MxMIndia

Tag: Anil Nair

  • The Glitch acquisition by GroupM was announced in February 2018

    Glitch moves from being part of GroupM to VMLY&R

    By A Correspondent

     

    Leading digital-led creative agency The Glitch has joined forces with global experience agency VMLY&R. Earlier, it was part of GroupM, when it was acquired in February 2018.

     

    The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together. This will allow clients to experience their combined proposition of marketing talent, capabilities, and experience, while maintaining the simplicity of their current communication cadence with each agency. In a sense a similar message was sent out in Feb 2018: “The Glitch will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem.” We don’t know the reasons, but we now have a realignment.

     

    The integration will see The Glitch become a part of the nearly $1 billion global VMLY&R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India, based in Mumbai, Delhi and Chennai.

     

    The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder & Chief Creative Officer, Rohit Raj, and Co-Founder & Content Chief, Varun Duggirala will now report into Tripti Lochan, Co-CEO of VMLY&R Asia. In addition, the Glitch leadership team along with VMLY&R India CEO Anil Nair, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair.

     

    Said CVL Srinivas, Country Manager, India, WPP: “WPP’s aim is to provide clients with a simplified and integrated offer to help them grow their businesses holistically. The Glitch over the past 10 years has grown to become a digital and content powerhouse, and when combined with VMLY&R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys.”

     

    On joining the VMLY&R Network, Pooja Jauhari, CEO, The Glitch, added:: “We have flourished alongside WPP in the past 3 years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.”

     

    Added Anil Nair, CEO, VMLY&R India: “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth  marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”

     

     

  • Aims to enhance digital-first strategy to strengthen connect with new-age audiences

    Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair as independent director

    By A Correspondent

     

    Kalyan Jewellers has announced the appointment of two new directors and named a new Chief Executive Officer. With this announcement, former L&K Saatchi & Saatchi CEO Anil Nair  joins the company’s board as independent director.

     

    Speaking about this appointment T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are extremely delighted to welcome Mr. Anil Nair to Kalyan Jewellers. He brings to the table unmatched expertise in advertising and brand building, which will be critical to the company’s growth despite the challenges in the COVID-19 era. At Kalyan Jewellers, we aim to continue our successful journey and expand our footprint to cater to newer audiences.”

     

    Added Nair:  “Kalyan Jewellers is one of the most trusted brands in India today and has built a strong and extremely loyal customer base across the country. The Hyper-Local strategy of catering to the needs of the consumer with local preferences and tastes has been the success mantra of the brand, according to me. Their campaigns have always resonated with the masses, and played a key role in creating a unique brand voice. It’s a great honour to be on Kalyan’s board and I look forward to an exciting journey with Kalyan Jewellers.”

     

     

  • The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India

    VMLY&R is digital AOR for Colgate-Palmolive

    By A Correspondent

     

    WPP-owned VMLY&R India has been appointed Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across  all digital platforms. WPP arm Red Fuse is an integrated global team dedicated to serving Colgate-Palmolive worldwide. Red Fuse operates with teams from VMLY&R, Wavemaker, Geometry and Ogilvy. Although the press release doesn’t mention Red Fuse, we guess it’s part of the same mandate.

     

    The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India. VMLY&R will be responsible for creating digital communication across a range of legacy and market leader brands; and will partner with Colgate-Palmolive as it ventures exciting new areas which will involve innovations, commerce and data-driven marketing.

     

    Said Arvind Chintamani, Vice President – Marketing, Colgate-Palmolive on the partnership: “We are very excited to have VMLY&R on board as our digital communications partner. Aside from the vast global expertise across various strategic, creative, digital dimensions, Anil and his team represent some of the best multi-functional talent and are perfectly suited to these times of unprecedented change.”

     

    Added Anil Nair, Chief Executive Officer, VMLY&R India: “Colgate-Palmolive is a dream mandate for any agency. This promises to be an exciting journey because of the impact our work can demonstrate on a brand that touches over half a billion Indians every day. Our vision is to take this brand love and translate it  on  new-age digital platforms, and create meaningful content and experiences for consumers.”

     

     

  • The agency has rolled out a campaign that played on the importance of the ‘Bro Code’

    HalaPlay releases launch campaign featuring Pandya brothers

    By A Correspondent

     

    HalaPlay, a fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle its creative duties. With brand ambassadors Hardik and Krunal Pandya, the agency has rolled out a campaign that played on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when HalaPlay’s huge winnings are at stake.

     

    Commenting on the campaign and the agency appointment, Prateek Anand, Co-Founder, HalaPlay said: “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends/brothers. L&K Saatchi & Saatchi  helped us fuel the momentum further during the prime cricketing season by creating our first campaign, leveraging Hardik and Krunal Pandya’s cricketing skills and their mischievous brotherly chemistry.”

     

    Added Anil Nair, CEO & Managing Partner – L&K Saatchi & Saatchi: “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next three months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”

     

  • Olay Launches new campaign starring Masaba Gupta, Kubbra Sait, Lilly Singh, Priyanka Kochhar and Payal Soni

    Olay urges women to be fearless and #FaceAnything

    By A Correspondent

     

    Leading up to International Women’s Day, Olay India launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams.

     

    Said Arushi Sethi, Brand Manager, Skin & Personal Care, India and Gulf: “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgements- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”

     

    Emphasising the creative thought behind the campaign, Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi added: “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”

     

     

  • Rolls out inaugural global brand campaign

    L&K Saatchi & Saatchi wins global commss mandate of Rotimatic

    By A Correspondent

     

    L&K Saatchi & Saatchi has won the global communications mandate of Rotimatic, the hi-tech and fully-automated flatbread-making robot from a Singapore-based company, Zimplistic. The company has rolled out its first-ever global integrated campaign that seeks to build awareness and relevance of Rotimatic and make it a household name for the Indian diaspora across the world. The campaign has been conceptualized and executed by the Mumbai office of Law & Kenneth Saatchi & Saatchi and is targeted towards global Indians staying across different corners of the world.

     

    Pranoti Nagarkar

    Commenting on the launch, Pranoti Nagarkar – Founder and Co-CEO, Zimplistic said: “Brand Rotimatic has made rapid strides in the last two years. We now have a volume base of over 50,000 happy customers and this felt the perfect time to share our brand message through our first brand campaign. Roti invokes nostalgia among the Indian diaspora and brings families together at the dinner table. Our communication captures that. We’re sure our customers and fans will relate to the core message of fresh healthy garma-garam rotis.”

     

    Anil Nair

    Sharing his views on the brand campaign, Anil Nair, CEO – L&K Saatchi & Saatchi added: “We’re thrilled to team up with Rotimatic on this exciting journey. The words ‘garma garam’ invoke a delicious memory in the minds of Indians across the globe and that’s why it is the centre-piece of the campaign. We are sure this communication will resonate who many Indians staying in different corners of the world and who desire to have healthy homemade and garma-garam rotis.”

     

     

  • Sabse Saste 5 Din this year will be held between 23 -27 Jan across Big Bazaar stores

    Big Bazaar releases its annual Republic Day campaign

    By A Correspondent

     

    As part of its annual Republic Day initiative, Big Bazaar has collaborated with rapper Emiway Bantai, one of the rapper of the upcoming movie Gully Boy.

     

    Sabse Saste 5 Din this year will be held between 23 -27 Jan across Big Bazaar stores. Said Pawan Sarda, Head of Digital, Future Group: “We always make sure that the brand is moving along with the customer and our constant endeavour is to do things to be relevant to young India. Digital is all about topicality and how best a brand can integrate the same in its storeytelling. Thus with the buzzing rap culture catching the fancy of the entire nation, we chose to do a rap to announce the launch of Sabse Saste 5 Din with Emiway.”

     

    Added Anil Nair, Managing Partner, Law & Kenneth Saatchi & Saatchi: “Big Bazaar is a brand that has constantly tried to be relevant and in touch with the spirit and changing needs of young India. Be it with our various Facebook 24-hour LIVEs or the Twitter Decide Your Price promotions or the Google Smart Search. Our collaboration with Emiway Bantai is part of immersing ourselves into their conversations and narrative.”

     

     

  • Kartik will be responsible for the creative teams in Mumbai, Rohit will be responsible for the creative teams in Delhi & Kolkata

    Delna Sethna exits L&K Saatchi & Saatchi; Kartik Smetacek and Rohit Malkani elevated to Joint NCDs

    By  A Correspondent

     

    L&K Saatchi & Saatchi has announced that its Chief Creative Officer, Delna Setha will be moving on from the agency after a five-year stint in order to pursue other interests.

     

    The agency has also rolled out a new creative organisational structure which will be led by Kartik Smetacek and Rohit Malkani who have been elevated to Joint National Creative Directors, with immediate effect.

     

    Said Anil Nair, CEO, CEO & Managing Partner, L&K Saatchi & Saatchi: “It is always a sad moment to say goodbye to someone who has been an integral part of our growth story over the last five years. I’d like to thank her for being an exceptional leader and paving the way for path-breaking work along with her team. I wish Delna the very best for her future endeavor.”

     

    Said Sethna: “All through life I’ve only ever followed my heart, and I think I’m much too old now to mend my ways. I wish everyone at Saatchi much luck.”

     

    On the newly appointed roles Nair said: “Rohit and Kartik have played a critical role in shaping L&K S&S’s creative product. They have been an integral part of the Leadership team for many years now. It was quite natural to look within and choose them to take on this larger mandate. I am absolutely certain that both of them will surpass everyone’s expectations in raising the creative bar further.”

     

     

  • The mandate would be managed out of the agency’s New Delhi office

    L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

    By A Correspondent

     

    Leading stainless steel conglomerate, Jindal Stainless Ltd, has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch.

     

    The mandate will be managed out of the agency’s New Delhi office and would span the gamut of offline and online mediums including television, print, outdoor, radio and digital.

     

    Said Abhyuday Jindal, Managing Director, Jindal Stainless: “Our aim is to bring JSL close to the consumer’s heart, as a brand. We want the consumers to be aware of the versatility of the metal, the role it can play in their lives and that it is not just limited to industrial usage. This provides us with the task of reinventing the way we communicate about the brand and to do that, I whole-heartedly welcome Law & Kenneth Saatchi & Saatchi as our strategy and communication partner in creating this new approach.”

     

    Added Anil Nair, CEO and Managing Partner, L&K Saatchi & Saatchi: “The ambition of redefining a category is challenging and exciting. And we’re looking forward to doing the work that is going to do deliver that.”

     

     

  • He will be involved over the next six months during the transition, mentoring and guiding the teams

    Praveen Kenneth to exit L&K Saatchi & Saatchi

    By A Correspondent

     

    Praveen Kenneth

    Praveen Kenneth, Founder and Chairman of Law & Kenneth, which was the largest and one of the most successful Independent communication companies in India, before becoming a part of Publicis Groupe in January 2014,  to create L&K | Saatchi & Saatchi, announced his retirement from active engagement on the sidelines of the final sale of his shareholding, in Paris. That’s officialese for Kenneth’s earn-out period ending and his decision to move on from the group. He will be involved over the next six months during the transition, mentoring and guiding the teams

     

    Anil Nair, CEO and Managing Partner, has been groomed over the past two years and will take the company forward.

     

    Commenting on this from Paris, Maurice Levy, Chairman of the Supervisory Board, Publicis Groupe said: “Praveen has been with us slightly after opening Publicis in India (in 1999) and had led the agency to growth and creative excellence. He then decided to launch Law & Kenneth ( 2002),which also has been a great success. The acquisition of his agency and the merger with Saatchi and Saatchi ( in 2014), has allowed building a superb agency we are all proud of. Praveen is a leader, a real ad man, always led by the interest of the clients. I developed a great personal relationship with Praveen and wish him the very best.”

     

    Commenting on his retirement from Paris, Kenneth said: ”The incredible success story of Law & Kenneth and L&K| Saatchi & Saatchi,  has been nothing less than a magical testimony of “making the Impossible, possible”.

     

    It speaks volumes for Kenneth’s capabilities and the fact that Levy and the world recognised it that even as Publicis Groupe acquired Law & Kenneth, it merged with the beleaguered India operations of Saatchi & Saatchi and gave Kenneth and his team management control of the merged entity.

     

    Kenneth is said to be starting life anew and increase his investments in the media ecosystem.

  • The agencies will also work on the online jewellery brand Candere, which was acquired by Kalyan Jewellers recently

    Kalyan Jewellers empanels Ogilvy and L&K Saatchi & Saatchi for creative duties

    By A Correspondent

     

    Following a multi-agency pitch, Ogilvy and L&K Saatchi & Saatchi won the global creative mandate for Kalyan Jewellers across India and West Asia markets.

     

    Commenting on the development, T S Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said: “Kalyan has emerged as India’s largest jewellery brand and has ambitious plans to expand globally. I am delighted to welcome Ogilvy as well as L&K Saatchi & Saatchi and look forward to their support to reinforce the brand’s core value of Trust, as we embark on the next phase of growth.’’

     

    Said Piyush Pandey, Executive Chairman & Creative Director South Asia Ogilvy: “I am delighted that Ogilvy is going to partner Kalyan Jewellers in their journey to make not just a national but perhaps an internationally-by-Indian brand. We will bring together our best creative resources to make this journey meaningful and successful.”

     

    Added Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are both excited &honored to be the brand & communication partner for India’s largest jewellery brand. Kalyan has brought transparency into a highly unorganised sector and has worked hard to educate customers and earn their trust. We look forward to creating compelling creative campaigns and building preference for the brand in a highly competitive category.”

     

  • Saatchi & Saatchi China’s successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency

    L&K Saatchi & Saatchi bags creative mandate for Mondelez Gum & Candy Brands

    By A Correspondent

     

    Following APAC regional alignment, L&K Saatchi & Saatchi has come on-board as a lead agency for strategy and creative work for Mondelez Gum and Candy brands in India.

     

    Saatchi & Saatchi China’s successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency. Saatchi & Saatchi will take charge of all gum & candy business for whole APAC region with key markets like China, Japan, Thailand and India and others, effective immediately.

     

    Commenting on this win, Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India said, “Choclairs and Halls are iconic brands in India and we look forward to building a winning partnership with Mondelez in India. We are all very excited with the opportunity to create excellent work and together we hope to grow the brands and our clients’ business in India”

     

    Commenting on new partnership, Amit Shah, Associate Director – Marketing – Gum, Candy & Powdered Beverages from Mondelez India said, “We look forward to creative excellence and work that will help grow and strengthen our brands. Saatchi & Saatchi has delivered impressive work in APAC region and we hope to see the same in India.”