MxMIndia

Tag: Anupriya Acharya

  • That’s for India, but globally the luxury adspends are growing 3% in 2016 as per Zenith

    India luxe adspends grow @30%: Zenith

     

    By A Correspondent

     

    Anupriya Acharya

    The country is witnessing a wave of investment, positive sentiment and an increase in the sheer number of High Net Worth Individuals (HNWI). The luxury market in India has been growing at a CAGR of 25% over the last couple of years, says Publicis Media India CEO Anupriya Acharya.  Adspends in India are said to be growing at 30% in the luxury sector.

     

    Acharya spoke as Publicis Media agency Zenith’s new Luxury Advertising Expenditure Forecasts reports expenditure on luxury advertising will rise by 3.0% in 2016,up from 1.9% in 2015. This acceleration will be driven by recovery in Asia and Eastern Europe after a tough year in 2015. Luxury advertisers will spend a total of US$10.9bn across the Top 18 markets in 2016, up from US$10.6bn in 2015.

     

    This is the second annual edition of the Luxury Advertising Expenditure Forecasts,which examines expenditure on luxury advertising in 18 key luxury markets. The 18 markets are China, Colombia, France, Germany, Hong Kong, Italy, Malaysia, Mexico, the Netherlands, Peru, Russia, Singapore, South Africa, South Korea, Spain, Taiwan, the United Kingdom and the United States of America. Yes, it doesn’t include India.

     

    As with Zenith’s Advertising Expenditure Forecasts, this report provides historic expenditure figures and forecasts by medium. However, the study focuses specifically on luxury advertising, together with the sub-categories of luxury automotive, fragrances & beauty, fashion & accessories, and watches & jewellery.

     

    The luxury advertising market slowed from 2.9% growth in 2014 to 1.9% growth in 2015 as advertisers reacted to slowdown in the BRIC markets as well as to local conflicts and terrorism. Adspend shrank by 1.4% in Asia and by a massive 20.3% in Eastern Europe (mainly the result of the oil crisis and rouble devaluation in Russia), but the global total was buoyed by strong growth in North America (3.6%) and Western Europe (4.7%).

     

    Specifically on India, Acharya adds: “Currently, it is estimated to be in the region of $14.7 bn and estimated to soon cross 18.3 $ bn. Fragrances, watches and jewellery are top sellers in the luxury market, followed by skincare, apparel and fine dining. Consumers today aspire for value, even if it means paying a premium for it.”  The Delhi NCR market accounts for the highest SEC A market, followed by Mumbai, Bengaluru and Chennai.  Non-metro cities such as Ahmedabad and Chandigarh are also growing in terms of income and propensity to buy luxury goods.

     

    Zenith forecasts Asia to return to 2.9% growth in 2016, while the decline in Eastern Europe slows to 2.8%. North America will stay strong, with 3.9% growth, but Western Europe will slip back to 1.7%. Overall ZO forecasts 3.0% growth in luxury adspend across our top 18 markets in 2016.

     

    Luxury advertising is growing less rapidly than advertising as a whole. Notes the report: “Across our top 18 markets, luxury advertising grew by 2.9% in 2014, compared to 5.6% for advertising as a whole, and 1.9% in 2015 (compared to 4.1%). We forecast this underperformance to continue, with luxury advertising growing 3.0% in 2016 compared to 4.5% growth across all categories. “

     

    The USA and China are driving growth in luxury advertising: Between 2015 and 2017, ZO forecasts luxury advertising to grow by US$705m. 82% of this growth will come from the US (US$347m) and China (US$228m). The US and China are the largest and second-largest luxury ad markets respectively, accounting for 45% and 21% of luxury adspend in 2015. Germany is third, followed by France and the UK. “We expect to see very little growth from France, which is suffering from persistent unemployment, low confidence and low economic growth,” the report adds. Zenith forecasts the UK to overtake France to become the fourth-largest luxury ad market this year.

     

    Digital will be the largest luxury advertising medium in 2017: Digital advertising is by far the biggest contributor to the growth in luxury advertising, growing consistently at double-digit rates. ZO expects digital media adspend by luxury advertisers to increase by US$837m between 2015 and 2017. Over this period, television, radio and cinema will increase by a total of US$26m between them; outdoor will shrink by US$10m; and print will shrink by U$150m.

     

    By 2017, print will account for 28.6% of total luxury adspend, down from 31.9% in 2015. TV’s market-share will also decline over the same period, from 32.7% in 2015 to 30.7% in 2017. Digital’s market-share will increase from 26.3% in 2015 to 32.1% in 2017, when it will overtake TV and print to become the single largest medium for luxury advertising.

     

    Print rules for ‘high luxury’ advertisers: Despite its decline in marketshare, print remains particularly important to luxury advertisers, specifically those in the fashion and accessories and watches and jewellery sub-categories. In 2015, fashion and accessories advertisers spent 83% of their budgets in print, and watches and jewellery advertisers spent 60%. Print titles –especially glossy magazines – provide high-quality, immersive yet relaxed reading experiences, a particularly suitable environment for luxury advertisers wishing to showcase their brand values.

     

  • A quick chat with Gerry Boyle and Anupriya Acharya who are leading the charge of Publicis Media in APAC and India respectively

    ‘More opportunities than challenges’

     

    The grouping of the media agency networks of the Publicis Groupe was announced with much fanfare in the recent past. In India this week, Gerry Boyle, head of Publicis Media – APAC along with Anupriya Acharya, the newly appointed of Publicis Media for India answered questions from Pradyuman Maheshwari on the scope and prospects of the new grouping and of course how Publicis Media is doing in India.

     

    It may be still early days for Publicis Media, but for someone who has been part of the system at the group, what are the specific changes that you hope to effect post the formation of Publicis Media?

    Gerry Boyle: As you may know, the whole idea behind Publicis Media is to unleash the Power of One and to line up our end-to-end capabilities for our clients, in a model that is simple, flexible and efficient. The purpose is to put client satisfaction first, and it is essential to have a structure that eliminates complexity and silos. The focus will be to make the business leaner, simpler and more scaled up, in line with our objective of getting to the future first. Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value. Such a structure will not only bring more value to our clients but will also further accelerate our growth.

     

    And this specifically for India?

    Gerry Boyle: It will pan out in India pretty much in line with our global thinking and framework, albeit taking into account the India market dynamics and current life-stage and strengths of our brands here. Anupriya Acharya has been announced the market lead for India a few days back and takes over the role with immediate effect. She and I have already started putting together the key strategies and, along with the agency brand teams, we should see them come alive in the coming weeks and months.

     

    Putting businesses together and trying to work out synergies etc. sounds good on paper and in Boardroom resolutions, but in fact it’s not as easy to implement given each organisation has its own culture, and most importantly, its own P/L and targets? How easy is the task ahead?

    Gerry Boyle: Sure, the task ahead is not easy, but we see more opportunities here than challenges.  Client delight and satisfaction will be at the heart of everything we do. We are removing some individual P&Ls to make the business more fluid and add to the speed of business and delivery. We are creating practices which will allow the best of our specialist talents to work across our agency brands. These more effective approaches will help us invest into areas like Tech, Data and Analytics, areas that are complex, fast-changing and require high investments. Bringing in scale and efficiencies to these will enable us to provide better service and results for our clients.

     

    In India specifically, the Publicis Media group entities have had a mixed presence if you compare them vis-a-vis a GroupM and even an IPG?

    Gerry Boyle: Not sure I would agree with you… Granted our media brands are relatively young in this market and perhaps do not enjoy a so-called ‘legacy advantage’. Despite this, we have achieved much in a short space of time – we are amongst the top three media groups in India. We have grown through acquisition, and organically. The addition of the great talents and clients of Convonix and Resultrix have worked phenomenally for the Group. As we speak today, around 50% of our business comes from digital – and more importantly, our best-in-class digital, data and tech capabilities give us an overall competitive advantage. The advantage of not having a legacy is that we could move fast towards the future areas.  Legacy can slow one down.

     

    How would you say are your Indian constituents doing?

    Anupriya Acharya: Our brands have shown high double-digit growth per year for the last couple of years and we have great momentum on new business too. Our agency brands have great client rosters and have added some significant business over the last few years like Dabur – the largest pitch of 2015, Oppo, Citi, Visa, Jet – Etihad, Toyota, Hennes&Mauritz AB (H&M), Truecaller, Singapore Airlines and Fitbit.

     

    On the Performance and Digital Media side, we have had massive wins like the Air Asia pan APAC performance business, Tata Docomo and Tata Vistara, amongst others. The good thing is that both groups have strong presences in Digital Media and Data Analytics through Performics, Ninah, and the two great acquisitions – Resultrix and Convonix. We have also streamlined our trading practice over the last 15 months.

     

    Starcom? Big brand globally, but in India not really perceived to be doing very well?

    Anupriya Acharya: We have had some great leadership at Starcom, infusing energy in the organization in the last couple of years. Starcom had one of the best new business record for any agency in 2015, and a 70% success rate in pitches! Dabur, the largest pitch of 2015, was won by Starcom.

     

    Global award-winning Data & Analytics team (iComm – global data award 2014) has been a key contributor to their product and growth. There have been over 40 Convergence Analytics projects actioned globally in past 18 months for Samsung, Coca-Cola, P&G, Heineken, King.com and Kellogg’s! The key learnings of how interactions across Paid, Owned and Earned drive business have helped accelerate the clients’ digital journey in India along with SMG Convonix.

     

    In fact, Starcom had such a successful run that they won a Silver at Campaign AOTY 2015!

     

    What are your targets for India? What do you hope to achieve here?

    Gerry Boyle: We expect India to be a market that will set the example on transformation for us globally. It is a fast-growing market and now has all the right conditions for success. We have a strong presence in all the futuristic practices and expertise across some very important and fast growing sectors like Telco, Travel, Entertainment, E-comm, BFSI etc.

     

    India will be an engine of our APAC and global growth in business, talent and product.

     

    Any inorganic growth moves planned? Any acquisitions?

    Gerry Boyle: Of course. We are always on the lookout for anything which delivers against our strategy and can help solve our clients marketing challenges.

     

    What about the other Publicis Media brands? Any specific PoA on the their launch?

    Anupriya Acharya:When the time is right and the client demand is there, we will look to bring all of our global brands to this market. They will bring unique positioning and yet still be backed by the power of Publicis Media. Blue 449 has a unique ‘open-source’ positioning and Spark is a brand that stands for both creativity and agility. Together with Starcom and Zenith, they create an exciting portfolio of client choice.

     

  • Acharya is among four CEOs appointed to look after individual markets and will report to Regional CEO Gerry Boyle

    Anupriya Acharya to head Publicis Media in India

    By A Correspondent

     

    Anupriya Acharya

    ZenithOptimedia Group CEO Anupriya Acharya will head Publicis Media in India. Last week, Gerry Boyle, Regional CEO, Publicis Media, Asia Pacific, announced market leadership appointments for APAC. Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia. With this elevation, the Starcom operations will also report to Acharya.

     

    Other than Acharya, the other APAC Publicis Media Market CEOs are:

    :: Bertilla Teo, Greater China (China, Hong Kong, Taiwan) CEO, Publicis Media

     

    :: Gareth Mulryan, Singapore CEO, Publicis Media

     

    :: Matt James, Australia and New Zealand CEO, Publicis Media

     

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

     

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Gerry Boyle, Regional CEO for APAC, Publicis Media. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

     

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda. I am both very excited and happy to have been given this opportunity” says Anupriya Acharya, India CEO, Publicis Media. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech. In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”

     

    The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organized into four Solutions Hubs — Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—and connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client impact leveraging Publicis Groupe’s entire range of services.

     

    Additionally, Publicis One will service markets outside of Publicis’ Top 20 with a global communications enterprise operating across Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health.

     

  • The event will unfold on 4 February 2016 at Le M’eridien, Gurgaon

    ZenithOptimedia and Google to host Zoogle Day on Feb 4

    By A Correspondent

     

    ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing. The event will unfold on 4 February 2016 at Le M’eridien, Gurgaon.

     

    The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic, top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

     

    The conference will also have a key address by Craig Greenfield, Chief Operating Officer of Performics Worldwide. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.

     

    Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.

     

    Anupriya Acharya, Group CEO, ZenithOptimedia said, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

     

    Tanmay Mohanty, Managing Director of Performics and Resultrix says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

     

    Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market.”

     

  • According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India

    Adspends in 2016 to grow 13%

     

    By A Correspondent

     

    Leading media agency network ZenithOptimedia says its growth forecast for advertising expenditure in India will be 13 percent for 2016.  Television largely fuels this at 15% and print – newspapers – at 10%. Digital is expected to grow upwards of 20% while all other media are expected to grow at 5-10%. E-commerce, telecom, mobile phones expected to have the maximum growth followed by automobiles and FMCGs.”

     

     

    ‘13% growth in adspends is a positive movement’

     

    Anupriya Acharya, Group CEO, ZenithOptimedia India on her agency network’s global spends forecast as she tells Pradyuman Maheshwari that the actual growth for 2015 will be at 13% as against 12% forecast last year, primarily driven by higher than expected growth on TV at 15%.

     

    You speak about rational optimism for the year ahead. But given your overall forecast for adspends as 13%, will you say that “achche din aanewaale hain” or would it be that “they could well have been ‘kharaab’, so be happy with this one”?

    The rational optimism is to contrast it with the irrational exuberance that was there last year this time given the new government. But to answer your question… I would say at 13% it’s a positive movement and if we have sustained momentum, it should go up further in the coming years.

     

    But even as forecast reports such as yours paint a rosy picture, friends in various media sales jobs rue that sales aren’t happening in right earnest…

    That’s right… at an informal level one can get different reports depending on who one is talking to. For example, most sellers will tell buyers that the market is booming and most buyers will tell sellers that it’s a tough market! :))

     

    Our report however is based on closely tracked data, including inventory sold, impact properties hitting media, annual reports of media companies, secondary research on economic parameters and key categories, actual movement on pricing coupled with market intelligence on key deals.

     

    Real estate for instance has taken a severe beating…

    That’s right… but actually sometimes that’s when it’s really advertised!

     

    Your forecast for 2015 was a 12% growth. How has it been in 2015 looking at actual spends. And what about specific sectors… the forecast % v/s actual?

    By the time we close 2015, it looks that the actual growth will be at 13%, primarily driven by higher than expected growth on TV at 15%.

     

    You’ve mentioned automobiles to see have a good growth, but we have seen modest rise there with very new brands too cutting price?

    Yes, as a category, AdEx on automobiles are quite volatile, say compared to FMCGs which are fairly stable in terms of growth/ degrowth. But this year we have seen a healthy 25% plus growth in automobile spends. New brands cutting price also need to advertise it!

     

    “In 2018 we expect the internet to overtake television to become the largest single advertising medium,” the report says. Would this apply to India too? And if not, by when do you think will the internet overtake television?

    It does not apply to India at this point in time. But if quite a few things kick in well and collectively like 4G, broadband highways, consumer’s earning and spending potential – and this coupled with the marketer-advertising fraternity accelerating their understanding of this space then it is not impossible to expect it in the next 7-8 years. I must also point out that interestingly, this is not because of slow growth of internet but because in India TV is also growing and far from saturation point!

     

    Lastly, given that we are the world’s largest democracy, second-most populous country… with a smart and creative advertising fraternity and have very active marketers, isn’t a matter of shame that we are sooooo far behind China?

    Well, China’s GDP is five times of India and their currency ten times stronger! We need to accelerate growth on all fronts in our country and media, marketing and advertising are a subset of it. Collectively, we can and we will 🙂

     

    ZenithOptimedia predicts global ad expenditure will grow 4.7% in 2016, reaching US$579 billion by the end of the year. This will be a 0.8 percentage point improvement on 2015: 2016 being a ‘quadrennial’ year, when ad expenditure is boosted by the Summer Olympics, the US presidential election and the UEFA football championship in Europe. “The global ad market has enjoyed stable growth since 2011, with growth rates ranging between 4% and 5% a year, and we expect it to maintain this pace for the rest of the forecast period,” the report adds

     

    Interestingly, while television is currently the dominant advertising medium with a 38% share of total adspend (in 2015), in 2018, ZenithOptimedia expects the internet to overtake television to become the largest single advertising medium. According to the report, one of the reasons for television’s loss of share is the rapid growth of paid search, which is essentially a direct response channel (together with classified), while television is the pre-eminent brand awareness channel – and we expect it to remain so for many years to come.

     

    Audiovisual advertising as a whole – television plus online video – is gaining its share of display advertising. Television offers unparalleled capacity to build reach, while online video offers pinpoint targeting and personalisation of marketing messages. Both are powerful tools for establishing brand awareness and associations. Audiovisual advertising will account for a record 48.4% of display advertising in 2015, up from 44.1% in 2010, and its share can be expected to reach 48.9% in 2018.

     

    Also, in 2018 mobile advertising will overtake desktop and account for 50.2% of all internet advertising. Programmatic advertising will account for more than half of digital display advertising (53%) for the first time this year, and will increase its share to 60% in 2016. “We expect programmatic advertising to grow another 34% in 2016 and 26% in 2017, at which point two thirds of global display will be programmatic,” the report adds.

     

    At regional  levels, Fast-track Asia economies (China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam) are growing extremely rapidly as they adopt western technology and practices, while benefiting from the rapid inflow of funds from investors hoping to tap into this growth. China accounts for 74% of adspend in Fast-track Asia, so its slowdown naturally has a large effect on the region as a whole. The expectation is for ad expenditure in Fast-track Asia to grow 8.9% in 2015, and at an average rate of 8.4% a year between 2015 and 2018, down from 14.7% a year between 2009 and 2014.

     

    Adspend growth is slowing down in three out of the four BRIC markets that were responsible for much of last decade’s ad market expansion. India – the only BRIC market – continues to combine rapid growth and large scale, making it a distinct hot-spot of adspend growth. The market is benefiting from sustained, healthy economic growth and strengthening personal consumption. With adspends growing at double-digit annual rates here, ZenithOptimedia expects the market to expand by US$3 bn between 2015 and 2018.

     

  • The forum was especially relevant in the context of the digital revolution that the country is undergoing and the resultant impact on the financial sector

    ‘Financial Services Forum’ unravels new frontiers in digital

    By A Correspondent

     

    The ‘Financial Services Forum’, an event jointly hosted by Facebook and Publicis Groupe in India, had many key learnings for brands in the banking, financial services and insurance categories (BFSI).

     

    The event included leaders from Facebook and Publicis, as well as marketers from the BFSI segments, and there were discussions on how to best leverage Facebook as a powerful tool in performance marketing, segmentation of consumers and extrapolation of data, personalized marketing, creative and visual storytelling and effective use of Facebook’s ad serving platform Atlas.

     

    This forum is especially relevant in the context of the digital revolution that the country is undergoing and the resultant impact on the financial sector. There are over 200 million internet mobile connections in India – estimated in June this year, over 150 million in last October. There will be over 600 million smart phones by 2019. Every avenue remains transformed for the BFSI sector, be it transactions or marketing or creation of new products or channels and distribution.

     

    Kirthiga Reddy, Managing Director, Facebook India said, “We are pleased to partner with the Publicis Groupe for the first ever Financial Services Forum. The financial services ecosystem has always been at the heart of economic growth and one of the first in adopting digital and CRM platforms in the country. This conference is about “growth” and how Publicis Groupe and Facebook can work together to help business in the segment grow, in the wake of the consumer’s shift from desktop to mobile.”

     

    Anupriya Acharya, Group Chief Executive of  ZenithOptimedia Group says that in the context of the Indian government‘s call for financial inclusion coupled with the fast transforming consumer journey, the given mobile revolution and now the Digital India initiative, the time to hold a seminar such as ‘Financial Services Forum’ made perfect sense.

     

    Acharya states, “The BFSI sector is set to undergo complete transformation in the next few years. Facebook, with its tremendous mobile reach and equity is not only a great platform for Social and Display but also a powerful tool for Performance marketing. And hence, holds great potential to accelerate growth and business for the BFSI clients. I think that the forum was quite successful in highlighting this and answered a lot of key questions for the marketers. We hope it will help our clients to reflect on their digital assets, on whether they are fully mobile ready for the many millions of addressable consumers on boarding, and how data driven insights can drive thumb stopping content.”

     

    Hanley King, Chairman, Starcom MediaVest Group, feels that Facebook’s immense reach, frequency of usage, deep mobile penetration and advanced targeting options, make it a platform like none other for the BFSI sector for driving both performance as well as brand awareness objectives.

     

    Speaking on the sidelines of the first ever “Financial Services Forum” King remarks, “The question in everyone’s mind was how do we unleash the unique features of Facebook to drive tangible business results, especially in a category like BFSI which cannot purely depend on relevant exposures. What everyone took away from today’s event is that, in the context of the BFSI sector Facebook is not just a potent source for new customer acquisition but a powerful tool for driving customer retention, engagement and cross-sell opportunities.”

     

    King further added, “I am sure that the case studies, new product features and tools that were showcased helped our clients see Facebook in a new light and they were able to walk away with a road map on how to translate the platform’s reach, along with its precise and deep segmentation of audiences to achieve their business goals. It has always been our endeavor to bring forth to our clients the best-in-class in digital and we are committed to partner with our clients in their journey to exploit the potential of platforms like Facebook to enhance their business.”

     

  • The mandate for Resultrix includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics

    Resultrix wins digital mandate of Air Vistara

    By A Correspondent

     

    Airline brand Air Vistara, the Tata Group-Singapore Airlines joint venture has awarded its digital mandate to Resultrix, an end to end interactive agency under the ZenithOptimedia Group.

     

    The mandate for Resultrix includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics.

     

    Resultrix has had a good run this year and has won nine significant accounts in the last six months. These include IDFC Bank which is going to be IDFC’s foray into the highly competitive consumer banking category. The other accounts won are Bharti AXA General Insurance, Taj Hotels, PNB Metlife, RBNL.

     

    Anupriya Acharya

    Anupriya Acharya, Group Chief Executive of the ZenithOptimedia Group said, “These are all prestigious wins for us and in sectors that are fast growing and future facing. We are delighted to be chosen as a partner to these marquee brands and the opportunity it provides us to do high caliber work.”

     

    Tanmay Mohanty, Managing Director of Resultrix & Performics India says, “We are very excited to partner with such great brands.  We have long been known for our superior performance marketing expertise but over the last year, we have diversified and enhanced our offerings in other areas too. Be it the setup of a Media Technology and Analytics division in Bangalore earlier this year or the launch of our mobile offering Performics Mobile last year or the Centre of Excellence teams out of Mumbai and Delhi, we have kept the momentum going. The new wins, we believe are on the back of these specializations. We bring new elements to the game, raising the bar ever higher.”

     

  • Announces Adobe as a preferred partner

    ZO sets up Centre of Excellence for media tech

    By A Correspondent

     

    Tanmay Mohanty

    ZenithOptimedia’s Performics announced setting up a full-fledged digital media technology Centre of Excellence, a first of its kind in India, out of their Bangalore office. This will provide capabilities on real time segmentation and insights, services across marketing automation, attribution, data modeling, content and commerce. The centre will specifically cater to the Indian sub-continent.

    Comments Tanmay Mohanty, MD Performics, India “This centre is set up to provide solutions for comprehensive and integrated marketing, that will enable marketers to measure, personalize, and optimize marketing campaigns and digital experiences across screens and platforms. As you would know, globally Publicis has partnered with Adobe for these ‘Always On Solutions’ that will power insights and data fuelled planning globally for Publicis. The preferred partnership between Performics India and Adobe is already gaining traction with customers such as Airtel and Tata AIG already migrating to Adobe Marketing Cloud. Many other organizations are showing similar interest.”

     

    Anupriya Acharya

    Anupriya Acharya, Group CEO ZenithOptimedia group, India elaborates, “This is something that we have been working on for some time and in our assessment, the time is ripe to set up a centre like this. Online video is seeing explosive growth thanks to the explosion of mobile video consumption and the spread of internet-connected devices like desktop computers, tablets and television screens. All key social media platforms are developing their video products; and more online video is being sold by programmatic buying, providing advertisers with more control and better value. We find that currently a lot of clients, especially in the e-commerce and mobile segment have to work with media technology companies that are outside of India and have a hard time getting the time and attention they require. Inside India we will be testing multiple technologies against client requirements.  Both our teams and clients are excited about it.”

     

    Kulmeet Bawa, Director – Enterprise, South Asia, Adobe says, “Top brands around the world across industry verticals use Adobe Marketing Cloud to reach and engage customers, and our partnerships go a long way in making this possible. We congratulate ZenithOptimedia’s Performics on the establishment of their first centre of excellence for media technologies in India and are certain that customers in India will benefit immensely from this set up.”

     

  • The account will be handled out of ZO's Mumbai office

    Faaso’s hands over media biz mandate to ZenithOptimedia

    By A Correspondent

     

    ZenithOptimedia Mumbai has won the media mandate for Faasos after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning & buying, and will include digital and OOH duties as well. The account will be handled out of ZO’s Mumbai office.

     

    Faasos is a food technology business which delivers more than 75,000 orders through its mobile app every month across eight major cities. The company which recently raised US$ 20 mn from Lightbox Ventures, Sequoia Capital and Innoven Capital, is planning to build brand awareness across the Country while it expands to 15+ cities by the end of the year.

     

    Anupriya Acharya

    Revant Bhate, Co-founder and CMO, Faasos, said, “We needed a partner in Mumbai who has a deep understanding of the Consumer Internet space and it’s complex ever-evolving relationship with media touch points. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

     

    Commenting on the win, Anupriya Acharya, Group CEO, ZenithOptimedia Group, said “This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faasos.”

     

  • The ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India

    ZO appoints Saswati Sinha as talent head

    By A Correspondent

     

    Saswati Sinha

    ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India. Based out of Gurgaon, she will be taking charge of ZenithOptimedia Group’s pan-India operations including ZenithOptimedia,Performics, Resultirx, Newcast and Ninah.

     

    Said Anupriya Acharya, Group CEO ZenithOptimedia India, on the appointment: “Given our growth journey, diverse offerings that need both specialists and integrators and the fast evolving media market with shortage of skilled talent, we needed to accelerate our talent and training agenda. Saswati’sexperience in different industries and geographies spanning Media, Advertising and ITeS and a strong understanding of managing growth and training requirements in the new world made her the perfect choice for this role. Am glad she has chosen to join us.”

     

    Anupriya Acharya

    Added Ms Sinha:  “I am very excited to join ZenithOptimedia as I believe talent intensive industries are places where Human Resource function has a critical role to play. ZenithOptimedia believes in people and building a strong culture of values, performance and realize the importance of nurturing talent. I am looking forward to a positive journey”

     

    Ms Sinha joins ZenithOptimedia Group with more than 16 years of experience in the field of human resource development and has worked with companies like JWT, Evalueserve and Cyber Media. Her last assignment was at Cheil Worldwide SW Asia where she was the Head of Human Resources for the region and as part of the major growth journey she on-boarded teams of diverse skills spanning from Retail, Digital, Media, Activation, Mainline and developed talent programs across the region.

     

  • ZenithOptimedia has bagged the media mandate for Foodpanda.in

    ZenithOptimedia wins media mandate for Foodpanda

    By A Correspondent

     

    ZenithOptimedia has won the media mandate for Foodpanda.in after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning & buying, and will include digital duties as well. Foodpanda.in is an online food ordering platform has launched a new TV ad campaign. The two TVCs, created by Cheil India, highlight the core value proposition of foodpanda, that of ensuring customer delight at every point in the food delivery process. The key message, “If foodpanda likes it, you will love it!” spells out the fact that anything one orders through the portal has already been screened through stringent yardsticks of quality to ensure maximum satisfaction.

     

    Hari Krishnan
    Anupriya Acharya

    Commenting on the win Hari Krishnan, MD, ZenithOptimedia said, “We are happy to bring on board a client like Foodpanda and look forward to doing some really exciting work with them.”   Rohit Chadda, MD and Co- Founder of Foodpanda.in added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

     

    Anupriya Acharya, Group CEO, ZenithOptimedia says, “Over time we have expanded our presence in this sector where the ROI can be tracked 24X7. Also, this further consolidates our relationship with Rocket Internet, beyond Jabong and FabFurnish.”

  • Indiahomes.com is India's multi-award winning and leading Property Advisory Company

    ZO wins media mandate of Indiahomes.com

    By A Correspondent

     

    ZenithOptimedia has won the entire media mandate for Indiahomes.com after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning & buying, and will include digital duties as well.

     

    Indiahomes.com is India’s multi-award winning and leading Property Advisory Company.

     

    Indiahomes.com has also finalised its new positioning, “Aap Ke Saath”, and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is all set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.

     

    Anupriya Acharya

    Commenting on the business win, Anupriya Acharya, Group CEO, ZenithOptimedia said, “The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to creating innovative solutions for Indiahomes.com.”

     

    Himanshu Arora, VP – Marketing, Indiahomes.com added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”