MxMIndia

Tag: Anil S Nair

  • In AdStrat, how Tata Capital wanted to connect with the digital audience in an engaging manner, getting them to participate in its brand philosophy…

    AdStrat: Do it Rght, urges Tata Capital

    Campaign:The Journey of Doing Right

     

    Brief:

    Tata Capital wanted to connect with the digital audience in an engaging manner, getting them to participate in its brand philosophy: “We only do what’s right for you”. Through the ‘Do Right’ initiative, they aimed at inspiring people to ‘Do Right’ & wanted to provide them with a platform to do so. The same was achieved with a successful first season of the ‘Half Stories’ initiative and are now in the midst of the next season with a larger objective.

     

    The TG:

    TG is people between the age group of 25-45, who believe in doing whatever they can for society and love helping those in need. They are either associated with an NGO or doing some on-ground work towards a social cause. There are many who often don’t know where to begin and Tata Capital wanted to give these individuals a platform to do so.

     

    The Insight:

    India is a land of a million challenges. Challenges like illiteracy, pollution and women empowerment that need greater attention. But while our country may face a million challenges, in us, it has 1.2 billion solutions.

     

    About the campaign:

    At every turn in this country, there is an issue staring at us. In fact, there are millions of micro stories in India that stem from macro challenges that are facing the nation. So an issue faced by one family could actually be a challenge faced by the entire nation. How can these issues be highlighted? A movement to get the support of the people of India towards these issues was needed – via a contribution or providing physical support.

     

    This season, Tata Capital started by asking India to identify the biggest challenges that face the country. We are now highlighting these challenges on a journey where we will discover real stories of obstacles, sacrifices and challenges that will take us across this vast nation. We will not only complete these stories, but also highlight the macro issues behind them facing India.

     

    It has successfully completed the first story in its Journey of Doing Right in the Little Rann of Kutch, Gujarat where, through an ingenious solution called a Wicking Bed, where we would be providing a permanent solution to the challenge of food scarcity.

     

    Anil Nair

    Anil S. Nair, CEO & Managing Partner, Digital L&K Saatchi & Saatchi said: “How can we get ordinary consumers to participate in a brands philosophy and campaign? How do we convert the social media into a force for the good? ‘The Journey of Doing Right’ is a powerful campaign that is ‘live creativity’ as its best. A campaign that engages, inspires and involves people at the same time to participate in the philosophy of doing right.”

     

    Veetik Deoras – Head – Brand Marketing, Corporate Communication and Digital Vertical at Tata Capital commented: “The Do Right initiative reflects the proposition of the Tata Capital brand – “We Only Do What’s Right for You”. The initiative aims to help spread the philosophy of Doing Right and provide platforms to ‘Do Right’. The Journey of Doing Right is one such key platform. As the first phase of this Journey, we identified the five biggest challenges that India today faces via an online survey (Tata Capital India4India Survey). Having identified these five challenges, we began the Journey of highlighting each of these using the powerful medium of story-telling. Our first story emanated in the Kharaghoda district of Little Rann of Kutch where the harsh terrain doesn’t allow food to grow. We and other ‘do righters’ came forward together to help alleviate Food Scarcity by providing an ingenious solution (‘wicking bed’) which reduces water requirement for growing vegetables by over 90%. The Do Right initiative, based on the insight that – doing right is inherent to all of us – has connected with thousands of individuals, using the power of digital medium, and helped them Do what is Right.”

     

  • The agency’s Mumbai office will manage the mainline and digital creative services for Emirates for the region

    L&K Saatchi & Saatchi wins mandate of Emirates West Asia & Indian Ocean

    By A Correspondent

     

    Emirates has assigned its West Asia & Indian Ocean (WA&IO) brand communications mandate to L&K Saatchi & Saatchi, India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline and digital creative services for Emirates for the region and work with the Central Brand Marketing team in Dubai.

     

    Emirates, a global connector of people and places is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014. Widely acknowledged to be one of the most innovative carriers in the industry, with a state-of-the-art Boeing and Airbus fleet and award winning in-flight entertainment system –ice, Emirates fleet of exclusively wide-bodied aircraft is amongst the youngest in the sky. Flying to more than 140 destinations across six continents, the opportunities for Emirates in the years ahead are very exciting.

     

    L&K Saatchi & Saatchi will carry forward the ‘Hello Tomorrow’ campaign and will create original work for the region along with multimedia campaigns for new routes, networks, products and services.

     

    Anil S Nair

    “We are absolutely honored to be chosen by Emirates who has set such high standards for everything that they do. We look forward to working with the Brand Marketing team in Dubai to develop some great work,” shared Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi.

     

  • Ms Sethna Patel will focus on the P&G business, specifically: Head & Shoulders, Ariel, Olay and Pampers

    Delna Sethna Patel joins L&K Saatchi & Saatchi as CCO

    By A Correspondent

     

    Delna Sethna Patel has joined L&K Saatchi & Saatchi as Chief Creative Officer. She was until recently working with Leo Burnett where was Regional Creative Director on Brand Whisper.

     

    Ms Sethna Patel will focus on the P&G business, specifically: Head & Shoulders, Ariel, Olay and Pampers, according to a communique.

     

    On joining the agency she said: “I am looking forward to working with Anil and Praveen to grow business and push the creative envelope.”

     

    Said Anil S Nair, CEO and Managing Partner: “Delna is a kind of creative leader who brings the best out of everyone who works with her, irrespective of the department they work in. We are excited to have such an inspirational leader in our team.”

     

  • The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency

    Jockey opens new page with Law & Kenneth

    By A Correspondent

     

    Page Industries Ltd, the brand custodians of Jockey in India, have appointed Law & Kenneth Communications as their brand communications partner after an extensive multi-agency pitch process.

     

    Confirming the news,   M C Cariappa, Senior General Manager -Sales and Marketing, Jockey India said,  “Law & Kenneth give us the confidence with their understanding, insights, effective go to market strategy and clear vision for the brand. We look forward to an exciting and  fruitful association and are confident that the brand will move to greater heights”.

     

    Commenting on the win, Anil S Nair, Chief Executive Officer and Managing Partner, Law & Kenneth Communications India, said “Winning Jockey business is the best possible start we could wish for in the new year. We are extremely excited about getting Jockey’s mandate. It’s a dream brand for us to have in our portfolio and we look forward to doing some exciting work for the brand.”

     

    L&K’s Mumbai office will handle the account.

     

  • Mr Basu joins L&K as Senior VP & GM- Kolkata Operations

    Devraj Basu to head Law & Kenneth’s Kolkata ops

    By A Correspondent

     

    Devraj Basu

    Devraj Basu joins Law & Kenneth as Senior VP and GM incharge of Kolkata operations. He brings with him an experience of more than 20 years in advertising and other forms of marketing, across India and Singapore. His past assignments have been with Bates, B E International, Lintas, JWT, Mudra.

     

     

     

    Anil S Nair

    Comment on the appointment, Anil S Nair, CEO & Managing Partner of Law & Kenneth, said: “We are extremely pleased to have someone like Devraj to take charge of one of our most significant operations. I’m sure Devraj will add tremendous value to both our clients and our talent based out of Kolkata.”

     

    Added Mr Basu: “The leaders of Law & Kenneth struck me as ones having high level of energy and trust with a rare simplicity and clarity of vision. With a meaningful roster of brands to work on, I found this combination quite compelling.”