MxMIndia

Tag: Anil Dua

  • Will feature in 360-degree brand communication for the next two years

    Rishabh Pant joins D2H as its Brand Ambassador

    By Our Staff

     

    D2H, the DTH brand of Dish TV, has announced the signing of Indian cricketer Rishabh Pant as the new brand ambassador. Rishabh Pant will feature in 360-degree brand communication for the next two years.

     

    Commenting on the association, Anil Dua, Executive Director & Group CEO, Dish TV India Ltd said: “We are delighted to have Rishabh Pant as brand ambassador for our D2H brand. Our brands are our biggest strength. This investment in the D2H brand is going to make it even stronger. The close affinity between D2H brand and Rishabh Pant as brand ambassador will enable deeper engagement of D2H with its TG.”

     

    Speaking on the partnership, Rishabh Pant said, “D2H is a large DTH brand with a long record of disruptive innovation in the industry. It is wonderful to be associated with D2H and looking forward to working closely with the team to take it to greater heights. ”

     

    Added Sugato Banerji, Corporate Head – Marketing, D2H, Dish TV India Ltd: “Rishabh has quickly developed into a distinctive entertainer on the cricket field, with his boundless energy behind the stumps and innovation in shot-making. He brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H Brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity.”

     

  • This is a brainchild of theDish-a-thon 2020 runner-up team

    Dish TV India app gets ‘Scan to help’ feature

    By Our Staff

     

    Leading DTH company Dish TV India has launched a new ‘Scan to Help’ feature for its DishTV subscribers. Executed and conceptualised by the first runner-up team of Dish-a-thon 2020.

     

    With this feature, the company aims to empower all existing and new subscribers for self-help in case of any technical errors on the set-top box.

     

    Said Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “Dish TV India has been continuously investing in cutting edge technology to provide unparalleled service and TV viewing experience to its customers. In this digital era, technology-led solutions and offerings are paramount to achieving customer satisfaction and this new AI-enabled tech feature is a step in the same direction. What makes this feature extremely special is the fact that this idea was proposed by one of the top 3 winning teams of Dish-a-thon 2020. This was an in-house team, Team DishTV and they have taken the idea forward to its solutioning and complete execution. New features like ‘Scan to help’ are set to redefine and shape up the future of the M&E/Broadcasting industry.”

     

     

  • Eros Now has a vast movie catalogue that features cult classics to modern, new-age films

    Eros Now partners Dish TV

    By A Correspondent

     

    Eros Now has announced a partnership with Dish TV whereby Dish TV and D2H users can access Eros Now’s content library including 12,000 plus movie titles, original shows, short-format content Quickie, music through their android set-top boxes – Dish SMRT Hub and D2H Stream, respectively.

     

    Commenting on the partnership, Ali Hussein, CEO, Eros Now said: “Eros Now has a vast movie catalogue that features cult classics to modern, new-age films. The massive content library offers high-quality experience to the consumers who can consume the content from their homes on smart TVs, at their convenience. This transformation of OTT consumption moving from personal, private devices to television sets in the living room, is a growing trend with movies and other long-format content being consumed on large screens. Eros Now’s endeavour has always been to present the best of online streaming content and provide seamless access to consumers across markets as well as different mediums. The association with Dish TV’s innovative services keeps its vast consumer base glued to the television sets with the inclusion of Eros Now’s content that offers premium OTT experience.”

     

    Added Anil Dua, Executive Director & Group CEO, Dish TV India: “In our endeavour to provide the best of both the linear and online entertainment options, we have recently introduced a whole range of connected devices including Android STB’s and streaming sticks. We are happy to partner with Eros Now and this partnership will enable our customers to have access to their vast online content library across both our Dish and D2H platforms. Dish TV India is committed to delivering the best TV viewing experience while offering unique content options to its customers and this partnership is another step in the same direction.”

     

     

  • A 48-hour hackathon will offer cash prize and scope to work with Dish TV India

    Dish TV announces second edition of ‘Dish-a-thon 2020’

    By A Correspondent

     

    After the success of its earlier hackathon, Dish TV India is set to hold the second season of hackathon ‘Dish-a-thon 2020’. The 48-hours hackathon is aimed at inviting disruptive ideas with participation of young innovators/ disruptors/ startups/ students/ developers across India.

     

    Said Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “The amazing response and innovative ideas received during Dish-a-thon 2018 gave us the motivation to organize Dish-a-thon 2020 in a bigger avatar. We, at Dish TV with our DTH brands Dish/d2h and our new OTT brand Watcho, always look at ways to enhance the  content consumption experience for our customers and technology plays a huge role in it. The first Dish-a-thon had garnered huge participation and a lot of praise from the M&E/broadcasting industry owing to its unique format and approach, providing a platform to the young and promising techies. This year, with the change in format from on-ground to online, I am sure the competition will be tougher, taking the fun and frenzy even higher.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Limited: “We are excited and proud to bring the second season of Dish-a-thon 2020. Our commitment to promote innovation and provide a platform to emerging talent continues with second season Dish-a-thon. To enhance TV viewing experience and drive digital transformation, Dish-a-thon 2020 will not only be cognizant of today’s technological advancement, but also ignite imagination and creativity to come up with some interesting futuristic ideas for M&E/ broadcasting industry. Like previous season, we look forward to receiving overwhelming response this time too.”

     

     

  • Registers 1 million new subscribers in March

    Watcho records viewership gain during lockdown

    By A Correspondent

     

    Dish TV has rolled out a variety of short format content on its OTT platform, Watcho. Over the past one month, a communique notes that the platform has witnessed a 50 per cent surge in content consumption, leading to a hike in their subscriber base and adding 1 million new subscribers in a month bringing it up to 3 million.

     

    Commenting on the development  Anil Dua, Executive Director & Group CEO, DishTV India Ltd, said: “We are excited to share that Watcho has witnessed solid growth in its customer base and content consumption since January’20. The rapid growth is the result of our strategy to create short, engaging content which is the preference of viewers nowadays. Since the inception of Watcho, we have invested in building a unique content library which includes original series and shows, cutting across genres like drama, comedy and thrillers. As a result, Watcho is fast emerging as the preferred entertainment destination among young audiences.”

     

     

  • One stop destination on DishTV and d2h platforms for award-winning & Oscar nominated Short films

    Dish TV India launches new offering, Shorts TV Active

    By A Correspondent

     

    Dish TV announced the launch of a new value-added service ‘Shorts TV Active’ in partnership with ShortsTV, the TV channel dedicated to short movies. Customers can now enjoy an uncluttered ad-free HD films packed with 10000+ premium movie titles. The service is available at a nominal subscription price of Rs 59+ taxes per month.

     

    Commenting on the launch of new service, Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said: “We are delighted to launch the unique short content service ‘Shorts TV Active’ which will offer award winning & international short movies on DishTV & d2h platforms. We, at Dish TV, have always aimed at continuously bringing new engaging content for our audiences. Going further on that route, we have partnered with Shorts TV to offer this unique valued added service. This service is meant for the segment of our viewer base that prefers to consume entertainment in small format. We hope to continue on our path to provide the best of entertainment to our customers.”

     

    Added Carter Pilcher, Chief Executive of ShortsTV: “ShortsTV is pioneering a new type of entertainment in India – highest quality movies from leading Indian and international talent but in short form. Indian audiences and filmmakers are consuming and producing short films like never before and we’re thrilled to be bringing the world’s best short entertainment to the Dish TV and d2h platforms. Subscribers are in for a real treat – from side-splitting comedies to heart-wrenching romance, hair-raising thrillers and award-winners from around the world, we’ve got it all!”

     

     

  • Specially curated content across different genres for the senior citizen viewers

    Dish TV introduces ‘Ayushmaan Active’ service for senior citizens

    By A Correspondent

     

    Dish TV has introduced a value-added service, ‘Ayushmaan Active’, in association with Dominiche Productions  to offer unique and engaging content to the senior citizen viewers on both of its brands; DishTV and d2h. Available on both the platforms for 45 days starting July 16, it is a service dedicated to engage and motivate seniors and enjoy meaningful TV time.

     

    Announcing the service, Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “Being the leader in the DTH industry, we aim at providing engaging content for our viewers, irrespective of their age. Therefore, we are excited to offer the ‘Ayushmaan Active’ service, which will cater to the viewing needs of the senior citizens. This service will be a one-stop destination of all the content, which will keep our senior viewers entertained, motivated and updated. This service/ addition stands as a witness to Dish TV’s continuous drive to cater to all sections of its wide range of viewers.”

     

    Added Adarsh Gupta, Director, Dominiche Productions: “Dominiche was founded with a vision to be the market leader in scalable genres of the future. In keeping with that strategy, our second genre after Astrology is going to cater to exclusive compelling content created with the objective of enhancing the quality of life of Senior Citizens in our country. This category is fast speeding towards being 20 percent of the population of India and growing, with no dedicated content machine catering to it.”

     

     

  • Kaltura TV Platform powers Watcho’s multiscreen access to linear, VOD and time-shifted TV

    Dish TV partners with Kaltura to power its OTT platform – Watcho

    By A Correspondent

     

    Dish TV has partnered with Kaltura, a video technology provider for its OTT platform Watcho. Kaltura TV Platform powers Watcho’s multiscreen access to linear, VOD and time-shifted TV along with third-party content.

     

    “It is a great honour for us to be the partner of choice for Dish TV, the largest DTH operator in India, and the latest addition to our growing customer base in APAC and India specifically,” said Ron Yekutiel, Kaltura Co-founder, Chairman and CEO.

     

    Added Anil Dua, Executive Director and Group CEO, Dish TV: “Watcho is an exciting new offering that caters to the evolving demands of today’s consumers on how they want to consume content. The Kaltura TV Platform combined with our team’s deep expertise has helped us to pace up our TV transformation journey, and today we are thrilled to offer our users a flawless and personalized viewing experience on the device of their choice.”

     

     

  • Created by Lowe Lintas, d2h’s new TVC targets Hindi speaking audiences and cricket lovers

    Dish TV promotes d2h’s customised offerings in latest ad campaign

    By A Correspondent

     

    Dish TV has launched a new TVC for its d2h brand targeted at rural audiences. The TVC highlights the discomfort caused due to withdrawal of channels from the free DTH platform and its impact on a regular family through the eyes of a mischievous kid.

     

    Commenting on the d2h brand’s value proposition, Anil Dua, Executive Director & Group CEO, Dish TV India Limited said: “Many customers in Tier-3 and Tier-4 markets are currently missing out on entertainment and we are here to address their needs. To benefit these customers, we are delighted to announce attractive and innovative offerings on our d2h brand. Our new customer awareness TV campaign also underscores the continuous investment being made in the d2h brand.”

     

    Speaking on the new offer and brand campaign, Sugato Banerji, Corporate Head – Marketing, d2h brand added:  “Our new campaign is aimed at the rural Hindi speaking market. Entertainment consumption is growing in rural areas and watching television for entertainment has become an important part of their lives. The objective of this TV campaign is to create awareness amongst them, supported with extensive trade engagement and on-ground activation. The TV campaign also aims to attract existing inactive d2h customers to reactivate.”

     

     

  • Announces 100 percent special cashback offer on new Standard Definition and High Definition connections

    D2H introduces ‘Alag Hi View’ campaign for the festive season

    By A Correspondent

     

    Dish TV has launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings and customer centric solutions.

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way.

    Commenting on the new D2H campaign, Anil Dua, Group CEO – Dish TV India Limited said: “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Sugato Banerji, Corporate Head – Marketing, D2H brand said: “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Added Arko Bose, Group Creative Director, Mullen Lintas Lowe Group: “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

  • DishTV signs youth icon Ranveer Singh as its brand ambassador. Signals a new brand proposition ‘Dish Nahi Dishkiyaon hai ye’

    Ranveer Singh promotes new brand message for Dish TV

    By A Correspondent

     

    Dish TV India has announced the launch of its new campaign for DishTV with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a new, bold avatar – signaling a new phase in the brand’s life cycle.

     

    Anil Dua, Group CEO – Dish TV India Limited said, “As a pioneer of the category, DishTV has always believed in ‘doing the new’ and adding firsts to its credit. This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him onboard and are confident that, his infectious energy will energize our audiences and invigorate our brand.”

     

    Speaking on the new campaign, Sukhpreet Singh, Corporate Head – Marketing, Dish TV India Limited, said, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline – ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”

     

    This latest campaign which has been conceptualized by Enormous Brands will be running on air across GEC, movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms – digital, print, radio, OOH and city activations this festive season.

     

     

  • Initiative will handle the entire media portfolio of both Dish TV and Videocon d2h including digital

    Initiative wins media mandate for Dish TV

    By A Correspondent

     

    Initiative, the global full-service media agency network of IPG Mediabrands, has been awarded the media mandate of Dish TV India Limited. Dish TV India has two brands under its umbrella, Dish TV and Videocon d2h and Initiative will handle the entire media portfolio of both brands including digital.

     

    Speaking on the partnership, Anil Dua, Group CEO, Dish TV India, said: “The growth of the media and entertainment industry in India is dishing out new and exciting opportunities for us. Our strategic partnership with Initiative would enable widespread reach of our communication effectively to every part of the country. With Initiative’s overall media strategy especially in the digital ecosystem, we look forward to reach our current and potential customers with relevant messaging in the best manner possible.”

     

    Added Shashi Sinha, CEO, IPG Medibrands: “We are very excited to have Dish TV India with us. The Direct-to-Home industry is growing at a good pace in India especially because of the government’s digitisation mandate. As the largest player in the industry with their strong brands like DishTV, d2h and Zing along with several new initiatives that they have planned. DishTV is poised for a great future and we are delighted to partner them in this phase of the journey.”