MxMIndia

Tag: Amer Jaleel

  • With the appointments of Aarti Srinivasan and Neha M Dhanani

    Curativity unveils new leadership team

    Aarti Srinivasan
    Aarti Srinivasan
    Neha M Dhanani
    Neha M Dhanani

    The marketing services agency set up by former Lowe Lintas group captains Amer Jaleel and Virat Tandon, Curativity Brand Partners has appointed Aarti Srinivasan as Head of Creative and Neha M Dhanani as Head of Business.

    Said Tandon: “Aarti’s creative brilliance and Neha’s dynamic experience make them invaluable additions to our leadership team. In them we have found the leaders who are both capable and hungry to build a future facing marketing services agency. With so many brands vying for the consumers’ attention across multiple media, the traditional methods of brand building are not working. What brands need is an “Ownable Distinctiveness” that can be delivered through various touch points. We are confident that with our model of access to the best of the independent talent, Aarti and Neha will foster a new culture of collaboration in the service of delivering to the promise of distinctive brand work that’s ownable.”

  • Explores impact of digital transformation on advertising and marketers

    IAA hosts first digital event TechPulse

    By Our Staff

     

    The India Chapter of International Advertising Association (IAA) hosted its first-ever onground digital event, TechPulse.

     

    The theme of the event, “Digital Transformation: Implications for Advertising and Marketers,” saw discussions on opportunities and challenges presented by the digital landscape. Said Neena Dasgupta, Chairperson, IAA TechPulse, and CEO & Founder of The Salt Inc Consulting, CEO of Aidem Ventures: “With TechPulse, we brought together some of the brightest minds in the advertising and market industry. Going forward, IAA TechPulse will provide a platform for industry professionals to learn, share, and collaborate on the latest developments in the field.”

     

    IAA India chapter TechPulse kicked off with a minute of silence in honour of Siddharth Rao, Co-Founder WebChutney (acquired by Dentsu) and Punt Partners. Neena Dasgupta and Avinash Pandey, President – IAA India Chapter and CEO, ABP Network, set the context for the event before a conversation by Megha Tata, CEO Cosmos-Maya, and Anant Goenka, Chairperson, IAA TechPulse & Executive Director, The Indian Express Group, on the change in content delivery in linear and integrated context.

     

    The main event began with a session by Neeraj Roy, Founder & CEO of Hungama Digital Media Entertainment Limited, on the role of technology in India’s digital foundation and the opportunities it presents for maximizing efficiency. The event also saw a session by Charulata Ravi Kumar, MD of Accenture, on the topic of digital disruption and its impact on socio-economic changes.

     

    Karthi Marshan, Advisor, Kotak highlighted on the need for cautiously adopting the latest developments specifically in the areas of Banking and Finance. Niraj Ruparel, Emerging Tech Lead at GroupM/WPP presented some novel applications of Generative AI. Tarun Katial, Founder & CEO of COTO App discussed the marketer’s dilemma in the conversational AI era and how to solve it.

     

    TechPulse also featured a panel discussion on “Marketing Solutions in a cookie-less world,” moderated by Nandini Dias, Former CEO, Lodestar UM. The panel members, Prasad Shejale, Founder & CEO, Logicserve Digital, Sanjay Sindhwani, CEO, Indian Express Digital, Siddharth Dhabade, Managing Director, MiQ, and Neil George, Managing Director, Nivea India, discussed the challenges and opportunities of marketing in a cookie-less world.

     

    Satya Raghavan, Director Marketing Partners at Google India, highlighted developments happening at Google in understanding consumer behaviour given emerging environmental and contextual constraints. Shilpa Sadana, Associate Director of Sales at Affinity Global Advertising and Ritu Mittal, Head of Marketing and Digital at Bayer Consumer presented a case study highlighting the significance of research insights in formulating creatives for digital platforms.

     

    The need for integrated media measurement and possible guidelines for it was presented by Priya Choudhary, Director of Business Solutions & Insights at Google India. This was followed by an panel discussion, moderated by Vivek Malhotra, Group CMO (India Today Group) and COO Consumer Revenue, focused on the new world of cross-media measurement. The panel members, L V Krishnan, CEO, TAM Media Research, Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group, Vishal Chinchankar, CEO, Madison Digital, Gowthaman Ragothaman, Founding CEO of Aqilliz, and Prasun Basu, Head of Growth and Digital Transformation, Kantar, discussed the need for cross-media measurement and the challenges that come with it.

     

    The last session was by Amer Jaleel, former Group Chief Creative Officer and Chairman of MullenLowe Lintas Group, on the importance of creativity in the world of technology, data, and methods.

     

    The event also announced innovation awards to recognise the enterprises and the foresight of individuals to implement innovative thoughts into action. The innovation awards were identified under four segments – Marketing, Media, Agency and Platforms:

    :: Prasad Pimple, EVP and Head of Digital, Kotak Life was presented the innovation award for going deep into customer mindset segmentation and linking psychographic triggers to behaviour to unlock value across all digital activities.

    :: Niraj Ruparel, Emerging Tech – Lead at GroupM/WPP for diving deep into Conversational AI and Metaverse and bringing the two together to unlock and implement some of the best experienced innovations.

    :: Neha Barjatya, Director Marketing, Google India for combining the power of platforms and the ambition of empowering rural women to create sustained opportunities and strong communities.

    :: Vivek Malhotra, CMO India Today Group and COO Consumer Revenues for innovating on integration content, context and audience behavior to grow the customer base exponentially.

     

  • In a strategic re-alignment from the previous model, all functions of the group will now report to Subbu

    It’s official now: Exit Amer Jaleel and Virat Tandon, Enter Subbu as new Group CEO

    By Our Staff

     

    S Subramanyeswar
    S Subramanyeswar

    MullenLowe Group has announced the appointment of S Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately. MxMIndia was the first to report on Amer Jaleel and Virat Tandon moving on.

     

    In a strategic realignment from the previous model, all functions of the group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group in India and maintain his role as Chief Strategy Officer for the MullenLowe APAC region.

     

    Alex Leikikh
    Alex Leikikh

    Speaking about the new era, Alex Leikikh, Chairman of MullenLowe Group and Executive Vice President of Interpublic Group, said: “During these transformative times where we are all facing many challenges, I believe, there is no better person to lead MullenLowe Lintas Group than Subbu. He is a proven leader with hard-core strategic skills, business imagination and the ability to bring people together. Subbu has a global perspective on how brands, communication and technology will intersect in the future. He’s also a big believer in brand purpose. This combination is exactly what we need as the company enters the next chapter.

     

    As we move into this new era, I want to thank Amer Jaleel and Virat Tandon for their dedication, passion and leadership throughout the years for us and all of our clients. I wish them the best on their next endeavours.”

     

    Since joining the company in 2011, Subbu has played a leading role in MullenLowe Lintas Group becoming the No.1 agency in India and APAC, and No.2 globally on the Effie Index ranking. MullenLowe Lintas Group was also awarded ‘Agency of the year’ several times at India and APAC Effies, and by Tambuli, Campaign South Asia, Ad Age, and WARC with Subbu helming the leadership from the strategy end.

     

    Excited about his new responsibility Subbu said, “Lintas is one of those extraordinary institutions to have truly impacted Indian society for decades through big, bold, culture-leading ideas based on a decisive stand taken by the brand. I couldn’t be more honoured to have been given the charge to lead the company at a very important time. The opportunity that lies ahead in an ever-expanding world of possibilities is limitless, but to seize it, we must focus precisely, move at a rapid pace, and be transformational. A big part of my job is to widen our creative and strategic aperture to innovatively apply technology and talent to solve new problems for clients, for people, and the world at large. I’m excited, grounded on the challenges, and upbeat, all at once.”

     

  • Subramanyeswar S, popularly known as Subbu, is said to be the new Group CEO

    Lintas bosses Amer Jaleel & Virat Tandon rumoured to be turning entrepreneurs

    Amer Jaleel & Virat Tandon

    By Our Staff

    Every few years, just as one thinks the ship is sailing rather smoothly, there is a surprise announcement of the big bosses of Lintas moving on.

    It happened with R Balki, Joseph George, Arun Iyer and now the duo of Amer Jaleel and Virat Tandon. Jaleel has been Group Chief Creative Officer and Chairman of the MullenLowe Lintas Group and Tandon has been Group CEO. They are, like their predecessors, reported to be turning entrepreneurs. They had taken charge in September 2018.

    Subramanyeswar S, popularly known as Subbu, who has been the long-standing Chief Strategy officer – Asia Pacific & Head of Global Planning Council of MullenLowe Group is said to be the new Group CEO.

    When contacted, Jaleel said he was on vacation. A representative of the the Mullen Lowe Lintas Group told MxMIndia that there is no announcement made so far

  • To develop premium unscripted series

    Ravi Shastri teams up with Lintas C:EX

    By Our Staff

     

    Lintas C:EX Entertainment, the content business vertical of the MullenLowe Lintas Group, under the leadership of Yogesh Manwani has teamed up with Ravi Shastri for an unscripted series. Conceptualised by Lintas C:EX Entertainment, the series will be headlined by none other than former India men’s cricket captain, coach and commentator Ravi Shastri.

     

    Said Amer Jaleel, Group CCO and Chairman of MullenLowe Lintas Group: “Since we began Lintas C:EX Entertainment last year, we have been exploring ideas that resonate with our vision and help set new benchmarks in the premium content space. The concept of this global unscripted series with Ravi is a testament of that vision. We are glad that Ravi shares our belief and passion for this concept and got on board right away. We are excited to partner with him and there could not have been a better start to our innings in the premium content business.”

     

  • Amer Jaleel, Ashwini Deshpande, Bobby Pawar, Chaaya Bharadwaj join jury chair panel

    Abby 2022 announces jury chairs

    By Our Staff

     

    The Abby Award Governing Council has announced jury chairs for judging the 2022 edition. These include (in alphabetical order of their first names):

     

    Amer Jaleel, Group Chief Creative Officer and Chairman of the MullenLowe Lintas Group, Ashwini Deshpande, Co-founder and Director of Elephant Design, Bobby Pawar, Chairman & Chief Creative Officer, Havas, Chaaya Baradhwaaj, Founder & MD, BC Web Wise Rahul Mathew, Chief Creative Officer, DDB Mudra Group and Rajdeepak Das, CEO & Chief Creative Officer, South Asia, Leo Burnett.

     

  • Chronicles over 25+ successful brand stories

    MullenLowe Lintas launches commemorative book

    By Our Staff

     

    MullenLowe Lintas Group has launched a book to showcase what it callsits purpose-led brand building philosophy – ‘Brands to Stands’. The book has been authored by S. Subramanyeswar (Subbu), Chief Strategy Officer – Asia Pacific and Head of Global Planning Council, MullenLowe Group

     

    The book has learnings from brands such as Tata Tea, Surf Excel, Havells, Axis Bank, Swiggy, Lifebuoy, Bajaj Avenger etc. It also features a prologue by film-maker and former Chairman & CCO of MullenLowe Lintas Group – R Balki, and an epilogue by Harish Bhat, Brand Custodian, Tata Sons.

     

    Commenting on the occasion, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group said: “Our work has been spoken of at various forums and awards separately because it’s always been brand-linked, client-linked. It deserved to be celebrated together because when you see just a fraction of what Lintas has produced over the years you can see the patterns of our thinking, the volume of our contribution to the world of marketing and the scale of our impact on the work being churned out today.”

     

    Added Virat Tandon, Group CEO, MullenLowe Lintas Group: “Our journey on Brands to Stands started much before the term brand purpose became popular. It is an approach that has helped provide a long-term distinctiveness to the brands and create respect and love for it. The book covers 25+ cases that have set a benchmark in the world of branding and marketing. These ideas have won the effectiveness awards at every level – India, Asia and the world. We have a robust strategy process to arrive at the brand purpose and point of view and the creative mastery to craft that into a narrative that is fresh and yet consistent over time.”

     

    Talking about ‘Brands to Stands, Subbu said, “Marketing will significantly benefit as brands take stands in a world that will no longer stand for a glut of commoditized products and services without any meaning. Our book ‘Brands to Stands’ floats an idea that inspires brands and businesses to embrace this fresh new wave of thinking by showcasing how some of India’s top brands have positively impacted the way society at large thinks and behaves. Each of the brand stories chronicled in the book captures a wealth of marketing wisdom, powerful insights and memorable anecdotes from their respective brand custodians as well as prominent industry experts. The book appeals equally to corporates, entrepreneurs, students and about anyone who wants to elevate the role of brands to ensure that they are in the vanguard of transforming society. This is not a book with an end, but one that prompts a new beginning.”

     

  • This is wef September 1

    Naveen Gaur is now Group COO – Growth & Innovation at MLLG

    By Our Staff

     

    Naveen Gaur
    Naveen Gaur

    MullenLowe Lintas Group has elevated Naveen Gaur to Group COO – Growth and Innovation. This is wef September 1.

     

    The mandate will be to strengthen the areas of marketing services that agencies within the group offer – such as PR, digital, content creation and production, experiential, design, analytics and martech. In addition to this, he will also lead the marketing, reputation and the strategic growth initiatives for the group. He was until recently Deputy CEO of Lowe Lintas.

     

    Amer Jaleel

    Said Amer Jaleel – Group CCO and Chairman, MullenLowe Lintas Group: “I’ve worked with Naveen as a partner for over 10 eventful years. He stands firmly proud of owning the intersection on brand and business. And would be fearless in pointing out the lack of either in a piece of work he would be judging. And that shows his innate understanding of both. Naveen remains oddly unserious despite having seen through hundreds of crises. He switches seamlessly and this quality is what Lintas wants to capitalise on to ride into its most transformative phase ever. Naveen will help broaden the scope of what it means to be a brand in the new age.”

     

    Virat Tandon
    Virat Tandon

    Commenting on the elevation, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “We are living in very exciting times as we see shifts in the entire marketing landscape. This presents us with a great opportunity to extend our services across the spectrum of creative solutions eco-system. Naveen is a stalwart in the advertising business and is an entrepreneur at heart. There can be no one better to lead the agencies in developing and growing this eco-system. We will be looking at serving our existing clients better by using our “Hyperbundled” creative solutions process to bring all the specialist services around the client goals. At the same time, this eco-system will also develop their own independent clients and growth agenda. I am very excited to see Naveen take up this role.”

     

    Talking about the elevation, Gaur said: “Growth and value creation drive me. I am honored that the Group has entrusted me with this role and responsibility to make some bold moves and create future leading offerings and take the Group to the next level. I am looking forward to doing new things that will make me sleepless again.”

     

  • Ameer Ismail to lead the digital first creative PR agency. Sarvesh Raikar appointed Creative Head

    GolinOpinion  will now be Lintas Live

    By A Correspondent

     

    GolinOpinion will be rebranded as Lintas Live with immediate effect and will be part of MullenLowe Group’s global communications network which includes U.S. based agency MullenLowe PR – voted Global Creative PR Agency of the Year in the Holmes Report 2017

     

    Lintas Live will be a digital-first creative PR agency Lintas Live also announces the appointment of Sarvesh Raikar as its Creative Head.

     

    Amer Jaleel

    Speaking about the launch, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group said: “From Mumbai Police to Starbucks, every brand wants to throb with its own energy and charisma, stay part of conversations by streaming its thoughts, it’s consciousness to its franchise. We deconstructed and re-built our PR organisation to not just reflect the current times but to lead the thinking for times to come. And recognising the need to be digital in our behaviour but creative at our core we have at the tip of Lintas Live one of our brightest RCOs Sarvesh Raikar who is possibly India’s most experienced and celebrated brand creatives to head a PR company. We recognise that brands should lead from PR into campaigns and that creative thinking will evolve PR into becoming seamless and inextricable from marketing.”

     

    Virat Tandon

    Added Virat Tandon, Group CEO, MullenLowe Lintas Group: “In today’s digitally interconnected world, opinions get formed not only through the news media, but through influencers, experts, leaders, bloggers, celebrities and all other individuals and communities who have a voice and want to use it. Moreover, corporations, leaders and brands have to operate real-time in this “always live” world. Lintas Live will be able to provide our clients with agile, proactive and “always live” PR and communications solutions. I am quite confident that this new offering will be quite the game- changer for our clients.”

     

    Ameer Ismail

    Talking about his new role, Ameer Ismail, ­­­­­­President-Lintas Live said, “Golin has been an outstanding partner and we will always cherish our many achievements and learnings together.  Our PR practice in India has gone from strength to strength and this rebrand is a bold move in our evolution. I’m excited about the relevance of our new offering to brands, marketers and leaders in these changing times. Being part of the MullenLowe Lintas Group has given us a unique opportunity of drawing on the core of our creative skillsets. We are confident of being able to deliver ideas and solutions that are bold and impact worthy in a digital age.”

     

    Golin’s operations in India will now report through IPG’s Constituency Management Group in line with Golin operations elsewhere.

     

    Added Darren Burns, President of Asia for Golin: “We thank Ameer and his team for a productive partnership over the last five years and we look forward to ongoing collaboration with the Mullen Lowe team within our IPG family. India remains an important market for us and we will continue to evolve our business there under the Golin brand.”

     

     

  • The message will be amplified via INS-affiliated newspapers

    Mullen Lintas and Indian Newspaper Society create campaign ‘Rupaiyyah Hai Pahiya’ to jumpstart economic activity

    By A Correspondent

     

    Given the ongoing downturn in the economy, Mullen Lintas has launched a campaign with the Indian Newspaper Society (INS), to “encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy”. The message will be amplified via INS-affiliated newspapers.

     

    Commenting on the initiative, Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group said: “There’s a training inside Lintas to think scale and to think mass. We involve ourselves with brands yes, with marketing yes, but beyond that our embrace is towards our culture and our economy. Lintas cannot ignore what’s happening to demand and to consumerism as a fallout of the Covid Lockdown. Too much of our work depends on consumer sentiment and to reigniting consumer sentiment becomes not just necessary to our work and survival but it’s a calling, it’s a duty. Very early we recognised that this turn of the cycle will not revive on its own and the wheel of the country’s economy will need everyone to push. Spending with confidence is probably the only people-linked initiative that can bring about this momentum, and so we stuck our shoulder to the task and hope that the country gives it a heave too.”

     

    IPG Mediabrands forged this collaboration with Indian Newspaper Society to provide the necessary reach. Added Shashi Sinha, CEO, IPG Mediabrands: “This pandemic has proved that if we can survive together, we can revive together. It is this collective that can help in crafting the ‘India Revival’ story. The series of unlockdowns announced by the government via print media is playing its part to spread the word. Consumers are closely linked to print media and the campaign message amplification is best suited for a message such as this. The campaign by Mullen Lintas, with a massive reach supported by INS, is a call to spend in order to save.”

     

    Said Shailesh Gupta, President, Indian Newspaper Society: “Newspapers are the lifeline of the people and have been responsible to bring about national upheavals. Even though a lot of people migrated to online versions, the readership remained like a rock. It plays a strong connection with the people joining them with the mainstream and bringing them upto speed. A reach such as this can be harnessed for a national initiative like Rupaiyyah Hai Pahiya and help to turn the wheels of the economy. INS proudly supports this campaign.”

     

    Speaking about the idea for the campaign, Azazul Haque and Garima Khandelwal, Chief Creative Officers, Mullen Lintas added: “We’re happy and proud to have been able to do this campaign for the Nation. Since consumer confidence and discretionary spending is down, our attempt has been to humbly nudge the consumer to not hold back and that Every Rupee Spent is a Rupee Earned for the Nation. That’s how the idea “Rupaiah Hai Pahiya’ was born to encourage consumers to keep the wheels of the economy turning.”

     

     

  • He has previously worked with McCann Worldgroup where he was Head of Creative, South

    Puneet Kapoor joins Lowe Lintas as Regional Creative Officer, South

    By A Correspondent

     

    Lowe Lintas has appointed Puneet Kapoor as its new Regional Creative Officer. He has previously worked with McCann Worldgroup where he was Head of Creative, South.

     

    Puneet Kapoor

    Talking about his new role, Kapoor said: “Lowe Lintas Bangalore has been such a stellar office for many years spewing out one great campaign after the other. It’s a great challenge to add thunder to the impressive repertoire of work and I am really looking forward to collaboration with the teams and clients to do some iconic work.”

     

    Amer Jaleel

    Added Amer Jaleel, Group CCO and Chairman, Mullen Lowe Lintas Group: “We have had a legacy of great creative people from Bengaluru. We have also had the best of brand work originating out of Bengaluru. The connection is more than obvious. We had been on the lookout for someone who was both entrenched in solid brand work and had the more recent portfolio of engaging and contemporary digital conversations. In Puneet we found that and more. A really great team guy and intuitive leader. We are blessed and bonussed!”

     

    Sagar Kapoor

    Commenting on Kapoor’s appointment, Sagar Kapoor, CCO, Lowe Lintas said: “Besides his experience Puneet gets with him truly infectious energy. He is excited about making brands bigger and more popular. He has shown considerable expertise in the Southern region, again working on brands that have a national footprint. We are looking forward to taking the office and our brand partners to the next level.”

     

     

  • Mullen Lintas has created the first film focused on two North-India markets

    Mullen Lintas unveils hyper-local campaign for Tata Tea Premium

    By A Correspondent

     

    Tata Tea Premium has recently launched region-specific ads created by Mullen Lintas.

     

    Puneet Das, Vice President Marketing, India, Tata Global Beverages talking about the campaign said, “Tata Tea Premium has broken new ground where thoughts, new propositions are concerned. The strategy on Tata Tea Premium is to go hyperlocal and shift the needle from not just celebrating ‘India Pride’ but to also evoking regional pride. While most national brands only talk about ‘connecting at a local level’, we have taken a truly hyperlocal approach across all our marketing mix elements – whether it’s packaging, communication or the choice of communication medium. To complement the regional taste expertise, which has been the DNA of the brand, Tata Tea Premium has launched a new & distinct packaging for key regions (like UP and Delhi) which captures the elements of pride for each region. We have developed a State wise communication based on local/regional-level insight; and used hyper local media choices to effectively target the region.”

     

    Commenting on the latest campaign, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group added: “To pay tribute to the widespread love for Premium, Tata Tea took a slightly different route than what most big brands would have chosen. Instead of doing a one-size-fits-all brand campaign, Premium is going local, identifying the local insights of its markets and paying rich compliments to the character and personality of the locals. This work also cleverly uses the existing strength of Premium, which is understanding regional consumer preferences and curating blends to cater to those preferences. The creative is nuanced to deliver how the people of the region are stereotyped and then gently pries away the layer of that lens and sees the people for who they are. After all a brand that’s loved by people should know them deeply, right? Know both their idiosyncrasies and their most lovable traits. I think while attempting this we have also ended up with one of the most unique hyper-local campaign this country has ever seen, and it’s still early days!”