MxMIndia

Tag: Anil Dua

  • The campaign is titled “Saadheyaathmeinjeetosaare heart” on Dish TV’s Pay-Per-Channel proposition

    Enormous crafts new campaign for Dish TV

    By A Correspondent

     

    Dish TV India Limited has launched a 360-degree campaign on its industry-first initiative that allows freedom of choice for its customers. Entitled “Saadheyaathmeinjeetosaare heart”, the campaign has been conceptualised by Enormous Brands.

     

    Said Anil Dua, Group CEO – Dish TV India: “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign “Jeetosaare heart” that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We, at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, Dish TV: “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline- “Saadheyaathmeinjeetosaare heart”. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

     

    Said Ashish Khazanchi, Managing Partner, Enormous Brands: “DishTV is known for bringing innovation within the DTH Category. “Saadheyaath” is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign we wanted to bring this promise alive in the context of families in a fun and enjoyable way.”

  • For the purpose of planning the post-merger integration, Dish TV has engaged Aon, Deloitte and PwC as consultants

    Dish TV, Videocon d2h merger gets MIB nod

    By A Correspondent

     

    Dish TV India has announced the receipt of the final approval needed in India for closing of the merger of Videocon d2h with and into Dish TV. The Ministry of Information and Broadcasting (MIB) vide its letter dated December 15, 2017 has approved the requests made by the company for completion of the transaction.

     

    Following the amalgamation, the combined entity will be renamed as Dish TV Videocon Limited. The combination will have scale similar to leading global cable and satellite players in terms of subscribers. Dish TV Videocon would serve more than 29 million subscribers in India as per its combined share on September 30, 2017, notes a communique.

     

    Expressing happiness on the development, Jawahar Goel, CMD, Dish TV India said: “It has been a long journey since the announcement of the agreement between the two companies a year back. We would like to thank the Ministry of Information and Broadcasting, the National Company Law Tribunal, the Competition Commission of India, the Securities and Exchange Board of India, the Stock Exchanges and all other stakeholders for showing their trust in us. I would also like to express our gratitude to our shareholders for standing by us through the transaction and believing in us to take the combined entity to the next level going forward.”

     

    Added Anil Dua, Group CEO, Dish TV India: “Together, Dish TV and Videocon d2h are going to write history as we embark on this journey of delighting our ‘29 million and growing’ customer base. It is an exciting way ahead as we get this opportunity to leverage the individual strengths of the two organisations. I feel reassured looking at the formidable combination of these two talented teams that are now going to be working together towards a shared vision and common goals.”

     

     

  • DishTV continues its legacy of enhancing subscriber experience by providing such unique services

    DishTV introduces Dance Active Service

    By A Correspondent

     

    DishTV has set the stage for aspiring dancers of the country to pursue their passion by launching the new Dance Active service on their platform. Powered by ‘Dance with Madhuri’, Dish TV’s Dance Active service will provide 100+ hours of dance content.

     

    Speaking about the new service, Anil Dua, Group Chief Executive Officer DishTV said: “DishTV stands for quality and commitment, and being the largest DTH brand in the country, we believe in providing a wide range of content and services to our subscribers and enriching their experience. The launch of Dance Active service is yet another step by us to enhance our value added services (VAS) portfolio and cater to a wider audience set. Having received very positive response from our earlier active services, we take immense pleasure in announcing the launch of this service which will offer an opportunity to the subscribers to learn and indulge in the magic of dance simply through their television screens.”

     

    Commenting on the launch of Dance Active, Sukhpreet Singh, Senior Vice President, DishTV said: “Dish TV is the largest platform which enables subscribers to go beyond entertainment and actively pursue their passions. DishTV’s partnership with ‘Dance with Madhuri Dixit’ provides a fascinating opportunity for subscribers to learn from and match their steps with some of the best choreographers in the country. We are happy to have collaborated with MsMadhuri Dixit and her magnificent team as Madhuri Dixit is a renowned personality of Bollywood and an iconic dancer in India.”

     

     

  • Anil Dua, Senior Vice President – Marketing and Sales, Winner – marketer of the year – 2-wheeler

    Meet the IAA Awardwinners-2 | Every year is action-packed: Anil Dua

    By A Correspondent

     

    How has the two wheeler category been performing – and how would you rate Honda Motcop’s performance vis-à-vis the industry?

    Two wheeler category, this year, has been subdued. Two wheeler industry is used to of double digit growth. Last year it was 15%, and year before that 24%. The growth this year, so far, has been 4 to 5%. But the market sentiment is good, and things are going to look up.

     

    As far as Hero is concerned, we just finished January – where we have recorded our highest ever numbers.

     

    Would you say major growth for two-wheelers would now come from rural markets?

    Whether the growth comes from rural and small town markets, or from metros is very product specific. If you look at some of our products like Impulse, pleasure, Ignite – urban areas are contributing majorly more so from small towns. As for rural areas – they are not highly penetrated, and hence there is far more scope. If monsoons are good – leading to good agricultural growth, and good fund flow, and infrastructure development – then certainly rural areas would drive growth.

     

    Can you share your plans for higher end brands and products?

    As is public knowledge, we have tied up with EBR. Idea there has obviously been to look into high cc products – which we are developing and they would see the light of the day in due course of time.

     

    So when do we see real action in high end segment?

    Every year is action packed for us and if you look at the last half decade or so, every year we bring 7-8 new things to the customer. The coming fiscal is not going to be any different. Having said that, when you are No 1, you have to be there in all segments. Hence, action would not only be in high cc segments – but across segments.

     

    Lastly, your expectations from the budget.

    The economy needs some drivers of growth and we are optimistic about the budget which would have stimuli for growth. As the Indian market is under penetrated, low interest rates and ease of penetration would definitely help.