, GSK Consumer Healthcare said: “As a leading brand, we have always ensured to stay ahead by creating innovative campaigns. With each year, we create brand stories that connect with audiences. Through this campaign, we’re rekindling the joyous moments of friends and family together, with food and Eno playing a central part in their fun times together. A simple selfie moment typifies a pop culture phenomenon that unifies social and age stratas.

     

  • Through the influencer campaign, Iodex aims to reach 10Mn people

    Iodex ropes in Bani J & Sunil Chhetri  for campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by ⚡LadyRocknRolla (@banij)

    Iodex Balm, from the house of GSK Consumer Healthcare, has rolled out its Instagram Influencer campaign with Bani J and Sunil Chhetri amongst others to launch ‘Iodex Rapid Action Spray’, a body pain relief solution for consumers.

     

    Through its communication, the brand celebrates stories of #Himmat of people who have made a mark in their field with determination and courage. And highlights those moments of musculoskeletal pain, which are frequently encountered during day to day physical activities.

     

    Eighteen influencers including eminent personalities such as Sunil Chhetri and Bani J will be posting 50 content pieces, which will be reaching out to an audience of over 10 Mn.

     

    Said Anurita Chopra, Head Of Marketing, India Sub Continent, GSK Consumer Healthcare: “Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs. With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”

     

  • Via Digital Targeting and Creative Storytelling

    Eno collaborates with Facebook to build rural reach and engagement

    By Our Staff

     

    GSK Consumer Healthcare’s antacid brand, Eno, has partnered with Facebook given its ongoing focus on the rural audience. As part of this leg, Eno will be rolling out a series of digital comics and nnimation videos on the Facebook family of apps and target millions of rural and Small-town Hindi speaking audiences. The Chacha Choudhary characters, Chacha Choudhary and Sabu, while resonating perfectly with the brand’s personality, also provide a very authentic voice to all of Eno’s key messages – Quick Relief, and Product Superiority.

     

    Speaking on the partnership, Anurita Chopra, Head of Marketing, GSK Consumer Healthcare said: “The Rural markets are absolutely critical to win for a brand like Eno. This involves reaching more people, increasing brand penetration but also speaking to our audiences in a culturally relevant way. We are quite certain that the visual storytelling format amplified by the much-loved Chacha Choudhary world will allow to talk to our audiences authentically.”

     

    Added Arun Srinivas, Director, Global Business Group, Facebook India:”With more than 430 million people using Facebook every month in India, we offer the ability for our advertisers to reach their desired audience across the country. We know from external studies that the rural internet population is growing faster than the urban one, and we see increased interest from businesses to build for small towns and rural India. We’ve partnered with Eno previously as well to drive successful campaigns for rural India, and with this new one, Eno has the unique opportunity combine nuances around popular culture with targeted messaging to achieve strong business outcomes.”

     

  • To create awareness around bone health in women

    GSK launches campaign for bone health

    By Our Staff

     

    Ostocalcium Plus, a leading calcium supplement from GSK aims, has launched a campaign to create awareness around bone health in women.

     

    Commenting on this, Anurita Chopra, Head of Marketing, India Subcontinent, GSK Consumer healthcare said: “Ostocalcium is a heritage brand that has been trusted by Indians for decades. Through our new television commercial, we aim to bring the spotlight on bone health and its relevance in everyday life. As women continue to stretch themselves at every level and conquer newer heights, it’s important that they prioritize their own health with Ostocalcium Plus.”

     

  • The campaign is titled ‘Eat, Speak & Smile with Confidence’

    GSK launches campaign for Polident

    By A Correspondent

     

    GSK Consumer Healthcare has launched the first campaign for its denture care brand, Polident, in India. It is titled ‘Eat, Speak & Smile with Confidence’.

     

    Speaking on the campaign, Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare said: “Today, 1 out of every 7 Indian above the age of 45 wears a denture & majority of them are unaware of products that can help them take care of their dentures. Through this campaign, we want to create awareness of Polident Denture Fixative product in a simple, relatable way. The campaign aims to position Polident as the new age companion for denture wearers, enabling them to enjoy simple pleasures of life without worrying about dentures.”

     

     

  • #ForTheLoveOfFestiveFavourites campaign encourages people to keep traditions alive without worrying about tooth sensitivity

    Sensodyne celebrates festive spirit

    By A Correspondent

     

    Sensodyne, the sensitivity toothpaste brand from GSK Consumer Healthcare, has taken a festive turn with its ‘For The Love Of’ campaign.

     

    Speaking on the initiative, Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare said: “This year, the festive season is all the more special as one will be around their close family and friends, celebrating the smaller joys in life. Our campaign beautifully weaves the current scenario with the traditions of the festive season, encouraging people to make the most of their favourite delicacies without worrying about tooth sensitivity.”

     

     

  • On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice

    Mindshare creates ‘senso-bot’ for oral care advice

     

     

    On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice. To do this, Mindshare created a chatbot, which when invoked through Google Assistant, by simply saying ‘Hello Sensodyne’, discussed oral care problems with users.

     

    Ruchi Mathur

    Said Ruchi Mathur, Senior Vice President, Client Leadership, Mindshare North & East: “Our constant endeavour is to deliver solutions that are rooted in relevant consumer insights and create a strong impact for our brands in the marketplace. While many brands in the industry have been using conversational UI to deliver campaigns, we wanted to link it to a tangible benefit for the consumer. This troika of partnership between Sensodyne, Lybrate and Google Voice helped us create this industry first.”

     

    Added Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare: “Tooth Sensitivity is a common condition not only in India but around the world. The lack of awareness of this condition makes many consumers give up the simple pleasures of enjoying their favorite food and drinks. We are excited to launch this breakthrough, first-of-its-kind tech innovation ‘Hello Sensodyne’ that will address queries of individuals on tooth sensitivity and allow them to take actions towards leading a sensitivity free life.”

     

     

  • New variant aims to offer the dual benefit of sensitivity relief along with restoring natural whiteness of teeth

    Sensodyne Whitening highlights new features in latest campaign

    By A Correspondent

     

    For those suffering from tooth sensitivity, choosing between a whitening toothpaste and the one that helps relieve their sensitivity becomes a difficult choice. Usually, they are left with no choice but to compromise one for the other. With the launch of Sensodyne Whitening, GSK aims to offer the dual benefit of sensitivity relief along with restoring natural whiteness of teeth.

     

    Shot in London, in three different languages, each TVC features an actual consumer and is a genuine, unscripted account of their experience with the brand. This is the first time ever that Sensodyne is using Consumer testimonials for TV advertising in India. With this launch, GREY group India and GREY London have partnered in handling campaigns with multiple stakeholders and complex logistics.

     

    Anurita Chopra, Area Marketing Director, ISC Oral Health, GSK Consumer Healthcare said, “GSK Consumer Healthcare has always endeavored to develop new products catering to the constantly changing needs of its consumers. A lot of sensitivity sufferers cope with sensitive teeth because they believe their regular toothpaste gives them more important benefits like whitening. Sensodyne Whitening toothpaste, will benefit in sensitive teeth and help bring back the natural whiteness of teeth on daily usage. Being a consumer preferred and expert endorsed brand globally, we are confident that this largest selling variant globally will be well received by our consumers.”

     

    Samir Datar, Vice President & Office Head, Grey group India said,”The category communication codes for a whitening oral care product have always been about vanity and dialling up the glamour quotient. For us, it was important to keep the Sensodyne brand character of authenticity and trust in mind, and hence showcase work that spoke of a more intrinsic motivation for such a product, which was inner happiness and self-confidence. To drive home this point better, we also used real consumer testimonials, for the first time for brand Sensodyne in India’.

     

    The major unlock for us was to recognize the need for multiple benefits in today’s demanding consumer, and the delivery of the brand and the product on the same. Our task thus was to communicate the dual promise of new Sensodyne Whitening and showing how one doesn’t have to compromise one oral care need over the other”, said Bikram Bindra, Vice President and Strategic Planning Head, Grey group Delhi.

     

    A high decibel, six week media plan is kick-started with spots across all the major channels.

     

  • Anurita holds a Masters degree from SP Jain Institute of Management & Research, Mumbai

    GSK appoints Anurita Chopra as Area Marketing Lead – Oral Health

    By A Correspondent

     

    GSK Consumer Healthcare Ltd, announced the appointment of Anurita Chopra as Area Marketing Lead – Oral Health, ISC. Based in Gurgaon, Anurita will report to Manoj Kumar, Managing Director for India Sub-Continent. She will succeed Charubala Sheshadri who moves on to Nyon, Switzerland, as Global Marketing Director for Respiratory Health.

     

    Announcing the appointment, Manoj Kumar, Managing Director, GSK Consumer Healthcare, said “Anurita brings with her over 16 years of rich consumer marketing and brand management experience and has an exceptional track record of business successes in each of her previous roles. I am confident that under her able leadership our Oral Health Care category will deliver on our aggressive growth plans.

     

    On her appointment, Anurita Chopra said, “GSK Consumer Healthcare has iconic brands that have become a part of our lives in India. I am excited to be a part of this success story and work with the young team of to augment the reach and reputation of power brand like Sensodyne”

     

    Anurita joins GSK Consumer Healthcare from Philips India where she was the Business Head for the Personal Care category. She spent substantial time with Nokia in India, before joining Philips. Prior to this, Anurita worked with PepsiCo and Hindustan Unilever.

     

    Anurita holds a Masters degree from SP Jain Institute of Management & Research, Mumbai.

     

  • Alia Bhatt will also play a pivotal role in the brand and product communication across media platforms

    Alia Bhatt appointed brand ambassador for Philips beauty range

    By A Correspondent

     

    Lifestyle brand Philips India has announced Alia Bhatt as the brand ambassador for its beauty business that includes a wide range of hair appliances and depilation devices. As the brand ambassador, Alia Bhatt will help take the style revolution that Philips India has started among the new age Indian women to the next level. She will also play a pivotal role in the brand and product communication across media platforms.

     

    Taking this association forward, Alia Bhatt will start by endorsing Philips Kerashine range, the only range of hair appliances in India to offer the goodness of Keratin in electrical styling gadgets. The latest product to be launched by Alia is the Kerashine ‘AirStraightener’ that is designed to give naturally straight and smooth hair.

     

    Following this announcement, Philips India will also run an extensive 360 degree marketing campaign with Alia Bhatt to introduce this hairstyling gadget. The campaign will start with an interesting TVC featuring Alia that is scheduled to go on air in mid-August.

     

    Talking about Philips Beauty business, ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Philips Beauty business is all about fulfilling the needs of our evolved customer by bringing to the floor products that are exactly suited to her personality and that help her express her individuality. We believe in fulfilling the aspirations of the evolving new age woman, who is confident, smart, wants to make a statement and loves to style herself daily.”

     

    Commenting on the introduction of Alia Bhatt as the brand ambassador, Anurita Chopra, Director Marketing, Personal Care, Philips India, said, “We are very happy to introduce Alia Bhatt as the brand ambassador for our Beauty business. Alia Bhatt is the perfect representation of everything that Philips Beauty category stands for! She’s young, confident, stylish and yet simple and very real. Who better than her to endorse the beauty product range that is designed to give power and style to today’s woman?”