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Tag: Anil S Nair

  • The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery

    L&K Saatchi & Saatchi unveils latest ad film for Hero

    By A Campaign

     

    L&K Saatchi & Saatchi has created a campaign for the portfolio of premium bikes and scooters from Hero, with the credo ‘Tomorrow Can’t Wait’.

     

    The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery, encountering a country that’s moving in step with the tomorrow.

     

    Said Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi: “With the new premium range Hero has fuelled the young Indians desire to do more, feel more and most importantly explore more. There is an immense sense of pride and optimism they feel from where we have taken the inspiration from”.

     

     

  • the agency will manage VFS Global’s marketing and branding mandate for all their operations worldwide

    L&K Saatchi & Saatchi wins global mandate for VFS Global

    By A Correspondent

     

    VFS Global, the outsourcing and technology servicing specialists for governments and diplomatic missions worldwide, has appointed L&K Saatchi & Saatchi as their global creative agency. L&K Saatchi & Saatchi won the mandate following a multi-agency pitch.

     

    L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide.

     

    On the win, Belson Coutinho, Chief Marketing Officer, VFS Global said: “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate with in our journey and take brand VFS Global to the next level.”

     

    Added Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”

     

     

  • The agency’s Kolkata office will handle the business

    L&K Saatchi & Saatchi bags communications mandate of Emami Cement

    By A Correspondent

     

    Emami Double Bull Cement (EDBC) has appointed L&K Saatchi & Saatchi to handle the integrated communication duties. This business was won after a multi-agency pitch. The agency’s Kolkata office will handle the business.

     

    Vivek Chawla

    Said Vivek Chawla, CEO and Wholetime Director of Emami Double Bull Cement:  “Emami’s legacy of creating world class brands, its commitment to quality and our investment in state of the art technology in our cement plants’ has resulted in EDBC becoming Eastern India’s fastest growing cement brand. We look forward to L&K Saatchi & Saatchi partnering us, to get us to the next level of engagement with our customers, by becoming a preferred brand of choice.”

     

    Anil S Nair

    Added Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India: “Emami Double Bull Cement is a very cherished win as it signals the beginning of our relationship with the venerable Emami Group. We look forward to taking Emami to market leadership in the Cement category.”

     

     

    Devraj Basu

    Said Devraj Basu, Executive Vice President – North and East, L&K Saatchi & Saatchi India: “The mandate is to empower the consumer to make an informed decision to upgrade to a superior product offering, in a category known for varied promises.”

     

     

  • In his new role, he will be reporting to Kartik Smetacek, Jt. National Creative Director, L&K Saatchi & Saatchi

    L&K Saatchi appoints Trishay Kotwal and Arthi Basak

    By A Correspondent

     

    Arthi Basak & Trishay Kotwal

    L&K Saatchi & Saatchi has announced the appointment of Trishay Kotwal as Executive Creative Director. In his new role, he will report to Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi. Over the past fifteen years he has worked in New Delhi and Mumbai, across a number of creative agencies including, Lowe, McCann Erickson, and Draft FCB.

     

    Also, Arthi Basak erstwhile AVP, FCB Interface has joined L&K Saatchi & Saatchi as VP – Strategy and Planning. In her new role, she will be reporting to Snehasis Bose, Executive Director-Planning, L&K Saatchi & Saatchi.

     

    Anil Nair

    Said Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi: “I am very excited to welcome two exceptional talents Arthi and Trishay to L&K Saatchi & Saatchi. Both have immense experience & fantastic skills in their respective fields which will be of great value to our wide range of brands across many categories. I look forward to them raising the bar even higher for us.”

     

     

  • The underlying credo for the campaign is Empowering Human Ambition

    Muthoot evangelises ‘Blue Soch’ via its campaign with Vidya Balan

    By A Correspondent

     

    The Muthoot Pappachan Group, aka Blue Muthoot, has launched its new campaign #KahaaniBlueSochki with brand ambassador Vidya Balan. The key message that the campaign aims to drive is that the Muthoot Pappachan Group supports people with the Blue Soch and thus, empowers human ambition.

     

    The films have been conceptualised by L&K Saatchi and Saatchi. Said Anil S Nair, CEO and Managing Partner of L&K Saatchi and Saatchi: “Unlike most financial services brands, who want to project themselves as the messiah of the underprivileged, Muthoot Pappachan Group respects the spirit and determination of the customers in their pursuit of success against all odds. The communication focuses on this belief that their customers are determined people with bigger dreams and we are happy to partner them in that journey. Interestingly, all the four TV scripts are inspired by true Muthoot Pappachan Group Customers’ stories, which is what makes it so endearing and our job so meaningful.”

     

    Added Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group:: “By offering easily accessible & simple financial products & services to people who are not so well-off, but have the grit and gumption to achieve their aspirations, Muthoot Blue acts as a catalyst to their Blue Soch. Helping them to rise above their circumstances and build a brightertomorrow for themselves. To talk to this audience, we found the perfect match in Vidya Balan. The national award-winning actor is a well-known humanitarian who has a genuine interest in driving societal change and has time and again demonstrated the same.”The films have been directed by Nikhil Rao of Jamic Films.

     

     

  • She will continue to report to Anil S Nair, Chief Executive Officer and Managing Partner of the agency

    L&K Saatchi & Saatchi names Delna Sethna as CCO

    By A Correspondent

     

    Delna Sethna

    Law & Kenneth Saatchi & Saatchi has named (and elevated) Delna Sethna as its Chief Creative Officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez. She is now the creative face of Law & Kenneth Saatchi &Saatchi with immediate effect. She will continue to report to Anil S Nair, Chief Executive Officer and Managing Partner of the agency.

     

    Speaking about the development, Nair said: “Delna has proved her creative mettle over and over, across all the brands she has worked for. Her creative and strategic thinking pushes the boundaries of traditional advertising to newer, unexplored areas. She has brought glory to the agency by winning Cannes Gold and D&AD in one single year. She is the perfect person to be heading our entire creative product and I am sure she will only thrive hereon.”

     

    Speaking about her new responsibilities, Sethna said: “Law & Kenneth Saatchi & Saatchi is a wonderful place to grow as a creative professional. It is an organization where the proverbial glass ceiling doesn’t restrict women. It allows for both people & work to flourish. The teams here are all young & passionate and I feed off that energy. I look forward to my new responsibilities and creative challenges coming my way. 2018 is going to be about creating great, memorable work for all of us at the agency.”

  • The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office

    L&K S&S wins Muthoot Pappachan mandate

    By A Correspondent

     

    The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative agency on record. The group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others.

     

    The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for the ATL (Above The Line) as well as BTL (Below The Line) creative mandates.

     

    Anil S Nair

    Commenting on the agency appointment, Anil S. Nair, CEO & Managing Partner at Law & Kenneth Saatchi & Saatchi India said: “It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life enhancing impact.”

     

     

    Sanjeev Shukla

    Added Sanjeev Shukla, Chief Marketing Officer at Muthoot Pappachan Group:“The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment.  Our Group’s credo is Believe in Blue and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies.”

     

     

  • The step may be the next step towards L&K S&S being a wholly owned Publicis Groupe company

    Anil Nair in Saatchi global leadership team

     

    By A Correspondent

     

    Anil S Nair, CEO and Managing Partner of L&K Saatchi & Saatchi India, has been inducted into the global leadership team of Saatchi & Saatchi. The team, under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi, is looking at building  the future of the Saatchi brand and its business.

     

    The new  global leadership team represents Saatchi & Saatchi’s major offices and clients, all within the Publicis Groupe’s crucial path of transformation under the  Publicis Communications (PubCom) umbrella.

     

    Praveen Kenneth

    It may be recalled that the Publicis Groupe had acquired the then independent Law & Kenneth in early 2014 and merged it with the Indian operations of Saatchi & Saatchi. As part of the merger process, the management of the new entity was that of the old L&K team, even though it was part of the Saatchi & Saatchi and hence Publicis Groupe. The step may be the next step towards L&K S&S being a wholly owned Publicis Groupe company. The earn-out period for Praveen Kenneth,  Co-Owner, Chairman and Managing Director L&K Saatchi & Saatchi is due to end later this year.

     

    Said Kenneth in a statement: “[I] am extremely pleased and proud of  L&K Saatchi & Saatchi being among the Top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil Nair on the global leadership team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil Nair will be the worthy flagbearer going forward,  of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future. He is also an integral part of PubCom India.”

     

    Magnus Djaba

    Commenting on this appointment, Djaba said: “The Indian market is crucial to our business and Anil represents the next generation of leadership for our network. I’m really looking forward to working more closely with him”

     

    Reacting to his appointment, Nair added: “For me this invitation is a huge validation and recognition of the team at L&K Saatchi & Saatchi India and their hard work. It’s an honour to be a part of the leadership team that shapes the future of an iconic network like Saatchi & Saatchi.

     

  • He will be based out of the Mumbai office of the agency

    Rohit Malkani joins Law & Kenneth Saatchi & Saatchi as ECD

    By A Correspondent

     

    Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience across agencies like Rediffusion DY&R, JWT, Grey Worldwide, Planetasia.com, Publicis Ambience Advertising, Bates 141, Publicis Singapore & Minority Brand Creation and Management. He will be based out of the Mumbai office of the agency.

     

    He has worked on brands like Kingfisher, Van Heusen, Unilever, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, Virgin Mobile, ICICI Bank, Citibank, Legrand, Siemens amongst others

     

    Said Anil S Nair – CEO & Managing Partner, Law & Kenneth Saatchi & Saatchi on the appointment: “Rohit is a fantastic addition to our creative leadership team. His expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

     

    On joining Law & Kenneth Saatchi & Saatchi, Malkani said: “These are exciting times at Law & Kenneth Saatchi & Saatchi. The agency is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible offer and I can’t wait to bring my brand of infectious energy to the organization.”

     

  • He will be based out of the Mumbai office of the agency

    L&K Saatchi & Saatchi appoints Meraj Hasan as VP – Planning

    By A Correspondent

     

    Meraj Hasan has been appointed VP – Planning at L&K Saatchi and Saatchi. He joins the agency from Reliance Industries Limited – Jio (4G initiative). He has over 15 years of experience across agencies like Lowe Worldwide, Y&R, Ogilvy, TBWA& McCann in the past. He will be based out of the Mumbai office of the agency.

     

    He has worked on brands like TATA Sky, Airtel India & Sri Lanka, Idea Cellular, Reliance Jio (4G), Unilever (Pepsodent, Close-Up), Colgate Palmolive, Parle biscuits & confectionaries, Nivea, Standard Chartered Bank amongst others.

     

    Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi, said, “Meraj’s appointment is part of a significant ramp up in our strategic planning division. Our sincere attempt is to make each and every brand at L&K Saatchi & Saatchi a Lovemark and hence give it the highest possible strategic input.Meraj comes as a leader who will drive this agenda across as many brands in the Mumbai office.”

     

    Meraj said, “An opportunity to strategically steer some of the best global as well local brands in the country is what pulled me towards L&K Saatchi & Saatchi, when I wanted to do my ‘Gharwapsi’ of sorts to Advertising. A few meetings with Anil and the gang and exposure to the rocking work that they are doing confirmed that this is perfect place to do so. We found our fit in each other.”

     

  • Vivek comes with a 15 year testimony of working with global marketing communications companies

    Vivek Rao joins L&K Saatchi & Saatchi as CCO – North

    By A Correspondent

     

    L&K Saatchi & Saatchi announced the appointment of Vivek Rao as Chief Creative Officer – North. Vivek comes with a 15 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands.

     

    Commenting on the appointment, Anil S Nair- CEO and Managing Partner, L & K Saatchi & Saatchi said, “Vivek is not just a fantastic creative talent but an inspiring leader who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”

     

    Over the years Vivek has worked with eminent agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience & Havas Worldwide, where he has worked on brands like Sony SIX, Tide Detergent, Pears, Band-Aid, Vicks, Heinz Tomato Ketchup, Citibank, BPCL, Strepsils, HDFC Life Insurance, Balsara, Bajaj Electricals, Reliance Communications, Vaseline and many others.

     

  • The agency's Mumbai office will manage the mainline creative services for the high-end home appliances company

    L & K Saatchi & Saatchi bags mandate of Siemens home appliances

    By A Correspondent

     

    BSH Home Appliances has assigned its Siemens Home Appliances brand mandate to L&K Saatchi & Saatchi India, following a multi-agency pitch. The agency’s Mumbai office will manage the mainline creative services for the high-end home appliances company, who’ve been retailing aspirational kitchens appliances in India since 1997.

     

    Anil S. Nair, CEO & Managing Partner, L&K Saatchi & Saatchi said, “Siemens is a very respected brand in the home appliances category and we are honored that they have chosen us to be their creative partner. We hope to work closely with the marketing team to strengthen their leadership in the premium segment in the coming years.”

     

    On appointing L & K Saatchi and Saatchi, Bhavya Shah, Head of Brand Marketing, BSH Home Appliances said, “We are glad to welcome onboard L&K Saatchi & Saatchi to manage the mainline creative services of Siemens appliances in India. We as a company are driven by innovation and cutting edge technology, and Saatchi & Saatchi matched our expectations on scale, experience and the same drive to redefine the market. We are positive that this partnership will help us strengthen our position in India and go on to redefine Indian Homes.”